M2Moms® Awards

Each year the conference stage showers accolades on some deserving marketers and pioneers. For instance, M2Moms® honors the best speakers, the attendees that turned what they learned at the conference into powerful marketing tools for their brands, and also moms who have done something bold and new that made a difference in our world. Read on to learn who we've honored so far!

Full Circle Award

M2Moms® Full Circle Award is given to brands who have best demonstrated how the M2Moms® Conference has impacted their marketing to moms strategies and campaigns.

Has your brand come Full Circle? We're looking for brands that have attended M2Moms® in the past and then used what they learned to change the way they market to moms. Click here to learn more and submit your nomination.

Past Full Circle Award Winners:

2012 2009 2008 2007
HABA KinderCone ConAgra Egg Farmers of Ontario

MomFirst Award

Each year the MomFirst Award will be given to a woman who started something new when, in her own role as a Mother, she saw a need and filled it… first as a Mom at home, and then in the marketplace.

Through her ingenuity, commitment and entrepreneurial perseverance this woman developed and took to market something that has made a difference in the lives of so many others.

We recognize her business success as we remember how it started… she was a Mom, first!


The third annual MomFirst Award was given to Stacy DeBroff, founder and CEO of Mom Central Consulting. As part of the award, M2Moms® made a $1,000.00 donation in Stacy’s honor to the March of Dimes.

“We recognize Stacy’s business success in the creation and growth of Mom Central, a company devoted to providing savvy advice to simplify and enrich the lives of busy Moms and their families, as we celebrate how it started… Stacy was a mom, first!,” stated Nan McCann, M2Moms® producer, when giving the award. “Mom Central evolved out of Stacy’s work that focused on helping professional moms like herself achieve a satisfying work-life balance. She wrote four best-selling books on the topic, and soon top brands began seeking her out to help them build business with today’s moms.”

Stacy’s expert marketing advice and insights have been featured in such broadcast outlets as CNN’s American Morning and Headline News; Fox News and Fox & Friends; Bloomberg News, NBC’s Today Show, The View, The Tyra Banks Show, the CBS Early Show, The Daily Buzz, Good Morning, America, and the Rachael Ray Show. She’s also contributed to major print media, such as USA Today, the New York Times and the Wall Street Journal. Stacy, heralded as a “parenting guru” by the Wall Street Journal, authored four best-selling parenting books (Simon & Schuster) and launched Mom Central, Inc. (www.MomCentral.com), a company devoted to providing savvy advice to simplify and enrich the lives of busy Moms and their families.


Heidi Murkoff, author of What to Expect When You’re Expecting, was awarded the 2nd Annual MomFirst Award.

At the helm of the What to Expect (WTE) franchise, Heidi Murkoff is the creator of the world’s most popular and trusted pregnancy and parenting brand. WTE delivers empowering information — along with support and reassurance — to millions of expectant and new parents. Its mission: to help every parent know what to expect, every step of the way. The brand includes the What to Expect series of books, which have sold over 40 million copies worldwide and are published in more than 30 languages; their online companion, WhatToExpect.com; and the WTE Pregnancy Tracker iPhone app — now ranked #1 by Apple in the health category. She’s also the co-founder of the What to Expect Foundation, a nonprofit organization that helps low-income families have healthy pregnancies, deliveries, and babies. She lives with her husband, Erik, and their two children, Emma and Wyatt, in Southern California.



Nadine Vogel, Springboard Consulting, was awarded the inaugural MomFirst Award Nadine’s firm, Springboard Consulting, collaborates with multinational corporations, Federal governments and national agencies on initiatives to successfully mainstream disability in the workforce, workplace and marketplace. Her work with brands to successfully market their products and services to this community — now the largest minority market in the United States — is worthy of our admiration, respect, and commendation.

Prior to founding Springboard, Nadine held a variety of both corporate and non-profit executive positions. But, when she became a mother of two special needs daughters, her love and experience as a Mom ignited a new passion in her that has now fueled important change in many organizations. The marketing-to-moms community is enlightened and inspired by her work and the world is a better place because of her remarkable efforts.

Nadine Vogel of Springboard Consulting (2nd from left) received the inaugural MomFirst Award. Flanking her are M2Moms® Project Director Liz Fongemie, Kelley Skoloda, Partner/Director of Ketchum, and M2Moms® Producer Nan McCann.

Take the Cake Award

Each year at the conclusion of M2Moms®, we ask attendees which speakerthey found to be the most influential, which session brought them information and insight that they can’t wait to get back to the office and implement. We tally up the responses and honor the speaker who Takes the Cake with a beautiful handmade glass cake plate from the talented glass blowers at Simon Pearce in Vermont. For M2Moms® 2010, the chosen speaker also received a custom cake from the Award Sponsor, Cakes.com!

Past Take The Cake Winners:


Rose Cameron Rose Cameron
Chief Strategy Officer
EuroRSCG Chicago
Parenting By Millennials - What Would Dr. Spock Say About New Technology, Crowdsourcing and Online Communities?


Katherine Wintsch Katherine Wintsch
Vice President and Group Planning Director
The Mom Complex
(presented as The Martin Agency, with Jamie Sohosky of Walmart)
Understanding the Middle American Mother


Clark Wendy Clark
SVP, Integrated Marketing Communications & Capabilities
The Coca-Cola Company
The Coca-Cola Company Digital Case Study

2008 (tie)

Tanya Van Court Tanya Van Court
SVP Parents & Preschool Digital
Nickelodeon's ParentsConnect.com
Parents Are People Too!
Kara Forney Kara Forney
The Bump Media Inc.
The Bump Is Big Business


Kristin Bennett

Kristin Bennett
Senior Director of Research & Trends
The Intelligence Group/CAA Mom Intelligence


Diane Ridgeway Cross Diane Ridgeway Cross
SVP, Strategic Planning
Frank About Women
We’re All Different


David Kieselstein David Kieselstein
Time Inc.'s Parenting Group
How To Speak Mom

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“This was incredible - inspiring on so many levels.”
- M2Moms 2011 Attendee

“Wonderful lessons that every company should take to heart!”
- M2Moms 2011 Attendee