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See Mom Run: Side-Splitting Essays from the World’s Most Harried Blogging Moms

I am a work-from-home mother of three who spends each morning negotiating which fruit will be served at breakfast as opposed to being put in the lunchbox while simultaneously reading Twitter updates, answering emails and trying desperately to find all the pads for my son’s football pants. I once told a friend that if I didn’t laugh at my typical motherhood situations, I would be rolled up in a ball in my bedroom crying. Motherhood is complicated and delightful all at the same time and no one but a Mom can give you the insight you need to truly understand the daily life of today’s top brand consumer.

Which is why Beth Feldman’s book, See Mom Run: Side-Splitting Essays from the World’s Most Harried Blogging Moms, is a great addition to your marketing-to-mom library. Filled with funny stories from some of today’s top mom bloggers (including M2Moms® Panel Participants, Liz Gumbinner and Beth Blecherman), See Mom Run covers all the motherhood bases—from labor pains and potty disasters to weight gain, teen angst and home renovations. It is an easy, fun read and gives brand leaders an inside look at what challenges and inspires moms on a daily basis. In addition, the list of contributors represents those blogs that are resonating well with today’s moms giving you new places to visit online to get insight and connections with consumers.

Blogs/Essayists include: Role Mommy (Beth Feldman), Lost in Suburbia (Tracy Beckerman), Momma Said (Jenna Singer), Mom 101 (Liz Gumbinner), Melissa Chapman, SV Moms Blog & TechMama (Beth Blecherman), Single Mama NYC (Issa M. Mas), Chef Druck (Vanessa Druckman), Self Made Mom (Sara Fisher), Simply Organized Online (April Welch), Jenna McCarthy, Ciaran Blumenfeld, Suburban Jungle (Jenny Baitch Isenman), Crafty Mama (Abby Pecoriello), Because I Said So (Dawn Meehan), From Hip to Housewife (Nancy Friedman), Twinfatuation (Cheryl Lage), Modern Jewish Mom (Meredith Jacobs), Ex Marks the Spot (Sherry Shealy Martschnick), Yentasentiments (Sue Levine Kupcinet), NYC Moms Blog (Eden Pontz), Janie Lam Meyers, Andrea Forstadt, Danielle Dardashti, Jeanne Muchnick, Lenore Stoller.