From listening to the sounds of childhood with Rice Krispies to In The Motherhood's comic relief, brands have worked hard to capture the hearts of moms.  Here is a look at some of your favorite M2Moms campaigns.

Rice Krispies “Childhood is Calling”

What We Love: As a child, who doesn’t remember listening to the wonderful “pop” of Rice Krispies cereal? And this campaign allows us as parents to enjoy that sound all over again. The commercials are so endearing they make us pull our own children a little bit closer and savor those fleeting moments of childhood. Even better--Rice Krispies took the campaign one step further—creating an entire website where moms connect and share withone another.

In the Motherhood (Suave/Sprint)

What We Love: OK, the moms may not look like us, but their conversations and life situations are like looking in a mirror. Why shouldn’t they be? The actual storylines are taken from real world moms via their website—an innovative way to engage moms with a brand. It is the perfect extension of Suave’s “Motherhood Isn’t Always Pretty.”

Generation Huggies—30th Anniversary Campaign

What We Love: Huggies® used their Anniversary as a way to turn consumers into true brand fans. They launched a nationwide search for women to talk about what being a mom means to them and shared those stories through their own website, HYPERLINK "http://www.GenerationHuggies.com" http://www.GenerationHuggies.com as well as through a partnership with The Motherhood, an online community for moms.

Whole Foods’ Whole Baby Campaign

What We Love: Through a combination of content offerings—both at the store level and online—Whole Foods’ Whole Baby Campaign is the perfect example of how brands should be talking to moms. They allow moms to explore all-natural options in a way that is inviting—never intimidating—and give them an opportunity to connect with one another.