The Turf War for Tots
The Wall Street Journal, November 5, 2010
Are Advertisers Responsible for TV Content? Family-Friendly’s New Push
Ad Age, November 4, 2010
Dusting Off The Crystal Ball For 2011
Engage: Moms, November 3, 2010
Nickelodeon Ups Sales, Marketing Execs
Media Daily News, October 29, 2010
Walmart Cuts Toy Prices—Again
Marketing Daily, November 1, 2010
ConAgra Continues to Stress Value in Food Ads
Brandweek, October 20, 2010
So Many Blogs, So Little Time
Engage: Moms, October 20, 2010
Marketers Still Struggling With Mommy Issues
Ad Age, October 11, 2010
Market Your Health-focused Message Through Schools
Engage: Moms, October 6, 2010
Blog Marketing to Moms Is About More Than Parenting
eMarketer, October 8, 2010
Sara Lee Joins Children’s Advertising Initiative
Marketing Daily, September 24, 2010
As A Mom
Engage: Moms, September 22, 2010
A Good Housekeeping Seal for the Twitter Age
BrandWeek, September 19, 2010
AOL To Whirlpool, Wide Variety Of Brands Register For Marketing To Moms Conference
M2Moms® News, September 14, 2010
This Is Not Your Mother’s Brown Bag Lunch
Engage: Moms, September 8, 2010
Plum Organics Tours With Yo Gabba Gabba!
Brandweek, September 1, 2010
FTC Subpoenas 48 Food Companies Regarding Marketing to Kids
Ad Age, September 1, 2010
Walmart & Martin Agency Explain Middle American Mother at Marketing To Moms Conference
M2Moms® News, August 31, 2010
Why Isn’t Back-to-School a Subscription?
Ad Age, August 24, 2010
Quaker Oats Preps ‘Amazing’ Plan
Brandweek, August 24, 2010
OfficeMax Joins With Payless For Back-To-School
Marketing Daily, August 19, 2010
Volkswagen, TLC Takee Road Trip
Media Daily News, August 19, 2010
What Bloggers Want
Engage: Moms, August 18, 2010
Marketers Study Social Media Advocates At M2Moms® - Marketing To Moms Conference
M2Moms® News, August 17, 2010
Do These Jeans Make My Diaper Look Big?
The Wall Street Journal, August 11, 2010
Moms Of Tweens: Cooer Than the Rest Of Us
Marketing Daily, August 10, 2010
Back-To-School Still Open to Buy
Research Brief, MediaPost, August 9, 2010
Jimmy Dean Cooks Up Breakfast Line for Kids
Brandweek, August 9, 2010
Weak Sales Seen For Back-To-School Supplies
Marketing Daily, August 3, 2010
Marketing To Moms Presents Global Case Study By Australia’s Stevens
M2Moms® News, August 3, 2010
Cheesecake Factory Ranked Best Casual/Family
Marketing Daily, August 3, 2010
Downy’s Fresh Pitch: Clean Sheets for a Week
Brandweek, August 2, 2010
Suspense in Back-to-School
The Wall Street Journal, August 2, 2010
Trident Eyes Moms With Cavity-Fighting Gum
Brandweek, July 30, 2010
Burgeoning Brands
Engage: Moms, July 27, 2010
A Novartis Giveaway of Medicine
The New York Times, July 28, 2010
BTS: Social Media, Mobile, Department Stores
Marketing Daily, July 27, 2010
Are Moms Tightening Their Belts?
Broad Street Licensing Group Food News, July 16, 2010
Office Depot Kicks Off Back-To-School Contest
Marketing Daily, July 19, 2010
Are Those Designer Diapers You’re Wearing?
Ad Age, July 19, 2010
Teen Retailers Embrace Small Fries
The Wall Street Journal, July 15, 2010
Macy’s, Penney Unleash Epic Back-To-School Efforts
Marketing Daily, July 15, 2010
84% Of Moms At Work Spend Between 15 Minutes And An Hour A Day Shopping Online
Research Brief, July 15, 2010
Evenflo Vids Inject Humor Into Gen Y Parenting
Marketing Daily, July 8, 2010
Micro-Financing Changes Cause-Marketing To Moms
July 13, 2010
Coke Taps Mommy Bloggers in Korea
Ad Age, July 6, 2010
Staples Enlists Celebs For Back-To-School
Marketing Daily, July 6, 2010
Are Moms Reading Your Emails?
Engage: Moms, June 30, 2010
Here Come Designer Pampers (For Baby With Everything)
Marketing Daily, June 30, 2010
Group Urges Mothers To Avoid 'Booby Traps'
Marketing Daily, June 25, 2010
Disney Stores: New look to be unveiled in Montebello
Los Angeles Times, June 29, 2010
'Rush' Job: NFL, Nickelodeon Team For Series
Media Daily News, June 29, 2010
Marketing To Moms Session Studies Health, School & Families at M2Moms®
June 15, 2010
Summer Vacation Is Back, But Smaller
Marketing Daily, June 1, 2010
Ka-Boom! How Explosions Became Commonplace in Kids' Branding
Fast Company, May 27, 2010
Why do mothers judge one another and their parenting?
USA Today, May 25, 2010
Gulp! Moms Spend 27 Percent of Time on Housework
MomLogic, May 25, 2010
How Hospitality Companies are Using Social Media for Real Results (includes a segment on moms)
Mashable, May 24, 2010
Marketing To Moms - TheBump.com Innovator Roney Keynotes Day Two of M2Moms®
May 18, 2010
Marketing To Moms Mom Central Innovator DeBroff Headlines M2Moms®
May 18, 2010
Marketing to Moms Conference - 6th Annual M2Moms® Presented By Kodak
April 22, 2010
@Mommy: Get Me Twoddler so I Can Twitter You at Work #babytweetstoo
Fast Company, December 7, 2009
Enfamil Maker Loses False-Advertising Suit Against PBM
Ad Age, December 2, 2009
The New Female Consumer: The Rise Of The Real Mom
Ad Age, November 2009
Making the Mall More Family-Friendly
Fast Company, November 24, 2009
Adapt To Reach Your Audience
Engage: Moms, November 25, 2009
Toys R Us, Crate And Barrel Go Mobile
Marketing Daily, November 22, 2009
Maclaren And The Recall
Engage: Moms, November 18, 2009
Welch’s, Scholastic Help Schools Grow Gardens
Marketing Daily, November 17, 2009
Arm & Hammer Diaper Pail Finds Fresh Use for Baking Soda
Brandweek, November 16, 2009
New Congressional Bill: Smackdown On Kids’ TV Ads
Marketing Daily, November 16, 2009
Marketing Helps Del Monte Thrive During the Recession
Brandweek, November 14, 2009
Maclaren’s Stroller Recall: A Stumbling Response Online
Time.com, November 9, 2009
Brands and Media Look to Grow Audience With Holiday Turkey Talk
Ad Age, November 9, 2009
Are Family-Friendly Shows a Better Environment for Ads?
Ad Age, November 4, 2009
Kellogg Removing Antioxidant Claims From Cereal Boxes
Ad Age, November 4, 2009
Disinfecting Products Give Clorox Healthy Sales
Brandweek, November 2, 2009
Critics blast Kellogg’s claim that cereals can boost immunity
USA Today, November 1, 2009
Juicy Juice Partners With N.Y. State Parks
Marketing Daily, October 28, 2009
Gt Conectd 2 The WM
Engage: Moms, October 28, 2009
Kleenex Promo Lets You Pick…Your Mom
Ad Age, October 27, 2009
The Sugary Brands Doing the Most Kid-Chasing
Time, October 2009
Manwich Pitches Its ‘Nutritional Value’
Brandweek, October 23, 2009
Toys R Us adding FAO Schwarz boutiques to its stores
Chicago Tribune, October 27, 2009
Updated: Disney Offers ‘Baby Einstein’ Refund
Brandweek, October 23, 2009
Help Them Make Friends
Engage: Moms, October 21, 2009
Child’s Play: Kids’ TV Viewing At 8-Year High
Media Daily News, October 26, 2009
Toys R Us Launches ‘Big Gift’ Layaway Program
Marketing Daily, October 19, 2009
School Bus Safety Week: Prevention & Attention is Key
Women-Drivers.com, October 19, 2009
Disney Plans Extensive Overhaul of Mall Stores
The New York Times, October 12, 2009
Bloggers Make It ‘Real’—Offline
Engage: Moms, October 14, 2009
Target Cuts Some Toy Prices In Half
Marketing Daily, October 9, 2009
Wal-Mart Steps Up To Tamiflu Shortage
Marketing Daily, October 9, 2009
Bonnier’s Latest Mag Buy: ‘Conceive’
Media Daily News, October 7, 2009
WIIFM: Keeping Up With Moms
Engage: Moms, October 7, 2009
P&G to Launch Custom Beauty Magazine Rouge in U.S
Ad Age, October 7, 2009
Targeting Working Moms? Catch ‘Em On The Run
Marketing Daily, October 2, 2009
Bad Taste: Conde Nast Closes ‘Gourmet’, ‘Cookie’
Media Daily News, October 5, 2009
American Girl releases new doll ‘Gwen’ who is homeless for $95
New York Post, October 6, 2009
FTC Cracks Down on Blogger Payola, Celebrity Tweets
Ad Age, October 5, 2009
FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, October 5, 2009
Social Media Moms: A Worthwhile Investment
Engage: Moms, September 30, 2009
Wal-Mart to expand $10 price deals to 100 toys
Los Angeles Times, September 30, 2009
GNC seeks competitive edge with new store format
Drug Store News, September 30, 2009
Economy Haunts Halloween Spending
Brandweek, September 29, 2009
Del Monte Sponsors Kids Recipe Contest
Marketing Daily, September 30, 2009
Smucker’s Gives Away 20K Coupons In One Morning
Marketing Daily, September 29, 2009
Teen Stores Cater to the Ones With Money
Wall Street Journal, September 23, 2009
How To Market To The Digital Mom
Engage: Mom, September 23, 2009
Ikea, Family Circle Take Food on Tour
Mediaweek, September 23, 2009
NBC Universal Puts $1.3M Into Public Education Support
Ad Age, September 24, 2009
Visa Launches Educational Video Game
Marketing Daily, September 23, 2009
Online: Separating The Women From The Moms
Marketing Daily, September 18, 2009
MADD Launches Line of Virgin Cocktails
Marketing Daily, September 18, 2009
Licensing Vet Taxter Explores Preschool Brand
Brandweek, September 17, 2009
P&G Taps Strawberry Frog for Pampers Digital Biz
Ad Age, September 17, 2009
Elsie The Cow Parties With Selena Gomez
Marketing Daily, September 16, 2009
Fresh & Easy Relaunches School Fundraiser
Marketing Daily, September 16, 2009
Sara Lee Deli Online Videos Target Moms
Marketing Daily, September 15, 2009
2K Sports’ ‘Hockey Moms’ Plays Center Ice
Marketing Daily, September 14, 2009
Trade Shows: Why We’re All In A Dither
Engage: Moms, September 9, 2009
Kids Rx: Rodale Launches’ ‘Children’s Health’
Media Daily News, September 4, 2009
Meet Melissa, Your Recessionary Consumer
Ad Age, September 7, 2009
Kmart, Nickelodeon Partner For ‘Be A Schoolebrity’
Marketing Daily, September 4, 2009
Disney’s New Superhuman Powers
Ad Age, September 7, 2009
Cascade Pitches Convenience for Less
Brandweek, September 4, 2009
Promo Partners Line Up for ‘Wubb Idol’
Brandweek, September 4, 2009
Wooing Mom: It’s A Head Game
Engage: Moms, September 1, 2009
Restaurants Look Beyond Chicken Fingers
The Wall Street Journal, September 1, 2009
Creativity Knows No Gender, but Agency Creative Departments Sure Do
Advertising Age, August 31, 2009
Disney to Acquire Marvel in $4 Billion Deal
Ad Age, August 31, 2009
Sonic Launches ‘Limeades for Learning’
Ad Age, August 31, 2009
N.Y. Toy Store Mobilizes A Scavenger Hunt
Marketing Daily, August 28, 2009
Swine-Flu Fears Put Disinfectant Brands on School-Supply Lists
Ad Age, August 31, 2009
Toy Purchases: Little Room For Impulse Buys
Marketing Daily, August 28, 2009
Staples vs. Office Depot: Who Goes to the Head of the Class?
Advertising Age, August 26, 2009
Claire’s, EA Form ‘Charms Girls Club’ Clique
Brandweek, August 20, 2009
Pampers’ New Reality: ‘A Parent Is Born’
Brandweek, August 24, 2009
Denny’s Expands Healthy Kids’ Items
Marketing Daily, August 24, 2009
Toys ‘R’ Us Puts Whoopi On Toy Guide Cover
Marketing Daily, August 21, 2009
Shopping Cart Psychology
Forbes.com, August 19, 2009
There’s a Toys “R” Us Guide for Special Needs Kids
Brandweek, August 20, 2009
Sony to Daddy Bloggers: We Haven’t Forgotten About You
Ad Age, August 20, 2009
BTS: So Far, Coupons And Walmart Are Winning
Marketing Daily, August 19, 2009
Nickelodeon Theme Park To Open In New Orleans
Media Daily News, August 19, 2009
Kids’ Upfront to Close Down 10% to 15%
Ad Age, August 20, 2009
Sears, K-Mart Pitch Christmas Club Card
Brandweek, August 17, 2009
IHOP, other restaurants lure parents with kids eat free deals
USA Today, August 17, 2009
JCPenney Boosts BTS Marketing, Ups Forecast
Marketing Daily, August 14, 2009
Mattel Assigns More Creative Duties to Y&R
Brandweek, August 14, 2009
Why Bounty Is a Hit With U.S. Hispanics
Brandweek, August 15, 2009
Back To School 2009: A Teachable Moment
Engage: Moms, August 12, 2009
Dell unveils Nickelodeon PC for kids
Reuters, August 11, 2009
American Family Insurance Focuses On Teens
Marketing Daily, August 10, 2009
OfficeMax Sells to Penny-Pinchers on YouTube
Brandweek, August 5, 2009
Restaurants Need To Heed Kids' Health Savvy
Marketing Daily, August 10, 2009
Mom Accuses Walmart of Going After Girl Scouts
Ad Age, August 3, 2009
Why Christmas Is Coming Early This Year
Brandweek, August 3, 2009
Sears Casts Disney’s Gomez in Back-to-School Push
Brandweek, July 31, 2009
Don’t Hate Mommy Bloggers for Their Swag
Ad Age, July 29, 2009
Just Cause: Finding the Perfect Cause-Marketing Fit
Engage: Moms, July 28, 2009
Sears to open toy shops
Chicago Tribune, July 28, 2009
Back-to-School Sales Expected to Be Modest
Brandweek, July 28, 2009
Nature’s Own Offers ‘Ultimate Family Reunion’
Brandweek, July 28, 2009
Unlocking Today’s Family Dynamic
Engage: Kids 6-11, July 27, 2009
Mommy Bloggers Launch Campaign for Blogging Integrity
Ad Age, July 27, 2009
Back-to-School Budgets Earn Passing Grade
Brandweek, July 24, 2009
At BlogHer Confab, Marketers Show Moms Some Love
Ad Age, July 28, 2009
Retailers Brace for Back to School
Ad Age, July 20, 2009
Kraft Plays Up ‘Fun’ in Jell-O Campaign
Brandweek, July 17, 2009
Toys ‘R’ Us Toys Around with Internet Domain
Brandweek, July 17, 2009
JC Penney Steps Up Its Quest For Teens
Marketing Daily, July 15, 2009
Toys ‘R’ Us does Christmas in July
Chicago Tribune, July 15, 2009
‘Sesame Street’ Characters Help Promote NYC
Media Daily News, July 15, 2009
Find The Ideal Time Window
Engage: Moms, July 15, 2009
Approval by a Blogger May Please a Sponsor
The New York Times, July 12, 2009
Tweet Me to Juicy World Renown
MarketingProfs, July 9, 2009
Where Social Media and Shopper Marketing Merge to Reach Moms
Ad Age, July 9, 2009
How To Talk To Moms? Listen.
Engage: Moms, July 8, 2009
Subway, ‘National Geo Kids’ Team On Promo
Marketing Daily, July 7, 2009
Report: Bad News Ahead For Grocers
Marketing Daily, July 7, 2009
Marketers: Kids Spending More Time, More Money Online
Media Daily News, July 7, 2009
General Mills To Increase Ad Spending
Media Daily News, July 6, 2009
Reusable diapers making a comeback
Naperville Sun, July 6, 2009
Role Reversal: Mr. Mom Goes Shopping
Brandweek, July 1, 2009
Beyond Blogs: Niche Brands and Mommy Bloggers
Engage: Moms, July 1, 2009
How Coke Is Targeting African-American Consumers
Ad Age, July 1, 2009
Are Dads The New Moms?
Engage: Moms, June 24, 2009
Staples, Do Something Launch Back-To-School Event
Marketing Daily, June 19, 2009
Nestle Recalls Cookie Dough
Brandweek, June 22, 2009
Word Of Mom: Good + Bad Buzz
Engage: Moms, June 17, 2009
Disney Joins Netbook Race With Netpal
Brandweek, June 17, 2009
Borders Organizes ‘Trivia Smackdown’ For Kids
Marketing Daily, June 17, 2009
Comcast, McAfee Launch Safety Program
Marketing Daily, June 17, 2009
Target Moms' Buying Power
TheStreet.com, June 11, 2009
Goodnites Push Plays Up Bedtime Moments
Brandweek, June 11, 2009
Disney to Rebrand FamilyFun
Mediaweek, June 11, 2009
Sears Offers ‘Man-A-Cures’ For Father’s Day
Marketing Daily, June 10, 2009
Recession Stirs Resourcefulness
Engage: Moms, June 10, 2009
Dad Bloggers Discuss Husband Duties, Father’s Day
NPR, June 9, 2009
34 Million Moms Online
eMarketer, June8, 2009
Where To, Youth Wellness?
Engage: Moms, June 3, 2009
Nick, Nick Jr. Mags to Fold
Mediaweek, June 4, 2009
Special Delivery: Diapers.com’s innovative Web strategies
eMarketing and Commerce, June 2009
Toys ‘R’ Us deal means no more FAO Schwarz in Macy’s
Business Courier of Cincinnati, May 28, 2009
LG Translates Teen Texts For Parents
Marketing Daily, May 27, 2009
Kids Increasingly Eating From Value Menus
Marketing Daily, May 28, 2009
EA Sports Active Hits the Ground Running
The Big Fat Marketing Blog, May 28, 2009
In a Rocky Job Market, New Pressure on Moms
New York Times, May 23, 2009
Mom: The Canary in the Recessionary Coal Mine?
MinOnline, May 27, 2009
Disney Ups European Distribution To 12 Million Households
Media Daily News, May 27, 2009
Reaching Moms Through School
Engage: Moms, May 19, 2009
Marriott Launches Nickelodeon Getaway Program
Marketing Daily, May 19, 2009
7Up Contest Targets Hispanic Families
Marketing Daily, May 20, 2009
Bush Brothers Co. looks to Hispanic moms
Knoxville News Sentinel, May 15, 2009
Motherhood gets sponsored
Springfield News-Leader, May 17, 2009
Integrated Beverage Group Pitches Neutraceutical Dessert
Brandweek, May 19, 2009
Huggies And Pull-Ups Launch Hispanic Effort
Marketing Daily, May 14, 2009
Marketing ‘Where the Wild Things Are’ Won’t Be Child’s Play
Ad Age, May 15, 2009
Disney, Kodak Join For Cruise Line Promotion
Marketing Daily, May 12, 2009
Mindset Matters
Engage: Moms, May 13, 2009
Kimberly-Clark Puts Reality Spin On Pull-Ups
Marketing Daily, May 12, 2009
PBS Kids Pushes Summer Sponsorships
Media Daily News, May 8, 2009
Socializing and Shopping: the Power of “Power Moms” Online
Nielsen Wire, May 7, 2009
Moms Say Marketers Ignore Their Needs
Brandweek, May 5, 2009
Kraft Profits Up 10%; Mac ‘N Cheese, Pizza Rock On
Marketing Daily, May 5, 2009
Invite Diversity To Your Brand’s Blogger Retreat
Engage: Moms, May 6, 2009
Mars Sprinkles M&M’s With Disney Characters
Brandweek, May 1, 2009
Florists Push to Keep Mom Sales From Withering
Ad Age, May 4, 2009
‘Mom bloggers’ are new online influencers
Emirates Business 24/7, May 4, 2009
What Women Want From Marketers: Straight Talk
Forbes.com, April 22, 2009
Why Haagen-Dazs Thinks Grassroots Marketing Is a Sweet Strategy
Brandweek, April 21, 2009
Marketers build brand loyalty in schools
Marketplace, April 22, 2009
Study: Latinas Are Technically Savvy Brand Loyal ‘Chief Household Officers’
Ad Age, April 21, 2009
Kimberly-Clark: Consumer Cutback Hurt Q1 Sales
Brandweek, April 22, 2009
P&G: Doing good is good business
Cincinnati.com, April 24, 2009
Del Monte’s Recession Pitch: Canned Food
Brandweek, April 23, 2009
UK Moms 44% Happier with Brand Communications
Marketing Charts (UK), April 20, 2009
Brand Keys: Mom Won’t Get Fewer Flowers
Marketing Daily, April 20, 2009
Mother’s Day Spend Expected To Go Down
Marketing Daily, April 20, 2009
The Church-State Divide
Engage: Moms, April 16, 2009
Spelling Enlarges Oxygen Roster
Media Daily News, April 16, 2009
Nestle Crunch Promos Support Playgrounds
Marketing Daily, April 13, 2009
TGIF Runs Triple Promo For Mom’s Day
Marketing Daily, April 10, 2009
Ford’s ‘Pony Girl’ Brand Appeals to Tween Crowd
Brandweek, April 9, 2009
Prime Timeshift: TiVo Finds It’s Concentrating Around The ‘Family Hour’
Media Daily News, April 10, 2009
Brands Create Offline Experiences For Online Moms
Engage: Moms, April 8, 2009
Simplicity Becomes a Selling Point
The Washington Post, April 7, 2009
Del Monte Taps Lead Digital Agency
Brandweek, April 8, 2009
1-800-Flowers Looks To Engage All Kinds of Moms
Marketing Daily, April 4, 2009
Cover Girl Michelle Obama Doesn’t Always Deliver
Ad Age, April 6, 2009
The New Retreats: Mommy Conferences
Media Post, April 1, 2009
Nick Cleans Up With Slimy Jonas Bros
Mediaweek, March 30, 2009
Why Brands Love Mommy Bloggers
Brandweek, March 30, 2009
Walmart Celebrates the Decade of SpongeBob
PROMO Xtra, March 26, 2009
‘Motherhood’ Whacked By ‘Idol’
Media Daily News, March 27, 2009
J&J Connects With Celebs, Moms in Social Media
Ad Age, March 27, 2009
The Mom Timeline
Engage: Moms, Wednesday, March 25, 2009
Social media efforts target moms
PRWeek, March 30, 2009
TV Housewife Asks, ‘How Do You Like Them Apples?’
The New York Times, March 23, 2009
Marketers Target ‘Mom-Bloggers’
The Korea Times, March 25, 2009
The real housewives of Brooklyn
Daily News, March 24, 2009
Eat-At-Home Trend Gives General Mills a Boost
Brandweek, March 18, 2009
Nothing Artificial
Engage: Moms, March 18, 2009
Kellogg chief calls for overhaul of U.S. food safety
Reuters, March 18, 2009
Sears Launches New Branding Campaign
Marketing Daily, March 18, 2009
Layaway: Kmart Wins Big With Old Concept Made New
Ad Age, March 18, 2009
Cheerios, Raisin Bran Top Coupon Downloads
Brandweek, March 16, 2009
Aeropostale Takes Teen Concept To Tweens
Marketing Daily, March 16, 2009
Macy’s teams up with Clorox
Cincinnati.com, March 17, 2009
AOL Latino Launches TecnoPadres.com
Mediaweek, March 9, 2009
Mattel’s ageless Barbie turns 50
USA Today, March 9, 2009
Verizon Targets Women With Hub Phone
Ad Age, March 9, 2009
From Marketing Fog To Mommy Blog
Engage: Moms, March 3, 2009
Disney Channel Readies For ‘High School Musical 4’
Media Daily News, March 5, 2009
Cargill ‘Feeds the Whole Family for $10’
Brandweek, March 4, 2009
PAM Offers Sticky Situations Solution
Brandweek, March 4, 2009
General Mills, Target Play on Consumers’ Nostalgia
Ad Age, March 3, 2009
Family Is The Ultimate Social Circle
Engage: Kids 6-11, March 3, 2009
Toy Makers Reach Into Product Attic
The Wall Street Journal, March 3, 2009
Casseroles Make Comeback as Easy, Quick Meals for the Cash-Strapped
Ad Age, March 2, 2009
J.Lo sues stroller company for $30 million
MSNBC, February 26, 2009
Mars Cooks Up Whole Grain Version of Uncle Ben’s
Brandweek, February 26, 2009
Engage:Moms—It’s A Web, Web, Web World
Media Post Blogs, February 25, 2009
Collateral Peanut Damage Dampens Smucker’s Outlook
Marketing Daily, February 25, 2009
Enfamil Lipil’s Ad Claims Reported to FTC
Brandweek, February 25, 2009
Census Says Fewer Kids At Home
Marketing Daily, February 25, 2009
Digerati to Descend on Cincinnati
Ad Age, February 25, 2009
Kellogg Rep Takes Rap After Phelps Flap
Ad Age, February 25, 2009
Mr. Clean: The Multitasker
Brandweek, February 21, 2009
Online Kids Playground Gets Rough
Brandweek, February 17, 2009
Kraft Latest Marketer to Cheer Up Its Logo
Ad Age, February 17, 2009
General Mills Thrives on Increased Marketing Spending
Ad Age, February 17, 2009
Peanut butter scare changes lunchbox rituals
AJC.com, February 16, 2009
Bounty Puts a New Spin on Spills
The Wall Street Journal, February 17, 2009
NY Toy Fair opens with new Rubik’s Cube, Lego deals
Reuters UK, February 15, 2009
Parents Seek Toys With ‘Play Value’
Marketing Daily, February 13, 2009
Meetup Goes From Social Organizer to Brand-Building Tool
Ad Age, February 16, 2009
Goddard selects Child’s Play
PRWeek, February 12, 2009
Microsoft, Girl Scouts Take On Safe Surfing
Marketing Daily, February 12, 2009
Safety Act Puts Kid ATVs, Motorbikes In Storage
Marketing Daily, February 12, 2009
Kimberly-Clark Holds ‘Potty Dance’ to Promote Pull Ups
Promo, February 12, 2009
Digital Marketing to Today’s Super-Consumers
ClickZ, February 11, 2009
Supply and demand in Asian American parenting
SFGate, February 11, 2009
Avoid Social Media Mistakes With Moms
Marketing Daily, February 10, 2009
New looks for breakfast brands
DMNews, February 9, 2009
Working moms look to Michelle Obama for change
Reuters UK, February 8, 2009
Kellogg to Drop Olympian Phelps
Ad Age, February 5, 2009
Pampers renews anti-tetanus program
Cincinnati.com, February 5, 2009
Earnings Drop Won’t Keep Kraft From Spending
Ad Age, February 4, 2009
Ovaltine Ads Combine Opera, Yucky Foods
Marketing Daily, February 4, 2009
The Way To A Kid’s Stomach Is Through The Mom
Media Post Blog, February 3, 2009
Mattel’s quarterly profit plunges 46%
Los Angeles Times, February 3, 2009
CafeMom’s Digital Parent Quiz
Ad Age, February 2, 2009
Technology tempts mom bloggers
Tennessean.com, February 2, 2009
Kraft, S.C. Johnson Sponsor ‘Mom Life’ Web Series
Brandweek, January 29, 2009
OMG! Mom’s on Facebook! And so are a lot of boomers
Post-Gazette.com, February 1, 2009
SeeSaw Reaches Convenience-Loving Millennials, Moms and Hispanics With Eight New Networks
MSNBC, January 27, 2009
‘Broadcast Dysfunction’ Report Has A Hard-On For NFL, Says Many Spots Inappropriate For Kids
Media Daily News, January 29, 2009
Frosted Flakes Super Bowl Ad Promotes Goodwill Program
Marketing Daily, January 28, 2009
Project Working Mom and Tyra Banks Announce Partnership
News Blaze, January 27, 2009
Should a public figure’s kids be off limits?
Boston.com, January 27, 2009
Bring On The Botox: Barbie Hits 50
Marketing Daily, January 26, 2009
Disney Gives Up on Wondertime
Ad Age, January 22, 2009
Stephanie Azzarone joins Kids Today bloggers
Kids Today, January 22, 2009
At 40, ‘mompreneur’ discovers cyberspace
Today.msnbc.com, January 22, 2009
Wal-Mart using social media to engage customers
The Journal Record, January 22, 2009
More Flexibility Needed in the Workplace, Say Career Moms
The Epoch Times, January 21, 2009
For sale: Wholesomeness
Philly.com, January 21, 2009
Kohl’s Kicks Off Seuss-A-Thon
Marketing Daily, January 19, 2009
Nickelodeon To Release ‘SpongeBob’ Documentary
Media Daily News, January 19, 2009
Family Way: ABC Set To Debut ‘Motherhood’
Media Daily News, January 16, 2009
Cracking the (Social) Code
AdWeek, January 19, 2008
Video Games Becoming A Mainstream Choice
Marketing Daily, January 19, 2008
Children’s clothing makers in a frenzy over lead testing
Los Angeles Times, January 16, 2009
Do Dads Whine Less Than Moms?
Washingtonpost.com, January 15, 2009
Skypeing While Your Kid Wets the Bed and Other Modern Dilemmas
Bloomberg.com, January 15, 2009
Lessons Learned: Two Blue Pea’s Sarah Brown
Practical Ecommerce, January 15, 2009
Can Moms Save Us From the Recession?
Ad Age, January 13, 2009
Moms Crack Whip On Household Spending
Marketing Daily, January 14, 2009
Suave Giving Away Product Today
Marketing Daily, January 13, 2009
Mommy makeovers all the rage
Times Colonist, January 9, 2009
Super Moms Juggle Seven Kids and a Business With ‘MommyCast’
Tubefilter News, January 12, 2009
Disney Focuses on Boys
The Wall Street Journal, January 8, 2009
The Joy of Cooking Not So Much
Ad Age, January 7, 2009
How To Market To The Modern Mom
Forbes.com, January 8, 2009
J&J’s BabyCenter to Close Online Store
Ad Age, January 6, 2009
RC2’s The First Years brand bows aggressive line-up
Kids Today, January 7, 2009
GameStop Offering Cosmo Subscriptions To Wii Fit Buyers
The Escapist, January 5, 2009
Recipe Websites Get Fat in Lean Times
eMarketer, January 6, 2009
Fisher-Price Named Thomas & Friends Licensee
Marketing Daily, January 5, 2009
Boy Scouts Get 21st-Century Makeover
Ad Age, January 5, 2009
Economy influences the decision to have babies
Pantagraph.com, January 4, 2009
Five Best Campaigns For Women: Was 2008 The Breakout Year?
Marketing Daily, December 31, 2008
Disneyworld.com to receive makeover
Orlando Sentinel, December 26, 2008
Xbox’s New Marketing Plan: Targeting Moms Everywhere
PSFK.com, December 23, 2008
Moms on 3 Major SocNets Call Profiles “Extensions of Themselves”
Marketing Vox, December 26, 2008
Sirius XM Radio Launches ‘Kids Stuff’
Media Daily News, December 29, 2008
Campbell Soup Ties In With ‘Tale Of Despereaux’
Marketing Daily, December 17, 2008
ALF, ‘Parents’ Team On Anti-Smoking Program
Marketing Daily, December 17, 2008
Kmart Enlists Bloggers To Get The Good Word Out
Marketing Daily, December 11, 2008
First Response, BabyCenter.com Pair on Ovulation Alerts
Promo, December 10, 2008
Motrin Debacle and the Booty Caller
Mommy Track'd, December 2008
Why can’t the minivan get some respect?
Globe and Mail, December 4, 2008
Word to Motrin: Stop with the apologies
SmartBrief, December 4, 2008
Women’s Chains Languishing As Mom Puts Herself Last
Marketing Daily, November 25, 2008
When a diaper isn’t just a diaper
Cincinnati.com, November 24, 2008
Crashing Motrin-Gate: A Social-Media Case Study
Ad Age, November 24, 2008
Parents Television Council Pillories GM and Nissan
Ad Age, November 24, 2008
McDonald’s Courts Moms As Fast-Food Emissaries
Washington Post, November 20, 2008
Kmart’s Hot Xmas Idea: Layaway
BrandWeek, November 20, 2008
Online Buzz About Motrin Ad Already On the Wane
Marketing Daily, November 21, 2008
NIH: Banning Fast Food Ads Will Make Kids Less Fat
Ad Age, November 19, 2008
Butterball Goes Web 2.0 With Turkey Texts, Blog
Ad Age, November 18, 2008
How Twittering Critics Brought Down Motrin Mom Campaign
Ad Age, November 17, 2008
Consumer Cutbacks: Look Who’s Benefiting
BusinessWeek, November 17, 2008
Whisper To A Scream
One2OneNetwork, November 17, 2008
Honda To Again Back Little League
Marketing Daily, November 12, 2008
Moms are reacting to a culture of greed
Allen & Gerritsen, October 29, 2008
P&G Expands Online Pampers Village
Marketing Daily, November 13, 2008
How to Sell Minivans? Make Fun of Soccer Moms
Ad Age, November 13, 2008
Goodbye Seduction, Hello Coupons
The New York Times, November 9, 2008
Kids’ Foods Increasingly ‘Fusing’ With Adult Fare
Marketing Daily, November 10, 2008
Online Consumers to Spend Less, Use Coupons This Holiday Season
MarketingCharts, November 2008
Samsung Launches Social Network Of Moms
Marketing Daily, November 5, 2008
Saks’ Libby Lu Bites The Dust
Marketing Daily, November 5, 2008
At the Supermarket Checkout, Frugality Trumps Brand Loyalty
The Wall Street Journal, November 6, 2008
Youth No Longer Defined by Chronological Age; Consumers Stay ‘Younger’ Longer
MarketingCharts.com, November 2008
Disney, by Design
The New York Times, November 5, 2008
Marketers Take a Softer Tack to Reach Uneasy Consumers
The Wall Street Journal, November 4, 2008
Firepower For Convergence: The Connected Mom
OnlineSpin, November 3, 2008
Wal-Mart’s Media Tack for Tough Times
Ad Age, November 3, 2008
Disney gurus mix movies, electronics to create new toys
USA TODAY, October 30, 2008
This Is Scary: Kmart Starts ‘Black Friday’ Two Days After Halloween
Ad Age, October 30, 2008
Activist Group Urges Toy Makers To Address Parents
Marketing Daily, October 27, 2008
Sara Lee woos stay-at-home moms, dads
Naperville Sun, October 27, 2008
Another Proxy for the Dem Nominee Makes Memorable Ad
Ad Age, October 27, 2008
A Big Pile of Sweet-Minded Silliness for All
Ad Age, October 23, 2008
Could 455 Million ‘High School Musical’ Viewers Be Wrong?
Ad Age, October 20, 2008
So Far, Kids’ TV Saved From Ad Hits
Media Daily Hits, October 13, 2008
Women Online Provide Frequent Advice on Products: Study
Promo Magazine, October 16, 2008
Toys ‘R’ Us Launches Loyalty Program
Marketing Daily, October 16, 2008
Chick-fil-A, Space Center Team On Kids Promo
Marketing Daily, October 14,2008
‘Hockey mom’ becomes challenging phrase
Newsday.com, October 5, 2008
Thriftiness on Special in Aisle 5
The New York Times, October 13, 2008
Who Wears the Pants
The Wall Street Journal, October 10, 2008
Consumers Downsize Halloween, Holiday Spending Plans
Marketing Daily, October 10, 2008
Club, Ambassadors Back Graco Social Media Initiative
Marketing Daily, October 9, 2008
Pillsbury On The Upswing, Chef Boyardee Not So Hot
Marketing Daily, October 8, 2008
Drug Makers to Curb Cold-Medicine Sales
The Wall Street Journal, October 8, 2008
Bayer to Pull Yaz Ad After FDA Warning
Ad Age, October 8, 2008
Ford's MyKey aims to help parents watch new drivers
Detroit Free Press, October 7, 2008
General Mills, Kraft Launch Word of Mouth Networks
Brandweek, October 5, 2008
The $10 Christmas: Toy Wars Target Low Price Points
Marketing Daily, October 2, 2008
For Coupon Queens, It’s The Thrill Of The Hunt
Marketing Daily, October 1, 2008
Reebok Taps Into Teenage Boy Talk With New Shoes
Marketing Daily, October 2, 2008
‘Wal-Mart Women’ Vote Remains in Play
The Wall Street Journal, September 26, 2008
Honda Inks Exclusive Deal With ‘High School Musical 3’
Marketing Daily, September 30, 2008
Sorcerers’ apprentices concoct new adventures
Los Angeles Times, September 25, 2008
Searching for insight-under the passenger seat
Research, September 2008
Bonnier Acquires Working Mother Media
Ad Age, September 25, 2008
Self regulation of junk food ads in the spotlight again as pressure mounts
Food Navigator, September 24, 2008
Kimberly-Clark Targets ‘Madres’ In Huggies Campaign
Marketing Daily, September 22, 2008
Younger Dads Buy More For Kids, Marketers Realign Pitches
Media Daily News, September 22, 2008
Scholastic Boots Bratz
Ad Week, September 19, 2008
Economy May Be Rotten, but It’s Ripe for Package Food
Ad Age, September 22, 2008
McDonald's Gets Moms Involved In Quality
Marketing Daily, September 19, 2008
U.S. Supermarket Chains Feel the 'Aldi Effect'
Ad Age, September 17, 2008
Dawn Detergent Gets Beauty Makeover
The Wall Street Journal, September 16, 2008
Mom Matters: Actionable insights on the mom market
Parenting magazine, July/August 2008
Strapped for Cash, Schools Eye Bus Ads
Ad Age, September 15, 2008
NPD: Worldwide, Toy Sales Up, But Down in U.S.
Marketing Daily, September 15, 2008
The End of Consumer Surveys?
Ad Age, September 15, 2008
Miles of Aisles for Milk? Not Here
The New York Times, September 9, 2008
JCPenney Chimes In With Disney On ‘High School Musical 3’
Marketing Daily, September 11, 2008
Are the Army’s New Marketing Tactics a Little too Kid-Friendly?
Ad Age, September 8, 2008
Viewers’ Favorite TV Mom? Sarah Palin
Ad Age, September 4, 2008
Back-To-School Bust Produces Limp Results For Most
Marketing Daily, September 5, 2008
Disney, MySpace Launch ‘High School Musical’ Contest
Marketing Daily, September 3, 3008
Pizza Hut Expands New Pasta Line For Back-To-School
Marketing Daily, August 29, 2008
Special Report: Marketing to Moms, Part I: Use Blogs, Events to Conquer the Mommy Market
Marketing Sherpa, August 28, 2008
At Disney, Blu-ray Sales Team Is a Cast of Characters
The New York Times, August 26, 2008
Lifetime Acquires ParentsClick Network
Ad Age, August 27, 2008
Any Time Can Be Quality Time with Mommy & Me(TM)
MarketWatch, August 27, 2008
Obama May Take Softer Approach on Kids' Obesity
Ad Age, August 25, 2008
Lego Invites Fans to Miniman's 30th Birthday Party
Ad Age, August 25, 2008
P&G Taps Bloggers, Moms for Unconventional Product Launch
Ad Age, August 21, 2008
Nick Names Gould VP, Consumer Insights
Media Daily News, August 26, 2008
Those Shelved Brands Start to Look Tempting
The New York Times, August 20, 2008
Economic Concerns Curtail Back-To-School Shopping
Center for Media Research, August 21, 2008
Bookbags, Footwear Vulnerable In Back-To-School Cutbacks
Marketing Daily, August 18, 2008
Mommy Calling Cards: A Seriously Fashionable Way for Moms to Keep Up with the Kids
MarketWatch, August 18, 2008
Mirror launching parental products
Altoona Mirror, August 17, 2008
Breaking Through the Clutter with the health record®
MarketWatch, August 18, 2008
Tween Brands Ditch Limited Too For The More Affordable Justice
Marketing Daily, August 14, 2008
Hasbro’s new game encourage good behavior
Providence Journal, August 15, 2008
Up To Age 11, Most Kids Aren't Heavy Internet Users
Marketing Daily, August 12, 2008
Babies 'R' Us to sell Amy Coe-designed products
Reuters, August 11, 2008
What drives the kids' functional food market, report
Food Navigator-USA, August 7, 2008
Pop! Goes Mr. Bubble
Marketing Daily, August 7, 2008
Mag Bag: Kids' Titles Are Not Happy Campers
Media Daily News, August 8, 2008
Minorities Often a Majority of the Population Under 20
The New York Times, August 6, 2008
Study: Tweens Search For Products Online, Get Parents To Buy Them In Store
Marketing Daily, August 6, 2008
Gymnastics Campaign Vaults Over Stars
The Wall Street Journal, August 5, 2008
Soccer Mom? A Misunderstood Moniker
Hamptons Independents, August 6, 2008
PSAs That Actually Work and Don't Beat You Over the Head
Ad Age, August 4, 2008
Sharing stories boosts Mother’s Day sales on Philosophy.com
Internet Retailer, July 31, 2008
Tug of War in Food Marketing to Children
New York Times, July 29, 2008
Del Monte Gets Social
Baseline, July 30, 2008
FTC Study: Dollars Spent on Marketing to Kids Much Lower Than Thought
Ad Age, July 29, 2008
MGM Launches This TV Channel, Strong On Kids' Shows, Movies
Media Daily News, July 29, 2008
Macy's, Fox And L'Oreal Go Whole-Hog With Horton
Marketing Daily, July 29, 2008
Lawmakers Agree to Ban Toxins in Children's Items
Washington Post, July 29, 2008
Whole Foods, Kellogg's Sponsoring Family Fitness Initiative
Marketing Daily, July 28, 2008
Sharpen your...laptops? Get ready for the 'new' school supplies
Bradenton Herald, July 28, 2008
Right Start Acquires Two Brands
Multichannel Merchant, July 21, 2008
Back To School: Parents Shop Earlier; Teens Cut Way Back
MediaPost, July 24, 2008
Deloitte: Back-To-School Slump Predicted
MediaPost, July 22, 2008
Libby's Campaign Encourages More Family Dinners
MediaPost, July 22, 2008
SheKnows 30,000 Baby Names - Leading Parenting Destination Launches BabyNameCentral
PRNewswire, July 21, 2008
Claims on children's food mislead, says study
FoodNavigator.com, July 15, 2008
Iconix' Candies: Back-To-School Gets 'Wake Up Call'
Marketing Daily, July 17, 2008
To Reach Mothers, Wal-Mart Signs Deal With an NBC Unit
The New York Times, July 14, 2008
Marketing Daily, July 15, 2008
By The Numbers: Nickelodeon Sites Grow Traffic
Media Daily News, July 16, 2008
Tide's New Beauty Secret
Brandweek, July 14, 2008
Better ROI or Your Money Back, Says Buzz Agent
Ad Age, July 14, 2008
Media Daily News, July 16, 2008
Sears To Teens: This Is Not Your Parents' Department Store
Marketing Daily, July 16, 2008
Macomb Township mom targets stay-at-home moms in workforce
CandGNews.com, July 9, 2008
Reduced-fat milk recommended for toddlers
Media Post, July 8, 2008
Disney finds success on ice
New York Times, July 5, 2008
American Family Association boycotts McDonald's
Washington Post, July 4, 2008
Nickelodeon Trumpets Dominance In Kids' TV
Media Daily News, July 3, 2008
Associated Press, July 2, 2008
Moms Open to Parent-Focused Approaches To Reaching Children
Marketing Daily, July 2, 2008
'Baby Basics' the 'What to Expect' for at-risk moms
USA Today, July 2, 2008
Is there junk in your trunk right now?
USA Today, July 2, 2008
Kimberly-Clark Sweepstakes Gets Start On Back To School
Marketing Daily, July 1, 2008
Energy
Drinks Popular with Caffeinated Moms
Finding
Dulcinea, June 26, 2008
The
Post-Soccer Mom
BrandWeek, June 25,
2008
Overexposed:
Kids See Too Many Alcohol Ads On Cable
Media Daily News, June
25, 2008
'Mompreneurs' fill market gaps in baby, mother products
Reuters, May 5, 2008 |
