A Clear Eye for Branding
uses a conversational mode to help you understand
how customers bring their own meaning to your
brand and how the brand must constantly meet the
customers' expectations in order to stay in its
prime. You will see branding in new, clear ways
with a renewed energy to put everyone in your
organization from top to bottom, on the same path
to supporting the brand.
Tom Asacker is often described
as a catalyst and a nonconformist. He is the author
of Sandbox Wisdom: Revolutionize Your Brand with
the Genius of Childhood, and his views have been
featured in numerous international business and
marketing publications, media, and events. Beyond
his success as an author and entrepreneur, Asacker
is a recipient of the George Land Innovator of
the Year Award; he holds medical patents and product
design awards; and he has been an advisor to startups,
nonprofit organizations, and to some of the world's
most well respected brands. He is a frequent speaker
on sales, marketing, entrepreneurship and innovation.
