Mothers are the most powerful
consumers in the United States today. But to obtain
a portion of the $17 trillion+ spent by moms,
authors Maria Bailey and Bonnie Ulman say marketers
must recognize the power of mothers, appreciate
the time they put into selecting a product, and
understand what it means to be a mom today.
It’s a far cry from years past. Recent Census
results indicate that the mom market has dramatically
changed. In Trillion-Dollar Moms, Bailey and Ulman
provide background information and analysis of
today’s multigenerational moms, revealing
original research findings on how the differences
between them affect purchasing behavior.
Drawing on proprietary
research, their experiential insights, and case
studies of successful marketing initiatives, the
pair will empower you to secure the spending of
moms with strategies and tactics that include:
•Initiating publicity campaigns that resonate
with mothers •Developing powerful sampling
programs with doctors and pediatricians •Creating
advertising campaigns with relevant messaging
•Hosting special events that appeal to the
mom market •Launching flex-time programs
for working mothers •Incorporating women
business owners into your vendor list •Designing
Web sites with time-saving features for busy moms
There’s no doubt that mothers spend money.
And with Trillion-Dollar Moms, you’ll have
everything you need to act on and capture your
share of this lucrative market.
