Secrets of Social Media Marketing:  How to Use Online Conversations and Customer Communities to Turbo-Charge your Business!
Paul Gillin

I am a self-confessed “newbie” to the world of social media, but as a marketer I understand its significance. After all, we are living in a brave new marketing world and social media is definitely part of the plan—especially when trying to connect with women and moms. What I have been looking for is a primer of sorts—nothing too technical or too “geeky”—something that speaks to me as a marketer trying to create my messages so they effectively connect with the social media community. I need to learn the lingo and better understand the landscape without getting bogged down in technical details or social media clutter. And Paul Gillin’s new book, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! does exactly that: It gives us clear, concise and smart insights into the world of social media marketing.

The book is a definite read for those of us still new to Marketing 2.0 and will also find a comfortable home on the bookshelves of those more experienced in the space. It is an easy read filled with great information, valuable resources and real world case studies that make its content not only understandable but practical. And since we are always looking for ways to measure marketing results, Gillin also includes information on how to measure the results of our social media marketing efforts. From blogs and podcasts to LinkedIn and Twitter, Secrets of Social Media Marketing shows readers ways to use the latest social media tools to not only promote their brand, but grow their business.

Here is the publisher’s review as found on Amazon.com:
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Interested in getting a copy of your own? Email Patti Minglin by Friday, February 6th. We will randomly select one email from all those submitted by Friday, February 6th and send him or her a copy of Paul Gillin’s latest book.

There will be additional information on how brands can better connect with women through social media networks during this year's 5th Annual M2W(R)-The Marketing To Women Conference, April 29 & 30.