Marketing to Moms News

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 Date  Title
7/25/14 McDonald's Will Spend the Next 18 Months Rebranding

7/25/14 Starbucks Looks to Share Its App Payment System With Other Retailers

7/25/14 Foursquare's New Look is All About the Brand Experience

7/25/14 Millennials: The WHY Behind Favorite Brands

7/25/14 Social TV Effort Is No Sweat for Clorox Bleach

7/25/14 3 Twitter Lessons From Brands That Have a Grip on Their Followers

7/25/14 Millennial Moms Survey Results Are In

7/24/14 LinkedIn Ads Can Be Tested and Targeted Like Never Before

7/24/14 Parents using Loom Bands to get children off tablets, says Kids Brand Insight study

7/24/14 Hershey Cuts Ad Spending Again in Second Quarter

7/24/14 DDB Adds Another Mars Brand

7/24/14 Small Box: Target, Walmart Invest in Smaller Stores in Attempt to Goose Sales

7/24/14 For Retail Brands, a Blend of In-Store and Online Can Get the Sale

7/24/14 Geico's Silly Ads Are Working

7/24/14 Millennials: Mexico's Digital Trendsetters

7/24/14 Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco

7/24/14 TargetExpress Test Takes Aim At Gen Y

7/23/14 Applebee’s Forks Over its Instagram to Customers

7/22/14 Bolthouse Farms Launches Kids’ Snack Line

7/22/14 Pinterest Hires the Man Behind Axe Marketing at Unilever

7/22/14 Paying for Premium: Do Name Brands Survive on Consumer Ignorance?

7/22/14 Campbell Soup promises 200 new products in effort to boost sales

7/21/14 There Is a Stunning Absence of Women at the Top of Companies That Market Products to Women

7/21/14 Storytelling Returns to Marketing

7/18/14 3 Shops Chase Tic Tac's Creative Business

7/18/14 Twitter Exec Shares Insights on Back-to-School Shopping

7/18/14 Retailers glean farmers market insight

7/17/14 Birchbox Scores with First Brick and Mortar Store

7/17/14 Toyota Sienna #SwaggerWagon Returns for Brand's First Online Reveal

7/17/14 How to Break Down Marketing Silos

7/17/14 To Win Hispanics, Brands Need Customized Strategies

7/17/14 JCPenney, Macy's, Sears Flexing BTS Muscles

7/17/14 Customer Experience, The 'Now' Marketing Tool?

7/16/14 Most Kids Eat Fruit, Veggies Daily: CDC – WebMD

7/16/14 How Women Are Changing The Way We Market

7/16/14 Marketers Still Struggling To Get Results From Content Marketing

7/16/14 Consumer Reviews and Retail Success

7/15/14 MasterCard Partners With Stand Up To Cancer

7/15/14 Americans have fallen out of love with gum, leaving mints to pick up the slack

7/15/14 GE's Head of Global Digital Programming Katrina Craigwell Reveals How To Attract Big Brand Attention

7/15/14 How Do I Look? What Girls and Moms Think About the Pressure to be Pretty [Infographic]

7/14/14 These Brands Want Girls to Care About Science, Technology, Engineering and Math

7/14/14 So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women

7/14/14 'I'm bored': Parents Spend More On Kids This Summer

7/14/14 Hearst Boasts Biggest September Ever

7/14/14 Lindt buys No.3 slot in US market with candy maker Russell Stover

7/11/14 Amazon Makes It Too Easy for Kids to Open Parents' Wallets, FTC Says

7/11/14 100 grocery chains & 30 national consumer brands to partake in Wounded Warrior Project cause marketing campaign

7/11/14 The (First) First Day of School: A Milestone For Mom - And An Opportunity For Marketers

7/11/14 Overspending? File that Under #MotherProblems

7/11/14 More Brands are Pinging Consumers with Help from Beacon Technology

7/10/14 Do Advertising's Viral Video Pitches to Women Have Staying Power?

7/09/14 Yes to Giving: Target Aims to Donate $25 Million to School Kids in Need

7/09/14 Univision’s World Cup Pitch to Women Pays Off

7/09/14 Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29

7/09/14 P&G Taps Twins For Latest Olay Effort

7/09/14 Mid-Year Report: Top Auto Brands Rated by Women when Purchasing

7/09/14 Target Turns to Cause Marketing for Back-to-School Season

7/09/14 Kate Juergens Stepping Down as ABC Family's Chief Creative

7/09/14 How Not to Annoy Grocery Shoppers via Mobile

7/09/14 General Mills' 150 new products target protein, snacking trends

7/08/14 Hoover, Dirt Devil and Oreck Get New Agency

7/08/14 Candymaker Mars Names Sandler Chief Health Officer

7/08/14 All By Myself: Brands Let Products Do the Talking in Hands-Off Sales Style

7/07/14 Biggest Retailers: Amazon In; McDonald's Out

7/07/14 Pet 'Humanization' A Boon For Marketers

7/06/14 Nielsen and Kraft Pilot New Brand Tracking Tool

7/06/14 Advertising: A Deluge of New Summer Programs Has TV Marketers Scrambling

7/05/14 Men vs. Women on Instagram [Infographic]

7/04/14 Dove's Rob Candelino Discusses Empowerment Marketing

7/03/14 Bayer to Buyers: Take Two Aspirin, We're Keeping Our Consumer Brands

7/03/14 Over 72 million kids interested in owning 'smart toys', says Interpret

7/02/14 How to Make (or Break) a Service Brand

7/02/14 Groupon Purchases Grocery Coupon App SnapSaves

7/01/14 With Juicy Juice Sale, Nestlé USA Makes Good on Promise to Streamline Brands

7/01/14 Brand Loyalty is Largely Unconscious

7/01/14 Liberty Mutual Effort Stars 'Everyday Americans'

6/30/14 Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday

6/30/14 Consumers Are Willing to Pay More for Sustainability

6/30/14 General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers

6/30/14 Publix to start offering personalized coupons

6/30/14 It's the End of 'Marketing' As We Know It at Procter & Gamble

6/30/14 Finally, Most Brands Measuring Social Content Effectiveness

6/30/14 Hamburger Helper Revamp Doesn't Lend It a Hand

6/30/14 TreeHouse Foods On A Health Kick, Buys Flagstone For $860 Million

6/30/14 Apple's Latest Ad Pitches the iPhone as a Parent's Best Friend

6/30/14 Triscuit, Martha Stewart Team On Recipe Contest

6/30/14 Jeep, Levi's, Coke Top Patriotic Brands

6/29/14 Walmart Promotes Women-Owned Businesses With New Product Logo

6/27/14 Peeps for Days: How the Favorite Easter Treat Became a Year-Round Staple

6/27/14 A 24-hour Rebrand, Courtesy of One Millionth Facebook Like

6/27/14 Entrepreneur Barbie Joins LinkedIn

6/27/14 Disney Hopes New (and Nostalgic) Formula Will Draw ‘Tweens’

6/27/14 P&G's Always Aims to Change What It Means to Be 'Like a Girl'

6/26/14 Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate

6/26/14 Branding Responsibility: An Insider's Look at Interbrand's Best Global Green Brands

6/26/14 MtoM Consulting Speaking at M2Moms Conference 2014

6/26/14 Tea Marketers Should Focus On Kids, Parents

6/26/14 Yoplait dumps aspartame in bid to win back consumers

6/26/14 Hospitality: The Impact of Tech on Customer Loyalty

6/25/14 Here's Why Brands Are Speaking Spanish in General Market Ads

6/25/14 Cracker Jack turns to social media for ad campaign

6/25/14 Consumers Viewing Social As Customer Service Channel

6/24/14 Study: Teens Are Not Fleeing Facebook

6/24/14 Bees, Please: Cascadian Farms, Burt's Bees Make Saving the Bees Buzz-Worthy

6/24/14 Old Navy Taps Jimmy Kimmel For Flip-Flop Campaign

6/24/14 Sneakernomics: Marketing Sneakers To Women

6/24/14 Rite Aid Unwraps Next Generation Of Wellness Concept

6/24/14 How grocery retailers can deliver more value through personalized marketing

6/23/14 It Takes a Village: Millennial Moms Turn to Social, Forums and Friends for Decisions

6/23/14 Tweets, Likes, and Shares Don’t Make Us Buy Stuff, Americans Say

6/23/14 Millennials and their Love for Loyalty Programs

6/23/14 Food Trends: Get to know the millennial generation

6/23/14 The Psychology of Belonging: Why People Become Brand Fans

6/23/14 General Mills, Whole Foods Generate Buzz For Bees

6/19/14 One Big Marketer’s Challenge: Selling to Millennials

6/19/14 Kellogg, Nestlé, Mondelēz et al. Promise To Stop Certain Kids' Ads By 2018

6/19/14 Facebook's New Focus Changes the Game for Brand Advertisers

6/19/14 Four Food Bloggers Impacting the Food Industry

6/18/14 In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing

6/18/14 Major retailers agree to publish unit prices online

6/17/14 Big Brands Losing 'Responsible Consumption' Sales

6/17/14 Skechers Keeps Winning with Quirky Sponsorship Approach

6/16/14 How to Improve Your Web Ad's Chance of Going Viral

6/13/14 Sephora Heads to Australia with a Smart Marketing Strategy

6/13/14 Facebook’s Role Grows In The Grocery Aisle

6/12/14 4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

6/12/14 Why Music Is an Effective Millennial Marketing Tool

6/11/14 From ‘Mister Mom’ to ‘Stay-at-Home Dad’

6/11/14 Avon Gets Lucky, Signs Sharapova For New Fragrance

6/11/14 Urban Outfitters Tries to Right Itself After Getting Lost in Fast-Fashion Frenzy

6/11/14 Why (and When) People Mention Companies Online

6/11/14 Food Retailing 2025: Shoppers Still Want the Basics, and Then Some

6/10/14 'The Fault in Our Stars' Numbers Prove Young Women Are The Hottest Box Office Demographic

6/10/14 Subway $5 Footlong Success Shows the Power of Simplicity

6/10/14 Teen Vogue Partners With Staples for Back-To-School

6/10/14 How Women and Men Use Social Media and Mobile [Infographic]

6/10/14 Pampers UNICEF Program Saves Lives, Raises Market Share

6/10/14 How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads

6/10/14 J.C. Penney Aims Marketing Squarely at Latinas

6/09/14 Which World Cup Sponsors Are Resonating With Fans?

6/09/14 With Hillshire Deal, Tyson Goes for the Breakfast Business

6/08/14 Sheryl Sandberg: Rethinking Marketing to Women

6/08/14 Dove's New Ad Shows What Dads Really Do

6/07/14 Applied Science: In Pitching Veggies to Kids, Less Is More

6/05/14 The Cabbage Patch Kids Get a Makeover

6/05/14 Five Classic Packaging Techniques That Aren't Going Away

6/5/14 Top Brands Sign Up Early For M2Moms® – The Marketing to Moms Conference

6/05/14 Pinterest Adds Do-It-Yourself Advertising to Promoted Pins

6/05/14 How Brands Can Reach New, Younger Audiences With Social Media Branding

6/05/14 Bloggers, Mothers, Fathers Or Not, Mean Business

6/04/14 King Arthur Flour Targets Young Bakers In Bid to Boost Recognition

6/04/14 Faced with Labeling Legislation, CPGs Struggle to Brand Non-GMOs

6/04/14 Google Opens Exclusive Video Ad Market for Select Publishers and Brands

6/04/14 What are you playing at? Kellogg, Coca-Cola and Cloetta accused of ‘sneaky’ advertising to kids in the UK

6/04/14 Targeting Still a Hurdle for Marketers

6/04/14 Walgreens offers talking prescription devices

6/03/14 Panera's Wholesome Food Policy Promises 'Clean Ingredients'

6/03/14 Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's

6/03/14 P&G's Green Effort Is Growing, But Critics, Consumers See Room for Improvement

6/03/14 Engage with Your Customers. There’s a Lot to Learn.

6/03/14 It’s Women Who Press the “Pin” Button

6/02/14 Can Harley-Davidson Finally Woo Women?

6/02/14 Amazon and Mattel create Fireman Sam content hub for kids

6/02/14 Well-Pict, Produce for Kids, Meijer Get Healthy

6/02/14 Subway Is Giving Away Free Sandwiches. Will Franchisees Pick Up the Tab?

5/30/14 Coca-Cola Partners With OPI Nail Polish

5/30/14 When a Brand is Iconic, Words are Not Required

5/30/14 The Companies With the Best (and Worst) Customer Service Ratings

5/30/14 Benjamin Moore Expands Marketing Palette

5/29/14 Everything old is new again: The return of 5 classic food brands

5/29/14 Cheerios Debuts New Protein-Enriched Line

5/28/14 A Girl Gets Mothers to Start Biking Again

5/28/14 Is Social Media Killing Your Brand?

5/27/14 FTC Calls for Restrictions on Consumer Data Collection

5/27/14 Stock those Toy Shelves: Here Come the Millennial Moms

5/26/14 Nestea Plunges Back Into US Beverage Market with Renewed Campaign

5/26/14 The ROI: Sephora, This Moment Share Results of Pinteresting Beauty Board Launch

5/26/14 Dairy Queen Finds a Summer Love: The S’more

5/22/14 Millennial Mothers in the UK Are Massively Mobile

5/22/14 McDonald's CEO Defends Marketing Practices to Kids

5/22/14 Unilever sells Ragú, Bertolli for $2.15b

5/22/14 Honey Maid's Gary Osifchin Talks Real Families

5/21/14 Infographic: What Motivates and Agitates Mom Bloggers

5/21/14 Marketers Use Facebook Despite Believing It May Be Ineffective

5/21/14 Nielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info

5/20/14 Hershey Crowds The Candy Aisle With Product Launches

5/20/14 Why 2014 is the year of sustainability

5/19/14 Bridgestone Targets Women, Mothers, Safety-Conscious

5/19/14 Ryanair Woos Families, Executives as Profit Falls

5/19/14 Personal Care Brands Have Best Reputation Among Mothers

5/16/14 Jessica Simpson's $1 Billion Retail Empire: 'I Understand Women'

5/16/14 Should the Food Industry fear 'Fed Up?'

5/15/14 Millennial, Gen X Mothers in Canada Spend Money via Mobile

5/15/14 Is Your Brand To Dye For? From Food to Clothing, Consumers are Concerned

5/14/14 Influencer Marketing: The Metrics That Matter Most

5/14/14 Mom's Thoughts Featured In LG Appliance Campaign

5/13/14 Frozen-Food Makers Launch $30 Million Image Campaign

5/13/14 How AOL Tapped Into the Power of Mom and Became No. 1

5/13/14 Frigidaire Innovations Give Families More Time

5/13/14 The Produce Mom, Brands to Host Twitter Party

5/13/14 Walmart Sets the Stage with Commitment to Solar Energy

5/13/14 Brandcameo: Watch Godzilla Eat, Crush and Terrorize 16 Brands

5/13/14 Branding Begins at Home

5/13/14 Coca-Cola Pours Itself Some More Keurig

5/12/14 Mother’s Day Social Media Review: The Brands That Did It Right

5/12/14 Mondelez Bridges Gap Between Real-Time and Real Results with Project Sprout

5/12/14 What Comes After Millennials? Generation Salad

5/12/14 Brand Blogs Get Highest ROI from Weekend Posts

5/12/14 Hillshire Brands to buy Pinnacle Foods in $6.6b deal

5/12/14 Hydrox Cookies to Return

5/12/14 Pinterest's First Paid Ad Partners: Gap, Target, General Mills

5/09/14 Stay-at-Home Vs. Working: Different Choices, Similar Challenges

5/09/14 What Do Moms Want for Mother's Day?

5/09/14 Moms Are Car Decision Makers - Tough News For Midsize Cars

5/09/14 Amy Poehler Propels New Bounce at Old Navy

5/08/14 Here Are the 10 Brands Moms Like Most Right Now

5/08/14 What Marketing Is Now Really All About

5/08/14 Amazon Dominated Online Retail Sales in 2013

5/08/14 The Greening of Business Travel Gains Momentum

5/08/14 Kashi Settles 'All Natural' Lawsuit for $5m

5/08/14 Advertising: Simmons Spends Big on Star Power

5/07/14 Huffy Bikes Go From Boys to Mom

5/07/14 Ad of the Day: It Wouldn't Be Mother's Day Without P&G Making You Weep

5/06/14 How Itau Became Brazil's Most Valuable Brand

5/06/14 Pinterest Ads Are Invading Google’s Search Turf

5/05/14 Retailers Look to Merge Offline and Online Shopping Experiences in 2014

5/01/14 Writing Mother's Day Cards at Hallmark: An Inside Look

5/01/14 Total Market Debate Dominates AHAA Hispanic Conference

5/01/14 Smartphones Are In-Store Shopping Companions

5/01/14 Oh, Baby: Uber Reportedly Exploring a Family Service

5/01/14 Wal-Mart's Sustainability Efforts Critical to Suppliers

4/30/14 Newman's Own Enters Greek Yogurt Market

4/30/14 Marketing Demographics: Nine Facts about the New Face of America

4/30/14 Marketing To The Mompreneur Generation

4/30/14 What Advertisers Need to Know About Facebook's Mobile Ad Network

4/29/14 Toy Industry 'Among Largest to Rely on Gender Specific Packaging', says EasyFairs

4/29/14 Consumers To Spend Big On Mama

4/28/14 Kimberly-Clark's New Hispanic Program Aims at General Market

4/28/14 General Mills Explores Peas in Search of the Next Superfood

4/28/14 Mobile, Social Driving 36% Of In-Store Sales

4/25/14 Demographics Expected To Drive Cold Cereal Comeback

4/24/14 Hershey Slows Ad Spending, Focuses on Biggest Brands

4/24/14 Marketers Must Give Consumers Control

4/24/14 Walmart rolling out email receipts

4/24/14 Dole Hits the Road Again for Banana Marketing Tour

4/23/14 Dr Pepper Snapple Group Trims Marketing Budget

4/22/14 Burt’s Bees Puts Promotional Messages in Appointment Calendars

4/22/14 Kids, Hispanics Most Gung-ho Recyclers

4/22/14 The Connected Campaign: Why Social and TV Make a Powerful Advertising Combination

4/22/14 Grocers Go Green with Earth Day Tweets

4/22/14 Cake Boss Expands Grocery Offering

4/21/14 Boston Winners? Hancock, New Balance ... And Kleenex

4/21/14 Simplicity Is 'Devine' For New Paint Line

4/21/14 Hasbro's Profit Helped by Girls' Toys

4/21/14 Elsa's Frozen Dress: The Hottest Gown in Town

4/21/14 Consumers Favor Small Businesses Because of Their Customer Focus

4/21/14 Chobani expands beyond yogurt

4/20/14 Conservative Christian Activists Have Some Major Brands in Their Sights

4/18/14 Cocoa Grind Up But Will Chocolate Prices Grind Consumers Down?

4/18/14 Content Marketing And The Modern Mom

4/17/14 Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola

4/16/14 Surviving Facebook’s 1% Brand Reach

4/16/14 General Mills to sell oatmeal for Keurig

4/15/14 Companies Try to Get Kids Hooked on Fish Sticks

4/14/14 Lindt Teddy Has Its Picnic But Haribo Trademark Row Will Rumble On

4/14/14 Maxwell House Seeks To Sell People On 'Good' Again

4/14/14 The Huge Opportunity E-Commerce Marketers Are Overlooking

4/10/14 How Target Secured a Pipeline of New Products From Top Brands

4/10/14 Wal-Mart Attempts the Holy Grail: Low-Cost Organic Food

4/10/14 CPG Brands See Better Engagement, Reach with Digital Video

4/09/14 Social-Change Agent Tupperware Creating Women Entrepreneurs Globally

4/09/14 Dove Launches Fake 'Beauty Patch' in Latest Play for Viral Glory

4/09/14 P&G Sheds Pet-Care Business to Mars in $2.9 Billion Deal

4/09/14 Moms Pay Whatever It Takes for No-Mess Crafts

4/09/14 This Easter, Stores Expect Half-Hearted Sales Hop

4/09/14 AT&T to Switch Its Advertising Message

4/08/14 Everyday Peeps Break Out of the Easter Basket

4/08/14 Goya puts $250 million into expansion

4/08/14 More US moms are staying at home with kids: study

4/08/14 7 key findings about stay-at-home moms - Pew Research Center

4/08/14 Native Advertising Won't Boost Sales, Influencers Will

4/07/14 Creating packaging that connects with consumers

4/07/14 Kohl's Revamped Marketing Goes for the Heartstrings

4/07/14 Capri Sun Rolling Out New Packaging, Campaign to Clear Up Mold Complaints

4/07/14 Hearst Rolls Out Cross-Brand Beauty Initiative

4/04/14 The Sticky Methods Of Marketing Cereal To Kids

4/04/14 The Rising Influence Of The Latina And How To Reach Her

4/04/14 Beech-Nut adopts a homemade style with new baby food line

4/03/14 NHTSA Launches National Ad Campaign to Combat Texting and Driving

4/03/14 Lego Crowdsources Its Way to New Toys

4/03/14 Retailers Still Fall Short of Online Shipping Promises

4/02/14 American egg consumption has dropped

4/02/14 A Look at How Women Grocery Shop

4/01/14 Philadelphia Cream Cheese Gets a Makeover

4/01/14 How General Mills Is Creating a Content Factory

4/01/14 Cookie Monster helps kids, families 'eat brighter!'

4/01/14 Digital Marketing Comes of Age for CPG Brands

4/01/14 Kimberly-Clark CMO Urges End To Status Quo

4/01/14 Brand Purpose Drives Digital At General Mills

3/31/14 Women Spend $300 Billion Per Year on Auto Repair

3/31/14 A Growing Number of E-Commerce Sites Are Moving Into Print

3/27/14 Amazon Plans to Launch Free Ad-Supported Streaming

3/27/14 Ads Kids See Shape Beliefs As Adults

3/27/14 Social Puts A Backbone Into Brands

3/27/14 Walmart, Ahold, P&G execs honored

3/26/14 How Loyal Are Millennials to Brands?

3/26/14 Marketers Are Confused Over Meaning and Focus of Brand Purpose

3/26/14 Brands Must Turn to the Dark Data Side

3/25/14 Walgreen Isn’t Quite Ready to Quit Smoking

3/25/14 Fisher Price recruits mothers to join its toy testers network

3/25/14 Helping Brands Manage Social in a New Way

3/25/14 Consumers to candy makers: ‘You have 3 seconds to get my attention!’

3/25/14 For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1

3/24/14 How Playtex Mastered the Sippy Cup

3/24/14 Nissan, Subway, Post Foods Join Hispanic Campaign

3/24/14 Pinterest Readies for Its Big Ad Business Rollout

3/24/14 US retailers pressed to remove candy from checkout zones

3/23/14 Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity

3/20/14 Restaurants Pass on Fat Food Costs, Grocery Chains Swallow Them

3/20/14 Retailers Struggling To Close Digital Divide

3/19/14 Mothers Adopt Digital Discounts, but Still Clip Coupons

3/19/14 How 'Showrooming' Can Help, Not Hurt, Bricks and Mortar Retail

3/19/14 V is for Vidalia’ campaign targets millennials

3/18/14 Cracker Barrel In 'Deliciously Different' Campaign

3/18/14 Interactive packaging: What the world is waiting for?

3/17/14 Women: The Global Economic Engine

3/17/14 Attorneys General Urge Retailers to Stop Selling Tobacco Products

3/17/14 Facebook Drives 3.5x More Traffic to News Websites Than Google

3/17/14 Crunch Pak apples joins Disney for ‘Frozen’ promotion

3/14/14 Obamacare Ads Enlist Your Mom

3/14/14 Dannon Joins Campaign for Healthier Food Options

3/14/14 Hispanics: A Segment Marketers Can't Afford To Ignore

3/14/14 Three Strategies McDonald's Is Using to Lift Sales

3/14/14 Kids Are Heard but Not Seen in Haribo's Hilariously Kooky Candy Ads

3/14/14 Dannon teams up with Michelle Obama

3/13/14 Fresh produce sales rise 4.8% as consumers eat more fruits and veggies

3/13/14 How Consumable Brands' TV Ads Performed In 2013

3/12/14 Cruise Ships Now Depend on Parents Bringing the Kids Along

3/12/14 Winning CPGs, Across Sizes, Employ Similar Strategies

3/12/14 ConAgra, P&G Put Rivalries Aside To Fight Childhood Hunger

3/12/14 Girls Run the Social Media World!

3/11/14 Report names top 10 new food and beverage brands

3/11/14 Kids Need a Cool Lunch Box, And Marketers Know It

3/11/14 Playing on the Edge: Diet Coke’s ”You’re On” Campaign

3/11/14 Five Big Data Principles to Guide Your Marketing Strategies

3/10/14 Advocacy Group: Ad Research Overlooks Disabled

3/10/14 Ad Campaigns Are Finally Reflecting Diversity of U.S.

3/07/14 Getting Your Share Of The Millennial Wallet

3/07/14 Coupons.com Surges 84% in Public Debut - Fox Business

3/06/14 Taco Bell, Kraft Expand Grocery Deal With New Items

3/06/14 Hershey exceeds its own environmental expectations

3/05/14 Standing Firm on Mobile Denial, Nintendo Looks to Focus on Health and Fitness

3/05/14 Old Navy Taps Amy Poehler for New Campaign

3/05/14 Stonyfield and Happy Family come together for new line of yogurts

3/05/14 New Marketing Trends Come With Caution Signs

3/04/14 Perdue Joins All-Natural Crusade with Antibiotic-Free Harvestland Line

3/04/14 Cleaner Plate Club: Kids Eat More Fruits, Veggies at School

3/04/14 Reebok’s New Delta Logo Promotes Fitness as an Essential Hobby

3/03/14 2014 US Women’s Car Buying Report: Key Findings

3/03/14 M&M's cookies: Mars and Kellogg team up

3/03/14 Advertising: Selfies, Pizza and Promoting Brands at the Oscars

3/03/14 Child Obesity Rates Are Down, But Who Should Get the Credit?

3/03/14 Disney Is Latest Brand to Cut Funding to Boy Scouts Over Anti-Gay Policy

3/03/14 And the Oscar Goes to...Female Social Networkers

3/03/14 New partnership for SodaStream: Sunny Delight

3/03/14 Food industry to develop own nutrition label

3/02/14 With New Rewards Card, Amex Focuses on Busy-Mom Market

2/28/14 Why App Creators Need To Rethink Their Approach To Designing "For Women"

2/28/14 Advertising: Dove Tells Women to Love Their Armpits

2/28/14 Hispanic Consumers Embrace Social Media, Mobile

2/27/14 At Hasbro, Girls Toys Become a Big Market

2/27/14 Why Proposal to Limit School Marketing Does Not Worry Food And Beverage Companies

2/27/14 White House proposes new nutrition labels

2/27/14 Consumers Disenchanted With M-Commerce

2/26/14 Phillips Pioneers an App for Supermarket Navigation

2/26/14 Senators Introduce Bill to Limit E-Cigarette Marketing to Kids and Teens

2/26/14 The Power of Mother-Daughter Shopping at Any Age

2/26/14 The Produce Mom, sports champs to speak at youth summit

2/26/14 Four Years Later, FLOTUS' Let's Move Turns Focus to Food Marketing in Schools

2/26/14 The Way To Her Heart, And Purse, Is Through Her Smartphone

2/25/14 School Health Rules Will Banish Soda Marketing

2/25/14 Dr Pepper Pursues Latino Consumers Via Telemundo Tie-Up

2/25/14 CoverGirl “GirlsCan: Women Empowerment”

2/25/14 Magic Kingdom Nears $100 Tickets, and the Crowds Keep Coming

2/25/14 McDonald's Joins Snapchat

2/25/14 From Oreo to Red Bull, CPG Brands Are Transforming Marketing

2/25/14 Women Dominate Mobile Gaming Space

2/25/14 JCPenney To Break New Campaign During Oscars

2/24/14 Brands Need to Know Their Purpose and What They Aspire to Be

2/24/14 The Voice Soars With Unilever Sponsorship

2/24/14 MilkPEP drops iconic "Got Milk?" tagline in favor of "Milk Life."

2/24/14 Health and Wellness Isn’t a Fad

2/24/14 The Lempert Report: The new power shoppers are women, Latinos and seniors

2/23/14 Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

2/20/14 Kellogg's Call to Breakfast Skippers

2/20/14 Nutella Keeps the Brand Fresh after Delivering Fifty Years of Joy

2/20/14 Why Wal-Mart Needs to Build Much Smaller Stores

2/19/14 FDA May Cut Down on Drug Side-Effects Listings, Since No One Reads Them Anyway

2/19/14 Promoting Health With Enticing Photos of Fruits and Vegetables

2/19/14 Publix tops in satisfaction

2/19/14 Marketing With Print Is Greener Than You Think

2/19/14 Salute to Moms of Paralympic Athletes Will Give You a Lump in the Throat

2/19/14 Brrrr! Nasty Weathers Boosts Outdoor Gear Sales

2/18/14 Sample Story: CPG Brands Ride Subscription Trend with Customized Samples

2/18/14 Campbell Soup's profit soars on broth sales, winter weather

2/18/14 Lucky Charms Throws 50th Birthday Blowout

2/17/14 Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations

2/14/14 Creating New Traditions, Challenging Perceptions: Introducing Millennial Mom

2/14/14 Bringing Back Motherhood Memories: India’s First Baby Scented Newspaper Ad

2/13/14 Produce for Kids raises funds in school campaign

2/13/14 After Conquering Mexican Fare, Chipotle Looks to Apply Model to Asian, Pizza

2/13/14 Millennials Use Different Social Networks to Post, Buy Different Product Types

2/12/14 Physical Brands Send Some Digital Love This Valentine's Day on Social

2/12/14 Snack Bars Continue Their Assault on Breakfast Cereal

2/12/14 Here Are the 2014 Products of the Year

2/12/14 Chick-fil-A to stop selling chicken raised on antibiotics

2/11/14 Found: Girl in 1981 Lego Ad Is Now an Alt-Medicine Doctor in Seattle

2/11/14 Long John Silver's Pitches Sustainability in New Campaign

2/11/14 Health and wellness needs storewide approach, speakers tell NGA

2/11/14 Hispanic Women Connect with Friends, Brands and News via Social

2/11/14 Kraft removes artificial ingredients from cheese slices

2/11/14 Brand Management Re-imagined

2/11/14 Strawberry commission launches promotional campaign

2/10/14 Ad of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign

2/10/14 SodaStream partners with Skinnygirl

2/10/14 LeanIn.org and Getty Aim to Change Women’s Portrayal in Stock Photos

2/10/14 Food Brands Try to Wake Up Sales With New 'Energy' Appeals

2/10/14 Millennials More Likely to Browse, Make Impulse Buys

2/07/14 How To Reach Moguls, Moms & Maids

2/07/14 How (and Why) Millennials Interact With Brands on Social Networks

2/06/14 Customer Service, Innovation Drive Brand Perception

2/06/14 Celebrity Weeklies, Fashion Magazines Continue to Struggle on Newsstand

2/06/14 When mom speaks, everyone listens

2/06/14 Subway to Remove Chemical From Sandwich Bread Following Blogger's Protest - Reuters

2/05/14 Not One and Done: The 10 Super Bowl Brands That Grew Most in Fans, Followers and Likes

2/05/14 Sodastream's New Mainstream Rivals: Coke and Green Mountain

2/05/14 Kraft: Packaging should ‘stop consumers in their tracks’

2/05/14 When It Comes To Reaching Women, What's Old Is New Again

2/05/14 The Rise Of The 'Infosumer'

2/05/14 Newell Rubbermaid Shakes Up CMO Model By Putting Research in Charge

2/05/14 CVS to become first major U.S. drugstore chain to drop cigarettes

2/04/14 Nestle sells PowerBar, Musashi to Post

2/04/14 Big Brands Learn to Speak ‘Challenger’ at Super Bowl

2/04/14 Who are the Next Generation of Good Housekeepers? New Editor Looks to Update 129-Year-Old Magazine

2/04/14 Tools for Reaching the Millennial Mom

2/04/14 Why Celebrity Weeklies Should Worry About Dreft's Baby Notice

2/04/14 Retailers, Banks Target Each Other in Data-Security Blame Game

2/04/14 Wal-Mart to Expand in Canada

2/04/14 Who Buys Valentine's Candy Early? Women

2/04/14 Target Loses On Loyalty; Walmart Gains

2/03/14 Brand Apps Need to Provide a Utility to Stay Visible

2/03/14 A Messy Super Bowl Ad Blitz With a Few Family-Friendly, Retro-Themed Winners

2/03/14 Six Reasons Why Your Brand Needs a Social Voice

2/02/14 Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year

1/31/14 UK kids' clothing and toy retailer Loubilou.com embraces global expansion

1/30/14 “Hunkvertising” – Does it help or hurt a brand?

1/30/14 Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms

1/30/14 SodaStream teams with Welch's for new flavors

1/30/14 Building the Case for Sustainability with Millennials

1/30/14 Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience

1/29/14 Chicken of the Sea seeks name for mermaid

1/29/14 Marketing Your Automotive Business to Women in 2014: Make Simpler Promises, Deliver Superior Results

1/29/14 Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the Super Bowl

1/29/14 Study: Consumers Don't Know What AdChoices Privacy Icon Is

1/29/14 Beyond 'Got Milk': Small Farmers Don't Like Where Their Ad Money Is Going

1/29/14 Special Report: Best of Holiday Marketing

1/29/14 Social Media Response Rates, Times Dip as User Engagement Explodes

1/29/14 LEGO partners with Google for online building app

1/28/14 Morton Salt Celebrates 100 Years of Iconic 'Girl' with Brand Refresh

1/28/14 How Companies Use Twitter: Big Brands vs. Small Brands

1/27/14 Sunkist, ‘The Biggest Loser’ launch ‘Peel Away’ promotion

1/27/14 Telemundo Orders Orlando-Based Reality Show

1/27/14 Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

1/27/14 Millennial Parents More Likely to Buy Apps for Kids

1/27/14 Store Brands 2014: Packaging with a purpose

1/25/14 Trend-Driven Resolutions For Retail Loyalty Marketers

1/25/14 Olympics: Frosted Flakes Spotlights Hendrickson

1/24/14 Moms, Social Media And Sharing: What's In A Name?

1/24/14 Why Mom's Time Is Different From Dad's Time

1/24/14 Study Shows Car Buyers Showroom, Too

1/24/14 Supermarkets host fitness competitions

1/23/14 Subway to Launch Its Biggest Kids' Marketing Effort

1/22/14 Deborah Wahl Tapped as McDonalds U.S. Marketing Chief

1/22/14 The Battle of the Yogurts

1/22/14 Meijer adds free Wi-Fi to make it easier for customers to use the retailer’s mobile shopping tools

1/22/14 Ten Years In, Dove's 'Real Beauty' Seems to Be Aging Well

1/22/14 Four Keys to Traditional Marketing in a Digital World

1/21/14 Lego's 1981 Girl-Power Ad Comes With an Inspiring Backstory

1/21/14 Dove's 'Selfie' Dissects Daughters, Mothers, Social Media

1/21/14 Getting Mom Friendly at CES: Childs Play Communications' Stephanie Azzarone Reports on MommyTech

1/21/14 Arby's Finds a New Lead Agency

1/21/14 Most Top Brands Still Don't Engage With Twitter Followers

1/20/14 Brand Engagement: Cadbury, Ajax Get Creative with Digital Activations

1/20/14 Target Hopes to Bring Big-Box Experience to Acute Locales with 'Express' Stores

1/20/14 Green is the New Black

1/20/14 Your Customers' Stories Improve Your Products--and Marketing

1/20/14 NBC Plans Live ‘Peter Pan’ for Next Holiday Season

1/18/14 Surprise: Dad Blogger Finds Most Ads Portray Dads Well After All

1/18/14 Prankvertising: Have Brands Overstepped their Boundaries?

1/17/14 Nestlé launches World first KitKat boutique

1/17/14 Big Food Cuts the Fat in Advertising to Kids

1/17/14 Just Get Me Good Customer Service

1/16/14 Black + Decker Redesign All About The Simple Truth

1/16/14 Campbell's Chicken Noodle Marks 80th - With Social

1/16/14 5 Things That Could Transform Your CPG Brand

1/16/14 Infographic: 5 Social Media Marketing Predictions for 2014

1/15/14 Article: Parents with Kids at Home Overindex in Smartphone Usage

1/15/14 AOL Surrenders Control of Patch via Joint Venture

1/15/14 CPG Marketers Under Microscope In '14

1/15/14 H-E-B encourages kids to get fit

1/15/14 Who’s On Your Brand Dream Team?

1/15/14 Can Facial-Recognition Software Help Stores Manage Angry Customers?

1/14/14 Concord Foods promotes Disney’s ‘Jungle Book'

1/14/14 Scarlett Johansson Adds Fizz to SodaStream's Pop Ahead of Super Bowl

1/14/14 Unilever's Clear Sponsors NBC's 'Voice', Adds Model Miranda Kerr

1/14/14 Simmons, Dr. Andrew Weil Partner

1/13/14 People's New Editor Wants to Add Humor, Focus on Covers

1/13/14 Here's Why Martha Stewart Appeared in an Ad for Throat Drops Last Night

1/13/14 Showrooming is Down, But Retailers Need to Exploit Big Data to Connect with Consumers

1/13/14 Top New Year’s Resolutions for Brands

1/13/14 StarKist's 'Charlie' Gets Makeover

1/13/14 Big Data drives Safeway's shopper connections

1/10/14 How IHOP's New Menu Design Gets Customers to Spend More

1/10/14 It's Goal Time: Planning For A Successful 2014

1/9/14 CPG Brands Whack Calories, But Some Critics Won't Give Them Their Due

1/9/14 Kathy Ireland To Launch Pet Care Line

1/9/14 Separated at Birth: Creepy Old Spice Mom and Heroic P&G Mom

1/9/14 Upmarket U.K. Loyalty Card Attracts Downmarket Customers

1/9/14 Report: Packaged Food Companies Selling Trillions Fewer Calories

1/9/14 Samsung Wants to Be the World's Biggest Appliance Maker by 2015

1/9/14 Unified Grocers Launches Hispanic Marketing Events

1/8/14 Applebee’s® Unveils New Kids Menu with More Healthy Meals

1/8/14 Penney's shares tumble after holiday update

1/8/14 The Top Digital Priorities for Marketers in 2014

1/7/14 Frugal Heinz Goes Long With Super Bowl Buy

1/7/14 CVS Puts Creative Agency Business Into Review

1/7/14 With Lindsey Vonn Out, Many Brands Start Sochi with a Bruised Marketing Strategy

1/7/14 How Denny's and Charmin Won the BCS Championship

1/7/14 Advertising: New Agency, a Spinoff, Will Aim Its Message at a Hispanic Audience

1/7/14 IGA Launches New Fundraisers

1/7/14 Why So Many Companies Get Branding Wrong

1/7/14 Women and Tech

1/6/14 Study: 80% of Super Bowl Ads Don't Help Sales

1/6/14 P&G Does it Again with Thanks Mom Olympic Campaign #BecauseOfMom

1/6/14 Instagram Video vs Vine: Which Is the Video Marketing Champ?

1/5/14 Marketing Mecca: Why Adland Is Swarming CES

1/5/14 Hire 3 Women to Disrupt White-Male Hegemony

1/5/14 Jillian Michaels Partners With Curves

1/4/14 Advice for Marketing to Moms in 2014

1/4/14 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

1/3/14 2013 Retrospective On Research

1/3/14 New Balance Gets a Little Design Magic from Disney for New Limited-Edition Line

1/3/14 DreamWorks Teams Up with Fuhu for Kid-Friendly Tablet Debut at CES

1/3/14 General Mills, Graze Bet They Can Reinvent Snacking Via Trendy Subscriptions

1/2/14 Panera Intros Weight-Loss Promo; Outs 'Secret' Menu

1/2/14 Mega Brands launches new microsite for parents

12/27/13 Retailers Fight to Finish 2013 Strong With Post-Holiday Deals

12/24/13 Wait, What? Holiday Gift Cards Brand Says Bitcoin Was More Popular Than Credit Cards on Black Friday

12/23/13 Holiday Windows 2013: Brands Go Bright for Global Sidewalk Displays

12/20/13 5 Ways To Reach Digital Moms In 2014

12/19/13 Audi Uses Its History to Inspire Children

12/19/13 Three Reasons (and Tips) for Reaching Out to the Hispanic Community

12/18/13 Experian to Reprise their M2Moms Workshop in Free Webinar

12/18/13 Almost 50% of Parents Plan to Give Children Ereaders This Holiday Season

12/18/13 Rockefeller to Marketing Data Giants: You're On Notice

12/18/13 Facebook Crosses the Advertising Frontier Into TV's Turf

12/18/13 Chicago mayor welcomes Archer-Daniels-Midland to city

12/18/13 Anxious retailers stretch holiday hours

12/18/13 Best Buy Rolls Out Google Hangout for Last-Minute Shoppers

12/18/13 The Big Opportunity With Smartphone Moms - Branding Not Shopping

12/18/13 Private Label & National Brands: Paving the Path to Growth Together

12/18/13 Valassis to Be Acquired by Harland Clarke

12/17/13 New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

12/17/13 Infographic: Holiday Mobile Sales - consumers browse on the phone but buy via a tablet at home

12/17/13 Indie Cable Net BabyFirstTV Taps Former Disney CEO Rich Frank for Board

12/17/13 Facebook Launches Auto-Play Video Ads

12/17/13 Childhood Obesity Tops 2013's Food News Stories

12/17/13 Modern Families Moving Markets: how family trends drive grocery purchases

12/16/13 To Harness Power of Purposeful Marketing, You May Need to Restructure

12/16/13 MilkPEP Campaign Taps Olympic Athletes to Boost Chocolate Milk's Image

12/16/13 Quester’s Dialogs with Moms Results in MomQuest

12/16/13 GfK’s Sheehan Wins Best Speaker Award at M2Moms® —The Marketing to Moms Conference

12/16/13 How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads

12/16/13 How Lego Became a Fast-Fashion Company

12/16/13 Gender signage reduced by 60% in 2013, says Let Toys Be Toys

12/13/13 The Great Ritz Holiday Parade is a New Look for Ritz, Targeting Women as They Prep for Holidays

12/13/13 McDonald's Tests Mobile Coupon App in Hopes of Attracting Younger Consumers

12/13/13 Looking Back On 2013 ... For A Smarter 2014

12/13/13 Mothers of Young Children Spend Most Time with Smartphones

12/13/13 How People Discover New Brands

12/12/13 Crying On Santa's Lap? That's A Sprout MOMent

12/12/13 Layoffs Hit Martha Stewart Living Omnimedia

12/12/13 Instagram Direct Messaging: What's In It for Brands

12/12/13 Creating Big Buzz Through New Modes Of Storytelling

12/12/13 Special K Ad Tells Women to Stop the 'Fat Talk'

12/12/13 Hey CMOs, Here's Why You're Doing Social Wrong

12/12/13 Startup Offers Same-Day Delivery at Shopping Malls

12/11/13 Real-Time Marketing is the New Story-Telling

12/11/13 Women Save with Social in the UK: Females follow brands on social media for offers and discounts

12/11/13 Will Men Be More Profitable Grocery Customers?

12/11/13 Designing The Next Generation Of Wearables, With Women In Mind

12/11/13 Millennials Start Their Holiday Shopping Way Before Their Parents

12/10/13 Danone Picks Carat For North American Media

12/10/13 Shooting Stars: 12 Brands to Watch in 2014

12/10/13 It was a ‘very happy Halloween’ for US candy companies, says National Confectioners Association

12/10/13 Brands of Yesteryear Find New Life at Vermont Country Store

12/10/13 Santa Visits Canada First for Airline's Lovely Christmas Miracle

12/10/13 Duncan Hines Debuts Search-based, Responsive Site for Bakers

12/09/13 Sears Spinning Off Lands' End to Aid Survival

12/09/13 Chick-fil-A Quietly Getting Healthier

12/09/13 The Differences in How Women and Men Think Are Hard-Wired

12/09/13 Who's Next to Fall? Unilever's Massive Job Cuts Put Other Marketers on Notice

12/09/13 Sharecare Rolls Out Personalized Health App

12/09/13 Big Data And Marketing: Don't Believe Everything You Read

12/09/13 WhiteWave Foods Acquires Earthbound Farm

12/09/13 Heat Maps to Track Shoppers at the Mall

12/06/13 Hass avocado study eyes shopper motivations

12/06/13 The Professional 'Mommy Blogger'

12/06/13 McCormick Launches Year-Long Social Sharing Campaign

12/05/13 Cheerios Announces First Super Bowl Ad Just Before Fox Closes Door

12/05/13 Cheerios Is Heading to the Super Bowl

12/05/13 Native Ad Workshop Leaves FTC Perplexed

12/05/13 Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers

12/05/13 12 Days Of Mom Marketing

12/05/13 To Expand Reach, Retailers Take Aim at Hispanic Shoppers

12/04/13 How Consumer Branding Transformed Paint Marketer Valspar

12/03/13 What Brands Can Learn About Data From the NAACP

12/03/13 Hulu Gets a Brand for One of its 'Brand-Contingent' Series

12/03/13 With Smartphones in Hand, Consumers Stretch Cyber Monday Sales to New Record

12/03/13 Make Your Brand’s Unique Voice Part of Your ‘Marketing Playbook’

12/03/13 Harry Potter and the Money-Making Magic of Pop Culture Stamps

12/03/13 #GivingTuesday Promises Record for Charitable Gifts

12/03/13 Did Moms Have a Happy Techgiving?

12/02/13 Welch's Fans Create Giant Vine To Help Families

12/02/13 The Most Effective Retailers on Social Media

12/02/13 Competition From Everywhere Has Hasbro, Mattel in Toyland Showdown

12/02/13 What Do Instagram Advertisers Actually Get for Their Money?

12/02/13 Six Trends for 2014 in Mobile Marketing and Advertising

12/02/13 When Ads Look Like Content

12/01/13 Seeking Top Toys, Good Housekeeping Puts Them to Test

12/01/13 Holiday Shoppers Get Early Start, Spend Less

11/29/13 Electrolux Innovates with Annual Design Lab Competition

11/29/13 Nikon Brands Disney Resort Photo Ops

11/27/13 69% of parents say that holiday shopping is their favorite type of shopping - and not just for their kids

11/26/13 Viddiverse Is Designed to Be a YouTube/Vine for Kids

11/25/13 How Much Does Small Business Saturday Boost Main Street?

11/25/13 Campbell's Homestyle In Pinterest Holiday Sweeps

11/25/13 Wellness, Responsibility, Empowerment On Tap For Brands in 2014

11/24/13 Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed

11/22/13 Are Blogger Moms 'Measuring' Up?

11/22/13 Why Stores Are Letting Black Friday Bite The Dust

11/22/13 Social: Commerce Cornerstone For Women Worldwide

11/21/13 Four Insights Into Holiday Shoppers

11/21/13 Dove Tops The 20 Most Shared Ads of 2013

11/20/13 Holiday Ads 2013: Brands Tap Celebrities, Award-Winning Animators for Over the Top Ads

11/20/13 JCPenney Heads Into Holiday Shopping Season with Sales Gain, Cheapest Pants in Town

11/20/13 Nine in 10 Latin American Social Networkers Use Facebook

11/20/13 Per AAA, US Thanksgiving travel to decline this year

11/20/13 Making Pinterest Work With Moms In 2014

11/20/13 Capitalizing On Behavioral Data To Create A Better Customer Loyalty Experience

11/19/13 Random Thoughts on Marketing With Moms

11/19/13 Spice Islands Returns To TV Advertising

11/19/13 JC Penney Launches First National Holiday Campaign Under New Marketing Head

11/19/13 Black Friday Gets More Digital

11/19/13 Merck for Mothers Working to End the Tragedy of Women in America Dying in Childbirth and Pregnancy

11/18/13 Animal Planet Has Lined Up Dozens of New Advertisers

11/18/13 Are Marketers' Campaigns Misaligned with Consumer Expectations?

11/18/13 REI, SportsAuthority Breaking New Holiday Ads

11/18/13 Target and ABC Team Up for Commercial Breaks That Keep a Story Going

11/18/13 Hispanic Trends / Recommendations for CPGs and Retailers: Study

11/18/13 Black Friday Forecast: Fewer Shoppers, More Deals

11/18/13 How To Engage, Excite And Keep Superfans: Your Brand's Most Important Asset

11/18/13 Retail Supermarket Leaders Tender Holiday Wish Lists

11/18/13 How Zulily Turned Distracted Moms Into a Red-Hot Tech IPO

11/17/13 10 Brands That Changed the World

11/15/13 Produce Marketing Association Sesame Street task force begins work

11/15/13 Super Bowl Advertisers Hope to Stretch Ad Dollars with Long Lead-In to Big Game

11/15/13 5 Trends That Might Impact Marketing To Moms In 2014

11/15/13 Southwest Airlines, Best Western Tops In Brand Awareness

11/14/13 Kitchen Appliance Aesthetics: Icy White Is the New Stainless Steel

11/14/13 Senators Ed Markey, Joe Barton Bring Back Do Not Track Kids Bill

11/14/13 Duncan Hines Site Breaks The CPG Mold

11/14/13 Sports Authority Pushing 'The Gift of Sport' in New TV Campaign

11/14/13 More Retailers to Open Thanksgiving Day

11/14/13 CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites

11/14/13 Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black Friday

11/13/13 HSN Joins With Univision to Reach the Hispanic Market

11/13/13 NBCUniversal Takes Full Ownership of Sprout Cable Network

11/13/13 How Has the Pepsi Brand Evolved Over the Last 100 Years?

11/13/13 Sharper Marketing Boosts Macy's Results

11/13/13 Live Events Are King for Getting People to Recommend and Buy Brands

11/13/13 IBM Dives Deep Into Tweets to Identify Core Consumer Needs and Wants

11/13/13 How Shoppers Use Mobile Phones in Stores

11/12/13 The Importance of Marketing to ‘Millennial Moms’

11/12/13 How Unilever Topped The Awards Report Chart: Goals to Double Sales, Improve Positive Social Impact and Halve Enviro Impact

11/12/13 Brands Missing Out On Audience Development

11/12/13 Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]

11/12/13 Honey Bunches Of Oats Creates Music Video, Sweeps in General and Hispanic Markets

11/12/13 McDonalds Looking to Clean Up in the Coffee Aisle

11/11/13 Jane Francisco Named Editor-in-Chief of Good Housekeeping

11/11/13 Child's Play Communications President, Stephanie Azzarone, Wins Five 2013 Stevie Awards for Women In Business

11/11/13 Chocolate Milk In New Olympics Campaign

11/11/13 Cable Nets Gorge on Holiday Fare to Lure Advertisers Hungry for Family-Friendly Shows

11/11/13 Cable Nets Gorge on Holiday Fare to Lure Advertisers Hungry for Family-Friendly Shows

11/11/13 J.Crew, MasterCard Partner For MasterPass

11/08/13 Mattel Localizes Barbie for Education-Focused China Market

11/08/13 Want to Target Moms? Start By Influencing Their Teens

11/08/13 Nurturing Brand Advocates: The Untapped Earned Media Opportunity

11/08/13 75% of American Children Under 8 Have Access to a Smartphone or Tablet

11/08/13 The Prescription To Build A Healthy Relationship With The Doctor In The House

11/07/13 Kohl's Adds Emotional Brand Spots to Holiday Mix

11/07/13 For Stores, Unilever and Kellogg Are Rising Stars

11/07/13 Rebuilding Lego for Today's Kids

11/07/13 Nestle Unloads Most of Jenny Craig

11/07/13 Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]

11/07/13 Endorsements Don't Earn Trust For Marketers

11/06/13 More Marketers Shifting From Multicultural Teams to 'Total Market' Strategy

11/06/13 Kraft Cuts Mac-and-Cheese Dyes, Putting It On Trend with 'Natural' in CPGs

11/06/13 Kmart, Others Seen as Crossing the Line as Holiday Promos Encroach on Celebrations

11/06/13 Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions

11/06/13 Three Easy Ways to Jump-Start Your Cause Marketing: When Marketing and Philanthropy Intersect

11/06/13 Hain Celestial Wins Full Circle Award at M2Moms® —The Marketing to Moms Conference

11/05/13 Users More Likely to Click On Ads With AdChoices Icon

11/05/13 Meredith Launches Allrecipes Magazine

11/05/13 Why Retailers Would Be Better Off Without Black Friday

11/04/13 Hallmark dropping party wares, cutting 225 jobs

11/04/13 Child care more expensive than college in many states

11/04/13 How Luvs Unites Mothers by Comically Dividing Them

11/04/13 How Western Brands Are Tapping Into China's Crazy-Big E-commerce Holiday

11/04/13 Fusion Woos Millennial Latinos Through Their First Language: Social Media

11/01/13 The Health Issue: Broccoli’s Extreme Makeover

11/01/13 Consumer Confidence Up, Holiday Shopping On

11/01/13 On Their Terms: In The Moment And On The Go

10/31/13 Turner Strikes Broad Product Placement Agreement With Starcom

10/31/13 A Stylish Smart Wristband That Women Might Actually Want To Wear

10/31/13 NYT article on the ‘Toy Feliz campaign that Mattel presented at M2Moms: Spanish Message WithOne Word That Needs No Translation

10/31/13 Go Daddy Promises No More Sleazy Super Bowl Ads

10/31/13 CPG Brands Target Direct-to-Consumer Sales

10/30/13 Industry Partners to Promote Produce With Sesame Street Characters

10/30/13 What Are the 'Simplest' Brands in the World?

10/30/13 Beverage Marketers Look to Engage Around the Aisle

10/30/13 A Look at Women and Their Relationship With Mobile Phones

10/29/13 Best Buy Tries To Co-Opt 'Showrooming' This Holiday Season

10/29/13 Dads Are ‘Making Inroads’ But Moms Still ‘Rule the Roost’

10/29/13 Late to the Loyalty Game, Walgreens Pushes the Envelope

10/29/13 Check Out the Top 10 Brands on Tumblr

10/29/13 The Hand That 'Rocks The Cradle' Rocks Electronics

10/29/13 Back-To-School Shopping Season Offers A Lesson For The Holidays

10/28/13 The Surprisingly Simple Retail App That Could Juice Holiday Revenue

10/28/13 J&J Is Curiously Absent From Twitter -- Does That Matter?

10/28/13 Procter & Gamble Cleans Up With Luxury Paper Towels

10/27/13 Tide’s Halloween Vines Are Now Everywhere

10/25/13 Shedding The 'Mom' Costume

10/25/13 After Recall, Chobani Touts Quality in New Campaign

10/25/13 Technology and the Millennial Mom

10/24/13 Target Puts Value Front and Center in Holiday Campaign

10/24/13 Heineken USA CMO Leaves for Weight Watchers

10/23/13 Snack makers should bag an invite to Halloween

10/23/13 Are Dads The New Moms?

10/24/13 Julie Cole, Co-Founder of Mabel’s Labels, Wins MomFirst Award at M2Moms® —The Marketing to Moms Conference

10/22/13 ABC Expo: Mothers of Invention?

10/22/13 Amazon lifts free-shipping threshold

10/22/13 10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]

10/22/13 Customer Switching Reaching All-Time Highs

10/22/13 Nesquik Teams With Boys & Girls Clubs

10/21/13 Produce for Kids launches website, hosts Twitter party

10/21/13 Toys R Us' Holiday Ads Employ Prankvertising

10/18/13 How Fruit and Veggie Marketers Are Making Produce Cool for Kids

10/17/13 Subway's Ads Ranked Highest Among Restaurants

10/17/13 What Zico Coconut Water Learned in Its First Year as a National Brand

10/17/13 The Top Seven Reasons Why Mobile Ads Don't Work

10/17/13 NFL Runs Into 'Pinkwashing' Debacle as Fundraising Efforts are Questioned

10/16/13 Pinterest May Look Sweet and Innocent, but It's a Serious Traffic Driver

10/16/13 Amazon Moving In with CPG Brands to Corner Everyday Essentials Market

10/15/13 Three Ideas for Marketers in a Connected Local World —

10/15/13 Girl Scouts Taps Into American Girls' Hopes and Dreams with New Campaign

10/15/13 Walmart Plans Biggest Black Friday Ever

10/11/13 Family Dollar Opens 8,000th Store

10/11/13 Can You Launch a Brand in 24 Hours?

10/11/13 Holiday Hints: Bringing Mobile Moms To Your Brick And Mortar

10/10/13 Check Out The Top 100 Beloved Brands in The Last Decade

10/10/13 What Marketers Can Learn About Storytelling From Chipotle’s Scarecrow Video

10/09/13 Brain Food: McDonald's to Push Kids' Books in Happy Meals

10/09/13 Lane Bryant Believes Couture Can Be Big

10/09/13 Smartphones Are Go-Everywhere, Do-Anything Devices for Mothers

10/09/13 Magazine Ad Pages Down Again in Q3, But Decline Is Slowing

10/09/13 Williams-Sonoma Combats Showrooming Issue with Private Labels, Customer Experiences

10/09/13 The Emotional Side of Shopper Behavior

10/08/13 ConAgra, Kraft Expand Marketing Partnerships

10/08/13 Truvia Takes Aim at Rival Sugar Substitutes With Wellness Push

10/08/13 Hispanics Lead as Web Users Who Are Truly Mobile-First

10/08/13 Retailer Zulily plans to raise up to $100M in IPO

10/08/13 Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

10/08/13 For Shoppers, Next Level of Instant Gratification

10/08/13 GfK’s Sheehan to Teach Brand Marketers About “Full Spectrum” Moms at M2Moms® - The Marketing to Moms Conference

10/04/13 Tesco's Foray, and Failure, in the U.S.

10/04/13 Coke, Chrysler, Walmart Lean Into Larger Causes

10/04/13 To Stay Fit and Nimble in Slow Market, Nestle Plans to Shed Underperforming Brands

10/04/13 They Like Me, They Like Me Not: What Does a Social ‘Like’ Really Mean?

10/04/13 The 10 Commandments Of Marketing To Moms

10/03/13 How McDonald's Creates Content With 'Inherent Social Value'

10/03/13 Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown

10/03/13 Fight Against School Bullying Expands to Store Shelves

10/03/13 Technology And The Millennial Mom

10/02/13 Infographic: Moms and Social Media

10/02/13 Keeping Online Shoppers Happy: A Q&A With the Director of Zappos Labs

10/02/13 It's Time To Really Listen To Your Customers

10/01/13 Groceries Are Cleaning Up in Store-Brand Aisles

10/01/13 Whole Foods plans produce sustainability ratings

10/01/13 Unilever Sees Weaker Sales Growth Due to Emerging Market Slowdown

10/01/13 E-mail Beats Social Networks for Online Offer Sharing: Study

10/01/13 Online Ad Fraudsters Are Stealing $6 Billion From Brands

10/01/13 There’s More to ‘Pinktober’ Than Just Marketing

9/30/13 The Fight Against Bullying in Schools Expands to Store Shelves

9/30/13 Millennials, Everyone Else Love Different Brands

9/30/13 Ikea, Menards Tops In Customer-Loving

9/30/13 Apple’s Got a Brand New Bag

9/30/13 Target Gets Healthy

9/29/13 Brands Are Lining Up to Reach Locket’s 150,000 Users

9/29/13 Welcome to the New Face of Big Pharma Marketing

9/27/13 Consumers Open to (Some) Mobile Interactions With (Some) Brands

9/27/13 The Price Of Parenthood

9/26/13 Decoding the Secret Language of Expiration Dates

9/26/13 McDonald's Ditches Soda In Happy Meal Menus

9/26/13 Brands Sponsor Words Of Good

9/26/13 Study Ranks Brands' 'Human' Quotient

9/26/13 Uh, Oh, Advertising Tax Deduction Is Back in Play

9/26/13 For Working Moms, Flexibility Equals Happiness

9/25/13 How Swanson Broth Is Adapting to the Foodie Age

9/25/13 Wonder Bread Returns to Store Shelves with New Owner, Old Look

9/25/13 Unilever Aims to Fulfill Environmental, Social Goals with Sustainable Efforts

9/25/13 Connecting Brands With Kids And Moms

9/25/13 Sen. Rockefeller Looks Into How Web Surveys and Sweeps Aid Data Brokers

9/25/13 Marketers Missing The Boat With Black Audiences

9/25/13 Indianapolis Fruit enlists some sports star power

9/24/13 Many Latinas Have Their Own Definition of 'Having It All'

9/24/13 Wal-Mart Bows Reality Web Series

9/24/13 New baby smell creates 'very strong' bond in mom's brain, study finds

9/24/13 Keeping Up With The Mom Market

9/23/13 Ferrero USA pledges to not advertise to kids

9/23/13 Why Agencies and Brands Need to Embrace True Storytelling

9/23/13 Hershey's Adjusts Sweet Tooth Pursuit with New Packaging, Global Expansion

9/23/13 Oral-B Digitizes Tooth Brushing

9/23/13 John Dillon Hits Media Grand Slam For Denny's

9/23/13 Travel Package Shoppers Follow Lengthy Path to Purchase

9/20/13 MasterCard Moves to Engage with Socially-Tied, Content-Heavy Newsroom

9/20/13 United Reverts to Old Slogan as It Looks to Elevate Customer Experience

9/20/13 Starbucks Jumps on the Sustainably-Sourced Wagon with New Origins Campaign

9/20/13 Pinterest Will Test Promoted Pins -- but Won't Charge for Them (Yet)

9/20/13 Should We Rely on ‘Big Brother’ to Protect Our Kids?

9/20/13 How To Pick The Best Social Media Network For Your Brand

9/19/13 Revolution Foods’ Quest to Pack More Nutrition Into Kids’ Lunchboxes

9/19/13 Marketers Should Take Women Seriously As Consumers

9/19/13 Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids

9/19/13 Food Marketers Convene in Washington as First Lady Continues Health Crusade

9/19/13 Restaurants Up Their Use of Social, Mobile

9/18/13 PepsiCo Names New Marketing Head

9/18/13 Kellogg's Hopes to Create New Breakfast Habits in Asia from New Base in Singapore

9/18/13 Why a Snack Bar Maker Turned Down Starbucks

9/18/13 The Career Consequences of Raising a Child With Allergies

9/18/13 Betty Crocker and Hershey launch baking mixes

9/18/13 Y&R Study Reveals Consumers' Hidden Side

9/18/13 3 Tips For Green Brands Talking To Mainstream Moms

9/18/13 Butterball’s Turkey Helpline Wants a Few Good Men

9/18/13 Fairfield Inn Partners With Habitat For Humanity

9/18/13 Safeway Gives $3M in Grants to Fight Childhood Obesity

9/17/13 Nielsen: Consumers Trust WOM Over Other Messaging

9/17/13 Latinos Seek Authentic Food, American Convenience

9/17/13 Marketing to Moms with Special Needs Children Featured at M2Moms® - The Marketing to Moms Conference

9/17/13 Mothers Share Their Brand, Coupon Preferences

9/17/13 Online Healthcare Consumers Head to WebMD

9/16/13 Yoplait Turns to Health Labeling to Spark Go-Gurt Induced Comeback

9/16/13 Today’s Man Goes Grocery Shopping

9/16/13 Consumers Don't Believe Your Green Ad Claims, Survey Finds

9/16/13 FTC to Examine Native Advertising More Closely

9/16/13 Tweet all about it: Mondelez strikes ‘clever’ partnership with Twitter

9/16/13 Junk-free checkout campaign launched in UK

9/16/13 How to Design a City for Women

9/16/13 Kids Using Tablets, Apps More

9/16/13 Lifestyle Branding: That Isn't Enough, Either

9/13/13 Mobile Moms: Avoid Marketing Mistakes

9/16/13 Teenagers Are Getting More Exercise and Vegetables

9/15/13 Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

9/15/13 Retailers Fight Exile From Gmail In-Boxes

9/13/13 The U.K. Initiative That Could Be A ‘Game-Changer’

9/12/13 New Facebook Contest Rules Are Great for Brands

9/12/13 Cartoon Network: Netflix's Latest Ratings Victim?

9/12/13 Chipotle Paints Bleak Portrait of Big Food in Short Film and Game

9/12/13 Mondelēz Teams With Twitter to Better Its Global Realtime Marketing

9/12/13 How Krispy Kreme Plans to Sell Even More Glazed Doughnuts

9/12/13 Holiday Shoppers Will Help Tablets Outsell PCs for the First Time

9/12/13 Wal-Mart to scale back chemicals in cosmetics, household products

9/12/13 Consumers Not Sold On Wearable Tech

9/12/13 Big Y Plans C-Store Concept

9/12/13 Wal-Mart Eyes ‘Game Changer’ for Express Stores

9/12/13 How Sherwin-Williams Glorified Painting

9/12/13 Kellogg Promotions Offer Free Kids' Books

9/11/13 Kmart Gets a Jump on Holiday Cheer with Premature TV Ad

9/11/13 Target Diversifies its Brand with Innovations in Tech, Healthcare

9/11/13 Under Armour CEO Aims at Nike, Adidas, and $10 Billion. Wooing women is part of their growth plan.

9/10/13 105 Days 'til Christmas: Kmart Airs First Holiday Ad

9/10/13 Brands Should Stop Trying to Be Publishers

9/10/13 Mazda Gets a Lesson in Customer Satisfaction in New OWN Series

9/10/13 Be Loyal to Your Women Customers, and They Will Stay Loyal to You

9/10/13 Personal Care Brands Slow to Take Advantage of Digital Opportunities

9/10/13 3 Things Auto Brands Need To Know About Social Media Marketing

9/10/13 Wal-Mart Starts Smartphone Trade-In Plan

9/9/13 Marketers Air Fewer Back-to-School Ads

9/9/13 The Death of the Tagline

9/9/13 Time Inc. in Talks to Buy American Express Titles Food & Wine, Travel + Leisure

9/9/13 Pizza Hut Moves to McGarryBowen

9/9/13 Grocery Chains Get Much Needed Update Thanks to Tech Innovations in the Aisle

9/9/13 TV Broadcasters Bet on Men to Help Save Declining Ratings

9/9/13 Can JCPenney Use Back-to-School To Reclaim Its Safety Zone?

9/9/13 Winn-Dixie Launches Social Media Contest for Local Beef Ad Stars

9/9/13 Pinterest Page Plugs Supermarket Store Brands

9/9/13 Instagram Pictures Itself Making Money

9/6/13 Back-to-School Ads: Which Ones Made the Grade?

9/6/13 Starbucks Launches Mom-Focused Effort to Boost Refreshers

9/6/13 Engaging Consumers In A Multi-Screen World

9/6/13 A Mother Lode Of Choices: How To Select The Right Mom Blogger?

9/6/13 Keebler's Elves Are Building 'Tiny Doors' Across America

9/5/13 The Mom Market Is Tougher Than You Think

9/5/13 Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign

9/5/13 Blistex Shifts Creative Account to AFG&

9/5/13 How the NFL Woos Female Fans

9/5/13 August Retail Sales Shy of Hopes

9/5/13 Univision's Bilingual Plan to Win Millennials

9/5/13 New Ad Campaign Targets Childhood Hunger

9/5/13 JC Penney dumps Martha Stewart

9/5/13 What Can Marketers Learn From Target's New Mobile App?

9/4/13 Getting To Know The Millennial Mom

9/4/13 Kraft Mac & Cheese's New Flavors Feel Like They've Been Around for Years

9/4/13 Petco Puts Emphasis on Pet-Owner Relationship in New $15 Million Campaign

9/4/13 UK Moms Put in the Time on Social

9/4/13 Chem-Dry Partners With Breast Cancer Foundation

9/3/13 Filling the Sustainable Shopping Cart

9/3/13 P&G May Wade Again Into Bargain Tide

9/3/13 Three Sandwich Rivals Trying to Shave a Few Inches Off Subway's Footlong Empire

9/3/13 Consumer products company buys Yankee Candle

9/3/13 Organic Personal Care Market Growing

9/3/13 Mom of 7 Endorses M2Moms

9/2/13 Dannon Buys Super Bowl Ad to Promote Oikos Greek Yogurt

9/2/13 Porsche Winning More Female Drivers With New Image

9/2/13 Hershey's Ad-Budget Rethink Pays Off With Sweet Rewards

9/2/13 Gap's Global Marketing Focus Fuels Major Retail Rebound

9/2/13 ‘Sesame Street’ Widens Its Focus

8/30/13 Study Points Finger at QSR Chains Over Kids Ads, but It's Got a Few Problems of Its Own

8/30/13 The Importance of the Teacher

8/30/13 People Mag Prepares New Subscription Model

8/30/13 Warner Bros. Prepares Laundry List of Licensees for 'Wizard of Oz' Anniversary

8/30/13 Discounts Are Top Draw for Digital Purchasers in Canada

8/30/13 Taylor Farms, Big Food Supplier, Grapples With Frequent Recalls

8/29/13 Sway Group Sponsoring M2Moms Marketing to Moms Conference

8/29/13 Convenience, customization lead packaging trends

8/29/13 The Future Is Customer Experience Management

8/28/13 Why Is Chicken So Expensive? Ask McDonald's

8/28/13 Starbucks’s Supermarket Invasion, Now With Juice

8/28/13 P&G Moves Herbal Essences to Wieden & Kennedy

8/28/13 Study: McDonald's, Burger King Rely on Giveaways, Not Food, to Lure Kids

8/28/13 Power Rangers Enjoy Revival After 20 Years On the Air

8/28/13 Walgreens Sued by State of Missouri for Overcharging Customers

8/28/13 Facebook Gives Brands More Freedom When Running Promotions

8/28/13 Fonterra products didn't have botulism bacteria after all, New Zealand tests show

8/28/13 Walmart Extends Benefits To LGBT Employees' Same-Sex Domestic Partners

8/28/13 A Look At Women, Men And The Marketplace

8/28/13 Toyota Wants to Cut Frumpy From Hybrid Cars

8/27/13 Danone Plots Revenge Against Chobani

8/27/13 Twitter Hires First Commerce Chief For Social Shopping Push

8/27/13 Levi's Taps Global CMO

8/27/13 Samsung, Apple Look to Wow Consumers with September Product Debuts

8/27/13 Nature Conservancy Rides With Harley-Davidson

8/27/13 UnitedHealthcare teams with Sesame Street to urge Rainbow Diet

8/27/13 Nudged to the Produce Aisle by a Look in the Mirror

8/27/13 Why Marketers Should Care About The Quantified Self

8/27/13 Mastercard Announces New CMO With Citigroup, Unilever Experience

8/27/13 Chobani Narrows Agency Search List

8/27/13 Walmart's Made-in-America Campaign Moves with Global Manufacturing Trends

8/27/13 3 Types of Experiential Consumers and How To Woo Them

8/27/13 Customer Services Win Out with Marketing to Women

8/27/13 Some School Districts Quit Healthier Lunch Program - ABC News

8/27/13 Subway, Target, Top Brands For Millennials

8/26/13 Spartan Launches Cooking/Nutrition Program for Kids

8/26/13 Subway at 40,000: Fast Food's Global King Keeps Growing

8/26/13 Mrs. Dash Targets Young Families

8/26/13 The Next Frontier: The In-Store Shopping Experience

8/26/13 Behold the Power of a Free Bobblehead Doll

8/26/13 Obamacare Encourages Baby Boutiques to Bet on Breast Pumps

8/26/13 Hershey Picks UM for Global Media. Candy Maker Spending Big as it Eyes Overseas Growth

8/26/13 Hillshire Brings 'Spontaneous Consumption' Opportunities to Meat Aisle

8/26/13 Sears' Drop in Core Appliance Business Compounds Problem for Failing Brand

8/23/13 GM to Return to the Super Bowl in 2014

8/23/13 Goodby Silverstein Wins Princess Cruises

8/23/13 For Stores, Email Still Beats Pants Off Social

8/23/13 Millennials Seek Restaurant-Like Home Dinners

8/22/13 Signature Healthcare hits a sweet spot with its mommy blog

8/22/13 California's Food Court: Where Lawyers Never Go Hungry

8/22/13 Sears Puts Cratfsman, DieHard and Kenmore Brands in Review

8/22/13 Retailers Cautious About Second Half as Sales, Traffic Slow

8/22/13 Are You Ready for Some Football? Because Brands Are Ready for the Super Bowl

8/22/13 Lindt Shakes Chocolate's Usual Summertime Blues

8/22/13 JCPenney's Turnaround: Focus on Hispanics, Social Media

8/22/13 MilkPEP Launches 'Protein Fight Club'

8/22/13 Pink Lady apples expand Healthy Kids partnership with snack fruit

8/21/13 Soy Milk Fades as Americans Opt for Drinkable Almonds

8/21/13 Walt Disney Plans Layoffs at ABC TV Group

8/21/13 LeBron and Serena Help Nike Celebrate 25 Years of the 'Just Do It' Tagline

8/21/13 Walmart Digs Deeper to Boost Consumer Spending and Quell Critics

8/21/13 L'Oreal Debuts Crowdsourced Beauty Line Inspired by YouTube Star

8/21/13 US Retailers Detail Implementation of Controversial Bangladesh Safety Plan

8/21/13 Euromonitor IDs Key Packaged Food Trends

8/21/13 Farmers Insurance, NASCAR Partnership Pays Off

8/21/13 Whole Foods' Battle for the Organic Shopper

8/21/13 Families scramble to pay for college

8/21/13 Mobile-Local Marketing To Moms

8/21/13 Big Boxes: Big Improvement In Home Improvement

8/20/13 General Mills Gives Frute Brute a Reboot

8/20/13 Condé Nast Inks Big Deal With Amazon

8/20/13 Holiday Inn Out to Prove that It's Not Your Parents' Hotel Anymore

8/20/13 Top 10 celebrity food products

8/20/13 For Women, Marketing Incentives Can Be More than Just Discounts

8/20/13 Parents Loving Early Price Cuts

8/20/13 An Agency Takes Its Clients’ Wares on the Road for Show and Tell

8/20/13 Facebook’s EdgeRank Algorithm Is Dead: What This Means for Marketers and Brands

8/20/13 Digital Video Takes TV Dollars

8/20/13 Men Want It All Too: Work And Family

8/20/13 Labor Day Travel to Rise to Five-Year High, AAA Says

8/20/13 3 ways Google is making it easier to get health information

8/20/13 CVS, RiteAid, Sam's Club Prep For Flu Season

8/20/13 Fresh Express moves to expand Midwest business

8/19/13 Is the New Gmail Killing E-mail Marketing?

8/19/13 J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut

8/19/13 Strategies For Marketing To Moms Of The 'Boomerang' Generation

8/19/13 Groupon Debuts Its Own Affiliate Marketing Platform

8/16/13 Textbook Rental Company Needs More Red Bull, Taylor Swift

8/16/13 Disney's Infinity Pins Video-Game Hopes on Toy Box

8/16/13 2014 Olympic Sponsors Faced with Criticism Over Russia's Anti-LGBT Sentiment

8/16/13 How To Bring The Seasonal Out Of Your Brand

8/16/13 Eight O'Clock Coffee Ups Marketing For Brand Refresh

8/16/13 Penguin Shops For Claussen Pickles

8/16/13 Wal-Mart, Kohl's Results Add To Spending Fears

8/16/13 Big baby boom: Supersize deliveries have doctors worried

8/16/13 How Managed Healthcare Programs Can Better Relate To Moms

8/15/13 Birchbox Proves Try And Buy: Half Of All Subscribers Make Full-Size Purchases

8/15/13 US infertility rates falling, says CDC

8/15/13 From Reach To Relevance

8/15/13 Wal-Mart Deepens Gloom Around Retailers

8/15/13 Kohl's Profit Falls, Cautious on Rest of Year

8/14/13 Marketing to Moms Leader and Marketing to Women Expert Bonnie Ulman to Guest Emcee M2Moms® - The Marketing to Moms Conference

8/14/13 SeaWorld Raises Prices, Loses Visitors

8/14/13 How to Get Millennials to Love and Share Your Product

8/14/13 Martha Stewart Living's Pilar Guzman Headed to Condé Nast Traveler

8/14/13 Baby App Company Stops Making Educational Claims in Ads

8/14/13 AOL Advertising Gets a New Chief Marketing Officer

8/14/13 McCann Gets Pillsbury Business

8/14/13 First Lady Michelle Obama Joins Hip-Hop Royalty for Get Healthy Album

8/14/13 Wrigley talks up sugar free gum and denies Mars contributes to tooth decay

8/14/13 Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz

8/14/13 Womensforum Plans to Ramp Up Sales While Exploring Acquisitions

8/14/13 See Coca-Cola's Ad Defending Low- and No-Calorie Sweeteners

8/13/13 More Changes for Child Car Seats?

8/13/13 Mall Owners Woo Hispanic Shoppers

8/13/13 Retail Sales Post Biggest Gain in Seven Months

8/13/13 What to Do When You're Not First in the Category

8/12/13 Grandparents, grandkids can protect each other's mental health

8/12/13 A Third Of Americans Eat Meat Alternatives

8/12/13 Gap Woos Gen Y With 'Back to Blue'

8/12/13 Dole Food Agrees to $1.2 Billion Buyout

8/12/13 Salad Dressings Are Getting Squeezed

8/12/13 Online Buyers Notice Retargeted Ads

8/12/13 Children in Finland Take Up Devices from an Early Age

8/12/13 Mondelez enters $45m-a-year marketing deal in Brazil

8/12/13 Kraft Launches Comeback Plan for Jell-O

8/12/13 Why You Won't See Mariah Carey in Jenny Craig Ads Anymore

8/9/13 Quaker Launches Hispanic Moms Destination

8/9/13 AOL Said to Be Closing or Finding Partners for 400 Patch Sites

8/9/13 Rival K-Cup Makers Are Climbing Green Mountain

8/9/13 Busting The Back-to-School Myth

8/8/13 Lots of Angst Among Teen Retailers

8/8/13 Best Buy Works to Get Its Website Up to Snuff

8/8/13 A Tough Test for Back-to-School Sales

8/8/13 J.C. Penney: We’ve Got Marketing But What Will We Sell?

8/8/13 Staples Sharpens Back-To-School Edge

8/8/13 Nielsen: Consumers Who Care Are On The Rise

8/8/13 Chocolate brands winning on social media… but does it matter?

8/8/13 Fisher-Price Under Fire for Making False Claims About Educational Apps

8/8/13 Twitter Taps Data Giant to Connect Dots Between Tweets and Store Purchases

8/8/13 Instagram is the consumer engagement king, a report finds

8/7/13 Kohl's Has Hired Weber Shandwick as its New PR Agency

8/7/13 Childhood Obesity Declines in Some States

8/7/13 Children’s Advocacy Group Faults Learning Apps for Babies

8/7/13 Back to School Means More Than Just Pencil And Pens

8/7/13 Women in Canada Socialize More Around Products

8/7/13 Evian Seeking Return to Relevance, New Head Marketer

8/7/13 Why Aren't Brands Making More Apps for the Hispanic Market?

8/7/13 Most Brands Aren't Budgeting For Innovation

8/6/13 Denny's Moves to Shed its Breakfast-Centric Image

8/6/13 Walmart Launches 'Epic' Green Promotion in Stores

8/6/13 Magazines Double Digital Circulation, Lose Another 10% on Newsstands

8/6/13 Fast Feeders Borrow Brand Equity From the Grocery Aisle

8/5/13 New Zealand Dairy Giant Apologizes Over Tainted Formula

8/5/13 What Do Chinese Women Want?

8/5/13 New General Electric Appliance Campaign Plays Up US Housing Boom

8/5/13 Legislation Would Use Tax Code to Stop Junk Food Ads Targeting Kids

8/5/13 Consumers aren’t scared of sugar – but would like to cut back

8/5/13 Major Food Brands Back $50 Million Campaign to Push Facts Up Front Labeling

8/5/13 Report Underscores Latinas' Consumer Power

8/2/13 F.D.A. Sets a Standard on Labeling ‘Gluten Free’

8/2/13 Brands' Mobile Apps Aren't Just About the Discounts

8/2/13 Pet Bloggers Want the Same Respect from Marketers as Mommy Bloggers

8/1/13 U By Kotex Goes On Tour

8/1/13 Where Kids Swipe to Learn History

8/1/13 P&G Shifts Marketing Dollars to Online, Mobile

8/1/13 H&M Opens U.S. Web Store: What Took So Long?

8/1/13 Can Marissa Mayer Save Yahoo?

8/1/13 The Truth About Tracking Consumers Across Devices

8/1/13 Retailer Trends, Tips and Takeaways for Manufacturers: Research

8/1/13 Economix Blog: Millennials, in Their Parents’ Basements

8/1/13 Baby Bust is Over; Births Rising Again; Religious Women Most Likely to Have Children According to the Latest U.S. Fertility Forecast from Demographic Intelligence

7/31/2013 Brand Marketers Learn How to Leverage Social Media to Connect with Today’s Moms at M2Moms® - The Marketing to Moms Conference

7/24/2013 BlogHer comes to Chicago: 5,000 female bloggers, endless $$$

7/24/2013 Ketchum's Skoloda Shows Brand Marketers How to Stretch Budgets & 'Speak Challenger' At M2Moms® - The Marketing to Moms Conference

6/19/2013 Eric Mower + Associates Shows Brand Marketers How To Connect With New Moms At M2Moms ® - The Marketing to Moms Conference

5/23/2013 M2Moms ® – The Marketing to Moms Conference Keeps Marketers Up To Date with Today’s Moms

5/21/2013 Moms Buy Everywhere For Everyone – Moms Purchasing Is Top Priority at 9th Annual M2Moms® - The Marketing to Moms Conference

3/6/2013 The Real Reason Women Shop More Than Men

11/30/2012 Destination Maternity’s Oltman and Publicis Kaplan Thaler’s DaVanzo Tie For Best Speaker Award At M2Moms® — the Marketing to Moms Conference

11/05/2012 HABA USA President Lea Culliton Wins Full Circle Award At M2Moms® — the Marketing to Moms Conference

11/02/2012 Mom Marketing Guru Stacy DeBroff Wins MomFirst Award At M2Moms® — the Marketing to Moms Conference

10/18/2012 Lifetime Presents 8th Annual M2Moms® —The Marketing to Moms Conference: Teaching Brand Marketers How To Improve Their Marketing To Today’s Moms

10/11/2012 Marketing to New Moms Explained at M2Moms® —The Marketing to Moms Conference
First Time Moms Change Shopping Habits

10/04/2012 Get to Know ‘The Mom Next Door’ – and Why and How She Makes Recommendations – at M2Moms® – The Marketing to Moms Conference

09/27/2012 House Party Knows Moms: World’s Largest Marketing-to-Moms Conference Showcases Social Marketing Pioneer

09/19/2012 Twelve Nation Global Kids Research Examined At M2Moms – The Marketing to Moms Conference

07/25/2012 Mary Lou Quinlan To Present “The God Box” At M2Moms® – Marketing To Moms Conference

06/20/2012 March of Dimes to Discuss Impact of Its Inaugural imbornto Campaign at M2Moms® -The Marketing to Moms Conference

06/04/2012 March of Dimes Named Official Nonprofit of M2Moms® the Marketing to Moms Conference

03/05/2012 "Women Mean Business": EU Considering Mandating Quotas For Women On Company Boards

11/10/2011 Euro RSCG’s Rose Cameron Voted Best Speaker At M2Moms® – The Marketing to Moms Conference

10/05/2011 National Geographic Kids Sponsors Family Decision Making Session at M2Moms® – The Marketing to Moms Conference

09/20/2011 Room To Read Highlights Luncheon At M2Moms® – The Marketing to Moms Conference

09/07/2011 M2Moms® – The Marketing to Moms Conference Features New Yahoo! Research About How Moms Use Social Content

08/31/2011 Moms and Social Media: What’s Working and What’s Next? At M2Moms® – The Marketing to Moms Conference

08/23/2011 Modern Moms Study Premiering At M2Moms® – The Marketing to Moms Conference

08/10/2011 Marketing to Moms Conference Case Study: Bounty Cleans Up Schools

08/02/2011 Huggies® MomInspired® Case Study At M2Moms® - The Marketing to Moms Conference

07/13/2011 Building Affection, Relevance and Trust with New Moms: EMA Unveils Insights at M2Moms® Conference

6/28/2011 Marketers To See How Mom’s Values Impact Purchasing At Moms Marketing Conference

6/15/2011 About.com Headlines Sponsor Lineup at 7th Annual M2Moms® - The Marketing to Moms Conference

6/07/2011 TheBump.com Innovator Carley Roney To Keynote Day 2 Of 7th Annual M2MOMS Conference

6/07/2011 Good Housekeeping Headlines Sponsor Lineup at 7th Annual M2Moms® - The Marketing to Moms Conference

1/13/2011 Wintsch Wins You Take The Cake Award At M2Moms® - The Marketing to Moms Conference

1/06/2011 Vogel Given The MomFirst Award At M2Moms® - The Marketing to Moms Conference


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"The attendees seemed genuinely engaged about the topics related to marketing to moms and I felt there was a good mix of brand, agency and research."
- M2Moms® 2013 Attendee


“I loved that it was small and intimate. This is the best conference I've ever attended. I also liked that it was actionable without being overt about what you needed to do to implement the ideas at your company.”
- M2Moms® 2011 Attendee