Marketing to Moms News

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Click the headlines below for the latest news on moms and marketing to moms.

 Date  Title
03/04/15 Three Ways to Create Content That Nurtures Customer Relationships

03/04/15 Target hoping to connect food with rest of store

03/04/15 170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

03/03/15 Trade Promotion Is No Longer Marketing's Secret Shame

03/03/15 There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

03/02/15 The 10 Most Popular Brands Online

03/01/15 The Blending of Direct and Brand Marketing

03/01/15 Here's Why Purchasers Still Prefer Brick-and-Mortar

02/27/15 Walmart and the next strategic battlefield: People

02/27/15 Retailers Look Ahead After A Healthy Fourth Quarter

02/27/15 A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities

02/27/15 Healthy is the New Green: The Rise of Healthy Brands

02/27/15 Marketing Spending in 2015 [Infographic]

02/26/15 Study: Men shop just as often but differently from women

02/25/15 Brandspeak: Why Product Launches Will Save Brand-Building

02/25/15 Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign

02/25/15 Ad of the Day: Hello Flo Targets Moms With Painfully Funny 'Postpartum: The Musical'

02/25/15 Top 2015 Car Brands as Rated by Women

02/25/15 T.J. Maxx Follows Walmart's Lead And Raises Wages

02/25/15 The Changing Face of User Generated Content

02/24/15 Customers Demand a Better Experience: This is How You Answer

02/23/15 HomeAway Redefines Family Vacations

02/21/15 Marketing Healthcare to Women: Google Search Joins with Mayo Clinic

02/21/15 42% Of Millennials Think Private-Label Foods Are More Innovative

02/20/15 With YouTube Kids, Google Debuts Platform for Younger Audiences

02/20/15 Hershey to promote natural ingredients, more transparency

02/20/15 Petsmart to Break 'Pethood' Push During Oscars

02/20/15 Nordstrom, Trader Joe's And Lowe's Rise, But Overall Retail Customer Satisfaction Declines

02/20/15 Google’s new “mobile friendly” label raises stakes for brands

02/19/15 P&G Brand Divestitures Will Be Bigger Than Original Targets

02/19/15 Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night

02/19/15 Six Predictions About Big Data and Marketing in 2015

02/17/15 Lego is the World’s Most Powerful Brand: Report

02/17/15 General Mills Eyes Organic, Natural Food Growth

02/13/15 An International Love Story: Mobile And The Millennial Mom

02/13/15 Where Is the Love Between Marketing and Sales?

02/12/15 Five Lessons in Managing Big “Moment in Time” Marketing

02/12/15 Why Brand Experience Matters

02/12/15 Eight Tips to Help Woman Marketers Better Market Themselves

02/12/15 Millennial Moms Using Mobile More

02/12/15 Kraft CMO Deanie Elsner to Depart Amid Management Shake Up

02/12/15 Why Millennials Don't Care About the Oscars: Hollywood's Diversity Lack Widens Generation Gap

02/12/15 Valentine’s Day Marketing Round-Up

02/11/15 J.C. Penney Partners With Disney for 'Cinderella' Push

02/10/15 Study Shows Which Mobile Ads Get Millennial Moms' Attention

02/10/15 What Coke, J.C. Penney and Other Advertisers Have Planned for the Oscars

02/10/15 Amazon will let bloggers and brands host their own giveaways

02/10/15 Here's Why Beauty Ads Are 20% More Forgettable

02/10/15 Marketing Execs Discuss Charity, Sponsorship

02/9/15 DQ’s Marketing to “Fans,” Not “Customers,” Pays Off

02/7/15 ConAgra Ties Brands To Laura Vitale For Valentine's

02/6/15 Special Needs Mom Pushes To Make Mainstream Clothes Available To Kids Of All Abilities

02/6/15 Millennial Women Will Usher in the Smart Home Era

02/6/15 Engage Moms: What Brings Shopping App-iness To Today's Moms?

02/6/15 Honda Launches Hispanic Effort For CR-V Compact SUV

02/6/15 Boomers, Millennials seek different healthy foods: Survey

02/5/15 #LikeAGirl After the Super Bowl: 5 Questions with Always on What's Next

02/5/15 How to market to caregivers and families

02/4/15 Out To Woo Women, Under Armour Becomes Largest Digital Health Community

02/4/15 Content is King: 12 trends marketers shouldn’t ignore

02/4/15 Connecting With Millennials Requires a New Approach

02/3/15 5 Ways Empowered Consumers Will Change Marketing in 2015

02/3/15 Lane Bryant Launches New Activewear Line

02/3/15 The Reaction To #LikeAGirl Is Exactly Why It's So Important

02/2/15 Beyond The Noise: Be Informed By Social Context To Build A Better Brand

02/2/15 As Target and Fellow Retailers Shrink, their Challenges Grow

01/31/15 Principles of Delivering a Great Sales Experience to Women Buyers

01/30/15 Walmart seeks sustainability opt-in from more suppliers

01/30/15 Engage Moms: Forward Passing Passions

01/30/15 Report unveils major food companies' meager recycling efforts

01/30/15 4 Ways the Super Bowl Could Score Big with Women & Moms

01/29/15 MilkPEP 'Get Real' Campaign Tapping Social To Battle Misconceptions

01/29/15 ProcterGamble's Always Takes #LikeAGirl Viral Video to the Super Bowl

01/29/15 Selfridges Will Go Gender-Free in Latest Retail Experiment

01/29/15 Walgreens now lets women refill birth control prescriptions via smartphones

01/28/15 To Allay Fears, NFL Huddles With Mothers

01/27/15 Valentine's Day Spending To Hit Record $19 Billion

01/27/15 Similac Wants to End Mommy Wars Over Breastfeeding

01/27/15 Move Over, Mom, It's Dad's Turn In Ads

01/26/15 Mattel CEO departs as Barbie maker struggles to keep kids' interest

01/26/15 MOM Brands/Malt-O-Meal Cereal to be sold to Post Cereals

01/25/15 Catalogs, After Years of Decline, Are Revamped for Changing Times

01/23/15 Most Brands Aren't Getting What They Are Paying For In Super Bowl

01/23/15 Malls Were Part of the Holiday Festivities for Young Women

01/23/15 Jell-O Joins the 'Love'-fest as Part of Brand Overhaul

01/23/15 Matt Damon, Water.org and Stella Artois Raise a Glass (and Hope) to Women

01/22/15 Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot

01/22/15 70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

01/22/15 How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

01/21/15 Chobani Hopes to Squeeze More From Sundance Film Fest Than Super Bowl

01/21/15 A tension for America’s auto world: Winning women behind the wheel

01/21/15 Top 10 Things Everyone Should Know About Women Consumers

01/21/15 Target Launches First Plus-Size Collection Following Blogger Boycott

01/21/15 Kellogg’s Shifts Marketing to Dark of Night

01/21/15 Brands Fail To Keep Up With Rising Expectations

01/20/15 Dove's Latest Film Encourages Girls to Love Their Curls

01/20/15 Samsung Hires Top Unilever Exec to Head Global Media

01/20/15 Why Hillary Clinton is Looking to Adland for Message Makers

01/16/15 Wendy's Drops Soda From Kids' Menus

01/16/15 Will Moms Shed Social Media Weight in the New Year?

01/16/15 2015 US Womens Car Dealership Report & Top Brands Rated by Women

01/16/15 Biggest Ad Spender P&G Has New North America Media Chief

01/14/15 Obama Calls For Paid Sick Days and Family Leave

01/14/15 Wayfair Partners With Sherwin-Williams on Content Push

01/13/15 To Sell Wearables to Women, First Make Them Feel Bad

01/13/15 Microsoft hints at 'Minority Report'-style customer recognition for retailers

01/12/15 21st Century Ad Campaigns: Dove's 'Campaign for Real Beauty' Is No. 1

01/12/15 70% of Marketers Will Spend More on Social Media Ads This Year

01/12/15 Moms, Kids and CES 2015

01/12/15 What Do Big-Box Brands Have over Amazon?

01/09/15 Coke's Wendy Clark Taking Leave, Possibly for Clinton Job

01/09/15 Moms And Money: A Complicated Relationship

01/09/15 Why Brands Lag in Marketing to Women and Moms

01/07/15 Trademark Watch: Converse, #Coke, Victoria's Secret and more

01/07/15 Hyatt Names Maryam Banikarim Global Chief Marketing Officer

01/07/15 Kirstie Alley Back With Jenny Craig

01/06/15 Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency

01/06//15 Gillette Venus Updates 'She's Got It' as Girl Power Anthem

01/06/15 CES 2015: Mobile Parenting Minds the Kids and Pets

01/05/15 3 Ways Women Are Changing Health Care Marketing

01/05/15 As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

01/05/15 Fisher-Price Creates New Year's Ad in 24 Hours Starring 2015's First Babies

01/05/15 Simplicity is the New Black For Retail 2015

01/05/15 How Brands Can Help Retailers Win the Local Fight

01/05/15 Top Brand Marketers Share What They're Gearing Up for in 2015

01/05/15 Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora

01/05/15 Online grocery sales near the tipping point

01/02/15 Get Creative With Your Millennial Grocery Shopper

12/30/14 General Mills sees more changes

12/30/14 Rite Aid In New Year's Loyalty Push

12/29/14 Retailers Spend Big on PLAs to Reach Googling Holiday Shoppers

12/29/14 Pinterest cashes in on success of promoted pins, opening it to all advertisers

12/29/14 Walgreens Shareholders Give Blessing to Alliance Boots Deal

12/29/14 New Year's Presents Unsung Marketing Opportunity

12/29/14 Marketing to Moms: The Froot Loops Negotiation

12/24/14 Do We Need A Chief Customer Officer?

12/23/14 Jimmy John's, Chipotle Lead QSRs In Millennial Loyalty

12/23/14 2015: Top 5 Predictions For Marketers

12/23/14 Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in '14

12/23/14 Infographics: Content Marketing Gold or a Dead End Fad?

12/22/14 Pfizer video pokes fun at the hormonal ‘sandwich generation’ of women

12/22/14 Kraft’s New CEO Could Put Marketing Under Microscope

12/22/14 Kodak, Post-Bankruptcy, Returns to CES With Products and Partners

12/19/14 Nike's 2015 Priorities: Digital, Women and China

12/19/14 How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6

12/16/14 Volvo Will Try to Reinvent Auto Marketing With New Strategy

12/16/14 This Chart Shows What Marketers Talked About Most in 2014

12/16/14 These 10 Toy Brands Are Winning Social Media For The Holidays

12/16/14 Why Coupons Rule as Marketing Tools [Infographic]

12/12/14 Hilary Swank, Mariska Hargitay Join 'Speechless' NFL Campaign

12/12/14 2014: The Tipping Point For Mobile

12/11/14 J&J Taps Former P&G Exec Behind Tide Pods for Top Consumer Role

12/11/14 Smart Moms and Smartphones Make the Season Jolly and Bright

12/11/14 Can Marketers Use Big Data Without Comprising Privacy?

12/10/14 Toys Are More Divided By Gender Now Than They Were 50 Years Ago

12/10/14 Advertisers Will Spend Nearly $600 Billion Worldwide in 2015

12/10/14 Why Millennials Engage With Brands on Social Media

12/10/14 Content Overload (and Other Marketing Challenges)

12/09/14 State Farm's Latest Push Shows It's Not Just an Auto Insurer

12/09/14 Walgreens Promotes Digital Health With Wearable Tech, Virtual Doctor Visits

12/08/14 Meet Toshiba Medical's Secret Content-Marketing Weapon

12/08/14 Prime Directive: Why Amazon is Now in the Diapers and Baby Wipes Business

12/08/14 Starbucks Wants to Be Fancy Again

12/05/14 Lego Finally Makes an Inspiring, Empowering TV Ad for Girls

12/05/14 People.com Uses Beauty Giveaways to Collect Consumer Data

12/05/14 2014 Retrospective On Marketing-to-Mom Research

12/04/14 Bing Driving High-Quality Traffic

12/04/14 Peace, Love, And Branding: The History Of Ben & Jerry's In 3 Minutes

12/04/14 Feliz Navidad: Hispanic Holiday Spending Up Sharply

12/04/14 Target Woos Parents With Mobile, In-Store Games for Kids

12/04/14 Gap's Global CMO to Depart Early Next Year

12/03/14 Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation

12/03/14 Hispanics Prefer Ads In English, Shopping On Laptop

12/02/14 Making an Authentic Millennial Mom-Brand Connection

12/02/14 Storytelling With Impact: Brands Step Up For #GivingTuesday

12/02/14 Walmart, Best Buy, Home Depot Most Efficient Advertisers

12/01/14 Black Friday Flopped And Cyber Monday Might Go Away. Here’s Why

12/01/14 With Digital Cookie, Girl Scouts USA Takes Online Cookie Sales National

12/01/14 Retailers Report Weak Shopper Turnout During Black Friday Weekend

11/30/14 Walmart, Target report strong online Thanksgiving sales

11/27/14 Beauty Brand Creates Campaign to Combat Mental Illness

11/24/14 Making Millennial Moms Merry

11/24/14 Target Identifies the Hottest Retail Tech 18 Months Before It's Cool

11/24/14 With New Commissioners, MLB and the NBA Rethink Their Marketing

11/24/14 Using Data and Marketing Tech to Reach Empowered Customers

11/24/14 When Are Holiday Shoppers Buying This Year?

11/21/14 LeapFrog launches online safety guide for kids and parents

11/21/14 How Moms Use Smartphones to Shop

11/21/14 Volkswagen Putting Huge Investment In Eponymous Brand

11/19/14 Making Millennial Moms Merry

11/19/14 Hasbro Helps Kids With Disabilities Learn To Play

11/19/14 Is Multitasking with Mobile Helping Mothers?

11/18/14 Forget Family Dinner: Wake Up and Bond - Breakfast is as good a time as dinner to connect.

11/18/14 Is Your Marketing Ready for the Holiday Shopping Season?

11/18/14 14 Marketing Tactics to Drive Online Sales [Infographic]

11/17/14 Early Holiday Promotions Eat Away Black Friday Sales

11/17/14 Target’s New Mobile App Maps Stores

11/17/14 Five Ways to Win Customer Loyalty

11/17/14 Ways Millennial Moms Are Using Their Smartphones Smarter Than You

11/17/14 Storytelling Versus Storymaking

11/14/14 Moms Are On The Move ... But Health And Fitness Trackers Aren't Keeping Up

11/13/14 Mothers Primed for Mobile Health Opportunities

11/12/14 With Sales Off, Macy's Looks To New Marketing Efforts For Holiday

11/12/14 Mobile Shopping Behavior During the Holiday Season

11/12/14 Internet Advertiser Nightmare: DoubleClick Outage Briefly Removed Ads From Websites

11/11/14 Hasbro reveals first female Captain Marvel action figure

11/11/14 Digital Marketing To Moms Vs. Digital Marketing To Women: Do Brands Need Disparate Strategies?

11/11/14 Customers vote with their fingers, as well as their feet

11/11/14 Top Five Questions Marketers Should Always Be Asking Themselves

11/11/14 Celebrity Endorsements Have the Potential to Transform a Brand

11/10/14 Kraft purges advertising companies as sales fall

11/10/14 Shoppers Still Spending Bulk of Holiday Budget In-Store

11/10/14 Brand Speak: Yahoo Insights Guru Lauren Weinberg on Engaging Millennials

11/10/14 US: Discovery Consumer Products signs new toy partners for Discovery Kids

11/10/14 Election Brings Uncertainty to Big Advertisers

11/10/14 How Jessica Alba Launched the Honest Company

11/10/14 Before Love, There Must Be 'Like'

11/09/14 Kohl's Upping TV Spend for Holiday Campaign

11/07/14 Already, Marketers Look Past Christmas to the Super Bowl

11/07/14 Millennial Mothers More Apt Than Other Mothers to Filter Out Advertising, Social Media Noise

11/07/14 Toys R Us To Open At 5 P.M. On Thanksgiving

11/07/14 The Auto Industry's Missed Opportunity: Female Consumers

11/05/14 How Consumers Feel About Sharing Data With Businesses

11/05/14 Superfans: A Brand's Biggest Ally

11/04/14 US Hispanic Mobile Buyers More Inclined to Buy, Research on Device

11/04/14 Sesame Workshop Bullish on Children’s Magazines

11/04/14 Where Is The Relief For The Busier-than-ever Mom?

11/04/14 Sustainable Brands: The Greening of Apple Under Lisa Jackson

11/03/14 Behind Successful Online Video Advertising

11/03/14 Marketing Still Uncoordinated At A Lot Of Companies

11/03/14 SheKnows Buys BlogHer to Bolster Native Content

11/02/14 POPSUGAR Plays Fave With Data In New Shopping App

11/02/14 Luxury Brands Are Still Casting a Leery Eye Toward Social Media

10/31/14 When Moms Defer To Digital Dads

10/31/14 Grocery aisle becomes battleground for food marketers

10/29/14 Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad

10/29/14 British Airways Turns to Mum for Better Ecommerce

10/29/14 Fisher-Price Collaborates With Shakira

10/28/14 In-Store Pick-Up, Incentives, Social Are Key to Driving Holiday Sales

10/28/14 TV or Tablet? Kids' Brand Launches Big Screen Version for Family

10/28/14 Gatorade's Workplace Fitness Program Is Not Your Average Wellness Initiative

10/28/14 The Most Influential Candy Brands on Twitter [Infographic]

10/28/14 Blogs Give Real Boost to Brand Marketing

10/27/14 'L'Eggo My Eggo' Tagline Makes Comeback

10/27/14 Brands Find Sustainability Moving to the Top of Major CSR Initiatives

10/27/14 Marketing to Women: What to Do/What Not to Do... Without Appearing Too Contradictory

10/27/14 Pepsi to test its drinks in SodaStream machines

10/24/14 P&G Will Divest Duracell in Biggest Piece of Brand Culling

10/23/14 Coca-Cola Names New CMO As It Looks to Reinvigorate Brands and Sales

10/22/14 Target Outlines Pinterest Strategy

10/22/14 Flexibility is key to grocers’ success in retail meal solutions

10/22/14 Do Mothers Need Some Time Away from Social Media?

10/21/14 Whole Foods launches its first national ad campaign

10/21/14 Chobani to roll out yogurt for babies

10/20/14 Spotify Is the Latest Company to Acknowledge the Existence of Families

10/20/14 Untapped Resource: The Power Of Women In The Sports Marketplace

10/20/14 CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute

10/20/14 Brand Champions Boost General Mills

10/17/14 Beyond Product Reviews, Leveraging The Power Of Mom Bloggers

10/17/14 How Target Used Data Breach to Shake Up Its Brand

10/16/14 Brands Think Like Customers, But Do They Feel Like Them?

10/16/14 Brand Purpose, Brand Champions Drive General Mills

10/15/14 Women Have Growing Influence On Alcoholic Beverage Trends

10/15/14 IHeartMedia Taps Gayle Troberman as CMO

10/15/14 Martha Stewart Abandons DIY Approach to Magazine Business

10/15/14 Roku's New Video Ad Network Will Target Highly Specific Audiences

10/15/14 POM Wonderful returns to TV advertising

10/15/14 Autumn Is in the Air, but for Marketers, Christmas Has Already Begun

10/15/14 Family meals help in fight against childhood obesity

10/14/14 Your Logo Here: Advertising “Imminent” on NBA Jerseys

10/14/14 Millennials and Citizenship: It’s a Brand New Day for Marketers

10/14/14 Macy's To Kick Off Black Friday Earlier Than Ever

10/14/14 Kimberly-Clark's Total Market Approach

10/13/14 Marketing to Moms Via Bravo

10/13/14 Retailers Pin Hopes on Holidays After Sluggish Summer Sales

10/13/14 Upworthy Claims It Can Deliver Its Positive Spin for Brands

10/13/14 JCPenney Taps Home Depot Exec to Fix Its Brand

10/13/14 Why Brands Should Pay Attention to College Football

10/13/14 Plum Organics launching adult snacks, developing soup line

10/13/14 Fans Connect With Other Fans And Brands On Social

10/13/14 King's Hawaiian Runs Halloween Party Promo

10/10/14 The Other Side of the Fence: What A Brand Marketer Learned While Working For A Digital Publisher

10/08/14 6 Ways Retailers Can Win Forever Customers This Holiday Season

10/08/14 Anytime Fitness Looks Past Body Image In National Campaign

10/07/14 Marketing to Women, or Should I Say Marketing to People With a Female (or Male) Brain?

10/07/14 How Marketers Should Appeal to Women

10/07/14 Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

10/07/14 Brand-Led Coalition Targets Millennials on Sustainability and Climate Change

10/07/14 Big Brands Team On Platform To Drive Sustainability

10/07/14 National Retail Federation Forecast: Best Holiday In A Decade

10/07/14 Sponsors Converge On 'espnW: Women + Sports'

10/07/14 Wal-Mart vows to create more sustainable food system

10/06/14 How The New Yorker Festival Has Become a Magnet for Brands

10/06/14 Honest Tea Freshens Up with New Logo, Packaging and Ingredients

10/06/14 Walmart launches food sustainability initiative

10/03/14 How Ads That Empower Women Are Boosting Sales and Bettering the Industry

10/03/14 Facebook Reportedly Working On Healthcare Features And Apps

10/03/14 The Millennial That Marketers Are Targeting Does Not Exist

10/03/14 The Millennial Mom Uses Pinterest All Along The Purchase Funnel

10/03/14 Marketers Must Go Multicultural

10/02/14 Awesome Girls Explain Why Sexist Advertising Has No Business In Their Lives

10/02/14 Americans Spending More On Snacks, Less On Actual Real Food

10/02/14 Walgreens Turns Wellness Coach With Help From WebMD

10/02/14 Newspaper Inserts Still Have Their Perks

10/02/14 Mondelez to partner with Google for video ads

10/01/14 Why the Perfect Modern Creative Is Fierce, Fearless and Female

10/01/14 Pampered pets lap up top-of-the-line food

10/01/14 Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' Thinking

10/01/14 Moms tell PBH about fresh produce challenges

9/30/14 Dove Shows Moms Just What They're Teaching Their Girls About Beauty

9/30/14 Are Marketers (Finally) Realizing That Stereotyping Women Doesn't Work?

9/30/14 Boy Scouts Targets Millennial Parents in New Campaign

9/29/14 Women's Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package

9/29/14 What Marketers Can Learn From the Fast-Casual Restaurant Boom

9/29/14 Brand Advocates Are Plentiful, Knowledgable

9/29/14 Digital Shoppers Less Interested In Social Media

9/29/14 Hispanic Millennials, Not What You Think

9/29/14 With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

9/24/14 A Peek at ‘Big Data':Target, Walmart, and Your Kids’ Christmas Wish-Lists

9/24/14 FTC Warns 60 Top Advertisers About Ad Disclosure Flaws

9/24/14 When Parents' Think 'Healthy Fast Food,' Juice and Frozen Yogurt Win

9/24/14 Why Mindfulness Is The Next Revolution In Marketing

9/23/14 The Non-Creepy Future of Personalized Marketing

9/23/14 The Profile and Value of a Brand Enthusiast

9/23/14 Coke, Pepsi, Dr Pepper Pledge Calorie Reduction

9/22/14 Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands

9/22/14 Trademark Watch: Taylor Swift, Apple, Spanx and more

9/22/14 Kids' Smartphone, Tablet Usage Increasing

9/22/14 Troubled NFL Picks a Woman to Lead Marketing

9/22/14 Mothers Get Social on Smartphones

9/19/14 P&G's Crest Nixes On-Field NFL Plans in Wake of Abuse Scandal

9/19/14 Microbeads Burst Brand Bubbles Amid Growing Environmental Concerns

9/19/14 BI-LO banners double up on kid promotions

9/19/14 ConAgra Cross-Pollinates Promotions, Digital Teams

9/17/14 9 Women the NFL Should Consider for Next CMO

9/17/14 Facebook Marketing Boss Shares Three Lessons for Brands

9/17/14 Women 50 And Over Are Not Your Parent's Boomers

9/16/14 Pampers Gives Moms a Sweet Surprise on Their Baby's First Birthday

9/16/14 Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?

9/16/14 Macy's, Sherwin Williams, Target Celebrate Hispanic Heritage

9/16/14 Packaged-Goods Marketers Wade Warily Into E-commerce

9/16/14 Safeway to discuss CPG partnerships

9/15/14 How GoldieBlox Went From A Scrappy Kickstarter To Making Important Toys For Girls

9/15/14 Infographic: Facebook’s Top Brands in August 2014

9/14/14 Meet the Man Who Unlocked the Secrets of Mobile Marketing

9/12/14 Mom's 'Backup Brain' - Why Smartphones Are Smart Media

9/12/14 Google Hires P&G's Top North America Media Executive

9/12/14 Can Snapchat Really Work for Marketing?

9/11/14 How to Reach US Female Millennials—It's Not Easy

9/11/14 Cereal Sales Keep Declining, So Some Brands Try Nostalgia

9/11/14 Retailers Get a Jump on Holiday Sales with Toy Previews, TV Ads

9/11/14 These Are The World’s Top 25 Brands You Should Be Working For

9/11/14 Retailers discuss Hispanic learnings

9/10/14 Women Are Now Winning 11% of Creative Director Awards, Up From 4% in 2004

9/10/14 Apple Hires Gap's Number Two Marketer

9/10/14 Volvo Fine Tunes its Logo Along with the Premiere of a New SUV

9/10/14 5 Keys to Successful Loyalty Programs

9/10/14 Walgreens Promotes 'Get a Shot. Give a Shot' Cause

9/10/14 The 1-2-3’s of Mom Engagement

9/10/14 Kraft Says It Gets Four Times Better ROI from Content Than Ads

9/10/14 Three Things Women Want Businesses to Know About Them

9/09/14 Kids Have Opinions About Smartphones; Tablets, Too

9/09/14 After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

9/09/14 General Mills Adds Annie's in Biggest Tilt Yet Toward Organics

9/08/14 A Recovery in Need of a Recovery: How Are American Families Doing? A Guided Tour of Our Financial Well-Being

9/08/14 Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement

9/08/14 Whole Foods to offer delivery, pick-up with Instacart

9/08/14 Honey Maid Documentary Shows Divorced Families Are #NotBroken

9/07/14 Are You Selling a Product or a Mission?

9/07/14 Unlocking Growth in Online Retail

9/07/14 Marketing to Moms is $2.4 trillion business: Multitasking Moms and Dads

9/05/14 Women Are the Successes of the Summer Box Office

9/05/14 Dads Are Getting Schooled

9/04/14 Lego becomes world's biggest toymaker

9/04/14 Empty-Nester Women: Independent, Tech-Savvy, and Skeptical

9/03/14 Are You Really Connecting With The Connected Moms?

9/03/14 Five Branding Characteristics That Connect With Women (Without Losing the Men)

9/03/14 How the Girl Scouts Do Real-Time Social Marketing

9/03/14 CVS Bets On Anti-Smoking Positioning with Corporate Commitment to Health

9/03/14 Hispanic Shoppers Avoid Peanut Butter and Pretzels

9/03/14 Latino Food Shoppers Becoming Mainstream

9/03/14 Advertising: As Football Season Appears, So Do the Fall Campaigns

9/03/14 Female Empowerment in Ads: Soft Feminism or Soft Soap?

9/03/14 How Disney Has Managed to Keep 'Frozen' Red Hot

9/02/14 Moms Shopping for Baby Gear Are Swayed by Online Recommendations

9/02/14 A Look Back at Portrayals of Women in Advertising

9/01/14 Mattel reboots American Girl doll brand

8/30/14 11 Facts About Moms' Back-to-School Shopping [Infographic]

8/29/14 Back-To-School Is Tough On Parents, Kids ... And Retailers

8/29/14 Hershey Unwraps New Corporate Logo

8/29/14 Apple Blocks Developers From Selling User Health Data to Marketers

8/29/14 With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube

8/29/14 Snuggle, Jockey, Jolly Time Get Nostalgic in New Ads

8/28/14 Private-Label Lessons From The Mighty Ritz Cracker

8/28/14 Americans Prefer Online Browsing Over Buying

8/27/14 12 Marketers Already Experimenting With Instagram's Hyperlapse App

8/27/14 Coke Zero ad campaign ties brand to college football

8/27/14 Tiffany raises profit forecast as high-end jewelry sales climb - CNBC

8/27/14 What The Leaders Who Get It Right Know About Marketing To Women

8/27/14 What Brands Need to Know About Back-to-School Shopping Habits

8/27/14 Millennials Never Pay Cash

8/26/14 Nestlé Adopts Industry-Altering Commitment to Animal Welfare

8/26/14 Unilever, Kimberly-Clark Test Environment-Saving Innovations

8/26/14 Kids Head Back to School with Shiny New Devices

8/26/14 Marketers' Perceptions of Real-Time Marketing [Infographic]

8/25/14 Cruise Lines Want a New Kind of Passenger: Millennials

8/25/14 What Advertisers like Nine West Need to Know about Marketing to Women

8/25/14 Brands Put Wearable Tech On Display at the US Open

8/25/14 ModCloth Follows Dove, Aerie in Pursuit of Values-Based Branding

8/25/14 Should Brands Sell On Facebook?

8/25/14 Campaign Spotlight: Ore-Ida Campaign Focuses on Authenticity of Tater Tots

8/24/14 NFL Scores a Touchdown With Female Fans

8/22/14 Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

8/22/14 NYC Regulation Would Ban Toys With Kids Meals

8/22/14 LeapFrog, Mia Hamm Partner To Get Kids Active

8/22/14 Smart Girls Prove Lucrative for Lego: Female Scientist Set Sells Out

8/22/14 Hain Celestial sees record sales year

8/22/14 Why retail marketers should be leading the way

8/21/14 Jenny Rosenstrach Keynotes M2Moms® Marketing to Moms Conference

8/21/14 Back-to-School Shopping Has Changed Forever

8/19/14 Advertising: Selling Milk to All Audiences, With a Unified Campaign

8/20/14 Family Circle Redesign Puts Focus on Nontraditional Families

8/20/14 Vine Just Got Much Better for Marketers

8/20/14 What the FTC L’Oreal Settlement Means for Beauty Advertising

8/20/14 Fisher-Price launches Discover Your Way campaign

8/19/14 Campbell to shutter Plum Baby UK

8/18/14 Study: 81% of CMOs Are Confident They'll Meet Revenue Goals

8/18/14 Study: One in Three Consumers Skip Back-to-School Shopping

8/18/14 $245,340: Cost of raising a child born in 2013

8/18/14 Five Ways Color Affects Brand Development

8/18/14 How to Develop Rapport With Influencers via Social Media

8/18/14 Chasing Customers, Marketers Beef Up On Digital Personalization

8/18/14 Amid Strong Sales, Nordstrom Launches Give-Back Brand

8/18/14 The Importance of the Female Football Fan

8/15/14 The 1-2-3's Of Mom Engagement

8/15/14 Is Product Placement the Savior or the Scourge of Entertainment?

8/14/14 89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons

8/14/14 Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping

8/14/14 Back-to-School Shopping Trends [Infographic]

8/14/14 Maybe It's Time To Market To The Family?

8/14/14 Wal-Mart sales flat; new private label planned

8/13/14 Storyteller-in-Chief: A Conversation With Levi's Global CMO Jennifer Sey

8/13/14 Mondelez is mailing tiny Oreos to folks in small towns

8/12/14 CVS/pharmacy, Boys & Girls Clubs of America Pair Up

8/12/14 Dell Taps Defy Media for Back-To-School Campaign

8/12/14 American Heart Association Wants to Tug at Your Heartstrings

8/12/14 Five Ways Marketers Can Benefit From Online Reviews

8/11/14 Heirs of 'Aunt Jemima' sue PepsiCo, Quaker Oats

8/11/14 The 10 US Brands With the Most Positive Buzz

8/10/14 Mary Kay Makes Brand Integration Beautiful

8/08/14 Spoiler Alert: Millennials Watch TV Shows - Just Not On TV

8/7/14 Successful Marketing Dad Petitions Dove to get “More Real”

8/07/14 Federal Reserve Report: One-Quarter Of US Families 'Just Getting By'

8/07/14 Video Games Can't Afford to Ignore Women

8/07/14 Porsche Builds a Crossover to Win Women

8/06/14 Lego Looks to Encourage Girls to Pursue Science With New Set

8/06/14 Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical

8/06/14 Chobani, Jell-O score big in marketing deals with college teams

8/06/14 10 Tips for Your Back to School Marketing Plan

8/05/14 Apolo Ohno Fronts New Chocolate Milk Ad Campaign for MilkPEP

8/05/14 Cities Want Young Families to Play and Stay

8/05/14 PetSmart Searching for a New Creative Agency

8/05/14 Smartphone Users Really Don't Want Stores Stalking Them

8/04/14 Sunkist signs on with Sesame Street campaign

8/04/14 Jell-O Gives Sports Marketing a Shot With School Brand Molds

8/04/14 New Subway Campaign Spotlights Veggies

8/03/14 Why Jessica Alba Just Might Be Hollywood's Smartest Mommy Mogul

8/03/14 Instagram Marketing Is Quickly Catching Up to Facebook

8/01/14 P&G Will Merge or Divest More Than Half of Its Brands

8/01/14 Mondelez Shakes Up Marketing Department as CMO Departs

8/01/14 Why Consumers Participate in Loyalty Programs

7/31/14 Sprint's New Customized Plan Goes After Moms, Gives Data Away Dirt Cheap

7/31/14 Kellogg Switches Up Special K Marketing To Battle Cereal Woes

7/31/14 Old Navy CMO Aims to Lessen Brand's Reliance on TV

7/31/14 How Brands are Sneaking Ads onto Vine

7/30/14 Johnson's Baby Turns to Social-Media Transparency to Woo Millennial Moms

7/30/14 Whole Foods Sets First National Marketing Effort

7/25/14 McDonald's Will Spend the Next 18 Months Rebranding

7/25/14 Starbucks Looks to Share Its App Payment System With Other Retailers

7/25/14 Foursquare's New Look is All About the Brand Experience

7/25/14 Millennials: The WHY Behind Favorite Brands

7/25/14 Social TV Effort Is No Sweat for Clorox Bleach

7/25/14 3 Twitter Lessons From Brands That Have a Grip on Their Followers

7/25/14 Millennial Moms Survey Results Are In

7/24/14 LinkedIn Ads Can Be Tested and Targeted Like Never Before

7/24/14 Parents using Loom Bands to get children off tablets, says Kids Brand Insight study

7/24/14 Hershey Cuts Ad Spending Again in Second Quarter

7/24/14 DDB Adds Another Mars Brand

7/24/14 Small Box: Target, Walmart Invest in Smaller Stores in Attempt to Goose Sales

7/24/14 For Retail Brands, a Blend of In-Store and Online Can Get the Sale

7/24/14 Geico's Silly Ads Are Working

7/24/14 Millennials: Mexico's Digital Trendsetters

7/24/14 Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco



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"The attendees seemed genuinely engaged about the topics related to marketing to moms and I felt there was a good mix of brand, agency and research."
- M2Moms® 2013 Attendee


“I loved that it was small and intimate. This is the best conference I've ever attended. I also liked that it was actionable without being overt about what you needed to do to implement the ideas at your company.”
- M2Moms® 2011 Attendee