Marketing to Moms News

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Click the headlines below for the latest news on moms and marketing to moms.

 Date  Title
03/25/15 Heinz, Kraft to Merge With Help from 3G

03/25/15 P&G Recovers U.S. Diaper Lead, But Kimberly-Clark Gains in China

03/25/15 Laundry Giants Bounce Back by Playing Both Ends Against Middle

03/25/15 Marketing That Makes Consumers Smile

03/24/15 Mom, Chief Brand Officer, TV Villain: WWE's Unbreakable Stephanie McMahon

03/23/15 Benjamin Moore Starts $50 Million Ad Campaign, Its Biggest Yet

03/23/15 Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

03/19/15 Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

03/19/15 Spotify Presents a New Brand Identity Targeting Millennials

03/19/15 Hispanic Grocery Shoppers Load Up Digital Carts

03/19/15 Lay's Wavy Creatings First Pinterest-Based Cookbook

03/18/15 Luna Bars Soar, Thanks to Paid Social Advertising and Community Outreach

03/18/15 American Express Teams With Leading Brands to Launch Plenti

03/18/15 SXSW: Did It Really Matter for Marketers and Agencies?

03/17/15 For Kraft Foods, Recalling 2.4M Macaroni & Cheese Boxes Isn't the Only Challenge

03/16/15 JCPenney CMO Debra Berman Departs Company

03/13/15 A Shift Toward Organics Among Moms, Brands, And Retailers

03/13/15 Hats Off to the Modern CMO

03/13/15 Avenue Stores Rebuilds on Social Commerce

03/12/15 Shoppers Want Retailers to Make It Personal—Everywhere

03/12/15 Six Marketing Lessons We Can All Learn From the Girl Scouts

03/11/15 Report: Brands Are Now Posting More to Instagram Than Facebook

03/10/15 Facebook to Relay to Brands What Fans Talk About

03/10/15 How Facebook Targets Ads Globally According to the User's Phone

03/10/15 The Real Reason Every Marketer Should Attend SXSW

03/10/15 'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

03/10/15 7 Infographics to Help Modernize Your Marketing Strategy

03/10/15 Stitch Fix Moves Into Maternity And Petite Styling

03/10/15 The Myth Of The Married Mother

03/09/15 Can Premium Milk Be a Cash Cow For Coca-Cola?

03/09/15 Happy 103rd Birthday, Girl Scouts: 5 Questions with Kelly Parisi

03/06/15 Marketing Has a Branding Problem

03/06/15 Investors plan to build world's largest shopping mall in Miami

03/06/15 International Women’s Day: #MakeItHappen

03/06/15 Moms Are Ready For Online Grocery Shopping

03/04/15 Three Ways to Create Content That Nurtures Customer Relationships

03/04/15 Target hoping to connect food with rest of store

03/04/15 170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

03/03/15 Trade Promotion Is No Longer Marketing's Secret Shame

03/03/15 There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

03/02/15 The 10 Most Popular Brands Online

03/01/15 The Blending of Direct and Brand Marketing

03/01/15 Here's Why Purchasers Still Prefer Brick-and-Mortar

02/27/15 Walmart and the next strategic battlefield: People

02/27/15 Retailers Look Ahead After A Healthy Fourth Quarter

02/27/15 A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities

02/27/15 Healthy is the New Green: The Rise of Healthy Brands

02/27/15 Marketing Spending in 2015 [Infographic]

02/26/15 Study: Men shop just as often but differently from women

02/25/15 Brandspeak: Why Product Launches Will Save Brand-Building

02/25/15 Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign

02/25/15 Ad of the Day: Hello Flo Targets Moms With Painfully Funny 'Postpartum: The Musical'

02/25/15 Top 2015 Car Brands as Rated by Women

02/25/15 T.J. Maxx Follows Walmart's Lead And Raises Wages

02/25/15 The Changing Face of User Generated Content

02/24/15 Customers Demand a Better Experience: This is How You Answer

02/23/15 HomeAway Redefines Family Vacations

02/21/15 Marketing Healthcare to Women: Google Search Joins with Mayo Clinic

02/21/15 42% Of Millennials Think Private-Label Foods Are More Innovative

02/20/15 With YouTube Kids, Google Debuts Platform for Younger Audiences

02/20/15 Hershey to promote natural ingredients, more transparency

02/20/15 Petsmart to Break 'Pethood' Push During Oscars

02/20/15 Nordstrom, Trader Joe's And Lowe's Rise, But Overall Retail Customer Satisfaction Declines

02/20/15 Google’s new “mobile friendly” label raises stakes for brands

02/19/15 P&G Brand Divestitures Will Be Bigger Than Original Targets

02/19/15 Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night

02/19/15 Six Predictions About Big Data and Marketing in 2015

02/17/15 Lego is the World’s Most Powerful Brand: Report

02/17/15 General Mills Eyes Organic, Natural Food Growth

02/13/15 An International Love Story: Mobile And The Millennial Mom

02/13/15 Where Is the Love Between Marketing and Sales?

02/12/15 Five Lessons in Managing Big “Moment in Time” Marketing

02/12/15 Why Brand Experience Matters

02/12/15 Eight Tips to Help Woman Marketers Better Market Themselves

02/12/15 Millennial Moms Using Mobile More

02/12/15 Kraft CMO Deanie Elsner to Depart Amid Management Shake Up

02/12/15 Why Millennials Don't Care About the Oscars: Hollywood's Diversity Lack Widens Generation Gap

02/12/15 Valentine’s Day Marketing Round-Up

02/11/15 J.C. Penney Partners With Disney for 'Cinderella' Push

02/10/15 Study Shows Which Mobile Ads Get Millennial Moms' Attention

02/10/15 What Coke, J.C. Penney and Other Advertisers Have Planned for the Oscars

02/10/15 Amazon will let bloggers and brands host their own giveaways

02/10/15 Here's Why Beauty Ads Are 20% More Forgettable

02/10/15 Marketing Execs Discuss Charity, Sponsorship

02/9/15 DQ’s Marketing to “Fans,” Not “Customers,” Pays Off

02/7/15 ConAgra Ties Brands To Laura Vitale For Valentine's

02/6/15 Special Needs Mom Pushes To Make Mainstream Clothes Available To Kids Of All Abilities

02/6/15 Millennial Women Will Usher in the Smart Home Era

02/6/15 Engage Moms: What Brings Shopping App-iness To Today's Moms?

02/6/15 Honda Launches Hispanic Effort For CR-V Compact SUV

02/6/15 Boomers, Millennials seek different healthy foods: Survey

02/5/15 #LikeAGirl After the Super Bowl: 5 Questions with Always on What's Next

02/5/15 How to market to caregivers and families

02/4/15 Out To Woo Women, Under Armour Becomes Largest Digital Health Community

02/4/15 Content is King: 12 trends marketers shouldn’t ignore

02/4/15 Connecting With Millennials Requires a New Approach

02/3/15 5 Ways Empowered Consumers Will Change Marketing in 2015

02/3/15 Lane Bryant Launches New Activewear Line

02/3/15 The Reaction To #LikeAGirl Is Exactly Why It's So Important

02/2/15 Beyond The Noise: Be Informed By Social Context To Build A Better Brand

02/2/15 As Target and Fellow Retailers Shrink, their Challenges Grow

01/31/15 Principles of Delivering a Great Sales Experience to Women Buyers

01/30/15 Walmart seeks sustainability opt-in from more suppliers

01/30/15 Engage Moms: Forward Passing Passions

01/30/15 Report unveils major food companies' meager recycling efforts

01/30/15 4 Ways the Super Bowl Could Score Big with Women & Moms

01/29/15 MilkPEP 'Get Real' Campaign Tapping Social To Battle Misconceptions

01/29/15 ProcterGamble's Always Takes #LikeAGirl Viral Video to the Super Bowl

01/29/15 Selfridges Will Go Gender-Free in Latest Retail Experiment

01/29/15 Walgreens now lets women refill birth control prescriptions via smartphones

01/28/15 To Allay Fears, NFL Huddles With Mothers

01/27/15 Valentine's Day Spending To Hit Record $19 Billion

01/27/15 Similac Wants to End Mommy Wars Over Breastfeeding

01/27/15 Move Over, Mom, It's Dad's Turn In Ads

01/26/15 Mattel CEO departs as Barbie maker struggles to keep kids' interest

01/26/15 MOM Brands/Malt-O-Meal Cereal to be sold to Post Cereals

01/25/15 Catalogs, After Years of Decline, Are Revamped for Changing Times

01/23/15 Most Brands Aren't Getting What They Are Paying For In Super Bowl

01/23/15 Malls Were Part of the Holiday Festivities for Young Women

01/23/15 Jell-O Joins the 'Love'-fest as Part of Brand Overhaul

01/23/15 Matt Damon, Water.org and Stella Artois Raise a Glass (and Hope) to Women

01/22/15 Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot

01/22/15 70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

01/22/15 How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

01/21/15 Chobani Hopes to Squeeze More From Sundance Film Fest Than Super Bowl

01/21/15 A tension for America’s auto world: Winning women behind the wheel

01/21/15 Top 10 Things Everyone Should Know About Women Consumers

01/21/15 Target Launches First Plus-Size Collection Following Blogger Boycott

01/21/15 Kellogg’s Shifts Marketing to Dark of Night

01/21/15 Brands Fail To Keep Up With Rising Expectations

01/20/15 Dove's Latest Film Encourages Girls to Love Their Curls

01/20/15 Samsung Hires Top Unilever Exec to Head Global Media

01/20/15 Why Hillary Clinton is Looking to Adland for Message Makers

01/16/15 Wendy's Drops Soda From Kids' Menus

01/16/15 Will Moms Shed Social Media Weight in the New Year?

01/16/15 2015 US Womens Car Dealership Report & Top Brands Rated by Women

01/16/15 Biggest Ad Spender P&G Has New North America Media Chief

01/14/15 Obama Calls For Paid Sick Days and Family Leave

01/14/15 Wayfair Partners With Sherwin-Williams on Content Push

01/13/15 To Sell Wearables to Women, First Make Them Feel Bad

01/13/15 Microsoft hints at 'Minority Report'-style customer recognition for retailers

01/12/15 21st Century Ad Campaigns: Dove's 'Campaign for Real Beauty' Is No. 1

01/12/15 70% of Marketers Will Spend More on Social Media Ads This Year

01/12/15 Moms, Kids and CES 2015

01/12/15 What Do Big-Box Brands Have over Amazon?

01/09/15 Coke's Wendy Clark Taking Leave, Possibly for Clinton Job

01/09/15 Moms And Money: A Complicated Relationship

01/09/15 Why Brands Lag in Marketing to Women and Moms

01/07/15 Trademark Watch: Converse, #Coke, Victoria's Secret and more

01/07/15 Hyatt Names Maryam Banikarim Global Chief Marketing Officer

01/07/15 Kirstie Alley Back With Jenny Craig

01/06/15 Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency

12/01/14 With Digital Cookie, Girl Scouts USA Takes Online Cookie Sales National



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