Contacts

Liz Fongemie, PME® Enterprises, LLC
Phone: 860-724-2649 x11
E-Mail: liz@pme-events.com

Marketing To Moms Presents Global Case Study By Australia’s Stevens

Chicago, IL – August 3, 2010 –Presented by Kodak, the 6th annual M2Moms®–The Marketing to Moms Conference, www.m2moms.com, features Australia’s Amanda Stevens, CEO of Splash Consulting Group, www.splashgroup.com.au, presenting a global case study on marketing to moms in her session “Global Mums”. M2Moms® will be held October 27 & 28 in Chicago’s Cultural Center.

“My session,” Stevens explained, “will examine how a global brand revolutionized their business model by recruiting an ambassador panel of moms to be walking, talking brand advocates for their products and services. In addition to the case study, I’ll draw on recent qualitative and quantitative Australian moms research and examine the five new truths of marketing to moms, why moms represent multi-dimension value, and how an integrated strategy is the best way to harness the explosive power of WOM (word of mom).”

“Every year M2Moms® is attended by Fortune 1000 senior brand marketing executives who target moms. This year’s registration already includes companies as diverse as Kellogg, Whirlpool, Graco, Pepsi-Co., Wellspring Pharma and Williams Sonoma. They attend,” according to Liz Fongemie, producer of M2Moms®, “because they recognize the importance of reaching moms – the household CEOs, who control over $1.7 trillion dollars worth of annual consumer purchasing in almost every product category.”

“In addition to general sessions and workshops,” Fongemie added, “M2Moms® also includes a full roster of special events designed to facilitate peer-to-peer learning between the brand marketing executives in attendance, and between the speakers and sponsors.”

Stevens will be joined by over 30 other marketing-to-moms experts, notably Betty Noonan, VP B2C, Eastman Kodak Company, Carley Roney, Editor in Chief of The Bump and Co-Founder of The Knot, Inc., Stacy DeBroff, Founder, CEO of Mom Central Consulting, Eileen Gaffen, Public Relations Director, Hallmark Cards, and Kelley Skoloda Partner/Director, Global Brand Marketing Practice, Ketchum.

M2Moms® is presented by Kodak. Associate Sponsors include: Ketchum, MomsLikeMe, Trone, The Bump, Barkley, imc2, WhatToExpect.com, Destination Maternity Corp., Fleishman-Hillard, Mom Central Consulting, Response Media, PMP, The Martin Agency; Showcase Sponsors: School Family Media, Carolina Pad; Workshop Sponsors: 360 PR, Frank About Women; C&R Research’s ParentSpeak; Hospitality Sponsors: Scholastic Parents Media, Cakes.com, SheKnows, The Haystack Group, SheSpeaks; Video Journalism Resource: SNiPPiES. This year M2Moms® proudly supports: Jack & Jill Late Stage Cancer Foundation.

For conference information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.