Contacts
Liz Fongemie, PME® Enterprises, LLC
Phone: 860-724-2649 x11
E-Mail: liz@pme-events.com
Marketers Study Social Media Advocates At M2Moms® - Marketing To Moms Conference
Chicago, IL – August 17, 2010 –“Working with or through key individuals who can advocate for your brand in the social media ecosystem is a critical brand marketing skill today’s marketers need to understand and embrace,” according to Cindy Gordon, VP of Social Media, 360 Public Relations. Gordon is one of over 30 speakers at this year’s M2Moms® –The 6th Annual Marketing to Moms Conference, October 27 & 28, Chicago Cultural Center.
Gordon’s presentation, “How The Influencers Rank Influence” will share the findings of conversations with 50 of the most active online influencers in the mom space to help marketers learn the best way to orient their brand marketing activities.
“They’ll learn,” Gordon explained, “how these top mom trendsetters rank the impact of their influence and reach. Who or what is influencing them. How they scope out and discover brands to word-of-mouth. As a bonus, marketers will also get their take on emerging platforms to know where their message needs to go next! I will be joined in my presentation by three “top” mom influencers. This is one discussion moms marketers won’t want to miss.”
“Every year M2Moms® is attended by Fortune 1000 senior brand marketing executives who target moms. This year’s registration includes companies as diverse as Kellogg, Whirlpool, Graco, Pepsi-Co., WellSpring Pharma and Williams Sonoma. They attend,” according to Liz Fongemie, producer of M2Moms®, “because they recognize the importance of reaching moms – the household CEOs, who control over $1.7 trillion dollars worth of annual consumer purchasing in almost every product category.”
“In addition to general sessions and workshops,” Fongemie added, “M2Moms® also includes a full roster of special events designed to facilitate peer-to-peer learning between the brand marketing executives in attendance, and between the speakers and sponsors.
”M2Moms® is presented by Kodak. Associate Sponsors include: Ketchum, MomsLikeMe, Trone, The Bump, Barkley, imc2, WhatToExpect.com, Destination Maternity Corp., Fleishman-Hillard, Mom Central Consulting, Response Media, PMP, The Martin Agency; Showcase Sponsors: School Family Media, Carolina Pad; Workshop Sponsors: 360 PR, Frank About Women; C&R Research’s ParentSpeak; Hospitality Sponsors: Scholastic Parents Media, Cakes.com, SheKnows, The Haystack Group, SheSpeaks; Video Journalism Resource: SNiPPiES. This year M2Moms® proudly supports: Jack & Jill Late Stage Cancer Foundation.
For conference information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106. |
