Contacts

Elizabeth Barton-Fongemie - 860.724.2649 x 11 - liz.pme-events@snet.net
Patti Minglin : 630.209.2524, pminglin@comcast.net

The New Face Of Mom: Experts Reveal Emerging Niche Markets Of Moms During 4th Annual M2Moms®-The Marketing To Moms Conference

Hartford, CT - August 26, 2008- All moms are not created equal-they come from various generations, cultures and countries and are looking for brands to not only speak to them as moms, but to understand and appreciate their differences as individuals. During the 4th Annual M2Moms®-The Marketing To Moms Conference, October 22-23, 2008, at the Chicago Cultural Center, brand leaders will discuss the challenges and opportunities they may face when connecting with these emerging niche mom groups.

"The Millennial Mom is changing the marketing-to-mom landscape. Having grown up in a technology-centered, referral laden world, this generation of mothers is looking for brands to not only give them the information they crave, but help them stay connected to their peers," says Sheryl RothRogers, vice president of marketing for Destination Maternity and M2Moms® workshop leader. "Based on our current in store and online experience, we have learned a great deal about how brands can make their marketing-to-mom message resonate effectively with this demographic and will be sharing these insights during our M2Moms® workshop."

As recent census reports show, minorities may soon become the new majority-a fact that is certain to affect a brand's marketing-to-mom strategy. "Sixty-seven percent of all women of color in the U.S. are Mothers of ColorT and they have an increasingly significant impact on the success of your brands in the marketplace," says Miriam Muley, founder/CEO of The 85% Niche and M2Moms® presenter. "It is no longer an either/or situation, companies must include Mothers of ColorT in their overall marketing-to-mom strategies to grow market share, optimize brand performance and re-invigorate their business."

"What I love so much about this conference is the bringing together of information and ideas in order to understand better how to create products for and communicate with mom and the role she has in our culture," says Denise Waggoner, vice president of creative research for Getty Images. Waggoner's M2Moms® presentation will give brands insight into what images work in the international mom space. "With so much information at mom's fingertips, both global and local, we wanted to understand visually how that's changing the way we all communicate with her, and further discover if influences from other cultures are changing her behavior. Though we'll focus on the U.S. we'll have samples from many other countries and talk about visual opportunities for the future."

Through keynote presentations, drill-down workshop discussions and unique networking opportunities, M2Moms® is designed to give brand leaders and marketing executives the solutions, guidance, sources and resources they need for increasing their share and maximizing marketing ROI in the mom space.

Nickelodeon's ParentsConnect.com is the Exclusive Presenting Sponsor of M2Moms®. Associate Sponsors include 360 Public Relations, Ketchum, Draftfcb, Destination Maternity ... A Pea in the Pod, Mimi Maternity & Motherhood, SheKnows.com, The Bump Media, Inc., American Baby, About.com, Publicis and Paramount Market Publishing. Break Sponsors include WonderGroup, iMoms.com, Scholastic Parents Media, Care.com, Child's Play Communications, MommyCast, Work It, Mom!, Grandparents.com, Mom Central Consulting and Cookie magazine. Showcase Sponsors are General Growth Properties, DoubleClick Performics, MomsEyes, School Family Media and Sittercity. Getty Images is the Imagery Resource and SNiPPiES is the conference Video Journalism Resource.

M2Moms®. is produced by PME®. Enterprises, Hartford, CT. Please visit www.m2moms.com or call 860.724.2649 x 11 for more details or to register.