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Nickelodeon To Premiere Innovative Mom Research During 4th Annual M2MomsŪ-The Marketing To Moms Conference

Hartford, CT - September, 23, 2008 - As Exclusive Presenting Sponsor, Nickelodeon's ParentsConnect.com, an online resource for parenting advice and community, will be premiering new research and insights during two keynote presentations at the 4th Annual M2MomsŪ-The Marketing To Moms Conference, October 22-23, 2008, at the Chicago Cultural Center. M2MomsŪ is the premier national marketing conference designed to help businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant mom market.

"We are in the midst of a revolution, led by moms who are reclaiming the person within the mother. Success in the moms market is about understanding the complexities of a woman who owns an iPod, regularly updates her online profile, reads the tabloids and still answers to the name 'mom,'" says opening keynote presenter Tanya Van Court, SVP, Preschool & Parents Online for Nickelodeon and MTVN Kids and Family Group. "During my M2MomsŪ keynote presentation, I will be unveiling research that will help marketers understand how to connect with this new generation of women, who also happen to be mothers."

In addition to Van Court's presentation, Dr. J. Alison Bryant, Senior Research Director for Nickelodeon and MTVN Kids and Family Group, will be premiering new research during the second day of M2MomsŪ. "Even with their packed schedules and tighter budgets, families tell us that the one thing they will not sacrifice is entertainment. Whether it's Wii bowling competitions, stay-cations, or family movie nights, families are creating spaces for co-entertainment in their lives," says Bryant. "Drawing on brand new, innovative research conducted by the Nickelodeon Kids and Family Group, I will introduce today's families and their co-entertainment lives, highlighting both challenges and opportunities for brands and marketers."

Nickelodeon's ParentsConnect.com is the Exclusive Presenting Sponsor of M2MomsŪ. Associate Sponsors include 360 Public Relations, Ketchum, Draftfcb, Destination Maternity ... A Pea in the Pod, Mimi Maternity & Motherhood, SheKnows.com, The Bump Media, Inc., American Baby, About.com, Publicis and Paramount Market Publishing. Break Sponsors include WonderGroup, iMoms.com, Scholastic Parents Media, Care.com, Child's Play Communications, MommyCast, Work It, Mom!, Grandparents.com, Mom Central Consulting and Cookie magazine. Showcase Sponsors are General Growth Properties, DoubleClick Performics, MomsEyes, School Family Media and Sittercity. Getty Images is the Imagery Resource and SNiPPiES is the conference Video Journalism Resource.

M2Moms®. is produced by PME®. Enterprises, Hartford, CT. Please visit www.m2moms.com or call 860.724.2649 x 11 for more details or to register.

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