Contacts

Elizabeth Barton-Fongemie - 860.724.2649 x 11 - liz.pme-events@snet.net
Patti Minglin : 630.209.2524, pminglin@comcast.net

Lipstick, Slippers And Celebrities: Brand Leaders Get Enlightened And Pampered During M2Moms®-The Marketing To Moms Conference

Hartford, CT - October, 07, 2008 - What do top-notch speakers and presenters, solution-based workshops, drill-down discussion groups, lipstick, slippers and celebrities all have in common? Brand executives and marketing decision makers will be able to find them all at the 4th Annual M2Moms®-The Marketing To Moms Conference, October 22-23, 2008, at the Chicago Cultural Center.

Sephora and Dearfoams, two top marketing-to-mom brands who are experts in helping moms feel pampered and refreshed, will be on hand to give attendees an opportunity to relax in between their learning and networking. "Sephora is pleased to be participating in this year's M2Moms® conference," says Gianna Locasto, director store marketing for Sephora. "We couldn't think of a more beautiful way to pamper attendees at the opening night reception than with personalized touch-ups provided by Sephora Pro Beauty Team expert Emily Massa and her team. Our talented artists will dish the hottest tips and tricks for fall, while getting you gorgeous with a sensational look for the season ahead - think red lips and smoky eyes!" Locasto will also be joining Nadine Vogel, president of Springboard Consulting, LLC during an M2Moms® presentation on marketing to moms who have children with special needs.

In support of their breast cancer awareness initiative, Dearfoams is encouraging attendees to wear their slippers during the second day of the conference. "Dearfoams is proud to bring its NATIONAL SLIPPER DAY (www.makingmemories.org/dearfoam.html) to the M2Moms® conference on October 23rd," says Karen Jacobs, director of marketing for Dearfoams. "We want all the attendees to be comfortable at the conference and hopefully bring the concept back to their employers. Dearfoams will be donating the slippers for purchase ($10 minimum donation) with all proceeds going to Making Memories Breast Cancer Foundation."

Holly Robinson Peete, actress, author, activist and philanthropist, will also be participating in this year's event by presenting the luncheon keynote during the first day of the conference. "We are really excited to have Holly join us this year and give us insight into how she has used the power of her celebrity brand and her own experience as a mom to make a real difference in the world," says Elizabeth Barton-Fongemie, vice president of sales for PME® Enterprises, LLC, producers of M2Moms®.

M2Moms® is the premier national marketing conference designed to provide brand leaders and marketing executives the information, insight, content and connections they need to drive sales and build share in the lucrative moms' market.

Nickelodeon's ParentsConnect.com is the Exclusive Presenting Sponsor of M2Moms®. Associate Sponsors include 360 Public Relations, Ketchum, Draftfcb, Destination Maternity ... A Pea in the Pod, Mimi Maternity & Motherhood, SheKnows.com, The Bump Media, Inc., American Baby, About.com, Publicis and Paramount Market Publishing. Break Sponsors include WonderGroup, iMoms.com, Scholastic Parents Media, Care.com, Child's Play Communications, MommyCast, Work It, Mom!, Grandparents.com, Mom Central Consulting and Cookie magazine. Showcase Sponsors are General Growth Properties, DoubleClick Performics, MomsEyes, School Family Media and Sittercity. Getty Images is the Imagery Resource and SNiPPiES is the conference Video Journalism Resource.

M2Moms®. is produced by PME®. Enterprises, Hartford, CT. Please visit www.m2moms.com or call 860.724.2649 x 11 for more details or to register.