Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

New Research at M2MomsTM
Provides Insights into Moms' Buying Behaviors

Hartford, Conn. - October 10, 2006 -- Pivotal, new research on the consumer habits of mothers will be released at the upcoming 2nd Annual M2Moms - The Marketing-To-Moms ConferenceTM, October 23-24, 2006, Chicago Cultural Center. M2MomsTM, a national two-day marketing conference, features industry experts helping businesses better understand, communicate with and sell to the 1.7 trillion mom market.

"We are pleased to have the opportunity to share Kodak's latest consumer research with M2Moms attendees and illuminate what it tells us about moms and their buying habits," says Susan Stoev, Worldwide Business Research Director for Kodak. In her M2Moms presentation, Stoev will share the company's rich 100 year history of marketing to moms and stress the importance of research in helping Kodak innovate and meet the changing needs of moms. She explains, "Kodak's reach is truly global and customer insights are vital. When it comes to the mom market, there needs to be further segmentation within that target to really reach customers."

"Getty's research will analyze nearly 700 advertising campaigns targeted specifically to moms from the US, UK, France, Germany, Australia, China, Japan, Brazil and Scandinavia," says Denise Waggoner, VP Creative Research for Getty Images. Are the values and behaviors of moms today fully realized in our visual communications? If a picture speaks 1000 words, is the right one available and being used to sell your product to Mom? Those are just two of the key questions Waggoner will explore during her M2Moms presentation. "We will study current advertising campaigns to determine if they reflect today's moms and identify areas of opportunity," explains Waggoner. "The research is hot off the press, and I'm tremendously excited to share it with everyone at M2Moms!"

M2Moms will also feature fresh findings on African American Moms with Sarah Patterson of Burrell Communications and a recent study on "Main Street" moms with Stephanie Ouyoumjian of Publicis, USA.

M2Moms presenting sponsor is Kodak EasyShare. Title sponsors are Draft FCB and Kaboose/BabyZone. Associate sponsors include Ketchum, Babytobee, iVillage, Paramount Market Publishing, Lucid Marketing, Content That Works, Ringling Brothers and Barnum & Bailey, Doodlebops Live, Disney Live!, Disney on Ice, Marketing To Women Newsletter and Skip*Hop. Getty Images is the imagery resource.

M2Moms is produced by PME Enterprises, Hartford, CT.