Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

Effective Retailing Critical to Growing Market Share with Moms-
Insights and Answers Provided at M2MomsTM

Hartford, Conn. - October 17, 2006 -- Building business with moms is the key focus of the upcoming 2nd Annual M2Moms - The Marketing-To-Moms ConferenceTM, October 23-24, 2006, Chicago Cultural Center. M2MomsTM, a national two-day marketing conference, provides direct access to marketing-to-mom leaders providing brands with the information, resources and guidance needed to grow share in the $1.7 trillion mom market.

Laura Heller, Senior Editor, DSN Retailing Today, explores an industry that has long ignored women in her M2MomsTM session Making the Sale: Effective Retailing to Mothers. Heller explains, "The Consumer Electronics business has long been the realm of men, but the industry has finally woken up to the fact that women not only use their products but buy them as well. It hasn't been an easy transition, but we're finally moving past pink cell phones and lip service to some genuinely well researched product launches, marketing campaigns and shopping environments."

Nancy Leibig, Leader of Draft FCB's Ms. & Mom Marketing Group, says, "The knowledge that marketers have broadly missed the mark when targeting Moms and, in fact, have offended many women with children, came out of our early proprietary research that explored female multidimensionality. Our latest studies, especially those surrounding the 30 percent of moms who are single, further reveal how wrong marketers are in their perceptions of this market." Leibig's presentation with colleagues Gigi Carroll and Elizabeth Maher, Reaching the Embedded Woman in Every Woman, will explain the serious disconnect that has existed between brands and the mom market.

M2MomsTM will also feature important insights on Hispanic moms and utilizing direct response to create a one-on-one dialogue with moms. Plus, a live, on-stage consumer panel moderated by Tracy Chapman of Just Ask a Woman will allow marketers to hear first-hand from a dozen real moms: "What Marketers Don't Get About Me."

M2Moms presenting sponsor is Kodak EasyShare. Title sponsors are Draft FCB and Kaboose/BabyZone. Associate sponsors include Ketchum, Babytobee, iVillage, Paramount Market Publishing, Lucid Marketing, Content That Works, Ringling Brothers and Barnum & Bailey, Doodlebops Live, Disney Live!, Disney on Ice, Marketing To Women Newsletter and Skip*Hop. Getty Images is the imagery resource.

M2Moms is produced by PME Enterprises, Hartford, CT.