Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

The Marketing-To-Mom Magic Behind the Mouse:
Disney Family.com Becomes Exclusive Presenting Sponsor of the 3rd Annual M2Moms™ Conference

Hartford, Conn. - June 19, 2007 -- Disney Family.com, a one-stop online resource for parents, has become the Exclusive Presenting Sponsor of the 3rd Annual M2Moms™ - The Marketing-To-Moms Conference, October 23-24, 2007, Chicago Cultural Center. With its unique blend of impressive speakers and networking opportunities, M2Moms™ has become the premier national conference for business and marketing professionals looking to engage their brand with the lucrative mom market.

"We are very excited to be the Exclusive Presenting Sponsor for the 3rd Annual M2Moms™-The Marketing-to-Moms Conference as we recognize the far reaching impact of moms in today's market," says Emily Smith, vice president in charge of Disney Family.com development. "Moms not only influence our marketing and advertising efforts, but also play a major role in the products we create. And this conference is a tremendous opportunity for companies of all sizes to share insights and successes in communicating with this major market segment."

"Disney Family.com has created innovative ways to successfully connect with the mom market and we are proud to have them share their expertise with us as the exclusive presenting sponsor of M2Moms™ this year," says Nan McCann, president of PME Enterprises, LLC which produces the conference. "Once again, M2Moms™ will be bringing the best of the industry together to share and discuss new research findings, creative campaigns and exciting opportunities for helping companies reach today's busy moms."

The 2007 conference promises to provide attendees with top-notch speakers and presenters that will address such issues as marketing to Hispanic moms, the affect childhood obesity has with mom consumers and effectively reaching moms-to-be. Attendees will have ample opportunities to connect and learn from one another through solution-based workshops, drill-down discussion groups, insightful case studies and great networking events.

In addition to Exclusive Presenting Sponsor Disney Family.com, M2Moms™ will also feature Associate Sponsors that include BabytoBee, DraftFCB, Ketchum, Lucid Marketing, Mothers Work, MomsEasyChair and Paramount Market Publishing. Pink Magazine is the Media Sponsor and Getty Images is the Imagery Resource.

M2Moms is produced by PME Enterprises, Hartford, CT.