Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

M2Moms- Nation's Premiere Conference on Marketing to Moms
Presented by Parenting Magazine

Hartford, Conn. - June 27, 2005 -- Parenting magazine, the flagship publication of Time Inc.'s Parenting Group, will be Presenting Sponsor of M2Moms -- The Marketing to Moms Conference to be held October 17 & 18 at the Chicago Cultural Center. M2Moms is a first of its kind marketing conference designed to help consumer product and services companies capture their share of this lucrative, but often overlooked and underserved consumer group.

It is estimated that American women with children spend $1.7 trillion annually on purchases ranging from household necessities to financial services and most every category in between. M2Moms offers brand decision makers dynamic sessions, workshops, keynote addresses and peer-to-peer networking providing insight into increasing brand awareness and capturing share in the mom market.

M2Moms producer Nan McCann explains, "Moms are the household CEO's--Chief of Everything Officers -- buying for their kids, husbands, homes and themselves. Understanding today's mom is key to increasing share within this substantial market. We are proud to have vital, critically acclaimed Parenting magazine in the thought leadership position of this conference. They know women; they understand moms."

"Parenting is the only magazine zeroing in on what really matters to today's moms," says David Kieselstein, president of The Parenting Group. "Our ongoing research has shown us that their lives and concerns are constantly changing and very different now than in the past -- which has made communicating with them effectively all the more challenging for marketers. We're excited to have this opportunity to share our knowledge through our sponsorship of the Marketing to Moms conference - a forum that acknowledges the power of the market we are so proud to serve."

Each month, The Parenting Group delivers over 15 million mom impressions -- multiple opportunities for moms to interact with its brands. Its two flagship properties are Parenting, the nation's leading magazine for moms and the Babytalk portfolio, which includes the monthly Babytalk magazine and its siblings Babytalk First Months and Babytalk Mom-to-Be. The Parenting Group's other extensions include: a sampling operation - First Moments; a website - Parenting.com and a custom publishing unit. The Parenting Group is a division of Time Inc., a wholly owned subsidiary of Time Warner Inc.

M2Moms is produced by PME Enterprises, Hartford, CT.