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Contacts
Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net
Liz Lange and Leslie Morgan
Steiner To Keynote M2Moms™ Where Understanding
Mommy Means Business
Hartford, Conn. - September 6,
2006 -- the 2ND Annual M2Moms - The Marketing-To-Moms
ConferenceTM, October 23-24, 2006, Chicago Cultural
Center, will feature leaders in marketing to moms explaining
how to build sales in today's lucrative $1.7 trillion
mom market. A host of experts will present the latest
research, share successful case studies and expose outdated
mom stereotypes many marketers still rely on.
Leslie Morgan Steiner, M2Moms keynote
presenter and Editor of the best selling book Mommy
Wars, will focus on some tough issues facing today's
moms. She says, "The decision a woman makes to
work or not once she has children is fraught with uncertainty
and complicated emotions. Often mothers feel their decision
is judged by society and that they don't measure up
to the ideal of the 'perfect' mom. Marketing messages
that compare or contrast moms bounce off a wall of defensiveness.
Aligning your brand with positive messages about the
choices mothers make is a powerful way to connect on
an emotional level with today's mothers."
Liz Lange, CEO of renowned Liz
Lange Maternity and an M2Moms keynote, has successfully
changed a whole industry based on understanding what
women really want. Says Lange, "In the past, society's
view of what pregnant women should look like dictated
maternity clothing lines. From Peter Pan collars to
great big bows, clothing manufacturers made women feel
more like they were becoming children than having them.
By recognizing that women want to remain fashionable
and sophisticated during pregnancy, we fulfilled a real
need in the mom market. Marketers of any product or
service geared towards moms will benefit from listening
to mothers' real needs versus what culture traditionally
tells us moms need. " Lange adds, "I am excited
about my role in M2Moms and look forward to hearing
from others in the vanguard of marketing to moms."
M2Moms presenting sponsor is
Kodak EasyShare, and the title sponsors are Draft FCB
and Kaboose. Associate sponsors include Ketchum, Babytobee,
iVillage, Paramount Market Publishing, Lucid Marketing,
Content That Works, Ringling Brothers and Barnum &
Bailey, Doodlebops Live, Disney Live!, Disney on Ice,
Marketing To Women Newsletter and Skip*Hop. Getty Images
is the imagery resource.
M2Moms is produced by PME Enterprises,
Hartford, CT. |
