Contacts

Nan McCann : 860.724.2649 x13
Patti Minglin : 630.209.2524, pminglin@comcast.net

"MommyBloggers" Are Powerful Influencers Brands Can Authentically Engage Say Blogging Experts at M2Moms™-The Marketing-To-Moms Conference

Hartford, Conn. - September 18, 2007 -- With 89 percent of moms using the Internet at least twice a day, brands looking to find marketing success and increased sales need to learn how to become part of the online communities of moms and their conversations. Industry leaders will share insights into the virtual mom market during the 3rd Annual M2Moms™-The Marketing-To-Moms Conference, October 23-24, 2007, Chicago Cultural Center. M2Moms™ has become the premier national conference for business and marketing professionals looking to engage their brand with the lucrative mom market.

"We are thrilled to be a part of M2Moms™ and share what we have discovered by observing and interacting with moms online through our Moms Insight Network," says Emily Morris, director of product marketing, online communities for MarketTools and M2Moms™ presenter. " "Marketers that learn how to become a part of moms' online conversations by listening and interacting will not only build deeper relationships with current customers, but will also have the opportunity to learn from the consumers that are currently not buying their product or service."

In the evolution from "Web 1.0 to Web 2.0", MommyBloggers have grown their sphere of influence. "Blogging has provided companies with an opportunity to increase their reach into the women's market by reaching its strongest influencers," says M2Moms™ presenter Jory Des Jardins, co-founder and president of global sales and business development for BlogHer, Inc. "During M2Moms™ I will be walking attendees through the terrain of the parenting blogosphere showing brands how they can authentically connect with today's MommyBloggers."

M2Moms™ gives marketers and brand managers direct access to marketing-to-mom leaders through speaker-led discussion groups, workshops, keynote presentations and innovative networking opportunities.

Disney Family.com is the Exclusive Presenting Sponsor of M2Moms™ and Associate Sponsors include CafeMom, Draftfcb Chicago, Ketchum, Lucid Marketing, MothersWork, MomsEasyChair, Paramount Market Publishing and Pets2008. MarketTools is a Workshop Sponsor. Break Sponsors are 360 Public Relations and HybridMom. LatinoEyes is a Lunch Sponsor and The Marketing Store is the Pre-Conference Reception Sponsor. Showcase Sponsors are WonderGroup, PTO Today, Care.com and Snippies. Pink Magazine is the Media Sponsor and Getty Images is the Imagery Resource.

M2Moms is produced by PME Enterprises, Hartford, CT.