| 2009 Schedule
M2Moms®... The Marketing To Moms Conference 2009
Schedule
Wednesday, October 21
& Thursday, October 22, 2009 - Chicago, IL
M2Moms® is a two-day conference featuring a series
of general sessions, keynotes, workshops, and roundtable
discussions. Breakfast, lunch and breaks on both days,
as well as receptions on Tuesday and Wednesday evenings,
add to the collegial ambiance and will help you maximize
your networking and peer-to-peer learning opportunities.
Click on the orange session titles to read the session descriptions. Click here for a downloadable PDF of the schedule.
Updated October 19, 2009
PRE-CONFERENCE
Tuesday October 20, 2009 - all Pre-Conference functions are at the Hard Rock Hotel Chicago |
| 4:00 - 6:00 |
PRE-CONFERENCE WORKSHOP
Brands & Blogs: What's Working? What's Next?
Moderated by: Laura Tomasetti, Managing Director, 360 Public Relations
Panelists: Beth Blecherman, Co-Founder, Silicon Valley Moms; Kristin Brandt, Co-Host & Executive Editor, Manic Mommies; Liz Gumbinner, Co-Founder, Cool Mom Picks and Blog with Integrity; Marcia Hansen, Marketing Manager, Allstate; Jeannine Harvey, Associate Director, Digital Communications, PBS; and Lesley Hettinger, Assistant Manager, Chevrolet Communications,General Motors Corp.
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| 6:00 - 7:30 |
PRE-CONFERENCE RECEPTION Sponsored by Allstate's Vehicle Vibes
The Hamer Room |
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DAY
ONE
Wednesday October 21, 2009 - all Conference sessions & activities are at the Chicago Cultural Center |
| 7:30 - 8:30 |
NETWORKING BREAKFAST Sponsored by IMC2 |
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8:30 - 8:45 |
Welcome
Nan McCann, President, PME® Enterprises, LLC & Founder, M2Moms®
Elizabeth Barton-Fongemie, VP of Sales, PME® Enterprises & Project Manager, M2Moms® |
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8:45 - 9:15 |
OPENING KEYNOTE
The Intelligence Group's New Family Report
Kristin Bennett Butterfield, Partner, ConsumerDig |
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| 9:15- 9:45 |
CASE STUDY
Kellogg Company Generates Consumer Action to Help the Hungry
Susanne Norwitz, Director, Brand Public Relations, Kellogg Company
Kristen Laney, Senior Vice President, Group Manager, Ketchum |
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9:45 - 10:15 |
NEW RESEARCH
The 6.5 Seconds that Matter!
Gigi Carroll, SVP Creative Director, Draftfcb |
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| 10:15 - 10:45 |
NETWORKING BREAK Sponsored by The Motherhood |
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| 10:45 - 11:15 |
MARKETING INSIGHTS
From ROI to SOI: Measuring the Success of Social Media Campaigns
Stacy Debroff, Founder & CEO, Mom Central, Inc. |
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| 11:15 - 12:00 |
Workshops |
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How to Become the Leading Expert in Your Industry
Genevieve Theirs, CEO, Sittercity |
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2. |
Marketing Partnerships: The New Rules
Zanny Oltman, Vice President, Marketing Partnerships, Destination Maternity Corp.
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3. |
The Blend: Mixing Online and Offline to Activate Momfluentials
Liz Hawks, Global Co-Chair, FH Moms Practice Group, Fleishman-Hillard, Inc.; Jessica Smith, VP, Fleishman-Hillard, Inc.; Eileen Gaffen, Director, Public Relations, Hallmark Cards, Inc.; Nancy Dussault Smith, VP, Marketing, Communications, iRobot; Meredith Meyers, Manager, PR, United States Potato Board |
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| 12:00 - 1:15 |
Networking Luncheon Sponsored by Scholastic
Parents Media |
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| 1:15 - 1:45 |
BRAND PANEL
Beyond "Wholesome Values": Reaching Mom in the Faith-Based Channel
Hosted by Dr. Mary Manz Simon, Consultant & Parenting Expert
Panelists: Greg Fritz, SVP, Marketing, Big Idea, Inc. – VeggieTales; Stephanie Bryant, Manager, Business Development/Emerging Marketing, DaySpring, subsidiary of Hallmark; Naomi Cramer Overton, President, MOPS International; David Kinnaman, President, The Barna Group |
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1:45 - 2:15 |
MARKETING INSIGHTS
First-Time Facts: Not all Moms-to-Be are created equal!
Kara Forney, Founder, Vice President, The Bump Media |
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| 2:15 - 2:45 |
MARKETING INSIGHTS
Mother Nature Knows Best: How to Make Your Brand Relevant to Moms
Jaime Berman Matyas, EVP, COO, National Wildlife Federation |
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| 2:45 - 3:15 |
Networking
Break Sponsored by National Wildlife Federation |
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3:15 - 3:45 |
NEW RESEARCH
Blowing Up Conventional Wisdom On What You Thought You Knew About Moms
Laurie Klein, Vice President, Just Kid Inc.
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3:45 - 4:15 |
CASE STUDy
The Coca-Cola Digital Case Study
Wendy Clark, SVP, Integrated Marketing Communications and Capabilities, The Coca-Cola Company; Ian Wolfman, Partner and CMO, imc2 |
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| 4:15 - 6:15 |
Networking
Reception Sponsored by SheKnows |
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DAY TWO
Thursday, October 22, 2009 - all Conference sessions and activities are at the Chicago Cultural Center |
| 7:30 - 8:30 |
Networking BreakfasT & Tweet-up Sponsored by M2Moms® E-ssentials |
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| 8:30 - 8:45 |
Welcome
Elizabeth Barton-Fongemie, VP of Sales, PME® Enterprises & Project Manager, M2Moms® |
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| 8:45 - 9:15 |
OPENING KEYNOTE
The Secrets to Success: Generating Brand Love among Moms AND Kids
Alison Bryant, Ph.D., Chief Strategic Know-It-All, Smarty Pants |
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| 9:15 - 9:45 |
Marketing Insights
Making Engagement Count in a Quant-Hungry Marketing Climate
Janet Ryan, VP of Sponsorships, Shutterfly
Erika Schulze, Marketing Manager, The Land of Nod |
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| 9:45 - 10:15 |
CASE STUDy - mARCH OF DIMES
Modernizing a Mom Cause
Mike Swenson, President, Barkley |
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| 10:15 - 10:45 |
Networking Break
Sponsored by Luth Research |
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| 10:45 - 11:15 |
case study
How a Tech Company Connected with Millions of Moms through Their Children’s Schools
Tim Sullivan, President, School Family Media, Inc. & Colleen McKenna, Global Marketing Director, Consumer Business Unit, Symantec Corp.
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| 11:15 - 12:00 |
Workshops |
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1. |
How to Become the Leading Expert in Your Industry
Genevieve Theirs, CEO, Sittercity |
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2. |
Marketing Partnerships: The New Rules
Zanny Oltman, Vice President, Marketing Partnerships, Destination Maternity Corp. |
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3. |
The Blend: Mixing Online and Offline to Activate Momfluentials
Liz Hawks, Global Co-Chair, FH Moms Practice Group, Fleishman-Hillard, Inc.; Jessica Smith, VP, Fleishman-Hillard, Inc.; Eileen Gaffen, Director, Public Relations, Hallmark Cards, Inc.; Nancy Dussault Smith, VP, Marketing, Communications, iRobot; Meredith Meyers, Manager, PR, United States Potato Board |
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| 12:00 - 1:15 |
Networking
Luncheon Sponsored by Ketchum |
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| 1:15 - 1:45 |
CASE STUDY
Mean Green Mom Machine
Hosted by: Maxine Wolf, CEO & Publisher, Kiwi Magazine
Panelists: Jeff Pillet-Shore, Brand Manager Stonyfield Farm; Maureen Wolpert, Director, Marketing, Seventh Generation; Laura Coblentz, VP, Marketing & Innovation, Pharmaca Integrated Pharmacy
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| 1:45 - 2:15 |
NEW RESEARCH
The Mommy Wears Prada!
Candice Hinds, Director, Luth Research |
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| 2:15 - 2:45 |
Marketing Insights
Digital Shopper Marketing™ to Moms
Margaret Lewis, EVP, Catapult Marketing |
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| 2:45 - 3:15 |
Marketing Insights & Case Studies
Building Effective Conversations and Connections with Moms in Social Media
Rich Ullman, Senior Vice President, Marketing, Ripple6
Julie Murphy, Director, Gannett Digital Media Network |
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| 3:15 - 3:30 |
Closing
Remarks
Elizabeth Barton Fongemie, VP of Sales, PME® Enterprises & Project Manager, M2Moms® |
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