2011 Schedule
M2Moms® is a two-day conference featuring a series
of general sessions, keynotes, workshops, and roundtable
discussions. Breakfast, lunch and breaks on both days,
as well as receptions on Tuesday and Wednesday evenings,
add to the collegial ambiance and will help you maximize
your networking and peer-to-peer learning opportunities.
All session titles listed in are clickable links to the session description.
Check back soon for the 2012 Schedule! For a printable version of the schedule, click here
PRE-CONFERENCE
Tuesday, October 18, 2011
All Pre-Conference functions are held at The Hard Rock Hotel Chicago |
| 4:00 - 6:00 |
PRE-CONFERENCE WORKSHOP Sponsored By National Geographic Kids
Fender Ballroom
A New Approach To Family Marketing For The Changing Times In Which We Live -- Highest Common Ground
Moderators: Laurie Klein, Vice President and George Carey, Founder & CEO, The Family Room
Brand Panelists: Jim Multari, VP Marketing & Research, PBS KIDS Sprout; Prita Wadhwani, Marketing Manager, Barilla; John Coyle, Senior Director of Customer Strategy & Marketing, U.S. Cellular®; Darren Metzger, National Brand Manager, National Geographic Kids; and Julie Saliba, Senior Director of Kids Innovation, PepsiCo |
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| 6:00 - 7:30 |
PRE-CONFERENCE RECEPTION Hosted by Liz & Nan
Hamer Room |
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DAY
ONE
Wednesday, October 19, 2011
All Conference sessions & activities are at the Chicago Cultural Center |
| 7:30-8:30 |
REGISTRATION & NETWORKING BREAKFAST Sponsored By 360 Public Relations |
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8:30-9:00 |
Welcome & MOMFIRST AWARD
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, PME® Enterprises, LLC & Director of Moms' Initiatives
Special Q&A Session with MomFirst Award Recipient, Heidi Murkoff, Author, What To Expect When You’re Expecting, Founder, What To Expect Franchise |
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| 9:00-9:45 |
OPENING KEYNOTE
Parenting By Millennials - What Would Dr. Spock Say About New Technology, Crowdsourcing and Online Communities?
Rose Cameron, Chief Strategy Officer, Euro RSCG Chicago |
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| 9:45-10:15 |
Marketing in the Age of Overabundance
Miriam Arond, Director, Good Housekeeping Research Institute |
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| 10:15-10:45 |
RESEARCH PREMIERE
The Modern Family: The Next Bump
Missy Maher, EVP, Consumer Brands & Director of Mom Foresight, Edelman and Sabrina Macias, Vice President, Edelman Multicultural |
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| 10:45-11:15 |
NETWORKING BREAK Sponsored By WhatToExpect.com |
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| 11:15-11:45 |
Moms, Mobile and Social - The New Word of Mouth
Kelly Day, EVP and GM, Digital Media and Commerce, Discovery Communications; Susan Wagner, Blogger, The Working Closet; Amy Suardi, Blogger, Frugal Mama; and Sarah O’Neill Fernandez, Blogger, TLC Parentables |
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| 11:45-12:30 |
WorkshopS |
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1. “A Profile of Today's Black Mother": Who is this persona?
Sarah Lattimer, President, Lattimer Communications
2. Mom the Inventor – Huggies® MomInspired
Stephen Paljieg, Sr. Director, Corp. Growth & Innovation, Kimberly-Clark Corp.
3. Cracking the Social Content Conundrum
Lauren Weinberg, VP of Strategic Insights & Research, Yahoo! |
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| 12:30-1:45 |
Networking Room to read Luncheon Sponsored By Ketchum
How Room to Read is Empowering Girls to Become Empowered
Women - Like You!
Geetha Murali, Senior Development Manager, Room to Read
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| 1:45-2:15 |
NEW RESEARCH
The Smackdown: Generations Vs. Ages & Stages: When It Comes To Mom's Marketing Decisions, Which Reigns Supreme?
Stacy DeBroff, Founder & CEO, Mom Central Consulting |
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2:15-2:45 |
CASE STUDY
Bounty's "We Love Our School" Week
Not Even a Bounty Paper Towel Could Contain This Outpouring of Brand Goodwill
Tim Sullivan, President, School Family Media, Inc. and Pattie Hallock, SVP - Global Consumer Marketing, MSLGROUP, New York |
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| 2:45-3:30 |
WorkshopS |
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4. Driving Recommendations Among Social Savvy Moms
Emily Bader, Partner, Zocalo Group
5. Talking Human: Building Trust & Affection Among New Moms
Sandy Gingerich, Sr. Partner/Dir. of Client Services and
Carla Molette-Ogden, Ph.D., Sr. Account Planner, Eric Mower and Associates
6. Powering Up with Latina Moms at Your Side
Miriam Muléy, Author, The 85% Niche, VP, the vox collective |
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| 3:30-4:00 |
Networking
Break Sponsored By Plum District |
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| 4:00-4:30 |
NEW RESEARCH
How to Modernize Your Marketing to Today’s Modern Mom
Liz Hawks, SVP and Founding Co-Chair of FH Moms, Fleishman-Hillard and
Jennifer Moore, SVP, Content & Marketing, ModernMom.com |
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| 4:30-5:15 |
BRAND PANEL
The Power of Partnerships
Moderator: Zanny Oltman, Vice President, Destination Maternity Corp.
Brand Panelists: Kim Kasenow, Manager, Consumer Marketing Operations, Mead Johnson Nutrition; Meg Way, Director of Digital Strategy and Planning, Kimberly-Clark Corp.; Lisa Girolimetti, Senior Marketing Manager, ViaCord; and Walter Rosenthal, Consumer Marketing Director, The Parenting Group |
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| 5:15-7:15 |
Networking & MEET THE SPEAKERS
Reception Sponsored By iVillage |
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DAY TWO
Thursday, October 20, 2011
All Conference sessions & activities are at the Chicago Cultural Center |
| 7:30-8:30 |
Networking breakfast Sponsored By About.com |
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| 8:30-8:45 |
Welcome
Liz Fongemie, SVP, PME® Enterprises, LLC & Director of Moms' Initiatives |
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| 8:45-9:15 |
OPENING KEYNOTE
New Media for New Moms: What Really Works
Carley Roney, Editor in Chief, The Bump.com & Co-Founder, The Knot, Inc. |
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| 9:15-9:45 |
Tech Fast Forward: How Today's Technology Evolution is Impacting Moms and Families
Monique da Silva, EVP, Ogilvy Public Relations Worldwide and Kerry O'Connell, Senior Strategic Planner, Ogilvy & Mather
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| 9:45-10:15 |
MARKETING INSIGHTS
What Moms Really Care About
Laura Salant, Director of Research, Catherine Holecko, Guide to Family Fitness, and Kim Knox Beckius, Guide to New England Travel, About.com |
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| 10:15-11:00 |
WORKSHOPS |
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1. Driving Recommendations Among Social Savvy Moms
Emily Bader, Partner, Zocalo Group
2. Talking Human: Building Trust & Affection Among New Moms
Sandy Gingerich, Sr. Partner/Dir. of Client Services and
Carla Molette-Ogden, Ph.D., Sr. Account Planner, Eric Mower and Associates
3. Powering Up with Latina Moms at Your Side
Miriam Muléy, Author, The 85% Niche, VP, the vox collective |
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| 11:00-11:30 |
Networking Break Sponsored By Good Housekeeping |
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| 11:30-12:00 |
MARKETING INSIGHTS
The "Graduate" Mom (And We Don’t Mean Mrs. Robinson)
Stephen Reily, Founder, VibrantNation.com |
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| 12:00-12:30 |
MARKETING INSIGHTS
Mom Values: How They Motivate Purchase Decisions and Brand Relationships
Bryan Gernert, CEO, Resonate Networks, Inc.
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| 12:30-1:15 |
Workshops |
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1. “A Profile of Today's Black Mother": Who is this persona?
Sarah Lattimer, President, Lattimer Communications
2. Mom the Inventor – Huggies® MomInspired
Stephen Paljieg, Sr. Director, Corp. Growth & Innovation, Kimberly-Clark Corp.
3. Cracking the Social Content Conundrum
Lauren Weinberg, VP of Strategic Insights & Research, Yahoo! |
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| 1:15-2:30 |
Networking
Luncheon Sponsored By WebMD
Dine & Dish with the Experts |
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| 2:30-3:00 |
NEW BOOK RELEASE
Tuning into Mom: Her Priorities and Hot Buttons
Michal Clements, Co-author, Tuning Into Mom, Senior Principal, The Cambridge Group and Teri Lucie Thompson, Co-author, Tuning Into Mom, CMO, VP, Marketing & Media, Purdue University
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| 3:00-3:30 |
CASE STUDY
Moms and Social Media: What's Working and What's Next?
Diane Ridgway-Cross, Managing Partner, Frank About Women |
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| 3:30-4:15 |
CLOSING KEYNOTE
How to Connect with the Digital Mom at the Zero Moment of Truth (ZMOT)
John Ross, CEO, Shopper Sciences, EVP, Mediabrands and Jim Lecinski, Author, Chief ZMOT Evangelist & Managing Director of U.S. Sales, Google |
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| 4:15-4:30 |
Closing
Remarks
Liz Fongemie, SVP, PME® Enterprises, LLC & Director of Moms' Initiatives |
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| 4:30 |
Good Bye Break To-Go Sponsored By Zeldis Research Associates |
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