HOME
SESSIONS/SPEAKERS SPONSORS CLC GET CONNECTED FAST FACTS FUN STUFF NEWS Register ESSENTIALS

2010 Schedule

M2Moms® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfast, lunch and breaks on both days, as well as receptions on Tuesday and Wednesday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

updated July 28, 2010

PRE-CONFERENCE
Tuesday, October 26, 2010, Hard Rock Hotel Chicago
  PRE-CONFERENCE WORKSHOP, Fender Ballroom

Marketing to Mobile Mamas Through Smart Phone Apps
Moderated by: Nicole Green, SVP, Brand Evangelist, Frank About Women
Stephen Larkin, SVP, Brand Evangelist, Mullen

Panelists: TBD

   
  PRE-CONFERENCE SHOPPER EXPERIENCE RECEPTION, The Hamer Room
Sponsored by SheSpeaks, Inc.
DAY ONE
Wednesday, October 27, 2010
  REGISTRATION Sponsored by Destination Maternity
   
  NETWORKING BREAKFAST Sponsored by The Haystack Group
   

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Founder, M2Moms®
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms®
   

 

OPENING KEYNOTE

Keeping a Promise to Mom
Betty Noonan, Vice President, B2C Marketing, Eastman Kodak Company

   
  NEW RESEARCH
Delivering a Mom – Surprising Milestones of When & How Today’s Moms Learn, Decide and Buy
Heidi Murkoff, Author What to Expect When You’re Expecting & Founder, WhatToExpect.com
Jim Curtis, Vice President, WhatToExpect.com
   
  MARKETING INSIGHTS
Winning with Moms in the Relationship Era
Ian Wolfman, CMO, imc2
   
  NETWORKING BREAK
   
  NEW RESEARCH
   
  M2MOMS® FRIEND & FUND RAISER
Memories become Our Greatest Inheritance
Jon Albert, Founder, Jack & Jill Late Stage Cancer Foundation
   
  Workshops
  Online Parent Forums: More Than Meets The Eye!
Brenda Hurley, SVP, Partner, C&R Research’s ParentSpeak
     
  How The Influencers Rank Influence
Cindy Gordon, Vice President, 360 Public Relations
   
  How to Research Mom, Mum, Madre, Mutter
Jim Kozlowski, Manager, Corporate Marketing, Eastman Kodak Company
   
  Networking Luncheon Sponsored by Scholastic Parents Media
   
  NEW RESEARCH
The 6 Mom Tugs...Ego, Environment, Savings, Family, Health, Convenience
Will Spivey, Managing Partner, Trone
Robin Yontz, VP, Creative Director, Trone
   

 

SOCIAL MEDIA METRICS

Influencer Marketing: Moving Into Larger-Scale Social Media Relationships
Stacy DeBroff, Founder & CEO, Mom Central Consulting

   
  CASE STUDY
Healthy School Kids:  Engaging Moms at the Intersection of Health, School & Families
Tim Sullivan, President, School Family Media, Inc.
   
  Networking Break Sponsored by Cakes.com
   
  CAUSE MARKETING INSIGHTS
How Microfinancing Can Have Macro Brand Impact
Mike Swenson, President, Barkley Public Relations
   

 

BRAND PANEL
From All in the Family to Modern Family: The Evolution of Today's American Families and What Marketers Should Know to Connect
Moderated by: Bonnie Worthy Ulman, Principal, The Haystack Group, Co-Author, “Trillion-Dollar Moms: Marketing to a New Generation of Mothers
Panelists: Betsy Helgager Hughes, President, CEO, BLH Consulting, Inc.
Lee Gaither, President, CEO, Basil Street Corporation
George Bardenheier, EVP, General Manager, Partners Marketing, Inc.
Jackie Bird, CEO, Redbean Society
Nadine Vogel, President, Springboard Consulting
   

 

CLOSING KEYNOTE
Global ‘Mums’
Amanda Stevens, CEO, Splash Consulting Group – Australia
   
  Networking & MEET THE SPEAKERS Reception Sponsored by Kodak
   
DAY TWO
Thursday, October 28, 2010
  Networking breakfast Sponsored by Kodak
   
  Welcome
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms®
   
  OPENING KEYNOTE
How To Build Your Brand Using Community Buzz And Social Media Tools
Carley Roney, Editor in Chief, The Bump, Co- Founder, The Knot, Inc.
   
  KETCHUM CASE STUDY
   
  DESIGN INSIGHTS
The Kodak Girl Grows Up
Symon Whitehorn, Director Design Strategy, Eastman Kodak Company
   
  Networking Break
   
  NEW RESEARCH & MARKETING INSIGHTS
Josh Perlstein, President, Response Media

   
  Workshops
  Online Parent Forums: More Than Meets The Eye!
Brenda Hurley, SVP, Partner, C&R Research’s ParentSpeak
     
  How The Influencers Rank Influence
Cindy Gordon, Vice President, 360 Public Relations
   
  How to Research Mom, Mum, Madre, Mutter
Jim Kozlowski, Manager, Corporate Marketing, Eastman Kodak Company
   
  Networking Luncheon Sponsored by SheKnows, LLC
   
  HALLMARK CASE STUDY & NEW RESEARCH
Building Brand Relationships on Her Terms -- and Her Turf
Liz Hawks, SVP and Founding Co-Chair of FH Moms, Fleishman-Hillard
Eileen Gaffen, Public Relations Director, Hallmark Cards
   
  CASE STUDY
Reaching Social Moms: Tell vs. Sell
Carla Wojnaroski, General Manager, MomsLikeMe.com
   
  CLOSING KEYNOTE
   
 

Closing Remarks

Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms®

   
  GOODBYE BREAK Sponsored by Destination Maternity
The Nation's Premier Conference on Marketing to Moms!
Get the Info, Insight, Content & Connections you need to drive sales & build share in Moms' $1.7 Trillion Annual Purchasing.
View full speaker bios
click here >>


View previous conference speakers click here>>
Sign up for M2MomsŪ Conference Updates
Please enter your email address and click go.