| 2010 Schedule
M2Moms® is a two-day conference featuring a series
of general sessions, keynotes, workshops, and roundtable
discussions. Breakfast, lunch and breaks on both days,
as well as receptions on Tuesday and Wednesday evenings,
add to the collegial ambiance and will help you maximize
your networking and peer-to-peer learning opportunities.
updated July 28, 2010
PRE-CONFERENCE
Tuesday, October 26, 2010, Hard Rock Hotel Chicago |
| |
PRE-CONFERENCE WORKSHOP, Fender Ballroom
Marketing to Mobile Mamas Through Smart Phone Apps
Moderated by: Nicole Green,
SVP, Brand Evangelist,
Frank About Women
Stephen Larkin,
SVP, Brand Evangelist,
Mullen
Panelists: TBD
|
| |
|
| |
PRE-CONFERENCE SHOPPER EXPERIENCE RECEPTION, The Hamer Room
Sponsored by SheSpeaks, Inc. |
|
DAY
ONE
Wednesday, October 27, 2010 |
| |
REGISTRATION Sponsored by Destination Maternity |
| |
|
| |
NETWORKING BREAKFAST Sponsored by The Haystack Group |
| |
|
|
Welcome
Nan McCann, President, PME® Enterprises, LLC & Founder, M2Moms®
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms® |
| |
|
|
OPENING KEYNOTE
Keeping a Promise to Mom
Betty Noonan, Vice President, B2C Marketing, Eastman Kodak Company |
| |
|
| |
NEW RESEARCH
Delivering a Mom – Surprising Milestones of When & How Today’s Moms Learn, Decide and Buy
Heidi Murkoff,
Author What to Expect When
You’re Expecting & Founder, WhatToExpect.com
Jim Curtis,
Vice President, WhatToExpect.com |
| |
|
| |
MARKETING INSIGHTS
Winning with Moms in the Relationship Era
Ian Wolfman, CMO, imc2 |
| |
|
| |
NETWORKING BREAK |
| |
|
| |
NEW RESEARCH |
| |
|
| |
M2MOMS® FRIEND & FUND RAISER
Memories become Our Greatest Inheritance
Jon Albert, Founder, Jack & Jill Late Stage Cancer Foundation |
| |
|
| |
Workshops |
| |
Online Parent Forums: More Than Meets The Eye!
Brenda Hurley, SVP, Partner, C&R Research’s ParentSpeak |
| |
|
|
| |
How The Influencers Rank Influence
Cindy Gordon, Vice President, 360 Public Relations |
| |
|
| |
How to Research Mom, Mum, Madre, Mutter
Jim Kozlowski, Manager, Corporate Marketing, Eastman Kodak Company |
| |
|
| |
Networking Luncheon Sponsored by Scholastic
Parents Media |
| |
|
| |
NEW RESEARCH
The 6 Mom Tugs...Ego, Environment, Savings, Family, Health, Convenience
Will Spivey, Managing Partner, Trone
Robin Yontz, VP, Creative Director, Trone |
| |
|
|
SOCIAL MEDIA METRICS
Influencer Marketing: Moving Into Larger-Scale Social Media Relationships
Stacy DeBroff,
Founder & CEO, Mom Central Consulting |
| |
|
| |
CASE STUDY
Healthy School Kids: Engaging Moms at the Intersection of Health, School & Families
Tim Sullivan, President, School Family Media, Inc. |
| |
|
| |
Networking
Break Sponsored by Cakes.com |
| |
|
| |
CAUSE MARKETING INSIGHTS
How Microfinancing Can Have Macro Brand Impact
Mike Swenson, President, Barkley Public Relations |
| |
|
|
BRAND PANEL
From All in the Family to Modern Family: The Evolution of Today's American Families and What Marketers Should Know to Connect
Moderated by: Bonnie Worthy Ulman, Principal, The Haystack Group, Co-Author, “Trillion-Dollar Moms: Marketing to a New Generation of Mothers”
Panelists: Betsy Helgager Hughes, President, CEO, BLH Consulting, Inc.
Lee Gaither, President, CEO, Basil Street Corporation
George Bardenheier, EVP, General Manager, Partners Marketing, Inc.
Jackie Bird, CEO, Redbean Society
Nadine Vogel, President, Springboard Consulting |
| |
|
|
CLOSING KEYNOTE
Global ‘Mums’
Amanda Stevens, CEO, Splash Consulting Group – Australia |
| |
|
| |
Networking & MEET THE SPEAKERS
Reception Sponsored by Kodak |
| |
|
|
DAY TWO
Thursday, October 28, 2010 |
| |
Networking breakfast Sponsored by Kodak |
| |
|
| |
Welcome
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms® |
| |
|
| |
OPENING KEYNOTE
How To Build Your Brand Using Community Buzz And Social Media Tools
Carley Roney, Editor in Chief, The Bump, Co- Founder, The Knot, Inc. |
| |
|
| |
KETCHUM CASE STUDY |
| |
|
| |
DESIGN INSIGHTS
The Kodak Girl Grows Up
Symon Whitehorn,
Director Design Strategy,
Eastman Kodak Company |
| |
|
| |
Networking Break |
| |
|
| |
NEW RESEARCH & MARKETING INSIGHTS
Josh Perlstein, President, Response Media
|
| |
|
| |
Workshops
|
| |
Online Parent Forums: More Than Meets The Eye!
Brenda Hurley, SVP, Partner, C&R Research’s ParentSpeak |
| |
|
|
| |
How The Influencers Rank Influence
Cindy Gordon, Vice President, 360 Public Relations |
| |
|
| |
How to Research Mom, Mum, Madre, Mutter
Jim Kozlowski, Manager, Corporate Marketing, Eastman Kodak Company |
| |
|
| |
Networking
Luncheon Sponsored by SheKnows, LLC |
| |
|
| |
HALLMARK CASE STUDY & NEW RESEARCH
Building Brand Relationships on Her Terms -- and Her Turf
Liz Hawks, SVP and Founding Co-Chair of FH Moms, Fleishman-Hillard
Eileen Gaffen, Public Relations Director, Hallmark Cards |
| |
|
| |
CASE STUDY
Reaching Social Moms: Tell vs. Sell
Carla Wojnaroski, General Manager, MomsLikeMe.com |
| |
|
| |
CLOSING KEYNOTE |
| |
|
| |
Closing
Remarks
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms® |
| |
|
| |
GOODBYE BREAK Sponsored by Destination Maternity |
|
|
|
|
 |
|
