2014 Schedule

M2Moms® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

As of 10/03/14

PRE-CONFERENCE WORKSHOPS M2Moms… Marketing Health and Wellness to Today’s Moms –
Tuesday, October 21, 2014 @ The Hard Rock Hotel Chicago - 2nd Floor, Fender Ballroom
 
3:00-3:10

Guest Emcee Welcome
Elizabeth Battaglino Cahill, RN, CEO, HealthyWomen

3:10-3:55

Beyond the Pediatrician’s Office – Health and Wellness Marketing That Reaches Moms Where They Are
Janis Daly, Senior Director of Sponsorship Sales, School Family Media

3:55-4:40

New Moms: The Holy Grail of Brand Conversion
Mary Anne Graf, V.P. Women Services, Bon Secours Virginia Health System,
Author, The Complete Guide to Women's Health Service Line Marketing

4:40-5:00

Expectant Mothers Expecting More from Health Care
Laura Wagner, Creative Director, Free Agents Marketing

5:00-5:45

Trusting Mom Instincts: Engaging with Moms on Their Terms (Huggies Case Study)
Kendra Simpson, Vice President, Social Strategy, Social@Ogilvy

6:00-8:00

Pre-Conference Reception, The Hamer Room 4th Floor

 
DAY ONE
Wednesday, October 22, 2014 @ The Chicago Cultural Center
 
7:30-8:30

Registration & Networking Breakfast - Sponsored by 22squared

8:30-9:00

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC
Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.

9:00-9:30

Case Study
Now What? How to Take Powerful Insights About Moms and Immediately Turn Them into Action that Drives Sales
Lauren Fitzgerald, Managing Director, The Mom Complex and Leslie Godwin, Senior Shopper Marketing Manager, Kellogg Company

9:30-9:45

New Media & Research
The Motherhood Reports
Cooper Munroe, Co-Founder, The Motherhood, Inc.

9:45-10:15

Digital Moms
Mom’s the word: Insights for engaging her divided attention
Bill Tancer, General Manager of Global Research, Experian Marketing Services

10:15-10:45

Networking Break - Sponsored by Yahoo!

10:45-11:00 Marketing Insights
Build Your Brand Using Everyday Mom Advocates
Generate peer-to-peer drive to purchase

Sharon Vinderine, Founder & CEO, PTPA Media, Inc.

11:00-11:30 Family Marketing Panel
WWE: Making Mom the Champ
Stephanie McMahon, Chief Brand Officer, WWE, Carrie Glasscock, Dir., Corporate Relations, Susan G. Komen and Gregg Horvat, Sr. Brand Manager, Kraft Foods

11:30-12:15

3 Workshops
1. The New Mobile Rules: Reimagining Websites for Today's Mom
Josh Himwich, VP, Product for The Bump Registry
2. Reaching Millennial Moms through their Peers
Kelly McCabe, VP of Strategic Relationships, Crowdtap and Tania Haigh, Principal and Founder, Magnolia Insights, Inc.
3. Delivering Powerful ROI Mapping to Key Business Outcomes
Stacy DeBroff, Founder & CEO, Mom Central Consulting

12:15-1:45

Networking Lunch - Sponsored by Destination Maternity Corp.
Luncheon Speaker Jenny Rosenstrach, Author, Dinner: The Playbook and Blog, Dinner: a Love Story, Weaning Them Off the Nugget: How Moms Can Take Back Family Dinner interviewed by Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp

1:45-2:15 New Research
Blogs, Brands and Breadwinners
Kelley Skoloda, Partner, Dir., Global Brand Marketing Practice, Ketchum and Elisa Camahort Page, Co-Founder & COO, BlogHer, Inc.

2:15-2:30 Moms to Be
Meeting the Health Needs of Today’s Mom
Elizabeth Battaglino Cahill, R.N., CEO, HealthyWomen and Dominique Debroux, Co-Founder & CEO, Big Belli

2:30-3:00 Case Study
Social Media Influencer Marketing to Moms That Works:
Leverage – Measure – Grow

Holly Hamann, Co-founder and Chief Marketing Officer, TapInfluence and Christine Wilson, Founder & CEO, MtoM Consulting, LLC

3:00-3:30

Networking Break - Sponsored by AbelsonTaylor

3:30-4:00 Best In Class Social Media Panel
Hitting the Motherload: How to build your business through Mom bloggers
Julie Cole, Co-founder, Mabel’s Labels, Laura Berg, President and Founder, My Smart Hands Inc., Alison Kramer, Writer and Co-creator, Unmarketing and Erica Ehm, Founder & Publisher, YummyMummyClub.ca

4:00-4:05

Star Turn
Mindful Kids Shape the Future of Grocery Shopping
Ellen Briggs, Founder, President, Food Consultant, Author, Kid Kritics

4:05-4:45

Closing Keynote
Striking the Right Chord with Celebrity Influencer Campaigns
Liz Hawks, SVP, Partner, FleishmanHillard, Angie Read, SVP, Partner, FleishmanHillard, Laura Hutfless, Agent, Music Partnership Dept., Creative Artists Agency (CAA)

4:45-5:00

Special Performance
Special Musical Performance from Celebrity Mom Influencer, Jewel

5:00-7:00

Networking Reception - Sponsored by Scholastic National Partnerships

 
DAY TWO
Thursday, October 23, 2014 @ The Chicago Cultural Center
 
7:30-8:30

Networking Breakfast - Sponsored by Destination Maternity Corp

8:30-8:50

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC
Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.

8:50-9:20

Marketing Insights
Mogul, Mom & Maid: The Balancing Act of the Modern Women, a Bird’s Eye View of Moms all Across America Who are Juggling Careers, Motherhood, Marriage & Households
Liz O'Donnell, Author, Mogul, Mom & Maid

9:20-9:50

Research Premier, Shopper Marketing
The Death of the Primary Shopper
Brandon Murphy, EVP, Chief Strategy Officer and Saya Heathco, Planning Director, 22squared

9:50-10:15

Marketing Insights, Mom Interview
Breaking Down Barriers at a Young Age with Special Olympics
Noelle Perillo, Director, Corporate Relations, Special Olympics International interviews Brook & Jack Klawitter

10:15-10:45

Networking Break - Sponsored by Special Olympics International

10:45-11:15

Marketing Insights
Big expectations, faster delivery: Why content marketing should be part of every marketing strategy
Sharon Chang, Director of Product Management, Yahoo!

11:15-11:30

New Media – Social Video Marketing to Moms
The Science of Sharing: Connecting with Moms Through Social Video
Christine Ryder, Regional Vice President, Sales, Unruly

11:30-11:45

Marketing Health & Wellness to Moms
Moms: Faking it While Freaking Out, AbelsonTaylor’s anthropologic study validated by 400 moms
Beverly Wright, VP, Account Director and Courtney M. Miller, Director of Account Planning + Strategy, AbelsonTaylor

11:45-12:30

3 Workshops
4. The New Mobile Rules: Reimagining Websites for Today's Mom
Josh Himwich, VP, Product for The Bump Registry
5. Reaching Millennial Moms through their Peers
Kelly McCabe, VP of Strategic Relationships, Crowdtap and Tania Haigh, Principal and Founder, Magnolia Insights, Inc.
3. Delivering Powerful ROI Mapping to Key Business Outcomes
Stacy DeBroff, Founder & CEO, Mom Central Consulting

12:30-2:00

Networking Luncheon - Sponsored by O'Keefe, Reinhard and Paul and Zeno Group
Luncheon Improv Presentation – Getting in Touch with Moms: From Insight to Immersion Via Improvisation
Sue Gillan, Creative Director, O’Keefe, Reinhard & Paul and Therese Caruso, Managing Director, Global Strategy +


 

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"There was lots of time for networking and the networking events were nicely planned."
- M2Moms® 2013 Attendee


"The presentations were engaging, enjoyable, and had lots of take-aways/key learnings!"
- M2Moms® 2012 Attendee


"I enjoyed the variety of topics, the chance to network, learning about what companies are doing and the research they have gathered that can be applied to various industries and companies."
- M2Moms® 2011 Attendee


"It was well organized and was nice to have the flow of presentations switched up by inserting video clips, break out sessions and just the style in which they were presented. People were very nice and easy to meet."
- M2Moms® 2011 Attendee