2013 Schedule

M2Moms® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

Check back for updates to the 2014 schedule.

PRE-CONFERENCE - Marketing to Digital Moms
Tuesday, October 22, 2013 @ The Hard Rock Hotel Chicago
 
2:00

Welcome
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms®
Stephen Reily, Founder, IMC Partnerships and Vibrant Nation

Throughout

Innovations
The Best New Products and Product Launches for Moms
Stephen Reily, Founder, IMC Partnerships & Vibrant Nation

2:00-3:00

Digital Mom Case Study
How to Leverage Social Media to Connect with Today's Moms
Sharon Vinderine, CEO, PTPA Media, Inc.

3:00-4:00

Marketing to Mom Influencers
Engaging Layers of Social Mom Influencers
Barbara Jones, Founder/CEO, Blissful Media Group

4:00-5:00

Marketing to Mobile Moms Research & Case Study
Harnessing the Power of Mobile Technology to Reach Moms
Tamara Grider, Director, Marketing and Communications, Text4baby; Susan Can, Director, Corporate Equity, Johnson & Johnson; Shiela S. Sanders, Senior Outreach & Education Coordinator, EverThrive

5:00-6:00

Marketing to Social Moms
The Yin and Yang of Online Influencer Programming
Danielle Wiley, CEO & Allison Talamantez, President, Sway Group, LLC, Francesca Banducci, COO, Massive Sway and Tiffany Romero, Chief Evangelist, Massive Sway

6:30-8:30

Pre-Conference Networking Reception: Happy 25th Anniversary Child’s Play Communications!

 
DAY ONE
Wednesday, October 23 , 2013 @ The Chicago Cultural Center
 
7:30-8:30

Registration & Networking Breakfast, Sponsored by Sprout

8:30-8:45

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms®
Bonnie Ulman, President, The Haystack Group, Co-Author, Hustle: Marketing to Women in the Post-Recession World and Co-Author, Trillion-Dollar Moms: Marketing to a New Generation of Mothers

8:45-9:15

Opening Keynote
Lifestages of Motherhood
Meredith Halpern-Ranzer, VP of Creative and Jennifer Giddens, VP of Marketing, Sprout

9:15-9:45

Marketing Insights
Does Your Brand Speak Challenger?
Kelley Skoloda, Director, Global Brand Marketing Practice, Ketchum, Pierre Schaeffer, CEO & Founder, Marketect LLC, Lisa Johnson, Chief Storyteller, Reach Group co-author of Story Juice: How Ideas Spread and Brands Grow

9:45-10:15

New Research
Understanding Today's "Full Spectrum" Mom
Kathy Sheehan, EVP & General Manager, GfK Consumer Trends, Roper Reports®

10:15-10:45

Networking Break, Sponsored by House Party

10:45-11:15

Case Study
Real-Time Engagement: How Hasbro & House Party Blasted Into Summer with Influential Moms
Kerry Lyons, SVP, Marketing, House Party, Inc.
Meghan McSheffrey, Sr. Director of Consumer Promotions and Marketing Partnerships, Hasbro

11:15-11:45

Research Premiere
Moms, Media, and How to Speak Millennial
Dana Points, Editor-in-Chief, Parents & American Baby, Meredith Parents Network

11:45-12:30

3 Workshops
What it Takes to Be a Brand a New Mom Can’t Live Without
Sandy Gingerich, Sr. Partner, Director and Katie Butler, Director, EMA Insight, Eric Mower+Associates (5th Floor Millennium)
Are Dads "The New Black"?
Stephanie Azzarone, Founder & President, Child's Play Communications (5th Floor Garland)
Kids and the Family Shopping Experience
Renee Weber, Ph.D., Vice President, Consumer Strategy and Research, & Rob Pieper, Sr. Vice President, Planning and Strategy, The Marketing Store Worldwide (5th Floor Washington)

12:30-1:45

Networking Lunch, Sponsored by WhatToExpect.com

1:45-2:15 Marketing Insights
Marketing to Mom-to-Be: A Brand Bonding Experience
Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.

2:15-2:45 New Research
Marketing to Social Media Moms: Myths, Facts, Brass Tacks and Best Practices
Liz Hawks, SVP and Partner, Founding co-chair of FH Moms practice group, Fleishman-Hillard and Cooper Munroe, Co-founder, The Motherhood, Inc.

2:45-3:30

3 Workshops
Secrets to Creating Brand Loyalty with Today's Moms
Lori Richmond, Product & Design Director, The Bump.com (5th Floor Millennium)
Who’s Really in Charge? The Purchasing Power of Moms of Teens
Alyson O'Mahoney, EVP, Partner, Robin Leedy & Associates, Inc. (5th Floor Washington)
Moms Rule, Marketers Drool: Insights for Capturing Mom’s Attention
Bill Tancer, General Manager of Global Research, Experian Marketing Services (5th Floor Garland)

3:30-4:00

Networking Break, Sponsored by Conill

4:00-4:15 Issues Facing Families
Childhood Obesity: Planting the Seeds for Healthy Family Eating
Bonnie Ulman, President, The Haystack Group, Co-Author, Hustle: Marketing to Women in a Post-Recession World Interviews Susan Kosman, RN, BSN, MS, Chief Nursing Officer, Aetna Inc.

4:15-4:45 M2LatinaMoms Marketing Insights
The Contemporary Latina: Meet the Mom of a New America
Jasper Nelissen, VP/General Manager – Miami and Verena Sisa, VP/Chief Strategy Officer, Conill

4:45-5:15

Closing Session
The Next Horizon of Influencer Marketing: Top Emerging Trends Impacting the Mom Marketplace
Stacy DeBroff, Founder & CEO, Mom Central Consulting

5:15-7:15

Networking & Meet the Speakers Reception Sponsored by General Growth Properties

 
DAY TWO
Thursday, October 24, 2013 @ The Chicago Cultural Center
 
7:30-8:30

Registration & Networking Breakfast, Sponsored by Yahoo!

8:30-8:45

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms®
Bonnie Ulman, President, The Haystack Group, Co-Author, Hustle: Marketing to Women in the Post-Recession World and Co-Author, Trillion-Dollar Moms: Marketing to a New Generation of Mothers

8:45-9:15

Full Circle
Brave New Moms: Navigating Technology’s Impact on Family Time
David Iudica, Director, Strategic Insights & Research, Yahoo!

9:15-10:00

Brand Panel
Do We Need Special Marketing to Moms of Special Needs Children?
Julie Cole, Co-Founder, Mabel's Labels, Nadine Vogel, Founder & President, Springboard Consulting, Noelle Perillo, Director, Corporate Relations, Special Olympics International and Joanne Gruszkos, Director, SpecialCare, MassMutual Financial Group

10:00-10:30

Marketing Insights
More. Faster. Better. Now. What Are Today's Moms Looking for in Health?
Lisa Habib, Director, Content & Programming Strategy, Mobile, Newsletters, WebMD

10:30-11:15

3 Workshops
Secrets to Creating Brand Loyalty with Today's Moms
Lori Richmond, Product & Design Director, The Bump.com (5th Floor Millennium)
Who’s Really in Charge? The Purchasing Power of Moms of Teens
Alyson O'Mahoney, EVP, Partner, Robin Leedy & Associates, Inc. (5th Floor Washington)
Moms Rule, Marketers Drool: Insights for Capturing Mom’s Attention
Bill Tancer, General Manager of Global Research, Experian Marketing Services (5th Floor Garland)

11:15-11:45

Networking Break, Sponsored by Destination Maternity Corp.

11:45-12:15

M2LatinaMoms Case Study
Toy Feliz: Mining for New Marketing Opportunities by Understanding Who Shops the Toy Aisle
Lisa Marie Bongiovanni, VP, Strategic Marketing & Communications, NA, Mattel, Inc. and Anita Albán Gastelum, SVP, The Axis Agency

12:15-12:45

New Research
Are You Doing Influencer Marketing All Wrong?
Christine Wilson, CEO & Founder, MtoM Consulting and Holly Hamann, Co-Founder & CMO, TapInfluence

12:45-1:30

3 Workshops
What it Takes to Be a Brand a New Mom Can’t Live Without
Sandy Gingerich, Sr. Partner, Director and Katie Butler, Director, EMA Insight, Eric Mower+Associates (5th Floor Millennium)
Are Dads "The New Black"?
Stephanie Azzarone, Founder & President, Child's Play Communications (5th Floor Garland)
Kids and the Family Shopping Experience
Renee Weber, Ph.D., Vice President, Consumer Strategy and Research, & Rob Pieper, Sr. Vice President, Planning and Strategy, The Marketing Store Worldwide (5th Floor Washington)

1:30-2:30

Networking Luncheon Dine & Dish Sponsored by Sprout

2:30-2:45

Issues Facing Families: Childhood Bullying
Childhood Bullying: Making Progress in Bullying Prevention
Bonnie Ulman, President, The Haystack Group, Co-Author, Hustle: Marketing to Women in a Post-Recession World Interviews Marie Newman, Managing Director, Sears’ Team Up to Stop Bullying, Co-Author, When Your Child Is Being Bullied: Real Solutions

2:45

Closing Remarks & Good-Bye Break to Go
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2Moms®


The conference begins at about 2 pm October 22, and will end about 3 pm October 24.

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"There was lots of time for networking and the networking events were nicely planned."
- M2Moms® 2013 Attendee


"The presentations were engaging, enjoyable, and had lots of take-aways/key learnings!"
- M2Moms® 2012 Attendee


"I enjoyed the variety of topics, the chance to network, learning about what companies are doing and the research they have gathered that can be applied to various industries and companies."
- M2Moms® 2011 Attendee


"It was well organized and was nice to have the flow of presentations switched up by inserting video clips, break out sessions and just the style in which they were presented. People were very nice and easy to meet."
- M2Moms® 2011 Attendee