M2Moms® Schedule

2009 Schedule

M2Moms®... The Marketing To Moms Conference 2009 Schedule
Wednesday, October 21 & Thursday, October 22, 2009 - Chicago, IL

M2Moms® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfast, lunch and breaks on both days, as well as receptions on Tuesday and Wednesday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

Click on the orange session titles to read the session descriptions. Click here for a downloadable PDF of the schedule.

Updated October 19, 2009

PRE-CONFERENCE
Tuesday October 20, 2009 - all Pre-Conference functions are at the Hard Rock Hotel Chicago

4:00 - 6:00

PRE-CONFERENCE WORKSHOP

Brands & Blogs: What's Working? What's Next?

Moderated by: Laura Tomasetti, Managing Director, 360 Public Relations

Panelists: Beth Blecherman, Co-Founder, Silicon Valley Moms; Kristin Brandt, Co-Host & Executive Editor, Manic Mommies; Liz Gumbinner, Co-Founder, Cool Mom Picks and Blog with Integrity; Marcia Hansen, Marketing Manager, Allstate; Jeannine Harvey, Associate Director, Digital Communications, PBS; and Lesley Hettinger, Assistant Manager, Chevrolet Communications,General Motors Corp.

6:00 - 7:30

PRE-CONFERENCE RECEPTION Sponsored by Allstate's Vehicle Vibes
The Hamer Room

DAY ONE
Wednesday October 21, 2009 - all Conference sessions & activities are at the Chicago Cultural Center

7:30 - 8:30	NETWORKING BREAKFAST Sponsored by IMC2

8:30 - 8:45	Welcome Nan McCann, President, PME® Enterprises, LLC & Founder, M2Moms® Elizabeth Barton-Fongemie, VP of Sales, PME® Enterprises & Project Manager, M2Moms®

8:45 - 9:15	OPENING KEYNOTE *The Intelligence Group's New Family Report* Kristin Bennett Butterfield, Partner, ConsumerDig

9:15- 9:45	CASE STUDY Kellogg Company Generates Consumer Action to Help the Hungry Susanne Norwitz, Director, Brand Public Relations, Kellogg Company Kristen Laney, Senior Vice President, Group Manager, Ketchum

9:45 - 10:15	NEW RESEARCH The 6.5 Seconds that Matter! Gigi Carroll, SVP Creative Director, Draftfcb

10:15 - 10:45	NETWORKING BREAK Sponsored by The Motherhood

10:45 - 11:15	MARKETING INSIGHTS From ROI to SOI: Measuring the Success of Social Media Campaigns Stacy Debroff, Founder & CEO, Mom Central, Inc.

11:15 - 12:00	Workshops
	1.	How to Become the Leading Expert in Your Industry Genevieve Theirs, CEO, Sittercity

	2.	Marketing Partnerships: The New Rules Zanny Oltman, Vice President, Marketing Partnerships, Destination Maternity Corp.

	3.	The Blend: Mixing Online and Offline to Activate Momfluentials Liz Hawks, Global Co-Chair, FH Moms Practice Group, Fleishman-Hillard, Inc.; Jessica Smith, VP, Fleishman-Hillard, Inc.; Eileen Gaffen, Director, Public Relations, Hallmark Cards, Inc.; Nancy Dussault Smith, VP, Marketing, Communications, iRobot; Meredith Meyers, Manager, PR, United States Potato Board

12:00 - 1:15	Networking Luncheon Sponsored by Scholastic Parents Media

1:15 - 1:45	BRAND PANEL Beyond "Wholesome Values": Reaching Mom in the Faith-Based Channel Hosted by Dr. Mary Manz Simon, Consultant & Parenting Expert Panelists: Greg Fritz, SVP, Marketing, Big Idea, Inc. – VeggieTales; Stephanie Bryant, Manager, Business Development/Emerging Marketing, DaySpring, subsidiary of Hallmark; Naomi Cramer Overton, President, MOPS International; David Kinnaman, President, The Barna Group

1:45 - 2:15	MARKETING INSIGHTS *First-Time Facts: Not all Moms-to-Be are created equal!* Kara Forney, Founder, Vice President, The Bump Media

2:15 - 2:45	MARKETING INSIGHTS Mother Nature Knows Best: How to Make Your Brand Relevant to Moms Jaime Berman Matyas, EVP, COO, National Wildlife Federation

2:45 - 3:15	Networking Break Sponsored by National Wildlife Federation

3:15 - 3:45	NEW RESEARCH *Blowing Up Conventional Wisdom On What You Thought You Knew About Moms* Laurie Klein, Vice President, Just Kid Inc.

3:45 - 4:15	CASE STUDy *The Coca-Cola Digital Case Study* Wendy Clark, SVP, Integrated Marketing Communications and Capabilities, The Coca-Cola Company; Ian Wolfman, Partner and CMO, imc2

4:15 - 6:15	Networking Reception Sponsored by SheKnows

DAY TWO
Thursday, October 22, 2009 - all Conference sessions and activities are at the Chicago Cultural Center

7:30 - 8:30	Networking BreakfasT & Tweet-up Sponsored by M2Moms® E-ssentials

8:30 - 8:45	Welcome Elizabeth Barton-Fongemie, VP of Sales, PME® Enterprises & Project Manager, M2Moms®

8:45 - 9:15	OPENING KEYNOTE *The Secrets to Success: Generating Brand Love among Moms AND Kids* Alison Bryant, Ph.D., Chief Strategic Know-It-All, Smarty Pants

9:15 - 9:45	Marketing Insights Making Engagement Count in a Quant-Hungry Marketing Climate Janet Ryan, VP of Sponsorships, Shutterfly Erika Schulze, Marketing Manager, The Land of Nod

9:45 - 10:15	CASE STUDy - mARCH OF DIMES Modernizing a Mom Cause Mike Swenson, President, Barkley

10:15 - 10:45	Networking Break Sponsored by Luth Research

10:45 - 11:15	case study How a Tech Company Connected with Millions of Moms through Their Children’s Schools Tim Sullivan, President, School Family Media, Inc. & Colleen McKenna, Global Marketing Director, Consumer Business Unit, Symantec Corp.

11:15 - 12:00	Workshops

	1.	How to Become the Leading Expert in Your Industry Genevieve Theirs, CEO, Sittercity

	2.	Marketing Partnerships: The New Rules Zanny Oltman, Vice President, Marketing Partnerships, Destination Maternity Corp.

	3.	The Blend: Mixing Online and Offline to Activate Momfluentials Liz Hawks, Global Co-Chair, FH Moms Practice Group, Fleishman-Hillard, Inc.; Jessica Smith, VP, Fleishman-Hillard, Inc.; Eileen Gaffen, Director, Public Relations, Hallmark Cards, Inc.; Nancy Dussault Smith, VP, Marketing, Communications, iRobot; Meredith Meyers, Manager, PR, United States Potato Board

12:00 - 1:15	Networking Luncheon Sponsored by Ketchum

1:15 - 1:45	CASE STUDY Mean Green Mom Machine Hosted by: Maxine Wolf, CEO & Publisher, Kiwi Magazine Panelists: Jeff Pillet-Shore, Brand Manager Stonyfield Farm; Maureen Wolpert, Director, Marketing, Seventh Generation; Laura Coblentz, VP, Marketing & Innovation, Pharmaca Integrated Pharmacy

1:45 - 2:15	NEW RESEARCH The Mommy Wears Prada! Candice Hinds, Director, Luth Research

2:15 - 2:45	Marketing Insights Digital Shopper Marketing™ to Moms Margaret Lewis, EVP, Catapult Marketing

2:45 - 3:15	Marketing Insights & Case Studies Building Effective Conversations and Connections with Moms in Social Media Rich Ullman, Senior Vice President, Marketing, Ripple6 Julie Murphy, Director, Gannett Digital Media Network

3:15 - 3:30	Closing Remarks Elizabeth Barton Fongemie, VP of Sales, PME® Enterprises & Project Manager, M2Moms®

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