2014 Schedule

M2Moms® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

Check back for updates to the 2014 schedule.

PRE-CONFERENCE WORKSHOPS M2Moms… Marketing Health and Wellness to Today’s Moms –
Tuesday, October 21, 2014 @ The Hard Rock Hotel Chicago
 
The pre-conference workshops include five 30 minute sessions that focus on Health and Wellness Marketing to Moms.
   
 
DAY ONE
Wednesday, October 22, 2014 @ The Chicago Cultural Center
 
 

Registration & Networking Breakfast

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC
Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.

 

Opening Session
The Lifestages of Motherhood

 

Case Study
Now What? How to Take Powerful Insights About Moms and Immediately Turn Them into Action that Drives Sales
Lauren Fitzgerald, Lead Engagement Manager, The Mom Complex and Leslie Godwin, Senior Shopper Marketing Manager, Kellogg Company

 

Morning Keynote
WWE: Making Mom the Champ
Stephanie McMahon, Chief Brand Officer, WWE

 

Networking Break

 

New Media & Research
The Motherhood Reports
Cooper Munroe, Co-Founder, The Motherhood, Inc.

 

Digital Moms
Mom’s the word: Insights for engaging her divided attention
Bill Tancer, General Manager of Global Research, Experian Marketing Services

  Marketing Insights
Build Your Brand Using Everyday Mom Advocates
Generate peer-to-peer drive to purchase

Sharon Vinderine, Founder & CEO, PTPA Media, Inc.

 

3 Workshops
1. The New Mobile Rules: Reimagining Websites for Today's Mom
Josh Himwich, VP, Product for The Bump Registry
2. Millennial Moms and Peer Content
Crowdtap
3. The Rise of Visual Social Media

 

Networking Lunch with Luncheon Speaker Jenny Rosenstrach, Author, Dinner the Playbook and Blog, Dinner: a Love Story

  New Research
Blogs, Brands and Breadwinners
Kelley Skoloda, Partner, Dir., Global Brand Marketing Practice, Ketchum and Elisa Camahort Page, Co-Founder & COO, BlogHer, Inc.

  Star Turn
A Piece of Her/His Mind In 5 Minutes!

  Marketing Insights
Marketing to Mom-to-Be: A Brand Bonding Experience
Zanny Oltman, VP Marketing Partnerships, Destination Maternity Corp.

 

3 Workshops
4. Picking a Cause That Resonates With Moms
5. Out of Home Marketing that Reaches Mom Where They Are At
6. Delivering Powerful ROI Mapping to Key Business Outcomes
Stacy DeBroff, Founder & CEO, Mom Central Consulting

 

Networking Break

  Best In Class Social Media Panel
Hitting the Motherload: How to build your business through Mom bloggers
Julie Cole, Co-founder, Mabel’s Labels, Laura Berg, President and Founder, My Smart Hands Inc., Alison Kramer, Writer and Co-creator, Unmarketing and Erica Ehm, Founder & Publisher, YummyMummyClub.ca

  Case Study
Social Media Influencer Marketing to Moms That Works:
Leverage – Measure – Grow

Holly Hamann, Co-founder and Chief Marketing Officer, TapInfluence and Christine Wilson, Founder & CEO, MtoM Consulting, LLC

 

Star Turn
A Piece of Her/His Mind In 5 Minutes!

 

Closing Keynote
Mogul, Mom & Maid: The Balancing Act of the Modern Women, a Bird’s Eye View of Moms all Across America Who are Juggling Careers, Motherhood, Marriage & Households
Liz O'Donnell, Author, Mogul, Mom & Maid

 

Networking Reception

 
DAY TWO
Thursday, October 23, 2014 @ The Chicago Cultural Center
 
 

Networking Breakfast

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2Moms®
Liz Fongemie, SVP, Dir. Moms’ Initiatives, PME® Enterprises, LLC
Zanny Oltman, VP, Marketing Partnerships, Destination Maternity Corp.

 

Opening Session
Ten Years Later: The State of Marketing To Moms

 

Brand Highlight
How to Become an Iconic Mom Brand

 

Marketing Insights
Content Marketing to Moms
Yahoo!

 

3 Workshops
1. Picking a Cause That Resonates With Moms
2. Out of Home Marketing that Reaches Mom Where They Are At
6. Delivering Powerful ROI Mapping to Key Business Outcomes
Stacy DeBroff, Founder & CEO, Mom Central Consulting

 

Networking Break

 

Research Premier
The Death of the Primary Shopper
Brandon Murphy, EVP, Chief Strategy Officer and Saya Heathco, Planning Director, 22squared

 

Case Study/Brand Partnerships
Marketing to Moms of Special Needs Children
Special Olympics

 

Star Turn
A Piece of Her/His Mind in 5 Minutes

 

3 Workshops
4. The New Mobile Rules: Reimagining Websites for Today's Mom
Josh Himwich, VP, Product for The Bump Registry
5. Millennial Moms and Peer Content
Crowdtap
6. The Rise of Visual Social Media

 

Networking Luncheon with Round Table Discussions & Closing Keynote


 

Register Now



"There was lots of time for networking and the networking events were nicely planned."
- M2Moms® 2013 Attendee


"The presentations were engaging, enjoyable, and had lots of take-aways/key learnings!"
- M2Moms® 2012 Attendee


"I enjoyed the variety of topics, the chance to network, learning about what companies are doing and the research they have gathered that can be applied to various industries and companies."
- M2Moms® 2011 Attendee


"It was well organized and was nice to have the flow of presentations switched up by inserting video clips, break out sessions and just the style in which they were presented. People were very nice and easy to meet."
- M2Moms® 2011 Attendee