Speaker Bios
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Alison Bernstein As Vice President of Development, Alison Bernstein combines her writing, editing and producing skills with her parenting expertise to bring the most of-the-moment trends to millions of moms across the country. Alison joined XO Group Inc. in 1996 (in fact, she was employee #5!) and immersed herself in all things pregnancy and parenting with the launch of TheBump.com in 2008. Alison heads up all the editorial video content development for TheBump.com including baby care basics, latest nursery décor and food & nutrition. When she’s not busy producing and editing, or posting answers to mommy questions, Alison is busy running about town with her three kids. Alison has been a popular source for parenting trends and mom advice, and has appeared on Today, CBS The Early Show, MSNBC and local NBC, FOX and PIX news segments across the country.
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Zanny Oltman Zanny Oltman oversees all marketing partnerships for Philadelphia-based Destination Maternity Corp., the world’s largest maternity apparel retailer, including the brands A Pea In the Pod, Motherhood Maternity and Destination Maternity. Zanny is responsible for all marketing opportunities created for companies serving expectant mothers and new families. She leads all data licensing initiatives, sampling programs, in-store signage campaigns, e-marketing, web sponsorship, and in-store and online-subscription based programs. Tailored to each partner’s needs, these programs connect with Destination Maternity customers searching for the best products and services for them and their families. With close to 20 years of experience in lifestyle marketing, Zanny has created programs which leverage traditional media, online environments, and retail space. She graduated from the Roy H. Park School of Communications at Ithaca College with a B.S. in Television Production and received an MBA with a major in Marketing from Drexel University. Zanny lives in the Philadelphia area with her husband and three children. |
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Kathy Sheehan Kathy Sheehan is Executive Vice President and General Manager of GfK Consumer Trends, a unit of GfK Custom Research North America. GfK is the fourth largest market research company in the world, with offices in 100 countries and more than 12,000 employees globally. In her current role, Kathy oversees GfK Consumer Trend’s premier consumer trends services – Roper Reports®, Roper Reports® Worldwide, and the GfK Roper Green Gauge® study on the environment. Together, these services help clients turn insight into inspiration and foresight into advantage worldwide. Prior to joining GfK, Kathy was the Associate Director of Customer Knowledge at OgilvyOne Consulting, a unit of Ogilvy & Mather. Before joining Ogilvy & Mather, Kathy held several different roles at The Columbia House Company, most recently as Manager, Marketing Planning and Analysis. Kathy has been an adjunct professor in the Marketing department at LIM College in New York City and has also been a guest lecturer in the Masters in Cosmetics and Fragrance Marketing program at the Fashion Institute of Technology (FIT) as well as the MBA program at Baruch College. Kathy speaks frequently at various trade events, including the SmartMarketing Conference and a keynote at the American Marketing Association’s “Mplanet” and a Marketing to Women in 2012. In addition, Kathy is also a spokesperson for GfK Roper Consulting and has been quoted widely in various media, including CNBC Business Center, BrandWeek, Advertising Age, and The New York Times. Kathy received her MBA in International Business and Marketing from Baruch College and her MA in International Political Economy from New York University. As part of this MA program, Kathy spent a summer studying at MGIMO, the Moscow Institute of International Affairs in Russia. Kathy holds a BA from Rutgers University with a double major in Political Science and English and a Russian language minor. |
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Julie Cole Julie is a mother of six and co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose!® After her eldest son was diagnosed with autism, she shelved a legal career to monitor his therapy and launch a business that would strike a better work/life balance. Mabel’s Labels has since grown from basement start-up into an award-winning, celebrity-loved phenomenon, featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, People. com, Forbes.com, and in Parents, In Style, Maclean’s, The Globe and Mail, The Toronto Star, The Washington Post, Huffington Post, and countless other media outlets. It was named to Inc.com’s list of 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen. As company spokesperson, Julie is well known amongst N. American mom entrepreneurs, with her dynamic personality making her an in-demand speaker everywhere from university business classes to TV and radio shows, including a regular spot as parenting expert on HLN’s Raising America (Atlanta) and CH Morning Live. In addition to interviews and articles in major print publications, she is a syndicated blogger whose writing has also appeared in Chicken Soup For the Soul - Power Moms and numerous websites. |
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Kelley Skoloda
In Kelley’s distinguished career with the global, top-ten public relations firm, Ketchum, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s® Special K® along with other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation. Kelley is a sought-after speaker and commentator on the subject of marketing to women and has been featured in BusinessWeek Online, BRANDWEEK magazine, CNNMoney.com, Today’s Chicago Woman, The Washington Post, PRWeek magazine and others. Kelley’s blog, www.toobusytoshop.blogspot.com, helped her collect input from women across the country for her business book, Too Busy to Shop: Marketing to Multi-Minding Women (2009, Praeger Publishers). Kelley earned her M.B.A. from the University of Pittsburgh and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie. |
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Hansa Bhargava, MD, FAAP Hansa Bhargava, MD, is WebMD's expert pediatrician. She oversees the team of medical experts responsible for ensuring the accuracy, credibility, and timeliness of all content on WebMD FIT and Raising FIT Kids, and she blogs for these sites as well. As the spokesperson for FIT, she has worked with the Rudd Center for Food Policy and Obesity at Yale University, the Center for Science in the Public Interest, and the American Academy of Pediatrics. In 2012, she served as an expert panelist with first lady Michelle Obama at the WebMD/Let's Move Town Hall in Miami, Fla. She has served as a featured speaker at national and regional FIT events along with WebMD’s partner, Sanford Health. Bhargava also represents WebMD in national and regional media, including appearances on CNN, The Weather Channel, and a regular monthly slot on CBS Atlanta. She has been interviewed by WSJ Radio and publications including Good Housekeeping, Real Simple, Fit Pregnancy, Prevention, Parade, and Working Mother. She has blogged for babble.com, Children's Healthcare of Atlanta, and myplate.gov. She has also presented a workshop at the American Academy of Pediatrics regional conference on Social Media, Technology and Its Impact on Families. In addition, Bhargava is the featured pediatrician expert for WebMD Baby, a mobile app for parents. Designed to provide trustworthy, doctor-approved information personalized by a baby’s age, the app offers tips and videos from Bhargava. She was instrumental in its development and speaks on behalf of WebMD in media coverage of the app. With extensive experience in the areas of health and wellness of infants, toddlers, and children, Bhargava came to WebMD from Children’s Healthcare of Atlanta, affiliated with Emory University, where she practiced for seven years as a lead physician in urgent care. She continues to see patients there regularly. Bhargava has a deep-rooted interest in pediatric nutrition and obesity, and has been involved in establishing outreach and intervention programs in partnership with hospital systems and schools since 2001. She co-founded an educational program called FitKids in Summit, N.J., and consulted with Emory University and Children’s Healthcare of Atlanta on their recent initiatives for preventing and intervening in pediatric obesity. She also worked closely with Imagine It! The Children’s Museum of Atlanta to help organize an exhibit on nutrition for kids. Bhargava was a member of the Georgia Collaborative Taskforce for the Prevention of Obesity, as well as the Georgia chapter of the Pediatric Obesity Taskforce for the American Academy of Pediatrics. She has presented lectures and CMEs to doctors and other health care providers, both locally and nationally, on the impact of obesity in pediatrics. She has also led various workshops about child nutrition and childhood obesity for pediatricians and families. Bhargava is a graduate of the University of Toronto Faculty of Medicine. She completed her residency at the Hospital for Sick Children in Toronto and a one-year fellowship in gastroenterology and nutrition at The Children’s Hospital of Philadelphia. She is board certified in pediatrics. She lives in Atlanta and has two children. |
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Guest Emcee
In addition to leading her agency, Bonnie, along with colleague Sal Kibler, is the author of the soon-to-be-released book, Hustle: Marketing to Women in a Post-Recession World, that examines the long-lasting effects of the Great Recession on women and the impact on brands today. She is co-author of Trillion-Dollar Moms: Marketing to a New Generation of Mothers. She was been a multi-year spokesperson for Kellogg’s Rice Krispies, designed and led the first account planning department for MS&L, led the brand group for Ketchum/Atlanta and did a stint at CBS Radio Networks in New York. |
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Renee Weber, Ph.D. Renee Weber is an expert in youth and family. At The Marketing Store, her primary responsibilities have been to provide more in-depth understanding of youth/families, youth promotions/product development, help lead consumer-based product innovation and establish the Marketing Store Play lab. A mother of three, she also has plenty of firsthand experience. Prior to joining the Marketing Store, Renee worked at Leo Burnett, General Mills Restaurant Group, NutraSweet, Keebler and SBC (now AT&T). Renee holds a PhD in Psychology from Northwestern University and for the past 7 years, a primary area of her focus has been children’s play. As part of that focus, she’s devoured most of the academic literature on play, tracked changing play patterns, and conducted hundreds of focus groups/observations. Insights from these efforts have been instrumental in guiding successful toy development for The Marketing Store’s promotional premium and retail product clients. In addition, Renee has been sought after to present her original research at national conferences and has spoken at numerous events, most recently at M2Moms 2012®, the Digital Kids Conference in LA and the Playcon 2012 conference in Washington DC. |
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Sandy Gingerich Sandy Gingerich is a senior partner and director of Eric Mower + Associates’ Marketing to New Moms specialty group. As a mom expert, she provides strategic advice and research-based insights to clients, helping them better connect with the ever-growing Millennial mom market. Sandy is a true shopper marketing strategist, and has developed best practices for reaching moms in-store through her work with top retailers like Walmart, Target, Kmart and Toys R Us. In her distinguished 21-year career at EMA, an integrated marketing communications agency with specialized expertise in shopper marketing, consumer advertising, and digital/direct/relationship marketing. Sandy has served dozens of blue-chip brands including Fisher-Price, Mattel, Kiddie Academy, MeadWestvaco, Kohler, and BlueCross BlueShield. Sandy also gets firsthand insight into consumers, brands, and the challenges that retailers face from behind the counter at the Marilla Country Store, a unique food and gift shop she owns with her husband. |
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Rob Pieper With over 15 years of marketing planning, brand management, and brand activation experience across categories including food and beverage, health and beauty, toys, alcohol, airlines, QSR and pharmacy retail, Rob Pieper is smart, strategic and indispensable to clients who bring him their most intractable marketing challenges. He has an uncanny way of cutting through to the heart of the matter and framing a problem in such a way that solutions become apparent. Clients relate to him naturally because of his diverse, client-side marketing experiences at companies such as Northwest Airlines, Alberto-Culver and Kellogg’s. Currently he is leading The Marketing Store's innovative thought leadership program and planning work in shopper marketing, digital insights, marketing to children, and loyalty. Rob lives in the western suburbs of Chicago with his wife and three kids and loves to run, swim, and hang out with his family in his free time. |
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Kelley Skoloda, Partner/Director of Ketchum’s Global Brand Marketing Practice, is a recognized authority on marketing to women. She is responsible for thought-leadership, major client stewardship and Practice growth in the consumer arena. Kelley is the architect of the widely publicized Women 25to54, a communications offering that provides a better way to reach “multi-mindingSM” female consumers. 
Understanding the ‘why’ behind the ‘y’ – chromosome, that is – has been a career-long passion for Bonnie Ulman. Once tagged “the quilt” by a colleague, Bonnie can’t think of a better way to describe her eclectic background. From chatting it up with women in carpool lines and grocery store aisles to weaving well-crafted communications and marketing solutions for clients of her firm, The Haystack Group, the thread throughout has been Bonnie’s passion for marketing to women.
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