Speaker Bios

Lori Richmond

Lori Richmond
Product and Design Director
The Bump

Lori Richmond has more than a decade of experience working on and managing in-house graphic design teams. Currently, she is Design Director of the Creative Services department at The Bump, where her team of award-winning designers execute a wide range of projects including local and national advertiser programs, banner ad campaigns, website designs, email marketing campaigns, corporate branding and marketing materials, mobile apps and more across both online and print.

In addition to heading up the Creative Services department, Lori is Product Director where she leads the development of all digital product initiatives for The Bump. She is responsible for enhancements to existing products, guiding new product strategy and user experience.

Lori writes parenting content for TheBump.com, is a popular source for parenting trend and mom advice, and has appeared on Today, Fox & Friends, Better TV and local news segments across the country.

When she’s not busy designing, developing products and advising new moms, Lori is running around Brooklyn with her two sons, Cooper and Holden.


Zanny Oltman

Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation


Zanny Oltman oversees all marketing partnerships for Philadelphia-based Destination Maternity Corp., the world’s largest maternity apparel retailer, including the brands A Pea In the Pod, Motherhood Maternity and Destination Maternity. Zanny is responsible for all marketing opportunities created for companies serving expectant mothers and new families. She leads all data licensing initiatives, sampling programs, in-store signage campaigns, e-marketing, web sponsorship, and in-store and online-subscription based programs. Tailored to each partner’s needs, these programs connect with Destination Maternity customers searching for the best products and services for them and their families.

With close to 20 years of experience in lifestyle marketing, Zanny has created programs which leverage traditional media, online environments, and retail space. She graduated from the Roy H. Park School of Communications at Ithaca College with a B.S. in Television Production and received an MBA with a major in Marketing from Drexel University. Zanny lives in the Philadelphia area with her husband and three children.

Kathy Sheehan

Kathy Sheehan
Executive Vice President and General Manager
GfK Consumer Trends, Roper Reports®

Kathy Sheehan is Executive Vice President and General Manager of GfK Consumer Trends, a unit of GfK Custom Research North America. GfK is the fourth largest market research company in the world, with offices in 100 countries and more than 12,000 employees globally. In her current role, Kathy oversees GfK Consumer Trend’s premier consumer trends services – Roper Reports®, Roper Reports® Worldwide, and the GfK Roper Green Gauge® study on the environment. Together, these services help clients turn insight into inspiration and foresight into advantage worldwide.

Prior to joining GfK, Kathy was the Associate Director of Customer Knowledge at OgilvyOne Consulting, a unit of Ogilvy & Mather. Before joining Ogilvy & Mather, Kathy held several different roles at The Columbia House Company, most recently as Manager, Marketing Planning and Analysis.

Kathy has been an adjunct professor in the Marketing department at LIM College in New York City and has also been a guest lecturer in the Masters in Cosmetics and Fragrance Marketing program at the Fashion Institute of Technology (FIT) as well as the MBA program at Baruch College. Kathy speaks frequently at various trade events, including the SmartMarketing Conference and a keynote at the American Marketing Association’s “Mplanet” and a Marketing to Women in 2012. In addition, Kathy is also a spokesperson for GfK Roper Consulting and has been quoted widely in various media, including CNBC Business Center, BrandWeek, Advertising Age, and The New York Times.

Kathy received her MBA in International Business and Marketing from Baruch College and her MA in International Political Economy from New York University. As part of this MA program, Kathy spent a summer studying at MGIMO, the Moscow Institute of International Affairs in Russia. Kathy holds a BA from Rutgers University with a double major in Political Science and English and a Russian language minor.

Julie Cole

Julie Cole
Mabel’s Labels


Julie is a mother of six and co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose!® After her eldest son was diagnosed with autism, she shelved a legal career to monitor his therapy and launch a business that would strike a better work/life balance. Mabel’s Labels has since grown from basement start-up into an award-winning, celebrity-loved phenomenon, featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, People. com, Forbes.com, and in Parents, In Style, Maclean’s, The Globe and Mail, The Toronto Star, The Washington Post, Huffington Post, and countless other media outlets. It was named to Inc.com’s list of 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen. As company spokesperson, Julie is well known amongst N. American mom entrepreneurs, with her dynamic personality making her an in-demand speaker everywhere from university business classes to TV and radio shows, including a regular spot as parenting expert on HLN’s Raising America (Atlanta) and CH Morning Live. In addition to interviews and articles in major print publications, she is a syndicated blogger whose writing has also appeared in Chicken Soup For the Soul - Power Moms and numerous websites.

Kelly Skoloda

Kelley Skoloda
Partner, Director, Global Brand Marketing Practice

Kelley Skoloda, Partner/Director of Ketchum’s Global Brand Marketing Practice, is a recognized authority on marketing to women. She is responsible for thought-leadership, major client stewardship and Practice growth in the consumer arena. Kelley is the architect of the widely publicized Women 25to54, a communications offering that provides a better way to reach “multi-mindingSM” female consumers.

In Kelley’s distinguished career with the global, top-ten public relations firm, Ketchum, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s® Special K® along with other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation.

Kelley is a sought-after speaker and commentator on the subject of marketing to women and has been featured in BusinessWeek Online, BRANDWEEK magazine, CNNMoney.com, Today’s Chicago Woman, The Washington Post, PRWeek magazine and others.

Kelley’s blog, www.toobusytoshop.blogspot.com, helped her collect input from women across the country for her business book, Too Busy to Shop: Marketing to Multi-Minding Women (2009, Praeger Publishers).

Kelley earned her M.B.A. from the University of Pittsburgh and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.

Sharon Vinderine

Sharon Vinderine
Parent Tested Parent Approved
@ PTPASharon

Sharon Vinderine is the Founder of Parent Tested Parent Approved (PTPA), where over 100,000 parents come on a monthly basis to make purchasing decisions for their family.

PTPA was started after Sharon, an inventor of a baby product, was looking for ways to promote one of her new products. After submitting her new product to several “awards” that had promised to reach her consumer audience, she was disappointed to find that everyone who applied was an automatic winner – receiving no feedback or outreach. This prompted the creation of The Parent Tested Parent Approved Awards.

PTPA is based on the foundation that people want the highest quality products for their children. What better way to ensure that your child is getting the best products than by having fellow parents tests them?

As a leader in her field, Sharon has been acknowledged by the media as an industry leader and innovator. She has been recommended as a “top notch Entrepreneur with tremendous smarts”. She has appeared on over 75 morning shows on TV networks including ABC, NBC and the Fox News Network. Sharon is a contributor on HLN’s Raising America and has been invited to feature PTPA winning products on shows such as The Rachael Ray Show, The Ricki Lake Show, Fox and Friends, WPIX, FOX and CBC,CTV and Global television in Toronto.

Before venturing into the world of baby products, Sharon was the founder of the first wireless internet company in Canada, MIPPS Net Online, which was ranked as one of “Canada’s Hottest Start Ups” by Profit Magazine and was later sold to Primus Telecommunications.

Sharon received her Double Honours degree from York University in Toronto and continues leading her two successful companies – PTPA Media and Small Made Simple – from Toronto. She resides in Toronto with her husband and two children, aged 7 and 9.

Bonnie Ulman

Guest Emcee
Bonnie Ulman

The Haystack Group
Hustle: Marketing to Women in the Post-Recession World
Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Bonnie is a veteran communications pro whose expertise is a tapestry of public relations, account planning, consumer research and marketing. As a co-founder and president of The Haystack Group, Bonnie leads the Atlanta-based firm and serves as chief of strategy and consumer insights. The Haystack Group has provided strategic communications and marketing counsel to a wide range of blue chip companies and entrepreneurial organizations, including Coca-Cola Company, Pfizer, and American Express.

Bonnie is a leading expert in the areas of marketing to women and marketing to moms, and is a regular speaker and media commentator on the subjects. Her work and insights have been featured in The New York Times, the Atlanta Journal-Constitution, Bloomberg News and the New York Post. She has been among the top-ranked presenters at the prestigious M2W® and M2Moms® conferences and regularly leads panel discussions about women, mothers and families. She is the co-author of the recently published book Hustle: Marketing to Women in the Post-Recession World and co-authored Trillion-Dollar Moms: Marketing to a New Generation of Mothers.

Before founding The Haystack Group, Bonnie served in executive positions with leading global public relations firms, including senior vice president/director of account planning for MSL and vice president for Ketchum/Atlanta.

Bonnie lives on a small horse farm in the northern arc of Atlanta with her husband and three children.

Renee Weber, PhD

Renee Weber, Ph.D.
VP, Consumer Strategy and Research
The Marketing Store

Renee Weber is an expert in youth and family. At The Marketing Store, her primary responsibilities have been to provide more in-depth understanding of youth/families, youth promotions/product development, help lead consumer-based product innovation and establish the Marketing Store Play lab. A mother of three, she also has plenty of firsthand experience. Prior to joining the Marketing Store, Renee worked at Leo Burnett, General Mills Restaurant Group, NutraSweet, Keebler and SBC (now AT&T).

Renee holds a PhD in Psychology from Northwestern University and for the past 7 years, a primary area of her focus has been children’s play. As part of that focus, she’s devoured most of the academic literature on play, tracked changing play patterns, and conducted hundreds of focus groups/observations. Insights from these efforts have been instrumental in guiding successful toy development for The Marketing Store’s promotional premium and retail product clients. In addition, Renee has been sought after to present her original research at national conferences and has spoken at numerous events, most recently at M2Moms 2012®, the Digital Kids Conference in LA and the Playcon 2012 conference in Washington DC.

Sandy Gingerich

Sandy Gingerich
Senior Partner
Eric Mower + Associates

Sandy Gingerich is a senior partner and director of Eric Mower + Associates’ Marketing to New Moms specialty group. As a mom expert, she provides strategic advice and research-based insights to clients, helping them better connect with the ever-growing Millennial mom market. Sandy is a true shopper marketing strategist, and has developed best practices for reaching moms in-store through her work with top retailers like Walmart, Target, Kmart and Toys R Us. In her distinguished 21-year career at EMA, an integrated marketing communications agency with specialized expertise in shopper marketing, consumer advertising, and digital/direct/relationship marketing. Sandy has served dozens of blue-chip brands including Fisher-Price, Mattel, Kiddie Academy, MeadWestvaco, Kohler, and BlueCross BlueShield. Sandy also gets firsthand insight into consumers, brands, and the challenges that retailers face from behind the counter at the Marilla Country Store, a unique food and gift shop she owns with her husband.

Rob Pieper

Rob Pieper
Sr. VP, Planning and Strategy
The Marketing Store Worldwide

With over 15 years of marketing planning, brand management, and brand activation experience across categories including food and beverage, health and beauty, toys, alcohol, airlines, QSR and pharmacy retail, Rob Pieper is smart, strategic and indispensable to clients who bring him their most intractable marketing challenges. He has an uncanny way of cutting through to the heart of the matter and framing a problem in such a way that solutions become apparent. Clients relate to him naturally because of his diverse, client-side marketing experiences at companies such as Northwest Airlines, Alberto-Culver and Kellogg’s. Currently he is leading The Marketing Store's innovative thought leadership program and planning work in shopper marketing, digital insights, marketing to children, and loyalty. Rob lives in the western suburbs of Chicago with his wife and three kids and loves to run, swim, and hang out with his family in his free time.

Nadine O. Vogel

Nadine O. Vogel
Founder and President
Springboard Consulting LLC

Nadine O. Vogel is Founder and President of Springboard Consulting LLC, a global company working with national and multinational corporations, governments and agencies around the world to successfully mainstream disability in the global workforce, workplace and marketplace. Springboard also produces the world-renowned Disability Matters Awards Banquet and Conference.

Prior to founding Springboard, Nadine held a variety of executive positions in both Corporate America and the non-profit sectors.

Nadine is the author of DIVE IN, Springboard into the Profitability, Productivity and Potential of the Special Needs Workforce, a highly acclaimed must-read business book. She is a regular contributor to Profiles in Diversity Journal, Diversity MBA Magazine and Diversity Executive Magazine, and has authored articles for many other professional, industry and consumer publications. Nadine is also recognized as a powerful informational, motivational and inspirational speaker. Recognized for her civic and professional activities, Nadine has received many awards and accolades including:

Selected by The Garden State Woman Education Foundation as the recipient of the Garden State Woman of the Year 2012 Diversity award, Diversity Journal as a 2012 Diversity Leader Award recipient, as one of Diversity MBA’s 2011 Top 100 under 50 Executive Leaders, a 2011 recipient of the American Association for Affirmative Action Edward M. Kennedy Community Service Award, the Inaugural M2Moms 2010 MomFirst Award, One Mom’s Idea That Made a Difference, The YAI, Business Advisory Council 2010 Advocacy Award, NJ BIZ Magazine’s 2008 Best 50 Women in Business Award, The Count Me In, 2008 Make Mine a Million $ Business Program Award, The 2007 Howard L. Green Humanitarian Award from the NJ Broadcasters Association, The College of Charleston's 2003 Distinguished Alumni Award, The Voices Award 2003 - individuals who have made a difference in the community, The Golden Gate University's 2002 Alumni Community Service Award, The Fast Company Magazine's 2002 debut list of "Fast 50" innovators -- individuals whose achievements helped change their companies or society, The Working Mother Magazine's Mothers We Love Top 25 List in 2000 and the magazine's 2000 Mothering That Works Award, and numerous elections to a variety of editions to Who’s Who.

Nadine has been featured on NBC News, CNNfn, Lifetime Live on the Lifetime Channel, Good Day NY and Oxygen Television's Pure Oxygen program. She is the founder and past president of the board of SNAP, Special Needs Advocate for Parents, a member of the College of Charleston Department of Communications Professional Advisory Council, a member of the New Jersey State Employment & Training Commission Disability Issues Committee, a Founding Board Member of the Society for Diversity, a member of the SHRM Workplace Diversity Special Expertise Panel, WBENC, Women’s Business Enterprise National Council and a member of NSA, National Speakers Association.

Nadine received an MBA from Golden Gate University in San Francisco, CA and a BS in Industrial Psychology from the College of Charleston in Charleston, SC. She resides in New Jersey with her husband and two daughters, both of whom have special needs.

Stacy DeBroff

Stacy DeBroff
Founder and CEO
Mom Central Consulting


Stacy DeBroff, best-selling author, attorney, and founder and CEO of Mom Central Consulting, the leading social media consulting firm focused on Moms, brings more than a decade of award-winning experience, expertise, and insight to the nation’s top brands, agencies, and organizations.

With offices in Boston, Chicago, New York, Washington, DC, and Toronto, Canada, Mom Central Consulting partners with over 300 national brands, specializing in influencer relationships within the Mom community. In 2011 and 2012, Inc. magazine named Mom Central Consulting to its annual Inc. 500|5000 list.

Mom Central Consulting engages Moms in strategic, results-oriented, and award-winning programs that help brands develop meaningful conversations, connections, and communities with Moms. Consulting services – including trendspotting, research, and social media strategies, such as brand ambassador programs, geo-targeted engagements, sampling campaigns, and live grassroots events – engage influential Moms to take action and recommend brands, fueling awareness, engagement, product trial, and sales.

With media experience ranging from The Today Show to The Wall Street Journal, Stacy remains a sought-after national spokesperson. Her expert advice and insights have been featured in such broadcast outlets as CNN’s American Morning and Headline News, Fox News and Fox & Friends, Bloomberg News, Forbes.com, The View, The Tyra Banks Show, The CBS Early Show, The Daily Buzz, Good Morning America, and The Rachael Ray Show. She’s also contributed to major print media, such as USA Today, The New York Times, as well as a host of national parenting and consumer publications.

She trend-spots regularly with national consumer brands and speaks frequently at national and international conferences on a wide range of subjects, including influencer marketing, social media, entrepreneurship, and Mom-focused consumer trends.

Stacy also authored several best-selling parenting books (Simon & Schuster’s Free Press) – including The Mom Book: 4,278 Tips for Moms, The Mom Book Goes to School: Insider Tips to Ensure Your Child Thrives, and Sign Me Up: The Parents’ Complete Guide to Sports, Activities, Music Lessons, Dance Classes, and other Extracurriculars – and launched MomCentral.com, a website devoted to providing savvy advice to simplify and enrich the lives of busy Moms and their families. 

Prior to Mom Central Consulting, Stacy founded and ran, as an attorney, the Public Interest Office at Harvard Law School.

Stephanie Azzarone

Stephanie Azzarone
Founder and President
Child’s Play Communications

Stephanie Azzarone is founder and president of Child’s Play Communications. The first agency to specialize exclusively in public relations, social media, word-of-mouth communications and online marketing for products and services targeted to moms, Child’s Play is celebrating its 25th anniversary this year.

Stephanie is creator of the award-winning Team Mom™ blogger network, the voice behind the blog Mom Market Trends and the winner of the Bulldog Reporter Social Media Innovator of the Year Award. Other recent awards include the 2013 Bulldog Media Relations Gold, for Best Technology Campaign-Consumer and Best Campaign Under $100,000, 2012 PR Daily Media Relations Award for Best Product Launch and the 2012 Magellan Platinum Award for Product/Service Communications: Consumer. She also received an Honorable Mention in this year’s Enterprising Women of the Year Awards.

Stephanie has been quoted on the subject of marketing to moms in media ranging from PRWeek through The Wall Street Journal and writes a monthly post for the industry publication Engage:Moms. Disney, Warner Bros. Consumer Products, Heinz, Hewlett Packard, TIME Inc. and the Wildlife Conservation Society are among her recent clients. An avid biker, kayaker and student of Mandarin, and most importantly Evan’s mom, Stephanie lives in New York City.

Meredith Halpern-Ranzer

Meredith Halpern-Ranzer
VP of Creative

Meredith Halpern-Ranzer, Sprout’s VP of Creative, joined the company just one month before the network’s launch in 2005. She is responsible for overseeing and providing strategic and creative direction for network branding and promotions. She also is the executive producer of original interstitials and programming blocks, including Sprout’s live morning program The Sunny Side Up Show and its signature bedtime block The Good Night Show. In addition, Meredith oversaw the rebrand of NBC’s Saturday morning block programmed by Sprout.

Prior to joining Sprout, Meredith learned the answer to the burning question of her childhood when she found out how to get, how to get to Sesame Street where she worked for eight years as a producer and editor. In this role, she was responsible for writing, producing and editing promos, public service announcements, image/brand videos, and live action films for Sesame Street and Sesame Street international. Prior to that, she was an editor of independent and documentary films.

Meredith holds a B.A. in Communications from the University of Delaware. She is a founding member of Women in Children’s Media. She lives in Philadelphia with her husband and her 5-year-old son, Elias.

Kerry Lyons

Kerry Lyons
SVP, Marketing
House Party, Inc.


Kerry Lyons manages the House Party brand, online and off.

Kerry joined House Party in 2011, determined to strengthen internally what the company excels at doing for its clients – building brand and driving sales – by infusing the House Party personality into all client and consumer touch points.

Before joining House Party, Kerry’s passion for building brands grew over a decade at some of New York’s leading advertising agencies where she worked on some the world’s best-known brands, including Kellogg’s, British Airways and Johnson & Johnson.

As the agency and media landscape evolved, Kerry moved into the ad targeting space, joining Mindset Media, a digital media start-up focused on psychographic targeting. There she wore many hats in research, sales and marketing while helping the Mindset Media brand and revenue grow.

Today Kerry feels she’s found the perfect home in House Party, a company that combines her passion for building brands with an entrepreneurial spirit.

In her spare time, Kerry enjoys reading, writing, running and retrievers…not always in that order. A graduate of Villanova University, she lives in Westchester with her husband and five children, including identical triplet boys.

Kerry Lyons Pierre Schaeffer

Pierre Schaeffer
CEO & Founder
Marketect LLC

Early adopter, world traveler, named by Ad Age as one of the top marketers in the U.S., Pierre Schaeffer is passionate about driving growth and bringing new markets to life.

As a global business leader, Pierre has successfully architected and delivered – based on deep customer insights and powerful system thinking – new growth opportunities at Apple, Kodak and Michelin. At Kodak, as Chief Marketing Officer of the consumer digital business, Pierre led for 8 years the development and execution of the challenger strategy that propelled Kodak’s digital business from $300m to $3.5B worldwide. More recently, as Michelin Group's Vice President of marketing, Pierre re-architected Michelin’s marketing function on a global scale to enhance its customer centricity and accelerate the growth coming from new business models.

Married with three children, Pierre lives in the Washington, D.C. area where he founded Marketect LLC, an international management consulting practice, helping companies successfully harness consumer relevant innovation, find market leverage and deliver growth.

Lisa Johnson

Lisa Johnson
Chief Storyteller
Reach Group
Story Juice

As Reach Group’s Chief Storyteller, Lisa Johnson equips organizations to accelerate their growth by applying the latest storytelling techniques to common business challenges – including leadership, sales, innovation and marketing communications.

Lisa has a special talent for recognizing and translating emerging cultural shifts into actionable strategies. She is the co-author of several books, including Story Juice: How Ideas Spread and Brands Grow; Don’t Think Pink: What Women Really Buy and How to Get Your Share of this Crucial Market (Honored as one of the Top Business Books of 2004); and The Gamma Factor: Women and the New Social Currency, and Gamma Beauty.

She has worked with many of the world’s most admired brands including Nike, Ketchum, Starbucks, Disney, Microsoft, Motorola, Kohler, L’Oreal, Meredith Corporation, and Giant Bicycles.

Her marketing concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times Magazine, USA Today, Entrepreneur Magazine, and on NPR’s Marketplace and All Things Considered.

Joanne M. Gruszkos

Joanne M. Gruszkos
National Program Director, SpecialCare
MassMutual Financial Group

Joanne Gruszkos, a sales and marketing professional in financial services for over 30 years, is currently national program director working with non-profit disability organizations in support of MassMutual’s SpecialCare℠ program. Now in its ninth year, SpecialCare is gaining national recognition and surpassing expectations. In addition to helping to create the new Chartered Special Needs Consultant (ChSNC) designation with The American College, she created the MassMutual-sponsored award-winning PBS documentary “Autism: Coming of Age” based on the groundbreaking study “Living with Autism” conducted by Easter Seals and MassMutual. In 2010, a follow up study conducted with Easter Seals, “Living with Disabilities” was released and Joanne is currently preparing to release the findings of the 2012 Sibling Study.

Joanne is also Vice President of the Board of the Polish Center for Discovery & Learning at Elms College and was previously Chairman of the Board of the YMCA of Greater Springfield (MA), where she was the second woman in this Y’s 161-year history to receive the prestigious Red Triangle Award.

Cooper Munroe

Cooper Munroe
The Motherhood, Inc.


Cooper Munroe, co-founder of The Motherhood, Inc. is a marketing to moms expert with more than 25 years of experience working with top public relations firms, Fortune 500 companies and not-for-profits. With more than 100 blue chip consumer brands and organizations as clients, The Motherhood has created and led many of the premier social media campaigns of the last six years. With a network of thousands of influential social media moms and dads across the country, The Motherhood empowers mothers on the web to get into action on behalf of brands and causes they believe in. The Motherhood campaigns have generated extensive coverage by major media including The Oprah Show, ABC World News Tonight, Good Morning America, the Today Show, USA Today, the BBC, PBS, Forbes, Real Simple, Oprah Magazine, Redbook, Women’s Day, The New York Times and newspapers across the country. The Motherhood has won Web Awards, PRSA Awards, a Best of Blogs Award for Most Inspirational Blog of the Year, were named among the Top Ten Power Moms on the Web by Parents Magazine, a Top 50 Most Influential Site by Kred, Person of the Week by ABC News and has twice been a finalist for a Webby.

Liz Hawks

Liz Hawks
SVP and Partner, Founding co-chair of FH Moms practice group


A mother of three, Liz Hawks is founding chair of FH Moms, Fleishman-Hillard’s global practice group specializing in marketing to moms. In this role, Liz counsels leading consumer brands like Hallmark Cards, Helzberg Diamonds, Silpada Designs, Dearfoams, Bayer Animal Health, Midwest Dairy Council, and H&R Block to strategically dialogue with moms in ways that translate to better acquisition and retention of the lucrative mom market. For her work, Liz has been awarded the prestigious Public Relations Society of America (PRSA) Silver Anvil, as well as the International Association of Business Communicators (IABC) Gold Quill. Her FH Moms practice group was awarded “Practice of the Year” for 2009 by the global firm’s executives and chairs of its 29 other practices.

In addition to her work engaging moms for her clients, Liz is a contributing expert to ModernMom.com, celebrity mom Brooke Burke’s online community for the woman behind the mom, where Liz blogs about the gap that exists between moms and marketers. Liz has been a featured speaker three times at M2Moms® and at events for the International Association of Business Communicators (IABC) and Minnesota School Nutritionists Association (MSNA), among others. She has been interviewed by PRWeek and Mashable on the subject of marketing to moms.

Liz holds a master’s degree in integrated marketing communications from the University of Kansas. She received a bachelor’s degree with departmental distinction in the communication arts from Southern Methodist University, Dallas, Texas.

Meghan McSheffrey

Meghan McSheffrey
Sr. Director of Consumer Promotions and Marketing Partnerships


Meghan McSheffrey, Hasbro's Sr. Director of Consumer Promotions and Marketing Partnerships, joined the company in 2009 after a series of successful stints at leading agencies including Cone Communications, Arnold Worldwide and Digitas. With more than 17 years of experience identifying, developing and executing promotional marketing campaigns and strategic partnerships, Meghan is a marketing professional dedicated to building the world’s best brands. At Hasbro, she has elevated key brands through successful partnerships with other top companies like Duracell, Nestle, Kraft and PepsiCo. In her spare time, she is an avid cyclist who is dedicated to raising money for cancer research through the 1,000s of miles she bikes each year.

Meghan McSheffrey

Dana Points
Editor-in-Chief, Parents & American Baby
Meredith Parents Network

Dana Points is the editor-in-chief of Parents and American Baby on all platforms, and the content director for the Parents Network, which also includes Meredith Corporation’s Family Fun and its Hispanic Ventures titles, Ser Padres and Siempre Mujer.

Dana joined Parents in 2008 and under her guidance the brand has won more than 40 awards recognizing its excellence for editorial and design, including a National Magazine Award nomination, and debuted its first monthly issue for the iPad in April 2011.

Before joining Parents as Editor-in-Chief, Dana worked as an editor specializing in women’s health and well-being for more than 15 years. She was named Executive Editor of Self in August 1999. At Self, she also edited the food magazine Self Dishes, as well as the magazine’s book 15 Minutes to Your Best Self.

Dana has also been Executive Editor of American Health for Women, a Reader’s Digest publication and has held editorial positions with Mademoiselle and Family Circle. She is a member of the board of trustees of the March of Dimes and serves on the board of Safe Kids Worldwide, an organization working to prevent unintentional childhood injuries. Dana has appeared on “Today” and “Good Morning America”, as well as on CNN. She was chosen as one of MIN’s 21 Most Intriguing People of 2010.

A graduate of Barnard College, Dana lives in New York City with her husband and two sons.

Bill Tancer

Bill Tancer
General Manager of Global Research
Experian Marketing Services
Click... What Millions of People Do Online and Why it Matters


A New York Times Best Selling author and former online columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and corporate strategy experience to Experian Marketing Services. As the general manager for Global Research, Bill leads a team of research analysts providing cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence.

Bill's analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today, Business Week, Television Week, Forbes Online and CNN Money. Bill is a frequent guest on CNBC, and has been interviewed on MSNBC, NPR, Dow Jones Marketwatch, CNN Radio and CBS Radio. Bill’s analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.

Additionally, he was named Television Week's "12 to Watch" for 2008. Bill has served on the board of directors for SEMPO, and he is currently on the advisory board for the PEW Internet and American Life Project. Prior to joining Hitwise, Bill led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the internet sector for Gartner Group as a senior technology marketplace consultant.

Bill is located in San Francisco, CA.

Jasper Nelissen

Jasper Nelissen
VP/General Manager – Miami


A member of Conill’s senior management team, Jasper Nelissen is responsible for the day-to-day operations of the agency’s Miami office. An inspirational leader with a penchant for unleashing the potential of people, Jasper works across the office’s business portfolio to ensure best-in-class work, strategy and services for clients that include Procter & Gamble, Kraft and Aflac, among others.

Under his leadership since 2010, Conill’s Miami office has accelerated its growth and added several brands to its roster.

Prior to joining Conill, Jasper served as Director of Global Reinvention for the agency’s parent organization, Saatchi & Saatchi Worldwide. In that role he helped design the network’s signature process of working and developed transformation programs to raise productivity, while igniting creativity. He has trained and developed Saatchi people across Europe, Asia and the United States. Jasper has also managed organizational change in a number of key markets, including Germany and the Netherlands.

Before embarking on his agency career, Jasper was a Project Manager for a consulting firm in Rotterdam, the Netherlands, where he managed projects ranging from housing to organizational change for companies in the private and public sectors. Jasper holds an MBA from Cambridge University, where he remains actively involved with the Judge Business School, teaching and lecturing at its annual Creativity Workshop. He is also an elected member of the school's Alumni Advisory Council.

Verena Sisa

Verena Sisa
VP/Chief Strategy Officer

As Conill’s senior brand strategist and consumer insights guru, Verena Sisa works across the agency to set the direction of its account planning and consumer understanding efforts for all client businesses.

Since Verena joined Conill, it has been the most awarded agency at the Hispanic Account Planning Excellence Awards for two years running. Her work has been also recognized with Effies and made Jay Chiat Planning Awards’ short list.

Verena has helped brands establish long-lasting and meaningful connections with consumers in diverse categories for clients such as T-Mobile, Toyota, P&G, jcp, Alaska Airlines, The California Milk Processor Board (Got Milk?), Dos Equis/Heineken, Foster Farms, Nissan, Aflac, Volvo, Target, Valvoline and Comcast among others.

Verena’s background spans borders, languages, cultures and consumer markets. She has held strategic planning positions in the U.S. general and African American markets, and in Latin America. Most recently, she was Director of Planning and Research at Grupo Gallegos, where her efforts resulted in most-awarded agency honors at the Hispanic Account Planning Excellence Awards for four consecutive years. She has also held senior strategy posts at Euro RSCG (now Havas Worldwide) and the True Agency.

Verena has taught at the Austral University, one the most prestigious universities in Argentina. She has also made appearances in a variety of media including Forbes, CNN en Español, Univisión and HITN, among others.

Alyson O’Mahoney

Alyson O’Mahoney
Partner and executive vice president
Robin Leedy & Associates

Alyson O’Mahoney is partner and executive vice president at Robin Leedy & Associates (RL&A), a social media, public relations and digital marketing firm that has been talking to women/moms for the last 27 years. RL&A specializes in over-the-counter (OTC), beauty, personal wellness and consumer lifestyle brands where mom is the primary decision maker for purchase for herself and the family. For the last 18 years, Alyson, the mother of two teens Emily (15) and Ryan (19) herself, has been responsible for creative, award-winning PR and social media campaigns that influence targeted consumers on their path to purchase and impact clients’ bottom lines. In 2007, before most PR/marketing agencies were utilizing social media for brand marketing, she led the development of the agency’s social media department, bringing a number of social core competencies under the agency’s roof, which now include social media management and marketing, blogger outreach, digital video, search engine optimization and content development, to name a few. She is also directing the agency’s current expansion into an extensive suite of integrated marketing services including brand management, digital content development, online advertising, SEO and PPC advertising.

Alyson has emerged as an industry leader in developing successful, targeted PR and social media campaigns that impact sales for niche brands, many with more modest budgets. She is quoted regularly in industry media articles regarding social media, PR and marketing best practices in the consumer space, particularly for OTC and HBA brands. She has spoken on these topics at top companies, webinars and events, most recently at the Consumer Healthcare Products Association (CHPA) Annual Marketplace Meeting.

Lisa Habib

Lisa Habib
Director, Content & Programming Strategy , Mobile, Newsletters

Lisa Habib is a content strategy and programming director with WebMD, responsible for delivering content to WebMD's homepage, email newsletter, and mobile audiences. Previously at WebMD, she headed up the Condition Health Centers team, which manages content for more than 100 verticals. Prior to joining WebMD, Lisa served as an editorial lead with weather.com, and as creative services director for an interactive agency. She began her career at CNN, spending 15 years there in various roles including managing editor of CNN.com and writing, editing, and producing positions with CNN USA, Headline News, and CNN Radio. Lisa holds a BA in communications from Auburn University.

Susan Kosman, RN, BSN, MS

Susan Kosman, RN, BSN, MS
Chief Nursing Officer
Aetna Inc.

As Chief Nursing Officer for Aetna Inc., Susan Kosman is responsible for Aetna’s nursing strategy, which includes establishing a formal nursing presence in national healthcare and nursing communities; stewardship and strategy development for internal nursing roles and the business roles that support them; and workforce planning and leadership development.

In addition, Susan has oversight for the following core functions for Aetna’s National Care Management: dedicated care management; clinical training; quality review and auditing; systems and reporting; and innovation, program design and management. National Care Management provides clinical policy and operations support to all of Aetna’s segments.

Previously, Susan was the head of NCM Medical Management Services. In this role, she was the liaison between National Accounts and National Care Management, representing National Accounts needs on strategic and operational medical management to the shared services. She also oversaw the successful expansion and operation of the Dedicated Patient Management Units. These eight units, located across the country, provide coordination of care and case management services to some of the largest National Accounts Plan Sponsors. During her tenure and because of the unique services this area provided, the demand for customized Care Management programs grew; and membership increased from 600,000 in 2002 to 3.65 million in 2013.

Susan began her career with Aetna in 1995 as manager of Government Programs for the Northeast Region. Later, she assumed responsibility for case and disease management. In 1998, Susan joined Core Health Delivery Operations as manager for Quality and Audit. She returned to the Northeast region from 1999 to 2002 as director of Patient Management. Prior to joining Aetna, Susan spent 10 years in the home health industry in various roles.

Susan is a Board member of the Aetna Foundation; Qualidigm, a healthcare consulting and research firm; and the American Heart Association, Greater Hartford chapter. She represents Aetna externally on the Champion Nursing Coalition, and the American Organization of Nurse Executives Committee on Health Care Reform. She holds a BS in Nursing from SUNY Downstate and an MS in Organizational Leadership from Quinnipiac College.

Francesca Banducci

Francesca Banducci
Massive Sway

In the course of two years, Francesca Banducci transformed Women Get Social, a once stagnant online community, into the largest and most influential network for women bloggers on the web today. Women Get Social is a place where bloggers can learn about social media, as well as gain access to sponsored opportunities that may otherwise be challenging to secure. This diverse community also extends into real life through Bloggy Boot Camp, a national one-day social media conference series, which was recently touted by Fast Company as a must-attend event. Francesca’s passion for creative and effective marketing prompted her to earn her MBA in the field in 2009 and ultimately led to numerous campaigns with companies ranging from P&G to BestBuy to Walgreens to Whirlpool. Francesca was recognized as a leader early in her blogging career, snagging multiple awards, including recognition by Nielsen Online as one of the Top 50 Power Moms. Prior to joining the on-line world, Francesca studied Viticulture & Enology at UC Davis, worked at various wineries in both California and Italy, and was employed at the biotech company, Genentech.

Tiffany Romero

Tiffany Romero
Chief Evangelist
Massive Sway

Tiffany Romero is a mom, wife, business owner, and entrepreneur who began blogging in March 2008. Just a few months after starting her personal blog, she recognized the need for a blogger-based community and created TheSITSGirls.com. A year later, she took her passion for connecting women online one step further and created Bloggy Boot Camp, one-day conferences for women in social media. At 40,000 members strong and growing, SITS – now known as Women Get Social – is a cornerstone in the blogging world and her sold-out tour of boot camps have educated thousands of women in over 15 cities and garnered attention from The New York Times, The Huffington Post, Fast Company, Yahoo! and ABC News. When not on-line, Tiffany keeps busy running a private Los Angeles summer camp with her husband, shuttling her 12-year old son to baseball practice, collecting domain names and devouring YA literature.

Stephen Reily

Stephen Reily
Founder, IMC Partnerships & Vibrant Nation

Marketing guru, legal scholar, and gifted communicator, Stephen Reily lives to find marketplace gaps and opportunities for new consumer offerings – and he loves turning people and companies who think like he does into IMC’s long-lasting partners. Looking for a way to connect his legal background with a passion for new products, in 1997 Stephen co-founded IMC as a brand licensing agency that has represented major companies like Kraft Foods, S.C. Johnson, Wrigley, and Abbott Labs, and dozens of iconic brands like Dole, Valvoline, Philosophy, Milk-Bone, and Tabasco. He writes frequently for MediaPost and brandchannel.com, has published articles in BrandWeek, and has been an award-winning speaker at leading industry events including the Consumer Electronics Show (CES), the National Retail Federation (NRF) Big Show, Book Expo America, the American Society for Aging (ASA), and M2W® – The Marketing to Women Conference. Based on frustration with his own clients’ refusal to invest in some of their most profitable and loyal consumers (women 45+), Stephen launched a new product offering himself: VibrantNation.com, now the leading online community for those vibrant women 45+ and a network of influential women who activate and engage millions of their peers on blogs and social media.

Stephen serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He has served as an officer of the International Licensing Industry Merchandisers’ Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES). A former corporate attorney, Stephen graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court. He lives in Louisville, Kentucky, with his wife and three children.

Barbara Jones

Barbara Jones
Blissful Media Group


After 20 years as a music marketing executive, Blissful Media Group Founder/CEO Barbara Jones saw a massive opportunity to help brands and agencies harness, guide and amplify the power of women and moms influencers.

In 2008, she founded the premier women’s word of mouth marketing and blog network, One2One Network and co-founded BlissDom Events which produced leading social media conferences for women in North America. Blissful Media Group is the social media agency and umbrella under which these divisions reside along with its women’s digital magazine, Blissfully Domestic.

Barbara is a sought-after speaker and consultant on digital marketing, social media, community building and word of mouth marketing. She happily works in the NYC Tri-State area but dreams of living in the mountains and snowboarding as much as possible. She has mastered composing long emails on her iPhone from a chairlift without dropping it (yet). Barbara is happily married and has three kids who inspire her daily.

Allison Talamantez

Allison Talamantez
Managing Partner
Sway Group, LLC

Allison Talamantez’s background encompasses traditional media, consumer product goods marketing and online community creation. As the Managing Partner of Sway, she works closely with internal company teams to identify and accomplish marketing and sponsorship objectives with a primary focus on ROI. In her past lives at CBS, Clear Channel, Anheuser Busch and BigTent her clients ranged from consumer product goods giants including McDonald’s, Procter & Gamble, Anheuser Busch and Johnson & Johnson, to regional favorites and entrepreneurs such as Garageband.com. In addition to her work at Sway, Allison blogs at bullandchina.org and can be found running around the DFW Metroplex. Find Allison on Twitter @aztalamantez.

Danielle Wiley

Danielle Wiley
Sway Group, LLC

Danielle Wiley has been successfully driving brands forward since 1995. Her intimate knowledge of social media strategy, trend watching, and influencer outreach stem from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers, she created Sway Group in June 2011.

Sway represents over 60 of the web’s most high profile mom bloggers with a combined monthly reach of nearly 25 million readers. Sway in Real Life, the sister company of Sway Group, represents Women Get Social, a network of 40,000 female bloggers, as well as the Fitbloggin’ Conference.

Prior to forming Sway, Danielle was SVP, Director of Strategy at Edelman Digital in Chicago. There she worked on the campaigns and day-to-day social strategy of a variety of large brands. Danielle is a graduate of Vassar College and currently lives in Chicago with her husband and two children.

Christine Wilson

Christine Wilson
Founder & CEO
MtoM Consulting, LLC

Christine Wilson has spent more than 15 years working with thought leaders and industry influencers in information technology, entertainment, market research, and digital content. Her extensive marketing experience with the pioneer cable network Oxygen Media sparked her passion for marketing to women and speaking to them in a way that truly resonates. Christine led the marketing and business development for Synacor and ContentNow, digital and content start-ups, as well as chaired the board of a 2000-member moms’ organization. In 2011 she started MtoM Consulting, LLC to assist businesses and brands in communicating with moms in the digital space. Her uncanny ability to know exactly where moms are online-- and how to speak to them -- has helped her grow MtoM to a highly successful full service digital marketing firm.

Christine received her undergraduate degree from the University of Virginia and sits on the board of The Reading Connection. She resides in Arlington, VA with her husband and two young boys, and has a little sister through Big Brothers Big Sisters that lives with her family.

Holly Hamann

Holly Hamann
Co-founder and Chief Marketing Officer


Holly Hamann is co-founder of TapInfluence, the industry’s only cloud-based software that automates the creation, management and measurement of influencer marketing programs. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers use TapInfluence to connect with relevant brands and generate revenue from their content. Holly has spent her career launching start-ups in the internet, multimedia, entertainment, video, and other high-tech industries. She is a public speaker, contributing writer on technology and marketing to various publications, is an American Marketing Association Marketer of the Year recipient, and a guest blogger for The Huffington Post. She holds a degree in Mathematics and Computer Science, is an active triathlete, and blogs about technology, entrepreneurship, and leadership.

Katie Butler

Katie Butler
Director, EMA Insight
Eric Mower + Associates

Katie Butler brings her breadth and depth of world-class shopper marketing experience to the conference room table every day to lead EMA's insight, strategy and planning teams. A new mom guru who’s also mom to Jillian, 14, and Jack, 9, she loves the challenge of figuring out what moms want and partnering with clients to create in-store experiences that help their consumers be better moms. Just a few of the ways she and her team have accomplished that goal: transforming a grocery aisle into a mom destination at Kroger stores, as well as engaging new moms in the Every Little Step program at Walmart.

Noelle Perillo

Noelle Perillo
Director, Corporate Relations
Special Olympics International

Noelle Perillo is director of corporate relations at Special Olympics International, the global headquarters for the organization. Noelle works with Fortune 50 partners to provide strategy and program development for sponsorships, cause-related marketing, corporate gifts or grants, employee engagement and third party fundraisers. Corporate partnerships are essential to Special Olympics pursuit of advancing the mission of providing year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities.

Noelle began her career at Ketchum as a public relations and marketing communications professional. She worked with clients in health care, consumer products and the food industry developing award-winning communications programs. Noelle’s work focused on marketing to women and moms and she led teams to win 18 industry awards including a PRSA Silver and Bronze Anvil. At Ketchum, she particularly enjoyed cause marketing and CSR work for Kraft Foods and Kellogg Company and wanted to continue her focus here.

After thirteen years working at the agency, Noelle brought her skills as a client manager to corporate partnerships in the nonprofit world. At Special Olympics, Noelle works with P&G, Hilton Worldwide, CVS and others in the in the CPG, financial services and food industry.

Noelle earned her B.A. from American University in Public Communications and Pre-Law. She lives in the suburbs of Washington, D.C. with her husband and two-year-old son.

Tamara Grider

Tamara Grider
Director, Marketing and Communications

Tamara Grider is the Director of Marketing and Communications for Text4baby, a program of the National Healthy Mothers, Healthy Babies Coalition. In this role she leads the development of the consumer marketing strategy to reach moms through media, social media, digital, celebrity engagement and other outreach strategies. Ms. Grider has extensive experience in consumer marketing and expertise in areas of strategic communication and social media strategy. Her public relations and brand management skills have led her to work in high-profile corporations, including Johnson & Johnson, Colgate-Palmolive and Metlife Insurance Company. She holds a Bachelor’s degree in Marketing from Hampton University and has devoted her free time to leadership development programs and serves as a Board Member of Bright Beginnings, a non-profit in DC that provides developmental care for children of homeless families.

Shiela S. Sanders

Shiela S. Sanders
Senior Outreach & Education Coordinator

Sheila S. Sanders is the Senior Outreach & Education Coordinator at EverThrive Illinois, formerly the Illinois Maternal & Child Health Coalition. She has served over ten years in the field of public health with a focus in maternal & child health, immunizations and reproductive health education. Prior to joining EverThrive Illinois, she provided technical assistance and consultation to African-American HIV/AIDS community-based organizations.

Susan Can

Susan Can
Director, Corporate Equity
Johnson & Johnson

Susan Can is the Director, Corporate Equity at Johnson & Johnson. Susan began her career with Johnson & Johnson in 1999 and joined the Corporate Equity Group as Director in February 2011. In her current role, Susan leads Johnson & Johnson digital strategy for the group and oversees several US and Global cross-sector partnerships. Susan’s current areas of focus include mobile health and digital philanthropy. Susan is passionate about the opportunity mobile technology brings to health management and education. Prior to joining the corporate equity team, Susan spent 12 years at Johnson & Johnson’s surgical company Ethicon Endo-Surgery in a number of marketing leadership roles. Most recently, Susan led the worldwide brand and digital marketing teams. Susan has 20 years of healthcare marketing and management experience and holds a Bachelor of Science in Nursing degree and an MA in Communications.

Marie Newman

Marie Newman
Managing Director
Sears’ “Team Up to Stop Bullying”
When Your Child Is Being Bullied: Real Solutions

With 25 years of experience in marketing, advertising, public relations, general business management and nonprofit management, Marie Newman’s unique background spans the full spectrum across all marketing and business solutions in every functional area within organizations of all types and sizes. She has often translated these skills into nonprofit work for children and family based causes.

Her experience includes executive marketing and management positions, author, business owner and bullying solutions advocate. Currently, she is co-founder and chief marketing officer at DataIQuate, a data marketplace portal and marketing technology hub.

She has owned her own consulting business as well as posts at Magnani Continuum Marketing (chief strategy officer), J. Walter Thompson (senior partner, account management, advertising), Bradley Marketing Management Consulting (vice president, strategic planning, marketing management consulting), Burson Marsteller (account director, public relations) and Team Up to Stop Bullying (managing director).

Jennifer Giddens

Jennifer Giddens
Vice President of Marketing

Jennifer Giddens is the current Vice President of Marketing for the 24-hour preschool network Sprout. Giddens is responsible for driving and implementing the network’s consumer and trade marketing strategy and creating customized marketing campaigns to support both current and new series.

Jennifer oversees Sprout’s growing social media presence across platforms and also develops the marketing strategy for Sprout’s brand efforts including the network’s pro-social campaign Kindness Counts. She also leads partnership and affiliate marketing for Sprout along with marketing efforts to increase advertising revenues across all network platforms for Sprout and NBC Kids. Jennifer works in collaboration across NBCU networks and properties as well as with external partners to generate effective cross-promotional opportunities, and she serves as a key member on Sprout’s executive team.

Jennifer joined Sprout after spending the last ten years with Turner Networks in Atlanta. As a Senior Director at TNT, she managed cross-departmental, multiplatform brand activations for all TNT scripted series including: Falling Skies, Dallas, Franklin & Bash, Leverage, The Last Ship, Mob City and Major Crimes & Perception. Additionally, she managed the development of brand implementation for internal studio initiatives including ecommerce, international support and distribution, sampling and new audience development. Prior to her time at Turner Networks, Jennifer was a manager of affiliate marketing with Scripps Networks.

Jennifer, along with her husband and two young children, recently relocated from Atlanta to the Philadelphia area.

Anita Albán Gastelum

Anita Albán Gastelum
Senior Vice President
The Axis Agency

Anita Albán Gastelum is a marketing communications expert with more than 20 years experience specializing in the U.S. Hispanic market, with a focus on integrated movement marketing and consumer engagement.

As Senior Vice President for The Axis Agency, Anita brings strong strategic and creative thinking for clients targeting the U.S. Hispanic market in Los Angeles and across the country. She currently serves as the client relationship lead for Mattel, Inc.

Born in Quito, Ecuador and raised in the City of Angels, Anita is a true bilingual, bicultural professional and has earned a reputation as a leading marketing consumer professional in the U.S. Hispanic market. Her broad range of experience in managing U.S. Hispanic integrated marketing initiatives; including the development and execution of award-winning Hispanic campaigns for California Lincoln Mercury Dealers Association, California Grown, Expo Comida Latina, Macy’s West, Kraft Lunchables and Hormel/Herdez. Anita has a wealth of experience marketing to Hispanic families within the entertainment category including Nintendo of America, Disney Interactive Studios and Universal Music Latin Entertainment.

She is an active member in her community, working closely with women organizations such as Adelante Mujer Latina, Padres Contra El Cáncer and Children’s Institute, Inc.

Anita is a graduate of California State University, Northridge and currently lives in Studio City with her husband, 5-year-old twins and a 2-year-old son.

Lisa Marie Bongiovanni

Lisa Marie Bongiovanni
Vice President of Strategic Marketing and Communications, North America
Mattel, Inc.

Lisa Marie Bongiovanni is Vice President of Strategic Marketing and Communications for the North America division of Mattel, Inc., the world’s largest toy maker.

Leading consumer engagement for Mattel’s largest market, Lisa Marie is responsible for driving strategy and execution across Mattel and Fisher-Price brands for public relations, media planning and buying, customized product and national promotions. Lisa Marie has a rare combination of communications expertise and strategic vision, making her a true asset the organization.

For the past 13 years, Lisa Marie held the position of VP Corporate Affairs, where she was responsible for overseeing Corporate Communications, Global Government Affairs, Philanthropy, Sustainability, Consumer Affairs and Stakeholder Relations. She has a deep understanding of the company’s brands and business needs, and, as a mother of three, is the company’s target audience.

Lisa Marie joined the company in January 2000 and has been in her current role since February of 2013.

David Iudica

David Iudica
Director, Strategic Insights & Research

In his role as Director, Strategic Insights & Research, David Iudica provides support to more than 3000 sales and marketing executives spanning the globe. He is responsible for digital insight initiatives designed to help Yahoo! create more meaningful connections between its advertising partners and its consumers. This includes overseeing Yahoo!’s community/panel of 12,000 fans as well as various other insight initiatives that span across the entire Yahoo! portfolio. Additionally, David manages marketing execution for the Insights organization at Yahoo!.

Prior to joining Yahoo! in November of 2010, David also managed panels for MTV Networks, TVGuide.com and at Major League Baseball. David’s work has also been shared in conferences and on TV including the Today Show. He graduated from St. John’s University in 2001 with a B.A. in Psychology.


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