Speaker Bios

Zanny Oltman

Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation


Zanny Oltman oversees all marketing partnerships for Philadelphia-based Destination Maternity Corp., the world’s largest maternity apparel retailer, including the brands A Pea In the Pod, Motherhood Maternity and Destination Maternity. Zanny is responsible for all marketing opportunities created for companies serving expectant mothers and new families. She leads all data licensing initiatives, sampling programs, in-store signage campaigns, e-marketing, web sponsorship, and in-store and online-subscription based programs. Tailored to each partner’s needs, these programs connect with Destination Maternity customers searching for the best products and services for them and their families.

With close to 20 years of experience in lifestyle marketing, Zanny has created programs which leverage traditional media, online environments, and retail space. She graduated from the Roy H. Park School of Communications at Ithaca College with a B.S. in Television Production and received an MBA with a major in Marketing from Drexel University. Zanny lives in the Philadelphia area with her husband and three children.

Julie Cole

Julie Cole
Mabel’s Labels


Julie is a mother of six and co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose!® After her eldest son was diagnosed with autism, she shelved a legal career to monitor his therapy and launch a business that would strike a better work/life balance. Mabel’s Labels has since grown from basement start-up into an award-winning, celebrity-loved phenomenon, featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, People. com, Forbes.com, and in Parents, In Style, Maclean’s, The Globe and Mail, The Toronto Star, The Washington Post, Huffington Post, and countless other media outlets. It was named to Inc.com’s list of 20 Awesome Facebook Fan Pages and Hubspot’s The 15 Best Facebook Pages You’ve Ever Seen. As company spokesperson, Julie is well known amongst N. American mom entrepreneurs, with her dynamic personality making her an in-demand speaker everywhere from university business classes to TV and radio shows, including a regular spot as parenting expert on HLN’s Raising America (Atlanta) and CH Morning Live. In addition to interviews and articles in major print publications, she is a syndicated blogger whose writing has also appeared in Chicken Soup For the Soul - Power Moms and numerous websites.

Cooper Munroe

Cooper Munroe
The Motherhood, Inc.


Cooper Munroe, co-founder of The Motherhood, Inc. is an award-winning marketing-to-moms expert with more than 25 years of experience working with top public relations firms, Fortune 500 companies and not-for-profits. With more than 150 blue chip consumer brands and organizations as clients, The Motherhood Inc has created and led many of the premier social media campaigns of the last seven years. With a network of influential social media moms and dads across the country, The Motherhood empowers mothers on the web to get into action on behalf of brands, organizations and causes they believe in.

Named the Renaissance Communicator of the Year by PRSA Pittsburgh in 2014, Cooper has also won numerous additional awards including Enterprising Women of the Year. The Motherhood campaigns have generated extensive coverage by major media including The Oprah Show, ABC World News Tonight, Good Morning America, the Today Show and the New York Times. The Motherhood has won Web Awards, PRSA Awards, a Best of Blogs Award for Most Inspirational Blog of the Year, were named among the Top Ten Power Moms on the Web by Parents Magazine, a Top 50 Most Influential Site by Kred, Person of the Week by ABC News and has twice been a finalist for a Webby. Cooper speaks often about the power of moms online at top conferences, including BlogHer, PA and MA Conferences for Women, M2Moms, the Mom 2.0 Summit and, recently, presented a TEDx Talk titled The Motherhood Effect.

Bill Tancer

Bill Tancer
General Manager of Global Research
Experian Marketing Services
Click... What Millions of People Do Online and Why it Matters


A New York Times bestselling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence.

Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World to be released in August 2014 by Penguin Portfolio and The New York Times Best Seller Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.

Bill has served on the board of directors for SEMPO, and he is currently on the advisory board for the PEW Internet and American Life Project. Prior to joining Experian Marketing, Bill led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the internet sector for Gartner Group as a senior technology marketplace consultant.

Bill is located in San Francisco, CA.

Holly Hamann

Holly Hamann
Co-founder and Chief Marketing Officer


Holly Hamann is co-founder of TapInfluence, the industry’s only cloud-based software that automates the creation, management and measurement of influencer marketing programs. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers use TapInfluence to connect with relevant brands and generate revenue from their content. Holly has spent her career launching start-ups in the internet, multimedia, entertainment, video, and other high-tech industries. She is a public speaker, contributing writer on technology and marketing to various publications, is an American Marketing Association Marketer of the Year recipient, and a guest blogger for The Huffington Post. She holds a degree in Mathematics and Computer Science, is an active triathlete, and blogs about technology, entrepreneurship, and leadership.

Christine Wilson

Christine Wilson
Founder & CEO
MtoM Consulting, LLC

Christine Wilson has spent more than 15 years working with thought leaders and industry influencers in information technology, entertainment, market research, and digital content. Her extensive marketing experience with the pioneer cable network Oxygen Media sparked her passion for marketing to women and speaking to them in a way that truly resonates. Christine led the marketing and business development for Synacor and ContentNow, digital and content start-ups, as well as chaired the board of a 2000-member moms’ organization. In 2011 she started MtoM Consulting, LLC to assist businesses and brands in communicating with moms in the digital space. Her uncanny ability to know exactly where moms are online-- and how to speak to them -- has helped her grow MtoM to a highly successful full service digital marketing firm.

Christine received her undergraduate degree from the University of Virginia and sits on the board of The Reading Connection. She resides in Arlington, VA with her husband and two young boys, and has a little sister through Big Brothers Big Sisters that lives with her family.

Lauren Fitzgerald

Lauren Fitzgerald
Lead Engagement Manager
The Mom Complex

The Mom Complex’s mission is to turn the challenges of motherhood into growth opportunities for brands, and this mission is one Lauren Fitzgerald truly believes in. As the Lead Engagement Manager for the company, Lauren has worked with global brands like Johnson & Johnson, Playskool, Walmart, Unilever and Colgate, helping them better understand their mom customers and mom employees. However, at the end of the day, what matters most to her is impacting the lives of moms for the better. It’s what gets Lauren out of bed every morning. And she needs all the help she can get with a 3 year old and 1 year old at keeping her up at night!

Lauren lives in Richmond, Virginia with her husband Tony, 3 year old daughter Lydia, and 1 year old son Trey.

Leslie Godwin

Leslie Godwin
Senior Shopper Marketing Manager
Kellogg Company

Leslie Godwin has had the privilege of working with global brands and best-in-class teams throughout her career, first with Nestle USA and now with the Kellogg Company. In her time at Nestle, Leslie learned high-level analytics and managed a team of highly regarded reps for the Nestle Military business. Now as the Senior Shopper Marketing Manager on the Kellogg Walmart team, Leslie gets to develop nationwide programs using Kellogg’s extensive portfolio of brands. But it’s about more than just selling waffles and cereal. Her work makes the lives of moms easier. And she loves that.

Leslie lives in Bentonville, Arkansas with her husband Brad and her sassy 2-year-old daughter Dia.

Kelley Skoloda

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice

Kelley Skoloda, Partner/Director of Ketchum’s Global Brand Marketing Practice, is a recognized authority on marketing to women. She is responsible for thought-leadership, major client stewardship and Practice growth in the consumer arena. Kelley is the architect of the widely publicized Women 25to54, a communications offering that provides a better way to reach “multi-mindingSM” female consumers.

In Kelley’s distinguished career with the global, top-ten public relations firm, Ketchum, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s® Special K® along with other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation.

Kelley is a sought-after speaker and commentator on the subject of marketing to women and has been featured in BusinessWeek Online, BRANDWEEK magazine, CNNMoney.com, Today’s Chicago Woman, The Washington Post, PRWeek magazine and others.

Kelley’s blog, www.toobusytoshop.blogspot.com, helped her collect input from women across the country for her business book, Too Busy to Shop: Marketing to Multi-Minding Women (2009, Praeger Publishers).

Kelley earned her M.B.A. from the University of Pittsburgh and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.

Elisa Camahort Page

Elisa Camahort Page
Co-Founder and COO
BlogHer, Inc.

Elisa Camahort Page co-founded BlogHer, Inc., in 2005 with Jory Des Jardins and Lisa Stone, and serves as the company’s COO. With Elisa leading the BlogHer conference business, it has grown from a single conference hosting 300 attendees in 2005, to many diverse events that hosted more than 5,500 attendees in 2012. Elisa’s work leading consumer insights and public relations has resulted in coverage from many leading media outlets, including USA TODAY, New York Times, Washington Post, Advertising Age, Forbes, Fast Company, CNN, TODAY Show, the Wall Street Journal, and more.

BlogHer, Inc. was named among the AlwaysOn OnMedia Top 100 for 2010-2013, as one of America’s Most Promising Start-ups by BusinessWeek, and as Innovator Of The Year by InfusionSoft. BlogHer’s flagship site, BlogHer.com, was named one of the Top 100 Websites for Women by Forbes for 2010-2012. Together, BlogHer’s co-founders were in the Ernst & Young Winning Women Class of 2011, have been named among the most influential women in Web 2.0 and technology by Fast Company, and among the seven most powerful people in new media by Forbes Magazine. In 2011, they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Elisa has also been honored as an NCWIT Hero and as one of the AWM's Sixty@60.

Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive and SXSW V2V, Advisory Board for Food on the Table, the Board of Advisors of the Anita Borg Institute, and as a Member of the Digital Hollywood Women's Entertainment and Technology Board.

Prior to co-founding BlogHer, Elisa ran a marketing consultancy, Worker Bees, which was among the first companies to integrate corporate marketing strategies into the social media environment. Before bringing her marketing expertise to the Internet industry, Elisa was a senior-level high-tech marketer, helping develop digital infrastructures for voice, video and data delivery. Her last corporate position was as Senior Director of Product Marketing at Terayon Communication Systems, where she managed a team of product managers and five product lines.

Liz O’Donnell

Liz O’Donnell
Author, Mogul, Mom & Maid: The Balancing Act of the Modern Woman

Liz O'Donnell is a communications pro, author and blogger. She has spent most of her career helping companies create and execute communications and marketing programs that track to business objectives and drive measurable results and impact.

 Liz has worked with start-ups as well as Fortune 50 companies. Her clients have ranged from enterprise and consumer technology companies to large commercial banks to sustainable building materials and mainstream consumer products.

As the author of the book Mogul, Mom & Maid: The Balancing Act of the Modern Woman, and the founder of Hello Ladies, one of the top 100 websites for women according to Forbes and a Best of the Net per Working Mother magazine, Liz is particularly tuned in to the growing demographic of working mothers and the unique challenges and opportunities they face. She is passionate about helping women thrive and helping companies reach and mobilize this powerful resource. Her opinions on the topic have been sought by Time, The Washington Post, The Globe and Mail and The Levo League.

Liz is a regular contributor to The Huffington Post and MomsRising. Her writing has appeared in The Boston Sunday Globe Magazine, The Glass Hammer, BlogHer, PTO Today, The Atlanta Journal Constitution and Gatehouse Media.

Josh Himwich

Josh Himwich
VP of Product for The Bump and Registry Businesses

Josh Himwich was Employee #4 at Quidsi, the parent company of Diapers.com, Soap.com, and Wag.com. He led the Product team that built out their family of sites, which were bought by Amazon in late 2010 for $550MM. He's now the VP of Product for XO Group, the home to The Knot, The Bump and The Nest, where he manages Product for The Bump and Registry businesses.

Sharon Vinderine

Sharon Vinderine
Founder, CEO
PTPA Media, Inc.

Sharon Vinderine is the Founder of Parent Tested Parent Approved (PTPA), where over 100,000 parents come on a monthly basis to make purchasing decisions for their family.

PTPA was started after Vinderine, an inventor of a baby product, was looking for ways to promote one of her new products. After submitting her new product to several “awards” that had promised to reach her consumer audience, she was disappointed to find that everyone who applied was an automatic winner – receiving no feedback or outreach. This prompted the creation of The Parent Tested Parent Approved Awards.

PTPA is based on the foundation that people want the highest quality products for their families. What better way to ensure that your child is getting the best products than by having fellow parents tests them?

As a leader in her field, Vinderine has been acknowledged by the media as an industry leader and innovator. Vinderine has been recommended as a “top notch Entrepreneur with tremendous smarts”. She has appeared on over 100 morning shows on TV networks including ABC, NBC and the Fox News Network. Vinderine was a contributor on HLN’s Raising America and has been invited to feature PTPA winning products on shows such as The Rachael Ray Show, The Steve Harvey Show, Fox and Friends, KTLA, WPIX, FOX, Global, and Lang and O’Leary in Toronto.

Before venturing into the world of baby products, Vinderine was the founder of the first wireless Internet company in Canada, MIPPS Net Online which was ranked as one of “Canada’s Hottest Start Ups” by Profit Magazine and was later sold to Primus Telecommunications.

Vinderine received her Double Honours degree from York University in Toronto and continues leading her two successful companies –PTPA Media and Small Made Simple -- from Toronto. She resides in Toronto with her husband and two children, aged 8 and 10 respectively.

Laura Berg

Laura Berg
President and Founder
My Smart Hands Inc.

Laura Berg is the president and founder of My Smart Hands Inc., one of North America’s leading Baby Signing companies. Her YouTube channel is one of Canada’s top ranked channels with over 26 million views. Because of her ranking, she was invited to join Maker Studio (recently acquired by Disney), North America’s largest YouTube network recently purchased by Disney. Laura started her business out of her home and has seen it blossom into an international company with over 200 instructors worldwide. Utilizing social media, specifically YouTube, she grew her brand internationally, becoming a recognized expert in the field of baby signing. In 2011, Laura secured a book deal with Avery Books, a division of Penguin Group (USA). Her definitive 300 page guide, The Baby Signing Bible was published in September 2012.

Recently Yahoo Shine recognized Laura as one of the top 7 Mom Entrepreneurs who have made it big, putting her in the company of J.K Rowling and Paula Dean.

Laura has won many awards and been recognized in the media all over the world. She appeared on Canada’s Dragons Den television show (equivalent to Shark Tank in the US) where she secured a business deal from two of the investors. Laura was also named a top 10 Chatelaine Entrepreneur of the Year and a finalist in the TBOT Business of the Year award. She has appeared on the front page of the Toronto Star, been showcased in the Globe & Mail’s Report on Business Magazine, MacLean’s Magazine, the Chicago Tribune, Pregnancy & Newborn Magazine and many more.

Alison Kramer

Alison Kramer
Writer and Co-Creator

Alison Kramer is a writer and co-creator of content at UnMarketing. Prior to co-writing four best selling books, she developed and ran an international maternity lingerie company called Nummies. Alison writes and speaks about social media, parenting, business and marketing. Alison is mother of a bunch of awesome minis, reluctant runner and yogi. Her current adventures include co-hosting the UnPodcast with the wonderful Scott Stratten. Their fourth book, “UnSelling” launches Fall 2014.

Stephanie McMahon

Stephanie McMahon
Chief Brand Officer

Stephanie McMahon was named Chief Brand Officer in December 2013 and is responsible for leading WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. Stephanie serves as the company’s brand ambassador and works with WWE’s business units to support key growth initiatives. She is the primary spokesperson for WWE's CSR initiatives, including Be a STAR, WWE’s anti-bullying program and along with her husband, Paul Levesque, has started and funded a cause for Pediatric brain and spinal cancer called, Conner’s Cure.

Prior to being named Chief Brand Officer, Stephanie was Executive Vice President, Creative and was responsible for overseeing the creative development of all WWE television, pay-per-view programming, print, digital and social media content.

Stephanie began her career with WWE in 1998 as an Account Executive for the WWE sales office in New York City, while also developing her television personality on WWE programming. Stephanie's career growth and development spans over multiple business areas including directing and producing some of WWE's televised events. She has also managed WWE's Talent Relations, Talent Brand Management and Live Events businesses.

She is a member of the Board of Directors for both the USO Metropolitan Washington and the digital media company, Tout, Inc. Stephanie has received Fairfield County Business Journal's 2010 “40 Under 40” award and was recognized as one of the "Most Powerful Women in Cable" by CableFAX magazine for four out of the past five years. In 2013, Stephanie was named to Ad Age’s “40 Under 40” and was also named one of Multichannel News’s “Women to Watch.” In May of 2104, she was named as one of Broadcasting & Cable and Multichannel News’s “Women in the Game.”

Stephanie is a working mother of three daughters ages 8,6 and 4.

Stacy DeBroff

Stacy DeBroff
Founder and CEO
Mom Central Consulting

Social media strategist, best-selling author, attorney, and founder and CEO of Mom Central Consulting, Stacy brings more than two decades of award-winning experience and insight to the nation’s top brands, agencies, and organizations.

Mom Central Consulting, the leading social media consulting firm focused on the Mom Market, works with over 200 brands each year to develop powerful influencer marketing programs targeted to Moms. With offices in Boston, Chicago, New York, and Toronto, Canada, Mom Central Consulting delivers cutting-edge social media and digital campaigns – engaging influencers as passionate brand advocates – to achieve focused marketing results. Our robust Mom Central Testing Panel garners real-world insights throughout the Mom Marketplace, which informs our ROI-driven campaigns. For the past three years, Inc. magazine has named Mom Central Consulting to its annual Inc. 500|5000 list of the nation’s fastest-growing private companies.

With media experience ranging from The Today Show to The Wall Street Journal, Stacy remains a sought-after national spokesperson. Moreover, she trend-spots regularly with national brands and speaks frequently to national and international audiences on a wide range of subjects, including influence marketing, social media, entrepreneurship, and consumer trends. In 2012, Stacy received the third-annual MomFirst Award from M2Moms.

Prior to Mom Central Consulting, Stacy founded and ran the Office of Public Interest Advising at Harvard Law School.

Erica Ehm

Erica Ehm
Founder & Publisher

Erica Ehm is Founder, Publisher of YummyMummyClub.ca, the online lifestyle magazine written for moms by moms.

Everyone in Canada knows Erica Ehm as one of the first stars of MuchMusic, Canada's music video station. Today she is known as a leader in the mom space. Launched eight years ago after the successful run of her internationally syndicated Yummy Mummy TV series, YummyMummyClub.ca has become one of the most influential websites for women with kids in Canada. With an eclectic editorial mandate to reflect life seen through the prism of motherhood, YMC has a stable of 50 niche resident bloggers and hundreds of influencers in the #YMCCommunity who write and share compelling content for discerning moms.

Considered one of the pioneers of integrated sponsored programs, Erica's definition of fun is coming up with innovative and engaging ways for brands to connect with moms (she doesn't get out much). Erica became yummy thanks to her son Josh, daughter Jessie and husband Terry.

Brandon Murphy

Brandon Murphy
EVP, Chief Strategy Officer

Brandon is responsible for strategic oversight for all of our clients’ brands. He guides positioning development, engagement planning, social/digital strategy, creative development, and optimization strategy. Having been with the agency for nine years, he’s led a variety of successful campaigns for our clients, as well as helped reposition and rebrand the agency from West Wayne to 22squared. Prior to joining 22squared, Brandon was a strategist at Campbell-Ewald, and at Fahlgren Advertising, and was partner of a shopper marketing firm specializing in retail branding strategies.

Saya Heathco

Saya Heathco
Planning Director

Since joining 22squared, Saya has led brand strategy and insights development for American Standard, Florida’s Natural, Publix Super Markets and, most recently, OGX. Her career began in Chicago with marketing experience spanning CPG, healthcare, tourism, arts and numerous mom targets. Past clients include H.J. Heinz, Hilton Worldwide, Frito-Lay, ConAgra, Central DuPage Hospital and Blue Man Group. Saya holds a Master's Degree in Integrated Marketing Communications from Northwestern University.

Jenny Rosenstratch
Photo: Johnny Miller

Jenny Rosenstratch
Dinner: A Love Story
Random House

Jenny Rosenstrach is the creator of the blog Dinner: A Love Story and author of the book Dinner: A Love Story. She has appeared on NPR’s Weekend Edition and NBC’s Today. She and her husband, Andy Ward, write “The Provider’s” column for Bon Appétit. They live in Westchester County, New York, with their two young daughters.

David Iudica

David Iudica
Director, Strategic Insights & Research

In his role as Director, Strategic Insights & Research, David Iudica provides support to more than 3000 sales and marketing executives spanning the globe. He is responsible for digital insight initiatives designed to help Yahoo! create more meaningful connections between its advertising partners and its consumers. This includes overseeing Yahoo!’s community/panel of 12,000 fans as well as various other insight initiatives that span across the entire Yahoo! portfolio. Additionally, David manages marketing execution for the Insights organization at Yahoo!.

Prior to joining Yahoo! in November of 2010, David also managed panels for MTV Networks, TVGuide.com and at Major League Baseball. David’s work has also been shared in conferences and on TV including the Today Show. He graduated from St. John’s University in 2001 with a B.A. in Psychology.


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