2013 Sessions/Speakers

M2W® 2014 Attendees will meet and learn from marketing to women leaders like those below.

The M2W® conference features content to help you gain a competitive edge for your brand. Our line-up of more than 30 speakers will examine women’s behavior, what channels they use to gather information, how they makes decisions, and where they buys. Click on the speaker's photo to read their session description.

Check back soon for updates to the 2014 Speakers!


Zanny Oltman Sandy Gingerich Rob Pieper Renee Weber, PhD Kelley Skoloda
Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation
@motherhoodmat
@peamaternity
Speaker Bio

Sandy Gingerich
Senior Partner
Eric Mower + Associates
@EMATalkHuman
Speaker Bio

Rob Pieper
Sr. VP, Planning and Strategy
The Marketing Store
@marketingstore
Speaker Bio

Renee Weber, PhD
VP, Consumer Strategy and Research
The Marketing Store
@marketingstore
Speaker Bio

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum
@toobusytoshop
Speaker Bio

         
Kathy Sheehan Julie Cole Sharon Vinderine Bonnie Ulman Lori Richmond

Kathy Sheehan
Executive Vice
President and General Manager

GfK Consumer Trends, Roper Reports®
@GfK_en
Speaker Bio

Julie Cole
Co-Founder
Mabel’s Labels
@mabelhood
@juliecole
Speaker Bio
Sharon Vinderine
Founder
Parent Tested Parent Approved
@PTPA
@ PTPASharon
Speaker Bio

Guest Emcee
Bonnie Ulman
President
The Haystack Group
Co-Author
Hustle: Marketing to Women in the Post-Recession World
Co-Author
Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Speaker Bio

Lori Richmond
Product and Design Director
The Bump
@TheBump
Speaker Bio
         
Nadine O. Vogel Stacy DeBroff Stephanie Azzarone Alyson O'Mahoney Meredith Halpern-Ranzer

Nadine O. Vogel
Founder and President
Springboard Consulting LLC
@nadinevogel
Speaker Bio

Stacy DeBroff
Founder and CEO
Mom Central
Consulting

@StacyDeBroff
@MCConsulting
Speaker Bio
Stephanie Azzarone
Founder and President
Child’s Play Communications
@ChildsPlayComm
Speaker Bio

Alyson O'Mahoney
EVP, Partner
Robin Leedy & Associates, Inc.
@RLAchatter
Speaker Bio

Meredith Halpern-Ranzer
VP of Creative
Sprout
@SproutTV
Speaker Bio
         
Kerry Lyons Pierre Schaeffer Lisa Johnson  Joanne M. Gruszkos Cooper Munroe

Kerry Lyons
SVP, Marketing
House Party, Inc.
@housepartyinc
@LyonsDenMom
Speaker Bio

Pierre Schaeffer
CEO & Founder
Marketect LLC @PierreS

Speaker Bio

Lisa Johnson
Chief Storyteller
Reach Group
Co-Author
Story Juice

Speaker Bio

Joanne M. Gruszkos
National Program Director, SpecialCare
MassMutual Financial Group
@MassMutual

Speaker Bio

Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood

@CooperMunroe
Speaker Bio

         
Liz Hawks Meghan McSheffrey Dana Points Bill Tancer Jasper Nelissen

Liz Hawks
SVP and Partner, Founding co-chair of FH Moms practice group
Fleishman-Hillard
@Fleishman
@LizHawks
Speaker Bio

Meghan McSheffrey
Sr. Director of Consumer Promotions and Marketing Partnerships
Hasbro
@HasbroNews
@NerfNation
Speaker Bio
Dana Points
Editor-in-Chief, Parents & American Baby
Meredith Parents Network
@parentsmagazine
Speaker Bio
Bill Tancer
General Manager of Global Research
Experian Marketing Services
Author
Click... What Millions of People Do Online and Why it Matters

@experianmkt
Speaker Bio
Jasper Nelissen
VP/General Manager – Miami
Conill
@Conill
@JJNelissen
Speaker Bio
         
Verena Sisa Lisa Habib Danielle Wiley Allison Talamantez Susan Kosman, RN, BSN, MS

Verena Sisa
VP/Chief Strategy
Officer

Conill
@Conill
@verenasisa
Speaker Bio

Lisa Habib
Director, Content & Programming Strategy, Mobile, Newsletters
WebMD
@WebMD
Speaker Bio
Danielle Wiley
CEO
Sway Group, LLC
@swaygroup
Speaker Bio
Allison Talamantez
President
Sway Group, LLC
@swaygroup
Speaker Bio
Susan Kosman, RN, BSN, MS
Chief Nursing Officer
Aetna Inc.
@Aetna

Speaker Bio
         
Francesca Banducci  Tiffany Romero Stephen Riley Barbara Jones Christine Wilson

Francesca Banducci
COO
Massive Sway
@SITSgirls
Speaker Bio

Tiffany Romero
Chief Evangelist
Massive Sway
@TiffanyRom
Speaker Bio
Stephen Reily
Founder, IMC Partnerships & Vibrant Nation
IMC
@IMCpartnerships
Speaker Bio
Barbara Jones
Founder/CEO
Blissful Media Group
@BlissfulMediaGr
@BarbaraJones
Speaker Bio
Christine Wilson
Founder & CEO
MtoM Consulting, LLC
@MtoMConsulting
Speaker Bio
         
Holly Hamann Katie Butler Noelle Perillo Shiela S. Sanders Susan Can

Holly Hamann
Co-founder and Chief Marketing Officer
TapInfluence
@TapInfluence
@HollyHamann
Speaker Bio

Katie Butler
Director, EMA Insight
Eric Mower + Associates
@EMATalkHuman
Speaker Bio
Noelle Perillo
Director, Corporate Relations
Special Olympics International
@SpecialOlympics
Speaker Bio
Shiela S. Sanders
Senior Outreach & Education Coordinator
EverThrive
@EverThriveIL
Speaker Bio
Susan Can
Director, Corporate Equity
Johnson & Johnson
@JNJCares
Speaker Bio
         
Tamara Grider Marie Newman Jennifer Giddens Anita Albán Gastelum Lisa Marie Bongiovanni

Tamara Grider
Director, Marketing and Communications
Text4baby
@MyText4Baby
Speaker Bio

Marie Newman
Managing Director
Sears’ “Team Up to Stop Bullying”
Co-Author
When Your Child Is Being Bullied: Real Solutions

Speaker Bio

Jennifer Giddens
Vice President of Marketing
Sprout
@SproutTV
Speaker Bio
Anita Albán
Gastelum
Senior Vice President
The Axis Agency
@culturemovement
Speaker Bio
Lisa Marie Bongiovanni
Vice President of Strategic Marketing and Communications, North America
Mattel, Inc.
@mattel
Speaker Bio
         
David Iudica    

David Iudica
Director, Strategic Insights & Research
Yahoo!
@Yahoo
@DIudica
Speaker Bio



 
         
Do We Need Special Marketing to Moms of Special Needs Children?
Julie Cole  

Julie Cole
Co-Founder
Mabel’s Labels
@mabelhood
@juliecole

  Nadine O. Vogel

Nadine O. Vogel
Founder and President
Springboard Consulting LLC
@nadinevogel

             
Noelle Perillo  

Noelle Perillo
Director, Corporate Relations
Special Olympics International
@SpecialOlympics

  Joanne M. Gruszkos

Joanne M. Gruszkos
National Program Director,
SpecialCare

MassMutual Financial Group
@MassMutual

             

It is said that the largest minority in North America isn’t one of nationality but of circumstance: people with special needs. Like other moms, moms of children with special needs still have to buy groceries, clothes, back to school items, birthday gifts for school friends, plus what they need for themselves, their spouse, the home and possibly their aging parents. So does the mom of a special needs child have special needs of her own? When it comes to how she is marketed to and how she is treated at the point of sale, yes, she does.

Julie Cole, Co-Founder & Vice President of the popular Mabel’s Labels company and herself the mom of a special needs child will moderate a panel of experts from brands who have succeeded in their strategies when marketing to moms with special needs children. Learn how you can apply these tactics and better serve this large and loyal market.

 
Sandy Gingerich

Katie Butler

What it Takes to Be a Brand a New Mom Can’t Live Without

Sandy Gingerich
Senior Partner
Eric Mower + Associates
@EMATalkHuman

 

 

Katie Butler
Director, EMA Insight
Eric Mower + Associates
@EMATalkHuman

Becoming a new mom brings its share of pressure. Beyond the typical new mom blur of diapers, sleepless nights, feedings and more, there are endless decisions to be made. There’s more confusion. And most important to you – more opportunity for her to switch from one brand to another.

While new moms often set out with certain brands or products in mind, many find themselves compromising, sacrificing or simply choosing the ones that best fit their budgets. Yet other brands will remain on her list no matter what. Those are her “inner circle” brands; the ones she can’t live without.

During past M2Moms® Conferences, EMA’s New Moms Group has shared its findings on how expectant, new and experienced moms think, feel and shop – and most importantly, what this means for brands. This year, Sandy Gingerich returns – joined by Katie Butler, EMA’s new leader in consumer insights – to unveil brand new research that delves into the hearts, minds and carts of new moms. Join them to learn more about how your brand can make a deeper connection with new moms and become her friend for life.

 
Stacy Debroff

The Next Horizon of Influencer Marketing: Top Emerging Trends Impacting the Mom Marketplace

Stacy Debroff
Founder and CEO
Mom Central Consulting
@StacyDeBroff
@MCConsulting

 

Over the past several years throughout the Mom Marketplace, change has proved the one constant. From sweeping shifts in purchasing habits to rapidly evolving technologies to the rise of influencer marketing – the consumer landscape remains forever transformed.

As social media experts, brand marketers, and digital communications professionals – where do we go from here? What nascent developments will spark the next sea change in consumer behavior? And as we look several years ahead, what will emerge as the “new normal?”

In her 2013 M2Moms® presentation, Stacy DeBroff, founder and CEO of Mom Central Consulting, will combine her deep experience in the Mom Space, social media, and consumer marketing to trend-spot on the next horizon of influencer marketing – identifying emerging trends that will define the Mom Marketplace in the years to come.

 
Bonnie Ulman

Guest Emcee Bonnie Ulman

Bonnie Ulman
President
The Haystack Group
Co-Author
Hustle: Marketing to Women in the Post-Recession World
Co-Author
Trillion-Dollar Moms: Marketing to a New Generation of Mothers

 

The 9th annual M2Moms® is proud to feature Bonnie Ulman, President of The Haystack Group as Guest Emcee! An expert on marketing to female consumers, Bonnie is co-author, with Sal Kibler, of the recently-released Hustle: Marketing to Women in a Post-Recession World (Paramount Books, May 2013). She also co-authored (with Maria Bailey in 2005) one of the first books on marketing to moms, Trillion-Dollar Moms: Marketing to a New Generation of Mothers. A passionate marketing leader, Bonnie has been a voice on the importance of women’s role in the economy for at least a decade. We welcome the intelligence, insights and grace she will bring to the 2013 stage as marketing-to-moms Expert and Emcee.

 
Zanny Oltman

Marketing to Mom-to-Be: A Brand Bonding Experience

Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation
@motherhoodmat
@peamaternity

 

Destination Maternity Corporation, the parent company of A Pea in the Pod®, Motherhood Maternity® and Destination Maternity® is excited to share our expertise in capturing the attention of today’s growing families. Eighty percent of all first-time moms shop one or more of Destination Maternity’s brands. Learn how Destination Maternity transforms its rich knowledge of their customer into marketing strategies that create a deeper relationship with the mom-to-be.

 
Kathy Sheehan

Understanding Today’s “Full Spectrum” Mom

Kathy Sheehan
Executive Vice President and General Manager
GfK Consumer Trends, Roper Reports®
@GfK_en

 

“Working Mom”, “Tiger Mom”, “Stay-at-Home Mom”, “Single Mom”. It seems that the word ‘mom’ today is always preceded by some type of qualifying adjective. Today’s moms are more diverse than ever, reflecting a full spectrum of their needs in the marketplace and their expectations of brands. “Full Spectrum” also applies to moms as women themselves – engaged in a variety of roles, “mom” just being one of many.

Kathy Sheehan’s session will provide a thoughtful overview of the different segments that today make up the Mom’s market, and help you understand the diverse needs and opportunities that this Full Spectrum represents.

This presentation will be based upon the latest research from GfK Roper Reports®. Now celebrating its 40th year, GfK Roper Reports® interviews over 11,000 Americans (more than a third of which are moms) every year to understand the “why” behind the trends that are emerging in the marketplace, and what this means for positioning their brands, products and services for profitable growth.

 
Stephanie Azzarone

Are Dads “The New Black”?

Stephanie Azzarone
Founder and President
Child’s Play Communications
@ChildsPlayComm

 

Just as navy became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Surveys indicate that the man of the house is taking on more responsibility for parenting and household chores – and thus the purchases that accompany that expanded role. The only problem? All that research has been done with… dads. We suspected that if we asked moms some of the same questions about their partners’ role, the answers might be different. And they were.

Are dads really more involved in household buying decisions? This workshop will look at what activities and purchases dads have the most responsibility for in comparison to moms, where moms and dads are sharing responsibilities to a significant degree, how that changes as a child grows and how these findings impact brands.

 
Lori Richmond

Secrets to Creating Brand Loyalty with Today's Moms

Lori Richmond
Product and Design Director
TheBump.com
@TheBump

 

Pregnancy is the ultimate "sweet spot" for establishing your brand's connection with a mom and gaining her loyalty and trust.

During pregnancy, while a woman is researching, purchasing, prepping, and asking for recommendations from friends, it's your chance to make a great first impression and create a lasting relationship with her. Today's moms are busier, more budget conscious, and more tech savvy than ever, so how do you do stand out amid the noise of all the other brands and services competing for her attention?

Join Lori Richmond, The Bump’s Director of Design and Product, as she shares the top ways you can create the ultimate brand connection with your audience.

 
Kelly Skoloda

Does Your Brand “Speak Challenger?”

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum
@toobusytoshop

   
             
Pierre Schaeffer  

Pierre Schaeffer
CEO & Founder
Marketect LLC
@PierreS

  Lisa Johnson

Lisa Johnson
Chief Storyteller
Reach Group
Co-Author
Story Juice

             

No one would argue that we live in challenging times. To survive, consumers, influencers and media have changed their mindset and behavior. They are more nimble, do more with less, act in real-time and challenge the status quo. Some brands have changed in recent times, but not enough to reflect this “challenger” reality, especially older and established brands. Faced with bigger ambitions than budget, most brands want more impactful, efficient ways to connect than traditional marketing allows. But, you can teach an old brand new tricks.

Brand stories are key. Stories harness a brand’s most powerful source of industry leverage: emotional influence. Forty years ago, rental car company Avis challenged Hertz – the industry brand leader – and won a larger share of the market by engaging people’s emotions with the story of “trying harder.” The leaders in any market are never invulnerable; they just seem that way before a smart, story-driven challenger brand takes them on.

Speak Challenger is a powerful methodology grounded in brain science designed to position brands for game-changing industry leadership and introduces challenger thinking and story strategy – helping your team understand its true opportunity and prepare for excellence.

Kelley Skoloda, partner/Ketchum and author, Too Busy to Shop, will be joined by Pierre Schaeffer, challenger brand expert and former global CMO at Kodak and Lisa Johnson, story strategist and co-author of Story Juice: How Ideas Spread and Brands Grow, to share how brands can Speak Challenger and thrive in today’s challenging marketplace with today’s moms.

 
Rob Pieper

Renee Weber, PhD

Kids and the Family Shopping Experience

Rob Pieper
Sr. VP, Planning and Strategy
The Marketing Store
@marketingstore

 

 

Renee Weber, PhD
VP, Consumer Strategy and Research
The Marketing Store
@marketingstore

The Marketing Store will share new research (fielded with their partner KidSay) on the family shopping experience and how kids influence outcomes. Additionally, they’ll take a peek into the family grocery shopping trip and what can be done to improve the experience for moms. Key takeaways include: how can categories be more strategic about defining their segment and the spend, how do kids feel about shopping, what are their favorite places to shop and why, what types of things engage them and their use of digital, what is the dynamic of the family shopping trip at grocery and what can be done to improve the experience for mom?

 
Sharon Vinderine

How to Leverage Social Media to Connect with Today's Moms

Sharon Vinderine
Founder
Parent Tested Parent Approved
@PTPA
@ PTPASharon

 

Moms today are looking to connect with their peers and with brands they trust. How can your brand engage moms and where is the best platform to find them? Social media provides a two-way line of engagement where your brand can speak directly to the mom community. Facebook, Twitter, Pinterest and Instagram all offer unique platforms where your brand can position itself as an expert and create an authentic voice that moms can relate to. To remain ahead in today’s fast paced social media world your brand needs to be in the social media game and not just present but relevant.

Studies have shown that moms are 82% more likely to buy from a brand that they have connected with on Social Media. Moms want your suggestions, your ideas, your expertise and they want to connect with your brand, large or small on a personal level. The question is how do you create a relevant and engaging social media presence? Where do you start, what works and what doesn’t? How do you measure the results of your programs and create a social media strategy that will work for your brand?

Sharon Vinderine, product expert and CEO of PTPA Media recognized early on the need for social media and has built a loyal community of mom influencers and dynamic social media experts to communicate the PTPA messaging to her viral community of hundreds of thousands of moms. Sharon will share her tips and tricks for how your brand can connect with today’s moms using social media!

 
Meredith Halpern-Ranzer

Jennifer Giddens

Life Stages of Motherhood

Meredith Halpern-Ranzer
VP of Creative
Sprout
@SproutTV

 

 

Jennifer Giddens
Vice President of Marketing
Sprout
@SproutTV

Who is today’s mom and what motivates her to watch, to purchase and to engage? The profile of motherhood in America is changing rapidly as this generation reinvents the expectations and roles of mothers today. In this session, learn more about the ages and stages of motherhood and how demographics, family composition and other factors influence moms’ beliefs and attitudes.

As a 24-hour preschool destination, Sprout connects with moms and young children on TV, online and in social platforms. Combined with their research and commitment to families, Sprout knows there are key differences in the life stages of both childhood and motherhood. Join Meredith Halpern-Ranzer as she explores what drives Mom in her role as a mother and how this differs among key mom segments. Meredith will share new research exploring Mom’s view on parenting and she will shed light on how Mom can be messaged uniquely at these points. What factors are driving these key decisions? Who is Mom turning to for guidance and advice?

 
Kerry Lyons

Meghan McSheffrey

Real-Time Engagement: How Hasbro & House Party Blasted Into Summer with 5,500 Influential Moms

Kerry Lyons
SVP, Marketing
House Party, Inc.
@housepartyinc
@LyonsDenMom

 

Meghan McSheffrey
Sr. Director of Consumer Promotions and Marketing Partnerships
Hasbro
@HasbroNews
@NerfNation

Knowing that Moms turn to other Moms first for product recommendations, Hasbro turned to House Party to introduce the newest Nerf SuperSoakers and jumpstart the summer with a hands-on block party guaranteed to be a “blast”. With the goals of driving brand engagement and sales, the brand created an immersive eight-week campaign that tied in Simply Cheetos as a co-sponsor and activated Moms across the nation to celebrate the Dads in their lives with a fun, memorable SuperSoaker soiree on Father's Day weekend. In this session, you'll see how over 40,000 socially savvy mothers vied for 5,500 host slots, ultimately driving millions of authentic earned media impressions as they shared their party pics and love for the brand with their social networks online and off.

 
Liz Hawks

Cooper Munroe

Marketing to Social Media Moms: Myths, Facts, Brass Tacks and Best Practices

Liz Hawks
SVP and Partner, Founding co-chair of FH Moms practice group
Fleishman-Hillard
@Fleishman
@LizHawks

 

Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood
@CooperMunroe

Based on survey results from M2Moms® attendees, as well as client case studies and social media moms' input, marketing-to-moms pioneers Liz Hawks and Cooper Munroe will walk through the marketing to social media moms continuum from pitching for reviews to working with a social mom on a paid integration or spokesperson basis. The session will focus on addressing common concerns and misperceptions and will share the best practices for developing successful social media strategies to achieve your specific goals.

 
Bill Tancer

Moms Rule, Marketers Drool: Insights for Capturing Mom’s Attention

Bill Tancer
General Manager of Global Research
Experian Marketing Services
Author
Click... What Millions of People Do Online and Why it Matters

@experianmkt

 

Capture the attention of today’s always on, always connected Mom through actionable insights. Create true, cross-channel marketing programs that deliver relevant information to your customers and prospects. Hear rich insights about various mom segments including their consumer behaviors, attitudes, spending habits, preferred channels and more. Understand how Moms think and what they do in a multichannel, multi-segmented marketplace.

 
Lisa Habib

More. Faster. Better. Now. What Are Today's Moms Looking for in Health?

Lisa Habib
Director, Content & Programming Strategy, Mobile, Newsletters
WebMD
@WebMD

 

WebMD’s vast audience includes America’s real Chief Medical Officers -- mothers. Moms are usually responsible for most aspects of their families’ care, from feeding them well and selecting their doctors to buying OTC medications and fixing their boo-boos. The internet – more than the family doctor – is the primary source for healthcare information, especially for women. What are moms looking for when they go online for health information? Where do they go and how often do they return? Are they at home or on the go? As one of America’s most trusted brands, WebMD is in a unique position to give moms what they need, wherever they are.

 
Susan Kosman, RN, BSN, MS

Bonnie Ulman

Childhood Obesity: Planting the Seeds for Healthy Family Eating

Susan Kosman, RN, BSN, MS
Chief Nursing Officer
Aetna Inc.
@Aetna

 

Bonnie Ulman
President
Author
Hustle: Marketing to Women in the Post-Recession World
Co-Author
Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Childhood Obesity continues to be a major health issue in our country, and it is a topic moms face every day. How can marketers help make a difference? Through a unique sponsorship and volunteer program, Aetna nurses are helping to educate elementary school students on healthy eating and nutrition by sponsoring an American Heart Association program called “Teaching Gardens” in five elementary schools across the country. Bonnie Ulman, M2Moms® Emcee, will interview Susan Kosman of Aetna on how the two organizations collaborated, the goals of the program, and how the program can help children build a foundation of healthy habits and empower their families to do the same.

 
Dana Points

Moms, Media, and How to Speak Millennial

Dana Points
Editor-in-Chief of Parents and American Baby, and Content Director
Meredith Parents Network
@parentsmagazine

 

Motherhood is a unique life stage trigger—a catalyst for everything from shifting priorities and shopping habits, to changes in purchase behavior. Through their MomTrak® research, the Meredith Parents Network seeks to understand what’s important to Millennial moms, at all stages of motherhood. What are their key motivators at a time when light speed technological changes continue to impact how they consume media and information?

In this presentation, Dana Points will explore the multiple channels and resources that Millennial moms rely on to navigate the myriad phases of motherhood, as well as best practices for talking to young moms.

 
Alyson O'Mahoney

Who’s Really in Charge? The Purchasing Power of Moms of Teens

Alyson O'Mahoney
EVP, Partner
Robin Leedy & Associates, Inc.
@RLAchatter

 

According to personal finance expert Mary Caraccioli, many people believe the most expensive period of raising a child is the first few years. However, college aside, it’s the teen years that cost parents the most for daily purchases and expenditures.

At the same time, purchases become more of an emotional and social decision for teens, who are more outspoken about the stores they shop in, styles they wear, even the philosophies of the brands they engage with. This creates an interesting paradigm – and opportunity – for brands targeting parents of this age group. In her interactive M2Moms® workshop, RL&A EVP/Partner, Alyson O’Mahoney will present new research findings about the shopping – and emotional -- dynamic between moms and their teens/tweens.

 
Stephen Reily

The Best New Products and Product Launches for Moms

Stephen Reily
Founder, IMC Partnerships & Vibrant Nation
IMC
@IMCpartnerships

 

In addition to being the emcee of the 2013 M2Moms® pre-conference workshop sessions that focus on Marketing To Digital Moms, Stephen Reily brings some memorable bonus content as well! Tapping into his experience developing hundreds of new products for major brands and launching new products via the network of influential women he founded (vibrantnation.com), Stephen provides a quick, high-level, and sometimes amusing list of the top 5 new products and product launches for Moms. Which are most likely to make a sustainable difference in the lives of Moms? And which launches best used the wide array of available marketing tools – especially digital - to get Moms not only to try those new products - but to buy them again - and then to spread the word, by telling others!

 
Rob Pieper

Jasper Nelissen

The Contemporary Latina: Meet the Mom of a New America

Verena Sisa
VP/Chief Strategy Officer
Conill
@Conill
@verenasisa

 

Jasper Nelissen
VP/General Manager – Miami
Conill
@Conill
@JJNelissen

Latina Moms control the family purchasing decisions of over 50 Million people and counting. She is bicultural, digitally savvy and redefining her role in the family and society. She is critical to the bottom line of your brand today and tomorrow. It’s time to pay real attention to her.

In this session from Conill’s Jasper Nelissen and Verena Sisa, go beyond the numbers and stereotypes to understand this empowered and influential mom, and learn how to make an enduring connection with her.

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

 
Barbara Jones

Engaging Layers of Social Mom Influencers

Barbara Jones
Founder/CEO
Blissful Media Group
@BlissfulMediaGr
@BarbaraJones

This workshop is designed for brand and agency attendees who know that reaching and engaging moms online is no piece of cake, but a vital ingredient for so many brands targeting this key consumer.

CEO of Blissful Media Group and founder of One2One Network, Barbara Jones, will explore best practices for partnering with mom influencers and creating targeted recipes for engagement across social media platforms like blogging, Twitter, Facebook and Pinterest as well as across niches.

Barbara will also discuss the importance of understanding the layers of influence involved in a successful campaign and how to make the most of all tiers -- from top tier social media "celebs" to the wider extended tier and "power middle" where meaningful untapped influence can be found in cost-effective ways without sacrificing quality content.

 
The Yin and Yang of Online Influencer Programming
Danielle Wiley  

Danielle Wiley
CEO
Sway Group, LLC
@swaygroup

  Allison Talamantez

Allison Talamantez
President
Sway Group, LLC
@swaygroup

             
Francesca Banducci  

Francesca Banducci
COO
Massive Sway
@SITSgirls

  Tiffany Romero

Tiffany Romero
Chief Evangelist
Massive Sway
@TiffanyRom

             

A successful social media campaign generates quantitative results while also creating stellar and engaging online content. Can these two aspects (quality and quantity) live together in harmony? And if so, how do you insure you'll get what you need from your blog network partner? The ladies of Sway Group and Massive Sway will examine all aspects of this dichotomy, sharing details about the metrics of a successful campaign and thoughts on how to insure the bloggers you work with will tell a compelling story.

 
Tamara Grider

Harnessing the Power of Mobile Technology to Reach Moms

Tamara Grider
Director, Marketing and Communications
Text4baby
@MyText4Baby

   
             
Shiela S. Sanders  

Shiela S. Sanders
Senior Outreach & Education Coordinator
EverThrive
@EverThriveIL

  Susan Can

Susan Can
Director, Corporate Equity
Johnson & Johnson
@JNJCares

             

This pre-conference panel will look into the effectiveness of mobile technology in reaching moms. Text4baby, the nation’s #1 mobile health service that delivers personalized health and safety information directly to moms’ cell phones, will highlight the approaches used to reach pregnant women and new moms. Panelists will discuss text4baby’s successful public-private partnership model, why text messaging is an effective vehicle to reach mothers and the unique ways local organizations educate moms about the service. Panelists include Susan Can, Director of Corporate Equity at Johnson & Johnson; Tamara Grider, Director of Marketing and Communications for Text4baby; and Sheila Sanders, Senior Outreach & Education Coordinator at EverThrive Illinois, a local text4baby partner. A moderated question and answer session will follow the panelist presentations.

 
Christine Wilson

Holly Hamann

Are You Doing Influencer Marketing All Wrong?

Christine Wilson
Founder & CEO
MtoM Consulting, LLC
@MtoMConsulting

 

Holly Hamann
Co-founder and Chief Marketing Officer
TapInfluence
@TapInfluence
@HollyHamann

For every plugged-in marketer excited that part of their role now includes posting on Facebook and reading blogs, there are two others struggling to get their heads around the pace and volume of digital content, both how to create and distribute it.

Research shows that digital content from peers and those with loyal followings on platforms like Facebook, Twitter, Pinterest, YouTube and blogs now has the biggest influence on consumer purchase decisions (especially moms). Influencers represent an army of content creators and distributors but how do you know you are doing influencer marketing right? How do you scale that effort and tap hundreds of influencers instead of just 5-10 without extra marketing staff?

Learn how to find and manage hundreds of key influencers with niche audiences that match your brand, how to leverage technologies that let you scale efforts, and how to measure the dollar value of every piece of content produced and shared.

 
Lisa Marie Bongiovanni

Anita Albán Gastelum

Toy Feliz: Mining for New Marketing Opportunities by Understanding Who Shops the Toy Aisle

Lisa Marie Bongiovanni
Vice President of Strategic Marketing and Communications, North America
Mattel, Inc.
@mattel

 

 

Anita Albán Gastelum
Senior Vice President
The Axis Agency
@culturemovement

It’s well known that the Hispanic population is growing faster than any other group in the United States. So, how is this increasingly influential consumer segment creating new marketing opportunities in the toy category? Mattel and The Axis Agency will share key Insights that led them to develop a break-through multi-brand holiday initiative that uniquely addresses how Hispanic moms shop in the toy aisle.

 
Marie Newman

Bonnie Ulman

Issues Facing Families: Making Progress in Bullying Prevention

Marie Newman
Managing Director
Sears’ “Team Up to Stop Bullying”
Co-Author
When Your Child Is Being Bullied: Real Solutions

 

Bonnie Ulman
President
Author
Hustle: Marketing to Women in the Post-Recession World
Co-Author
Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Bullying – once considered to be “just a part of growing up” – has become a major issue in our country, and is a topic moms face every day. Nearly one in four children has been the victim of bullying and 85% of the time no one intervenes to help. Team Up To Stop Bullying is an initiative developed by Sears to connect bullying solutions with victims, families, educators, schools and communities. Fittingly – as October is National Bullying Prevention month – Bonnie Ulman, M2Moms® Emcee, will interview Marie Newman of Team Up to Stop Bullying on the origins of the organization, the goals of the program, and how Sears is sharing solutions with parents, educators, children and communities and helping to put an end to bullying.

 
David Iudica

Brave New Moms: Navigating Technology’s Impact on Family Time

David Iudica
Director, Strategic Insights & Research
Yahoo!
@Yahoo
@DIudica

For brands seeking to connect with moms, the insights and framework from Yahoo! and Starcom MediaVest Group’s Brave New Moms study will help simplify an intimidating concept while demonstrating how to tap into an emotional space that will result in lasting connections with moms across the globe. David Iudica will share the emerging shift in moms' priorities from efficiency to meaningful family time and how to adapt marketing positioning and messaging to build deeper and more enduring connections with moms around the world.

 

View full speaker bios
click here

View previous conference speakers
click here

Register Now



“I really enjoyed case study examples & speakers who shared facts on how to help measure ROI.”
- M2Moms® 2013 Attendee


“Speakers teamed up to present in a dynamic way that provided REAL examples, not just hypothetical.”
- M2Moms® 2013 Attendee


“Very meaty content, I liked the targeted nature of presentations.”
- M2Moms® 2012 Attendee


“I enjoyed the laid back atmosphere. The speakers were very approachable and everyone seemed willing to connect and offer perspective and insight.”
- M2Moms® 2011 Attendee


“Incredible, actionable insights on current data. Not just a bunch a stats being thrown at you. Great presentation.”
- M2Moms® 2011 Attendee


“Terrific, useful content; compelling, energetic and entertaining speakers.”
- M2Moms® 2011 Attendee