2014 Sessions/Speakers

M2Moms® 2014 Attendees will meet and learn from marketing to mom leaders like those below.

The M2Moms® conference features content to help you gain a competitive edge for your brand. Our line-up of more than 30 speakers will examine mom's behavior, what channels they use to gather information, how they make decisions, and where they buy.

Check back soon for updates to the 2014 Speakers!


Zanny Oltman Jewel Liz O'Donnell Jenny Rosenstratch Bill Tancer
Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation
@motherhoodmat
@peamaternity
Speaker Bio
Jewel
Singer/Songwriter
Celebrity Mom

Speaker Bio


Liz O'Donnell
Author, Mogul, Mom & Maid: The Balancing Act of the Modern Woman
Speaker Bio

Jenny Rosenstrach
Author
Dinner: A Love Story
Random House

Speaker Bio

Photo: Johnny Miller

Bill Tancer
General Manager of Global Research
Experian Marketing Services
Author
Click... What Millions of People Do Online and Why it Matters

@experianmkt
Speaker Bio

         
Christine Wilson Lauren Fitzgerald Leslie Godwin Kelley Skoloda Holly Hamann
Christine Wilson
Founder & CEO
MtoM Consulting, LLC
@MtoMConsulting
Speaker Bio
Lauren Fitzgerald
Lead Engagement Manager
The Mom Complex
Speaker Bio
Leslie Godwin
Senior Shopper Marketing Manager
Kellogg Company
Speaker Bio

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum
@toobusytoshop
Speaker Bio

Holly Hamann
Co-founder and Chief Marketing Officer
TapInfluence
@TapInfluence
@HollyHamann
Speaker Bio
         
Liz O'Donnell Josh Himwich Sharon Vinderine Laura Berg Elisa Camahort Page
Liz O'Donnell
Author, Mogul, Mom & Maid: The Balancing Act of the Modern Woman
Speaker Bio
Josh Himwich
VP of Product for The Bump and Registry Businesses
TheBump.com
Speaker Bio
Sharon Vinderine
Founder, CEO
PTPA Media, Inc.
@PTPASharon
@PTPA
Speaker Bio

Laura Berg
President and Founder
My Smart Hands Inc.
Speaker Bio

Elisa Camahort Page
Co-Founder and COO
BlogHer, Inc.
Speaker Bio
         
Stephanie McMahon Stacy DeBroff Erica Ehm Brandon Murphy Alison Kramer
Stephanie McMahon
Chief Brand Officer
WWE
Speaker Bio
Stacy DeBroff
Founder and CEO
Mom Central
Consulting

@StacyDeBroff
@MCConsulting
Speaker Bio
Erica Ehm
Founder & Publisher
YummyMummyClub.ca
Speaker Bio

Brandon Murphy
EVP, Chief Strategy Officer
22squared
Speaker Bio

Alison Kramer
Writer and C0-Creator
Unmarketing
Speaker Bio
         
Cooper Munroe David Iudica Courtney M. Miller Beverly Wright Julie Cole
Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood

@CooperMunroe
Speaker Bio

David Iudica
Director, Strategic Insights & Research
Yahoo!
@Yahoo
@DIudica
Speaker Bio
Courtney M. Miller
Director of Account Planning + Strategy
AbelsonTaylor
Speaker Bio

Beverly Wright
VP, Account Director
AbelsonTaylor
Speaker Bio

Julie Cole
Co-Founder
Mabel’s Labels
@mabelhood
@juliecole
Speaker Bio
         
Laura Hutfless Christine Ryder Angie Read Noelle Perillo Saya Heathco
Laura Hutfless
Agent Music Partnerships
Creative Artists Agency (CAA)
Speaker Bio

Christine Ryder
Regional VP Sales
Unruly
Speaker Bio
Angie Read
Senior Vice President & Partner
FleishmanHillard
Speaker Bio

Noelle Perillo
Director, Corporate Relations
Special Olympics International
@SpecialOlympics
@noelleperillo
Speaker Bio

Saya Heathco
Planning Director
22squared
Speaker Bio
         
Jack Klawitter Sue Gillan Brook Klawitter Liz Hawks  
Jack Klawitter
Special Olympics International
Speaker Bio

Sue Gillan
Creative Director
O’Keefe Reinhard & Paul
Speaker Bio
Brook Klawitter
Special Olympics International
Speaker Bio

Liz Hawks
Senior Vice President & Partner
FleishmanHillard
Speaker Bio

 
         
Zanny Oltman

The 10th annual M2Moms® is proud to feature Zanny Oltman

Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation
@motherhoodmat
@peamaternity

The 10th annual M2Moms® is proud to feature Zanny Oltman, Vice President of Marketing Partnerships at Destination Maternity Corporation. A proven expert in lifestage marketing, Zanny knows moms. She oversees all marketing partnerships for the world’s largest maternity apparel retailer. In 2012, she received the prestigious Take The Cake Award, honored by M2Moms® attendees, who each year vote for the speaker who brought them the most insight and information, the speaker they’d like to take back to the office! This will be the 5th year Zanny has been on our program. Now, as we celebrate a milestone year we are honored to welcome her to the 2014 stage in a new role, where her marketing-to-mom expertise, passion, intelligence, and humor make her an ideal choice for emcee!

 
Lauren Fitzgerald

Leslie Godwin

Now What? How to take powerful insights about moms and immediately turn them into action that drives sales

Lauren Fitzgerald
Lead Engagement Manager
The Mom Complex

 

 

Leslie Godwin
Senior Shopper Marketing Manager
Kellogg Company

We’ve all said it. After reviewing the results of the latest extensive study on moms, you find plenty of interesting insights to consider. So…

Now what?

You have emails to answer, meetings to attend, projects to finish, and before you know it those interesting insights are a distant memory. And another pile of paper on your shelf.

The Mom Complex takes a different approach to understanding moms. It’s not enough to uncover interesting mom insights. It’s critical to turn those insights into new products, services and communication platforms to drive growth within companies. In this session, Lauren Fitzgerald from The Mom Complex and Leslie Godwin from Kellogg’s will share how they paired up to take powerful insights about moms and turn them into actionable ideas that are driving sales and impacting the lives of moms.

 
Bill Tancer

Mom’s the word: Insights for engaging her divided attention

Bill Tancer
General Manager of Global Research
Experian Marketing Services

With a spending power of $2.4 trillion annually in the United States alone, today’s Moms are a key target audience that shouldn’t be ignored. In this session, you will learn how to catch and hold the attention of today’s always on, always connected Mom. Bill Tancer of Experian Marketing Services will share actionable insights about online and offline behavior patterns of Moms and ways you can more effectively reach them in your customer communications, while catering to their on-the-go, busy lifestyles.

 
Cooper Munroe

The Motherhood Reports

Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood
@CooperMunroe

Moms trust other moms when it comes to brands, and with more than 4 million moms blogging (+ millions of followers), it’s easy to see why moms rule the world and social media. As brand and blogger relationships evolve, The Motherhood Inc. set out to determine what’s working and what’s not. Year-long research and analysis of 1,025 blog posts from 956 bloggers, covering a breadth of campaigns on behalf of the world's top brands gave some surprising answers. Want to know what garners the most effective results in social – and doesn't? Attend this data-driven session to find out!

 
Holly Hamann

Christine Wilson

Case Study: Social Media Influencer Marketing to Moms That Works:
Leverage – Measure – Grow

Holly Hamann
Co-founder and Chief Marketing Officer
TapInfluence
@TapInfluence
@HollyHamann

 

Christine Wilson
Founder & CEO
MtoM Consulting, LLC
@MtoMConsulting

In this dynamic session, you’ll follow one brand’s successful social-media influencer campaign from concept to completion. You’ll see post engagement numbers, post page views, campaign comment totals, social media stats, and much more. You’ll learn how sharing authentic stories in relevant ways through people your customers trust will deliver expanded brand engagement, dynamically shared content and of course … more share, more sales.

 
Sharon Vinderine

Build Your Brand Using Everyday Mom Advocates
Generate peer-to-peer drive to purchase

Sharon Vinderine
Founder, CEO
PTPA Media, Inc.
@PTPASharon
@PTPA

Moms are 82% more likely to buy from a brand they have connected with through social media. PTPA Founder, Sharon Vinderine, veteran of over 75 morning TV show appearances and countless daytime TV cameos will show you how to build brand buzz and increase sales using trusted recommendations from brand ambassadors. You’ll learn how to generate organic peer-to-peer drive to purchase for your brand using a measurable, real world, real moms social media strategy specific to your brand.

 
Julie Cole

Hitting the Motherload: How to build your business through Mom bloggers

Julie Cole
Co-Founder
Mabel’s Labels
@mabelhood
@juliecole

   
             
Laura Berg  

Laura Berg
President and Founder
My Smart Hands Inc.

  Alison Kramer

Alison Kramer
Writer and Co-Creator
UnMarketing

             
Erica Ehm  

Erica Ehm
Founder & Publisher
YummyMummyClub.ca

   


             

We all know that social media can be an instrumental part growing a business, but did you know that building relationships with Mom bloggers is an essential part of success? Mom bloggers provide invaluable word of mouth advertising, and are an indispensable part of growing your business. But how do you go about connecting with these social media gems? Join us for this session to learn from an expert panel of business owners, online community managers and bloggers the best way to connect with these influencers and what programs might be most profitable for you. We look forward to you joining us!

 
Josh Himwich

The New Rules: Reimagining Websites for Today's Mom

Josh Himwich
VP of Product for The Bump and Registry Businesses
TheBump.com

The Bump, the sister brand of the #1 wedding website The Knot, has reimagined what it means to put the mom in the middle of it all. They have crafted a vision that moves from being a desktop-focused portal into a mobile-first platform that delivers relevant content, community and tools directly to the mom on every screen. Come and listen to Josh Himwich, new VP of Product at The Bump, share not only the details of how they created this new platform, but he'll also offer a sneak peak at the new app and web experiences that The Bump will soon be launching.

 
Liz O'Donnell

Mogul, Mom & Maid: The Balancing Act of the Modern Women, a Bird’s Eye View of Moms all Across America Who are Juggling Careers, Motherhood, Marriage & Households

Liz O'Donnell
Author, Mogul, Mom & Maid: The Balancing Act of the Modern Woman

Four out of 10 U.S. households include a mother who is either the sole or primary source of income for her family. While much ink has been dedicated in the past year to these breadwinner moms, they remain a mystery to many marketers.

Liz O’Donnell, author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, takes an honest look at how women are balancing home life and career. She’ll give you the unvarnished truth about the life of today’s breadwinning mom and share valuable insights on how to reach, inspire and support today’s modern woman.

 
Stacy DeBroff

Delivering Powerful ROI Mapping to Key Business Outcomes

Stacy DeBroff
Founder and CEO
Mom Central Consulting
@StacyDeBroff
@MCConsulting


As marketers, we’re challenged to strategically and successfully deliver campaigns that generate results – which often center around measuring impressions against target. Despite the continued brand focus on impressions, we know that campaign reach numbers rarely act as arbiters of consumer behavior. Instead, brands should reach deeper into the consumer funnel to target actions that can cause conversion at point-of-purchase – with campaign metrics mapping to core business outcomes such as:

  • Generating retail lift
  • Assuaging and negating brand detractors
  • Successfully launching new products and reinvigorating sales of existing ones

These outcomes matter most to the C-Suite and in her 2014 M2Moms workshop presentations, Stacy DeBroff will illuminate, through case studies and real-world examples, the leading trends that will sharpen and define this brand ROI.

 
Kelley Skoloda

Elisa Camahort Page

Blogs, Brands and Breadwinners

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum
@toobusytoshop

 

 

Elisa Camahort Page
Co-Founder and COO
BlogHer, Inc.

What is the current state of moms and social media? What are moms buying and who do they trust online? And, who wins, and loses, as more moms become the breadwinners? Fresh, new, global research conducted by BlogHer and Ketchum, some of which will be revealed for the first-time on the M2Moms® stage, has the answers to these and many other questions that marketers want addressed as they continue their journey in marketing to moms.

In their 2014 M2Moms® session, Blogs, Brands and Breadwinners, Elisa Camahort Page, co-founder, BlogHer, and Kelley Skoloda, Partner, Ketchum and author, Too Busy to Shop, will share the results of the 2014 BlogHer Social Media Study and Ketchum’s companion study, The Breadwinner PheMOMenon. The study was conducted with over 1,600 women in the general population and the BlogHer Visionaries Panel and covers lucrative audience segments including moms, millennials, boomers and more.

This groundbreaking research will cover why utility is the mother of necessity, what working moms value most, what prevents abandonment in an ever-more-crowded social space, why health is the new luxury item, which social media drive purchase and other findings that have significant marketing implications.

 
Jenny Rosenstratch
Photo: Johnny Miller

Weaning Them Off The Nugget: How Moms Can Take Back Family Dinner

Jenny Rosenstrach
Author
Dinner: A Love Story
Random House


Moms know that making family dinners can be the most stressful part of the day. It takes hard work and discipline. Anyone who has had the pleasure of feeding a toddler knows there’s no blanket solution. But, with the right strategies, it is possible to get delicious nightly meals on the table before everyone (including mom) collapses into an exhausted meltdown. Join us for a delicious (chicken-nugget-free) lunch to hear how one mom is getting the job done and inspiring countless others to do the same.

Jenny Rosenstrach is the author of Dinner: A Love Story, the website devoted to family dinner and the author most recently of Dinner: The Playbook. She’ll share the story of how she got her family out of a stressful grind and into a happy ritual of prepping, cooking and enjoying meals together. Learn how she did it and how she is connecting with millions of moms who are reaching out for help.

 
Stephanie McMahon

WWE: Making Mom the Champ

Stephanie McMahon
Chief Brand Officer
WWE


You might be thinking, “WWE and Moms? I never would have put those two together.” WWE programming is PG and more than 13 million moms have watched in the past year. WWE’s television programming reaches more women each week during primetime than leading women’s cable networks including TLC, Food Network, E!, Oxygen and We. Forty percent of WWE live event attendees have a child under 14 in their group and more parents and kids watch their flagship program, Monday Night Raw, together than any other sports league, with the only exception being the NFL.. WWE not only entertains their audience but brings families closer together.

Join WWE Chief Brand Officer, Stephanie McMahon, as she introduces you to a unique brand with multi-generational appeal and shares ways that WWE engages Moms.

 
Brandon Murphy

Saya Heathco

The Death of the Primary Shopper

Brandon Murphy
EVP, Chief Strategy Officer
22squared

 

 

Saya Heathco
Planning Director
22squared

Moms have long been seen as the primary shopper for household goods - the holy grail for any brand or retailer in this space. After completing a study of 1000+ households, Brandon Murphy and Saya Heathco of 22squared will reveal a new approach to understanding shoppers that creates a big opportunity for marketers. This presentation will go beyond gender roles, and consider the behaviors, emotions and styles truly driving household responsibilities. It will share tips on how to win with today’s shoppers. And it may change how you view shopping both at work and in your own homes.

 
Courtney M. Miller

Beverly Wright

Moms: Faking it While Freaking Out
AbelsonTaylor’s anthropologic study validated by 400 moms

Courtney M. Miller
Director of Account Planning + Strategy
AbelsonTaylor


 

Beverly Wright
VP, Account Director
AbelsonTaylor

Being a mom comes with unimaginable joy, right? Well, yes. But unexpected are those unfathomable moments of sheer freak-out. She’s responsible for the health, well-being, and moral grounding of another human so vulnerability comes with the territory. And when it comes to her kid’s health and wellness, those feelings of vulnerability can reach DEFCON level 1. In fact, there’s a direct correlation between her kid’s health and wellness and her perceived job performance. These vulnerabilities combined with the ever-present mom judgment can put pressure on her to get it just right. It’s not enough to just be good at this job; she has to appear to be good at it too, even by faking it. This is where health and wellness brands are uniquely positioned to help her and gain her loyalty in a way that no other category can, but the path to getting there isn’t what you’d expect.

 
Jewel

Striking the Right Chord with Celebrity Influencer Campaigns

Jewel
Singer/Songwriter and Celebrity Mom

   
             
Liz Hawks  

Liz Hawks
Senior Vice President & Partner
FleishmanHillard

  Angie Read

Angie Read
Senior Vice President & Partner
FleishmanHillard

             
Laura Hutfless  

Laura Hutfless
Agent Music Partnerships
Creative Artists Agency (CAA)

   


Influence. The term is perhaps one of the most overused in marketing today, yet we know moms’ purchase decisions are driven most by the recommendations of peer moms, whether it’s conversations on the playground, blogs, or via a celebrity mom on the cover of People magazine. Why are talent-driven campaigns effective? Celebrity moms bring scale, authenticity, a built-in audience, and instant credibility. How do you partner with a celebrity to reach your consumer; what is the best timing; what is a realistic budget; how do you broker the right deal; where do you even start? The panel discussion will address these questions and provide more insight from a brand representative, talent agent and singer/songwriter and celebrity mom, Jewel.

 
Noelle Perillo

Breaking Down Barriers at a Young Age with Special Olympics

Noelle Perillo
Director, Corporate Relations
Special Olympics International
@SpecialOlympics
@noelleperillo

   
             
Brook Klawitter  

Brook Klawitter
Special Olympics International

  Jack Klawitter

Jack Klawitter
Special Olympics International

             

What does every child want? The chance to kick a ball, to throw it well, to share that success with family members. What does every child with intellectual disabilities want? The exact same thing. Young Athletes™ is a unique sport and play program for children with intellectual disabilities focusing on fun activities that are important to mental and physical growth. Children ages 2 1/2 to 7 enjoy games and activities that develop motor skills and hand-eye coordination. Young Athletes is an early introduction to sports and to the world of Special Olympics. See and hear first-hand from athlete Jack Klaiwatter and his mom Brook about the impact Young Athletes and Special Olympics has had on him, their family and community.

 

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“I really enjoyed case study examples & speakers who shared facts on how to help measure ROI.”
- M2Moms® 2013 Attendee


“Speakers teamed up to present in a dynamic way that provided REAL examples, not just hypothetical.”
- M2Moms® 2013 Attendee


“Very meaty content, I liked the targeted nature of presentations.”
- M2Moms® 2012 Attendee


“I enjoyed the laid back atmosphere. The speakers were very approachable and everyone seemed willing to connect and offer perspective and insight.”
- M2Moms® 2011 Attendee


“Incredible, actionable insights on current data. Not just a bunch a stats being thrown at you. Great presentation.”
- M2Moms® 2011 Attendee


“Terrific, useful content; compelling, energetic and entertaining speakers.”
- M2Moms® 2011 Attendee