2014 Sessions/Speakers

M2Moms® 2014 Attendees will meet and learn from marketing to mom leaders like those below.

The M2Moms® conference features content to help you gain a competitive edge for your brand. Our line-up of more than 30 speakers will examine mom's behavior, what channels they use to gather information, how they make decisions, and where they buy.

Check back soon for updates to the 2014 Speakers!


Zanny Oltman Jewel Liz O'Donnell Jenny Rosenstratch Bill Tancer
Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation
@DestinationMat
Speaker Bio
Jewel
Singer/Songwriter
Celebrity Mom

@jeweljk
Speaker Bio


Liz O'Donnell
Author, Mogul, Mom & Maid: The Balancing Act of the Modern Woman
Speaker Bio

Jenny Rosenstrach
Author
Dinner: A Love Story
Random House

@dinnerlovestory
Speaker Bio

Photo: Johnny Miller

Bill Tancer
General Manager of Global Research
Experian Marketing Services
Author
Click... What Millions of People Do Online and Why it Matters

@experianmkt
Speaker Bio

         
Christine Wilson Lauren Fitzgerald Leslie Godwin Kelley Skoloda Holly Hamann
Christine Wilson
Founder & CEO
MtoM Consulting, LLC
@MtoMConsulting
Speaker Bio
Lauren Fitzgerald
Managing Director
The Mom Complex
@themomcomplex
Speaker Bio
Leslie Godwin
Senior Shopper Marketing Manager
Kellogg Company
Speaker Bio

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum
@toobusytoshop
Speaker Bio

Holly Hamann
Co-founder and Chief Marketing Officer
TapInfluence
@TapInfluence
@HollyHamann
Speaker Bio
         
Liz Hawks Josh Himwich Sharon Vinderine Laura Berg Elisa Camahort Page
Liz Hawks
Senior Vice President & Partner
FleishmanHillard
@lizhawks
Speaker Bio
Josh Himwich
VP of Product for The Bump and Registry Businesses
TheBump.com
@himwich
Speaker Bio
Sharon Vinderine
Founder, CEO
PTPA Media, Inc.
@PTPASharon
@PTPA
Speaker Bio

Laura Berg
President and Founder
My Smart Hands Inc.
Speaker Bio

Elisa Camahort Page
Co-Founder and COO
BlogHer, Inc.
Speaker Bio
         
Stephanie McMahon Stacy DeBroff Erica Ehm Brandon Murphy Alison Kramer
Stephanie McMahon
Chief Brand Officer
WWE
Speaker Bio
Stacy DeBroff
Founder and CEO
Mom Central
Consulting

@StacyDeBroff
@MCConsulting
Speaker Bio
Erica Ehm
Founder & Publisher
YummyMummyClub.ca
Speaker Bio

Brandon Murphy
EVP, Chief Strategy Officer
22squared
@22squared
@BRMURPHY
Speaker Bio

Alison Kramer
Writer and Co-Creator
Unmarketing
Speaker Bio
         
Cooper Munroe Sharon Chang Courtney M. Miller Beverly Wright Julie Cole
Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood

@CooperMunroe
Speaker Bio

Sharon Chang
Director of Product Management
Yahoo!
Speaker Bio
Courtney M. Miller
Director of Account Planning + Strategy
AbelsonTaylor
@CMiller0817
@AbelsonTaylor
Speaker Bio

Beverly Wright
VP, Account Director
AbelsonTaylor
@AbelsonTaylor
Speaker Bio

Julie Cole
Co-Founder
Mabel’s Labels
@mabelhood
@juliecole
Speaker Bio
         
Laura Hutfless Christine Ryder Angie Read Noelle Perillo Saya Heathco
Laura Hutfless
Agent Music Partnerships
Creative Artists Agency (CAA)
@LEHNash
Speaker Bio

Christine Ryder
Regional VP Sales
Unruly
@unrulyco
Speaker Bio
Angie Read
Senior Vice President & Partner
FleishmanHillard
@angieread
Speaker Bio

Noelle Perillo
Director, Corporate Relations
Special Olympics International
@SpecialOlympics
@noelleperillo
Speaker Bio

Saya Heathco
Planning Director
22squared
@22squared
@sayag
Speaker Bio
         
Jack Klawitter Sue Gillan Brook Klawitter Therese Caruso Laura Wagner
Jack Klawitter
Special Olympics International
Speaker Bio

Sue Gillan
Creative Director
O’Keefe Reinhard & Paul
Speaker Bio
Brook Klawitter
Special Olympics International
Speaker Bio

Therese Caruso
Managing Director, Global Strategy + Insights
Zeno Group
@theresecaruso
Speaker Bio

Laura Wagner
Creative Director
Free Agents Marketing
Speaker Bio
         
Carrie Glasscock Elizabeth Battaglino Cahill, R.N. Dominique Debroux Gregg Horvat Tania Haigh
Carrie Glasscock
Director, Corporate Relations
Susan G. Komen
Speaker Bio

Elizabeth Battaglino Cahill, R.N.
CEO
HealthyWomen
@BBCRN
@Healthywomen
Speaker Bio
Dominique Debroux
Co-Founder and CEO
Big Belli
@BigBelliCo
Speaker Bio

Gregg Horvat
Sr. Brand Manager
Capri Sun – Kraft Foods
Speaker Bio

Tania Haigh
Principal and Founder
Magnolia Insights, Inc.
Speaker Bio
         
Kelly McCabe Jackie Bird Kendra Simpson Mary Anne Graf Ellen Briggs
Kelly McCabe
VP of Strategic Relationships
Crowdtap
Speaker Bio

Jackie Bird
CEO & Chief Insights Officer
Roundtable Host
Redbean Society, LLC
@RedbeanSociety
Speaker Bio
Kendra Simpson
Vice President, Social Strategy
Social@Ogilvy
Speaker Bio

Mary Anne Graf
VP Women’s Services, Bon Secours Virginia Health System
President
Healthcare Innovations
Author, The Complete Guide to Women's Health Service Line Marketing
Speaker Bio

Ellen Briggs
Founder, President, Food Consultant, Author
Kid Kritics
Speaker Bio
         
Janis Daly Christine de la Garza    
Janis Daly
Senior Director of Sponsorship Sales
School Family Media
Speaker Bio

Christine de la Garza
Founder & CMO
RAKKOON
Speaker Bio
 

 

 
         
Zanny Oltman

The 10th annual M2Moms® is proud to feature Zanny Oltman

Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation
@DestinationMat

The 10th annual M2Moms® is proud to feature Zanny Oltman, Vice President of Marketing Partnerships at Destination Maternity Corporation. A proven expert in lifestage marketing, Zanny knows moms. She oversees all marketing partnerships for the world’s largest maternity apparel retailer. In 2012, she received the prestigious Take The Cake Award, honored by M2Moms® attendees, who each year vote for the speaker who brought them the most insight and information, the speaker they’d like to take back to the office! This will be the 5th year Zanny has been on our program. Now, as we celebrate a milestone year we are honored to welcome her to the 2014 stage in a new role, where her marketing-to-mom expertise, passion, intelligence, and humor make her an ideal choice for emcee!

 
Lauren Fitzgerald

Leslie Godwin

Now What? How to take powerful insights about moms and immediately turn them into action that drives sales

Lauren Fitzgerald
Managing Director
The Mom Complex

 

 

Leslie Godwin
Senior Shopper Marketing Manager
Kellogg Company

We’ve all said it. After reviewing the results of the latest extensive study on moms, you find plenty of interesting insights to consider. So…

Now what?

You have emails to answer, meetings to attend, projects to finish, and before you know it those interesting insights are a distant memory. And another pile of paper on your shelf.

The Mom Complex takes a different approach to understanding moms. It’s not enough to uncover interesting mom insights. It’s critical to turn those insights into new products, services and communication platforms to drive growth within companies. In this session, Lauren Fitzgerald from The Mom Complex and Leslie Godwin from Kellogg’s will share how they paired up to take powerful insights about moms and turn them into actionable ideas that are driving sales and impacting the lives of moms.

 
Bill Tancer

Mom’s the word: Insights for engaging her divided attention

Bill Tancer
General Manager of Global Research
Experian Marketing Services

With a spending power of $2.4 trillion annually in the United States alone, today’s Moms are a key target audience that shouldn’t be ignored. In this session, you will learn how to catch and hold the attention of today’s always on, always connected Mom. Bill Tancer of Experian Marketing Services will share actionable insights about online and offline behavior patterns of Moms and ways you can more effectively reach them in your customer communications, while catering to their on-the-go, busy lifestyles.

 
Cooper Munroe

The Motherhood Reports

Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood
@CooperMunroe

Moms trust other moms when it comes to brands, and with more than 4 million moms blogging (+ millions of followers), it’s easy to see why moms rule the world and social media. As brand and blogger relationships evolve, The Motherhood Inc. set out to determine what’s working and what’s not. Year-long research and analysis of 1,025 blog posts from 956 bloggers, covering a breadth of campaigns on behalf of the world's top brands gave some surprising answers. Want to know what garners the most effective results in social – and doesn't? Attend this data-driven session to find out!

 
Holly Hamann

Christine Wilson

Case Study: Social Media Influencer Marketing to Moms That Works:
Leverage – Measure – Grow

Holly Hamann
Co-founder and Chief Marketing Officer
TapInfluence
@TapInfluence
@HollyHamann

 

Christine Wilson
Founder & CEO
MtoM Consulting, LLC
@MtoMConsulting

In this dynamic session, you’ll learn about the emergence of the “new” social influencers and how brands are working with them in innovative ways to share their brand message. Content creators come in all shapes and sizes. You will see examples of brands using influencers based on Vine, Instagram, Pinterest, YouTube, and Snapchat to expand brand engagement and dynamically share content.

 
Sharon Vinderine

Build Your Brand Using Everyday Mom Advocates
Generate peer-to-peer drive to purchase

Sharon Vinderine
Founder, CEO
PTPA Media, Inc.
@PTPASharon
@PTPA

Parent Tested Parent Approved, a brand that built its entire company on the basis of peer to peer recommendations and using mom influencers. Who better to teach the tricks of the trade than Sharon Vinderine, Founder and CEO of PTPA Media. She will help us gain an understanding of how she created a Seal of Approval with no initial credibility, and turned it into a Nationally recognized stamp used by companies around the globe such as Microsoft, The Harlem Globetrotters, Toys R Us and Verizon. The success of PTPA is a direct result of Sharon's integrity and her goal of building lasting authenticity and a credibility with her core audience of mothers while using their opinions to guide the company's objectives.

 
Julie Cole

Hitting the Motherload: How to build your business through Mom bloggers

Julie Cole
Co-Founder
Mabel’s Labels
@mabelhood
@juliecole

   
             
Laura Berg  

Laura Berg
President and Founder
My Smart Hands Inc.

  Alison Kramer

Alison Kramer
Writer and Co-Creator
UnMarketing

             
Erica Ehm  

Erica Ehm
Founder & Publisher
YummyMummyClub.ca

   


             

We all know that social media can be an instrumental part growing a business, but did you know that building relationships with Mom bloggers is an essential part of success? Mom bloggers provide invaluable word of mouth advertising, and are an indispensable part of growing your business. But how do you go about connecting with these social media gems? Join us for this session to learn from an expert panel of business owners, online community managers and bloggers the best way to connect with these influencers and what programs might be most profitable for you. We look forward to you joining us!

 
Josh Himwich

The New Rules: Reimagining Websites for Today's Mom

Josh Himwich
VP of Product for The Bump and Registry Businesses
TheBump.com
@himwich

The Bump, the sister brand of the #1 wedding website The Knot, has reimagined what it means to put the mom in the middle of it all. They have crafted a vision that moves from being a desktop-focused portal into a mobile-first platform that delivers relevant content, community and tools directly to the mom on every screen. Come and listen to Josh Himwich, new VP of Product at The Bump, share not only the details of how they created this new platform, but he'll also offer a sneak peak at the new app and web experiences that The Bump will soon be launching.

 
Liz O'Donnell

Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a Bird’s Eye View of Moms all Across America Who are Juggling Careers, Motherhood, Marriage & Households

Liz O'Donnell
Author, Mogul, Mom & Maid: The Balancing Act of the Modern Woman

Four out of 10 U.S. households include a mother who is either the sole or primary source of income for her family. While much ink has been dedicated in the past year to these breadwinner moms, they remain a mystery to many marketers.

Liz O’Donnell, author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, takes an honest look at how women are balancing home life and career. She’ll give you the unvarnished truth about the life of today’s breadwinning mom and share valuable insights on how to reach, inspire and support today’s modern woman.

 
Stacy DeBroff

Delivering Powerful ROI Mapping to Key Business Outcomes

Stacy DeBroff
Founder and CEO
Mom Central Consulting
@StacyDeBroff
@MCConsulting


As marketers, we’re challenged to strategically and successfully deliver campaigns that generate results – which often center around measuring impressions against target. Despite the continued brand focus on impressions, we know that campaign reach numbers rarely act as arbiters of consumer behavior. Instead, brands should reach deeper into the consumer funnel to target actions that can cause conversion at point-of-purchase – with campaign metrics mapping to core business outcomes such as:

  • Generating retail lift
  • Assuaging and negating brand detractors
  • Successfully launching new products and reinvigorating sales of existing ones

These outcomes matter most to the C-Suite and in her 2014 M2Moms workshop presentations, Stacy DeBroff will illuminate, through case studies and real-world examples, the leading trends that will sharpen and define this brand ROI.

 
Kelley Skoloda

Elisa Camahort Page

Blogs, Brands and Breadwinners

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum
@toobusytoshop

 

 

Elisa Camahort Page
Co-Founder and COO
BlogHer, Inc.

What is the current state of moms and social media? What are moms buying and who do they trust online? And, who wins, and loses, as more moms become the breadwinners? Fresh, new, global research conducted by BlogHer and Ketchum, some of which will be revealed for the first-time on the M2Moms® stage, has the answers to these and many other questions that marketers want addressed as they continue their journey in marketing to moms.

In their 2014 M2Moms® session, Blogs, Brands and Breadwinners, Elisa Camahort Page, co-founder, BlogHer, and Kelley Skoloda, Partner, Ketchum and author, Too Busy to Shop, will share the results of the 2014 BlogHer Social Media Study and Ketchum’s companion study, The Breadwinner PheMOMenon. The study was conducted with over 1,600 women in the general population and the BlogHer Visionaries Panel and covers lucrative audience segments including moms, millennials, boomers and more.

This groundbreaking research will cover why utility is the mother of necessity, what working moms value most, what prevents abandonment in an ever-more-crowded social space, why health is the new luxury item, which social media drive purchase and other findings that have significant marketing implications.

 
Jenny Rosenstratch
Photo: Johnny Miller

Weaning Them Off The Nugget: How Moms Can Take Back Family Dinner

Jenny Rosenstrach
Author
Dinner: A Love Story
Random House
@dinnerlovestory


Moms know that making family dinners can be the most stressful part of the day. It takes hard work and discipline. Anyone who has had the pleasure of feeding a toddler knows there’s no blanket solution. But, with the right strategies, it is possible to get delicious nightly meals on the table before everyone (including mom) collapses into an exhausted meltdown. Join us for a delicious (chicken-nugget-free) lunch to hear how one mom is getting the job done and inspiring countless others to do the same.

Jenny Rosenstrach is the author of Dinner: A Love Story, the website devoted to family dinner and the author most recently of Dinner: The Playbook. She’ll share the story of how she got her family out of a stressful grind and into a happy ritual of prepping, cooking and enjoying meals together. Learn how she did it and how she is connecting with millions of moms who are reaching out for help.

 
Stephanie McMahon

WWE: Making Mom the Champ

Stephanie McMahon
Chief Brand Officer
WWE

   
             
Carrie Glasscock  

Carrie Glasscock
Director, Corporate Relations
Susan G. Komen

  Gregg Horvat

Gregg Horvat
Sr. Brand Manager
Capri Sun – Kraft Foods

             

You might be thinking, “WWE and Moms? I never would have put those two together.”

WWE’s mission is to put smiles on people’s faces. They do this through their programming and dedication to the communities that their brand touches every week.

WWE programming is PG and more than 13 million moms have watched in the past year. WWE’s television programming reaches more women each week during primetime than leading women’s cable networks including TLC, Food Network, E!, Oxygen and We. Forty percent of WWE live event attendees have a child under 14 in their group and more parents and kids watch their flagship program, Monday Night Raw, together than any other sports league, with the only exception being the NFL. WWE not only entertains their audience but brings families closer together.

Join WWE Chief Brand Officer, Stephanie McMahon, as she introduces you to a unique brand with multi-generational appeal and shares ways that WWE engages Moms. She will be joined by partners Carrie Glasscock, Director of Corporate Relations for Susan G. Komen, who will discuss ways that they have worked together to make women, and especially moms, champions for their brands.

 
Brandon Murphy

Saya Heathco

The Death of the Primary Shopper

Brandon Murphy
EVP, Chief Strategy Officer
22squared

 

 

Saya Heathco
Planning Director
22squared

Moms have long been seen as the primary shopper for household goods - the holy grail for any brand or retailer in this space. After completing a study of 1000+ households, Brandon Murphy and Saya Heathco of 22squared will reveal a new approach to understanding shoppers that creates a big opportunity for marketers. This presentation will go beyond gender roles, and consider the behaviors, emotions and styles truly driving household responsibilities. It will share tips on how to win with today’s shoppers. And it may change how you view shopping both at work and in your own homes.

 
Courtney M. Miller

Beverly Wright

Moms: Faking it While Freaking Out
AbelsonTaylor’s anthropologic study validated by 400 moms

Courtney M. Miller
Director of Account Planning + Strategy
AbelsonTaylor
@CMiller0817
@AbelsonTaylor


Beverly Wright
VP, Account Director
AbelsonTaylor
@AbelsonTaylor

Being a mom comes with unimaginable joy, right? Well, yes. But unexpected are those unfathomable moments of sheer freak-out. She’s responsible for the health, well-being, and moral grounding of another human so vulnerability comes with the territory. And when it comes to her kid’s health and wellness, those feelings of vulnerability can reach DEFCON level 1. In fact, there’s a direct correlation between her kid’s health and wellness and her perceived job performance. These vulnerabilities combined with the ever-present mom judgment can put pressure on her to get it just right. It’s not enough to just be good at this job; she has to appear to be good at it too, even by faking it. This is where health and wellness brands are uniquely positioned to help her and gain her loyalty in a way that no other category can, but the path to getting there isn’t what you’d expect.

 
Jewel

Striking the Right Chord with Celebrity Influencer Campaigns

Jewel
Singer/Songwriter and Celebrity Mom
@jeweljk

   
             
Liz Hawks  

Liz Hawks
Senior Vice President & Partner
FleishmanHillard

@lizhawks

  Angie Read

Angie Read
Senior Vice President & Partner
FleishmanHillard

@angieread

             
Laura Hutfless  

Laura Hutfless
Agent Music Partnerships
Creative Artists Agency (CAA)

@LEHNash

   


Influence. The term is perhaps one of the most overused in marketing today, yet we know moms’ purchase decisions are driven most by the recommendations of peer moms, whether it’s conversations on the playground, blogs, or via a celebrity mom on the cover of People magazine. Why are talent-driven campaigns effective? Celebrity moms bring scale, authenticity, a built-in audience, and instant credibility. How do you partner with a celebrity to reach your consumer; what is the best timing; what is a realistic budget; how do you broker the right deal; where do you even start? The panel discussion will address these questions and provide more insight from a brand representative, talent agent and singer/songwriter and celebrity mom, Jewel.

 
Noelle Perillo

Breaking Down Barriers at a Young Age with Special Olympics

Noelle Perillo
Director, Corporate Relations
Special Olympics International
@SpecialOlympics
@noelleperillo

   
             
Brook Klawitter  

Brook Klawitter
Special Olympics International

  Jack Klawitter

Jack Klawitter
Special Olympics International

             

What does every child want? The chance to kick a ball, to throw it well, to share that success with family members. What does every child with intellectual disabilities want? The exact same thing. Young Athletes™ is a unique sport and play program for children with intellectual disabilities focusing on fun activities that are important to mental and physical growth. Children ages 2 1/2 to 7 enjoy games and activities that develop motor skills and hand-eye coordination. Young Athletes is an early introduction to sports and to the world of Special Olympics. See and hear first-hand from athlete Jack Klaiwatter and his mom Brook about the impact Young Athletes and Special Olympics has had on him, their family and community.

 
Laura Wagner

Expectant Mothers Expecting More from Health Care

Laura Wagner
Creative Director
Free Agents Marketing


With five key trends in five minutes, Laura Wagnerwill outline the Millennial Mom's ever-revolving expectations of healthcare through their pregnancy and how today's forward-thinking marketing is addressing them.

 
Sue Gillan

Therese Caruso

Getting in Touch with Moms: From Insight to Immersion Via Improvisation

Sue Gillan
Creative Director
O’Keefe Reinhard & Paul

 

 

Therese Caruso
Managing Director, Global Strategy + Insights
Zeno Group
@theresecaruso

Join us over lunch for an unexpected view into the world of today’s moms. This dynamic session will start with a few pervasive and emerging behaviors that both connect and differentiate generations of moms. We will use societal and cultural trends as a backdrop to illustrate the world in which Moms live and how these influences affect her behaviors at home, at work and in her community. Then we’ll invite improvisational actors to the stage to address a real-life marketing challenge in real time, using those insights to create truths that Moms can relate to.

 
Christine Ryder

The Science of Sharing: Connecting with Moms Through Social Video

Christine Ryder
Regional VP Sales
Unruly
@unrulyco


Women undergo radical changes to their habits as consumers when they become mothers, including how they engage with content, the types of content that resonate, and the new environments they frequent.

Despite this, brands have the opportunity to connect with moms on a deeper level, through insights into this behavioral shift and authentic messaging.

Join Regional Vice President of Sales, Christine Ryder, as she presents the latest research on video sharing and discusses best practices to reach and impress moms with branded and social video.

 
Elizabeth Battaglino Cahill, R.N.

Dominique Debroux

Meeting the Health Needs of Today’s Mom

Elizabeth Battaglino Cahill, R.N.
CEO
HealthyWomen
@BBCRN
@Healthywomen

 

 

Dominique Debroux
Co-Founder and CEO
Big Belli
@BigBelliCo

For more than 25 years, HealthyWomen has guided women through the various ages and stages of life. From helping women select a birth control to providing the necessary tools for her to plan her pregnancy and guidance to her when she had difficulty conceiving.

Big Belli LLC is a pregnancy, parenting and social networking brand based on filmed content. Big Belli provides an emotional connection, coupled with information, for expectant moms and their families. Its first offering is the documentary 40 Weeks, which follows a varied group of expectant women week-by-week while supporting the stories with expert advice on the milestones of pregnancy.

Beth Battaglino, RN the President and CEO of HealthyWomen will lead a discussion with Dominique Debroux, CEO of Big Belli Productions on meeting the needs of today’s mom. Beth and Dominique will discuss who today’s mom is, what is changing in health education for newly pregnant women to how she shops and makes decisions. They’ll also describe the fastest growing demographic of new moms. And share recent research and insights about what pregnant women and moms want from brands and companies.

 
Sharon Chang

Big expectations, faster delivery: Why content marketing should be part of every marketing strategy

Sharon Chang
Director of Product Management
Yahoo!


Consumers are bombarded with content and the marketer¹s quest to be heard among the noise can be an overwhelming challenge. Mothers present an even bigger challenge, busy with daily parenting duties, there is minimal time to dig through the clutter to discover brands. They have high expectations of having relevant information delivered to them fast. As a solution, Yahoo has integrated advertising into our new magazines to quickly grab the attention of consumers who are desensitized to standard display advertising online. Find out how content that is centered around consumer passion points is the fastest way to deliver a fully integrated digital experience that drives deep consumer engagement.

 
Kelly McCabe

Tania Haigh

Reaching Millennial Moms through their Peers

Kelly McCabe
VP of Strategic Relationships
Crowdtap

 

 

Tania Haigh
Principal and Founder
Magnolia Insights, Inc.

We've all seen the statistics: the majority of moms don't feel that brands understand them and are particularly distrustful and wary of brand advertising. Perhaps more than any other demographic, millennial moms are empowered by media via blogs and reviews and spend huge amounts of time on social media engaging with peers. These moms turn to their peers for recommendations to inform brand decisions for their families. As a result, they have redefined their expectations of brands to market with them instead of at them.

Crowdtap, recently recognized in Inc Magazine's Fast 500, works with top brands to place the consumer at the center through its people-powered marketing platform, making it easy to deliver real-time insights, social engagement, consumer-generated content (CGC) and distribution. Join this workshop to learn more about how this fast-growing company is helping brands stay relevant with millennial moms.

 
Kendra Simpson

Trusting Mom Instincts: Engaging with Moms on Their Terms

Kendra Simpson
Vice President, Social Strategy
Social@Ogilvy


The modern mom is constantly online researching websites, blogs and message boards for info on parenting. But is there a way for brands to celebrate a mother’s natural instincts and build an emotional connection?

Huggies was able to leverage agile marketing and engage with moms online in their “natural habitat.” This session will discuss how Ogilvy helped Huggies reach moms online through websites they already frequent and engage with them at a critical point of market entry for making purchase decisions.

Attendees will learn:

  • How Huggies leveraged video content to create an emotional connection with moms
  • The key elements to creating an engaging tone/voice
  • Key learnings on using video content to drive trial and purchase
  • Best practices for using agile marketing
 
Mary Anne Graf

New Moms: The Holy Grail of Brand Conversion

Mary Anne Graf
VP Women’s Services, Bon Secours Virginia Health System
President
Healthcare Innovations
Author, The Complete Guide to Women's Health Service Line Marketing

Once established, buying habits are incredibly hard to change, whether with a health system or consumer product. There are very few times in our lives when those habits can be interrupted. The most significant opportunity, by far, is the birth of a child. During pregnancy and early parenting, moms are self-guided missiles honing in on information about programs and products to give baby and mom the best advantage in birth and life. Values and needs shift overnight. Moms readily change or add new health system and consumer brands never even noticed before. Take advantage of this rare opportunity to influence the mind and heart of the CFPA (Chief Family Purchasing Agent). During this session, explore how generational influences, new mom values, great program/product development, easy segmentation, gender-savvy presentation and smart timing can open doors for years of new brand loyalty.

 
Ellen Briggs

Mindful Kids Shape the Future of Grocery Shopping

Ellen Briggs
Founder, President, Food Consultant, Author
Kid Kritics


Kids want their voices and choices to be heard, and taken seriously. Today, Children and youth are more educated and thus mindful of ingredients and product messaging. They are wise beyond their years and are more than aware of packaging promises versus the actual ingredients. It is time for retailers and manufacturers know about the growing influence of children and how their food preferences should shape food product development for the whole family. They have the buying power. Are you ready for your future customers?

 
Janis Daly

Beyond the Pediatrician’s Office – Health and Wellness Marketing That Reaches Moms Where They Are

Janis Daly
Senior Director of Sponsorship Sales
School Family Media


Moms are no longer at home. They’re out at work and on the go with activities. Janis Daly from School Family Media will review some of the best spots to reach mom with your health & wellness product message when she is outside the home. There are a lot of creative venues beyond the pediatrician’s office where you can engage mom. Health & wellness programs are available through a variety of outlets. One of the places Mom is most receptive, and that offers some unique opportunities, is through her child’s school. What does your brand need to know about connecting with Mom through schools and what best practices should you follow to ensure success?

 

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- M2Moms® 2013 Attendee


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- M2Moms® 2011 Attendee


“Terrific, useful content; compelling, energetic and entertaining speakers.”
- M2Moms® 2011 Attendee