2014 Sessions/Speakers

M2Moms® 2014 Attendees will meet and learn from marketing to mom leaders like those below.

The M2Moms® conference features content to help you gain a competitive edge for your brand. Our line-up of more than 30 speakers will examine mom's behavior, what channels they use to gather information, how they make decisions, and where they buy.

Check back soon for updates to the 2014 Speakers!


Zanny Oltman Julie Cole Cooper Munroe Bill Tancer Holly Hamann
Zanny Oltman
VP Marketing Partnerships
Destination Maternity Corporation
@motherhoodmat
@peamaternity
Speaker Bio
Julie Cole
Co-Founder
Mabel’s Labels
@mabelhood
@juliecole
Speaker Bio
Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood

@CooperMunroe
Speaker Bio

Bill Tancer
General Manager of Global Research
Experian Marketing Services
Author
Click... What Millions of People Do Online and Why it Matters

@experianmkt
Speaker Bio

Holly Hamann
Co-founder and Chief Marketing Officer
TapInfluence
@TapInfluence
@HollyHamann
Speaker Bio

         
Christine Wilson Lauren Fitzgerald Leslie Godwin Kelley Skoloda Elisa Camahort Page
Christine Wilson
Founder & CEO
MtoM Consulting, LLC
@MtoMConsulting
Speaker Bio
Lauren Fitzgerald
Lead Engagement Manager
The Mom Complex
Speaker Bio
Leslie Godwin
Senior Shopper Marketing Manager
Kellogg Company
Speaker Bio

Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum
@toobusytoshop
Speaker Bio

Elisa Camahort Page
Co-Founder and COO
BlogHer, Inc.
Speaker Bio
         
Liz O'Donnell Josh Himwich Sharon Vinderine Laura Berg Alison Kramer
Liz O'Donnell
Author, Mogul, Mom & Maid: The Balancing Act of the Modern Woman
Speaker Bio
Josh Himwich
VP of Product for The Bump and Registry Businesses
TheBump.com
Speaker Bio
Sharon Vinderine
Founder, CEO
PTPA Media, Inc.
@PTPASharon
@PTPA
Speaker Bio

Laura Berg
President and Founder
My Smart Hands Inc.
Speaker Bio

Alison Kramer
Writer and Co-Creator
UnMarketing
Speaker Bio
         
Stephanie McMahon  
Stephanie McMahon
Chief Brand Officer
WWE
Speaker Bio
   

 

 
         
Lauren Fitzgerald

Leslie Godwin

Now What? How to take powerful insights about moms and immediately turn them into action that drives sales

Lauren Fitzgerald
Lead Engagement Manager
The Mom Complex

 

 

Leslie Godwin
Senior Shopper Marketing Manager
Kellogg Company

We’ve all said it. After reviewing the results of the latest extensive study on moms, you find plenty of interesting insights to consider. So…

Now what?

You have emails to answer, meetings to attend, projects to finish, and before you know it those interesting insights are a distant memory. And another pile of paper on your shelf.

The Mom Complex takes a different approach to understanding moms. It’s not enough to uncover interesting mom insights. It’s critical to turn those insights into new products, services and communication platforms to drive growth within companies. In this session, Lauren Fitzgerald from The Mom Complex and Leslie Godwin from Kellogg’s will share how they paired up to take powerful insights about moms and turn them into actionable ideas that are driving sales and impacting the lives of moms.

 
Bill Tancer

Mom’s the word: Insights for engaging her divided attention

Bill Tancer
General Manager of Global Research
Experian Marketing Services

 

With a spending power of $2.4 trillion annually in the United States alone, today’s Moms are a key target audience that shouldn’t be ignored. In this session, you will learn how to catch and hold the attention of today’s always on, always connected Mom. Bill Tancer of Experian Marketing Services will share actionable insights about online and offline behavior patterns of Moms and ways you can more effectively reach them in your customer communications, while catering to their on-the-go, busy lifestyles.

 
Cooper Munroe

The Motherhood Reports

Cooper Munroe
Co-founder
The Motherhood, Inc.
@TheMotherhood
@CooperMunroe

 

Moms trust other moms when it comes to brands, and with more than 4 million moms blogging (+ millions of followers), it’s easy to see why moms rule the world and social media. As brand and blogger relationships evolve, The Motherhood Inc. set out to determine what’s working and what’s not. Year-long research and analysis of 1,025 blog posts from 956 bloggers, covering a breadth of campaigns on behalf of the world's top brands gave some surprising answers. Want to know what garners the most effective results in social – and doesn't? Attend this data-driven session to find out!

 

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View previous conference speakers
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“I really enjoyed case study examples & speakers who shared facts on how to help measure ROI.”
- M2Moms® 2013 Attendee


“Speakers teamed up to present in a dynamic way that provided REAL examples, not just hypothetical.”
- M2Moms® 2013 Attendee


“Very meaty content, I liked the targeted nature of presentations.”
- M2Moms® 2012 Attendee


“I enjoyed the laid back atmosphere. The speakers were very approachable and everyone seemed willing to connect and offer perspective and insight.”
- M2Moms® 2011 Attendee


“Incredible, actionable insights on current data. Not just a bunch a stats being thrown at you. Great presentation.”
- M2Moms® 2011 Attendee


“Terrific, useful content; compelling, energetic and entertaining speakers.”
- M2Moms® 2011 Attendee