M2Moms® 2017 Attendee
“What an incredible 2 days. Full of very valuable information! Very impressive generation of business leaders, too. I was blown away. Many attendees told me how much they enjoy this conference. Clearly, you worked hard on creating this special way for those in the business to make connections and friendships. Thank you!”M2Moms® 2016 Attendee
”Every single aspect of it was phenomenal“M2Moms® 2015 Attendee
”It was a pleasure to be a part of M2Moms this year. An amazing group of professionals paying the right level of attention to this very important segment and helping marketers find new, relevant and compelling ways to connect with moms today. It was the perfect forum for us to share our recent Proprietary Mom Learning. Look forward to joining M2Moms again next year.“M2Moms® 2015 Attendee
“The 15 minutes presentations were energizing”M2Moms® 2015 Attendee
“The Sessions were insightful and made me think differently on how to connect to moms.”M2Moms® 2014 Attendee
“Content was useful; brand attendees were interesting; culture of conference was warm, inclusive, and informative.”M2Moms® 2013 Attendee
“I really enjoyed case study examples & speakers who shared facts on how to help measure ROI.”Search M2Moms®
(860) 724-2649 x13
nan@pme-events.com
2018 Schedule
Marketing to Moms 2018 Conference Schedule
M2Moms® is a two-day conference featuring general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
As of 09/18/2018
M2Moms® 2018 Preliminary Schedule
Check back for updates.
Tuesday, October 2
M2Moms® – The Marketing to Moms Conference
8:00 – 9:00 a.m.
Registration & Networking Breakfast
WELCOME
Nan McCann, Co-Founder M2Moms®
President, PME Enterprises, LLC
☆ Setting the M2Moms®Stage Keynote: Part 1 ☆
“The Evolution of Motherhood”
Mandy Arioto, President & CEO, MOPS International
2018 M2Moms®Guest Emcee
☆ New Research ☆
“The new mom on the block: How millennial parents approach trying and buying”
Katherine Cullen
Director of Industry & Consumer Insights
National Retail Federation
☆ Case Study – Partnering With Another Brand ☆
“Better Together: A unique brand partnership that uncovered need & drove results.”
Rachel Curry, Director of Marketing, Owned Channels, Volvo Car, USA
Agata Reyes, V.P. Business Development & Strategic Partnerships, Destination Maternity
☆ Insights Versus Algorithms ☆
“Do You Move at the Speed of Mom? June Cleaver Is Dead Presents
an Agile Insight Practice to keep up with Modern Moms”
Skyler Mattson, President, WongDoody & Co-Founder of June Cleaver Is Dead; Kinley Lagrange, Account Director, WongDoody & Director of Client Partnerships at June Cleaver Is Dead
10:30 a.m. – 10:50 a.m.
Networking Break – Sponsored by Response Media
☆ Experiential Marketing ☆
“How Can Popsicles, Peanut Butter & Glitter Create Defining Customer Experiences?”
Enna Allen, V.P. Brand Management
Simon Property Group
☆ Research Insights☆
“Decoding High Stress Moms – How Brands Can Make A Difference”
Jola Burnett, VP, GfK Consumer Life (formerly Roper® Reports)
☆ Panel ☆
“What Millennial Moms Want & How Brand Marketers Can Help”
Introduction & Moderator: Jola Burnett, VP, GfK Consumer Life
Panelists: Agata Reyes, V.P. Business Development & Strategic Partnerships, Destination Maternity; Jim Fosina, Founder & CEO, Fosina Marketing Group; Amy Przywara, Chief Marketing Officer, Sylvan Learning; Nicole Davies, EVP, Head of Strategy, GreyHealth Group (ghg); Katie Rice, CEO & Co-Founder, Baby Page
12:30 p.m.-1:30 p.m.
Luncheon
☆ More than ever, “The Neighborhood” ☆
Cooper Munroe, CEO, The Motherhood; Paul Siefken, President & CEO, Fred Rogers Productions
☆ Surprise & Delight Continues In 2018☆
“Where Wonder Meets Worry: Understanding This Intersection Where Today’s Mom Lives”
Amy Henry, President, FlashLight Insights
☆ Panel ☆
“Best Little Experiences Ever: Don’t Forget the Fun Factor!”
Moderator: Amy Henry, President, FlashLight Insights
Panelists: Jeff Harry, VP Play-Well TEKnologies; Enna Allen, V.P. Brand Management, Simon Property Group; Andrea Scalzo Yi, Founder & CEO, Raising Dragons
3:30-3:40 p.m.
Networking Break
☆ Case Study ☆
Partnering with A Non-Profit
Jennifer Kendra, Senior Director, Cause Impact Partnerships & Employee Experience
Save the Children
☆ Moms Online Neighbors ☆
“Forget Mascara, We’ve Got Babies”
Elle Walker & Meg Resnikoff, Founders of What’s Up Moms
A Special Video Presentation for the 2018 M2Moms® Marketing Community!
☆ Family Now ☆
The Interconnectivity of Family Generations
“The New Reality of Grandparenting”
Patty David, Director Consumer Insights, Personal Fulfillment, AARP
☆ What Mom Needs &/Or Wants☆
“From Bras to Booze; The Principles of Marketing to Mom”
Zanny Oltman, President, Hillside & Knox, with Jonathan Canter, Co-Founder, Dear Mom Wine, & Elesha Nelson, Co-Owner, Simple Wishes
☆ Day One Closing Event ☆
Mom First Award Winner Goes To A Dad!!!
2018 Winner Honored
Kurt Workman ,CEO & Co-Founder, Owlet Baby Care
Day ONE Networking Reception!
5:45 – 7:00 p.m.
Marketing to Moms Reception
Honoring Owlet!
Wednesday, October 3
M2Moms® – The Marketing to Moms Conference
Registration & Networking Breakfast
8:00 – 9:00 a.m.
Exhibits & Networking Breakfast
WELCOME DAY 2
Nan McCann, Co-Founder M2Moms®
President, PME Enterprises, LLC
☆ Setting the M2Moms® Stage Keynote – Part 2 ☆
“The Surprising Message That Will Change The World”
Mandy Arioto, President & CEO, MOPS International
M2Moms®2018 GUEST EMCEE
☆ Who Loves You? ☆
#TRENDING: Insider Insights From Smarty Pants’ 2018 Brand Love Report!
Michele Poris, Ph.D., Vice President, Smarty Pants
☆ Research☆
Successfully Segmenting Moms
“The Diversity of Motherhood”
Ariel Segal, Head of Insights, Foursquare
☆ Revitalizing Brands for the 21st Century ☆
“Examining how from global brands to startups, the companies that help reinvent parenthood for Millennials will be the ones that succeed!”
Ross Kimbel, Co-Founder, Be Curious Partners; Meryl Macune, SVP, Global Marketing, Kids II; Catherine Merritt, CEO, Spool Marketing & Communications
Networking Break
10:40-11:00 a.m.
☆ Mompreneur Panel ☆
“Mothers Of Invention: The Birth of a Business After The Baby”
Moderator: Nicole Feliciano, CEO, MomTrends Media
Panelists: Celine Cohen, Co-Founder & CEO, Allette Boutique; Randi Zinn, Founder, Beyond Mom; Anjali Varma, Owner, Kidville Bethesda; Morgan Hutchinson, Founder, Shop Buru; Susie Coulter, Co-Founder, Bronty Beauty
☆ Presentation & Discussion ☆
“How Can Your Brand Survive in an Age of Digital Savvy Moms? Five Tips Coming Up!”
Katrina McCarter, CEO & Founder, Marketing to Mums, Australia
☆ Closing Keynote ☆
The Expanding Definition & Reality of Family
12:30-1:30 p.m.
Luncheon
M2Moms® to M2W® Transition
Note:
Moms Are Women First! Attendees to M2Moms® May Attend M2W® At No Additional Charge But Must Register HERE Use Discount Code M2Moms18
☆ M2W® – The Marketing to Women Conference ☆
1:15 -1:25
☆ Welcome to M2W® 2018 ☆
Nan McCann, Co-Founder M2W®, President, PME Enterprises, LLC
1:25-1:55
☆ Setting the M2W® Stage Keynote: Part 1 ☆
She May Be A Millennial Now, But…
“Hacking Happiness: Understanding what drives well-being in women across the lifespan”
- Alison Bryant, SVP of Research, AARP
2018 M2W ® Guest Emcee
1:55-2:25
☆ Marketing that Moves Her ☆
“Branditude: The Heartbeat of a Brand and the Part You Play in its Love Affair with Women!”
Emily Spensieri, Co-Founder & Strategic Brand Architect, Incite, Inc.
2:25-3:55
☆ Talking About Her Health ☆
“Encouraging a Healthier Her”
Wendy Lund, CEO, GCI Health
3:55-4:15
☆ Speaking Her Language ☆
“Speaking with her, not to her; Finding your lingua branda!”
Dawn Lerman, Ph.D., Professor and Executive Director, Center for Positive Marketing, Gabelli School of Business, Fordham University
4:15-4:40
☆ The Campaign That Won the Hearts of the World ☆
“The Making of a Fearless Girl!”
Lizzie Wilson, Associate Creative Director, McCann New York
Plus:
“This Woman Means Business” Award
2018 Winner – The Fearless Girl – Honored
4:40-5:30
☆ Panel ☆
“Women@: Smart Companies Harness the Business Power of Women”
Moderator: Jen Shap, Agency Business Development Lead, Google
Panelists: Mita Mallick, Head of Diversity & Cross-Cultural Marketing, Unilever; Jenny Gomez, Director of Product Marketing, Advanced Media and Advertising Group, TiVo; Renee Rauchut, Director, Content Creation, Cadillac; Chalmers Brown, Ally Bank
5:30 -7:00 p.m.
☆ Marketing to Millennial Women Reception ☆
Sponsored By AARP Honoring Fearless Girl
