2019 Schedule



Statue

(As of 09/18/2019)

The 15th Annual

Marketing to Moms 2019 Conference Schedule

Including
M2W® – The Marketing to Women Conference

Preliminary Program Schedule
Check back for updates

Wednesday, October 16

8:00-9:00
Registration & Networking Breakfast
Sponsored by: Healthline

9:00-9:15
Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

9:15-9:40
8 Keys to Success to Build Mom Brands in the Decade Ahead
“The Mother of All Opportunities”
Katrina McCarter, Founder/CEO, Marketing to Mums,
Author of The Mother of All Opportunities
&
Best Speaker Award Winner @ M2Moms 2018!

9:40-10:00
Setting the Stage Part 1
“Tools to Keep up with an Ever-Changing Mom”
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
with
Kinley Lagrange, Account Director, WongDoody
and Director of Client Partnerships, The Motherboard

10:00-10:20
Getting Closer to Mom
“What Matters to Mom:
Identifying Micro-Insights that Inspire Her Preferences & Behavior”
Amy Henry, Founder/CEO, Flashlight Insights

10:30-11:00
Networking Break
Sponsored by: The Center for Positive Marketing

11:00-11:15
Health & Wellness
Well-being Through the Lens of Becoming a Mom
Dria de Bottom Barnes, GM/Head of Baby & Pregnancy, Healthline

11:15-11:45
Day One Keynote
“Reaching the Invaluable, but Too Often Invisible, Female Consumer”
J. Alison Bryant, SVP Research, AARP

11:45-12:00
The Importance of the First Two Years
“The First 1,000 Days: Nourishing America’s Future”
Blythe Thomas, Chief Strategy Officer, The First 1,000 Days

12:00-12:15
Moms after Maternity Leave
“Helping her Return! The Importance of Moms in the Workplace”
Lauren Brandt, Client Solutions Manager, Facebook; Founder, Facebook
SuperMoms; Co-Founder, The Returnity Project

12:15-12:30
Mom First Award
2019 Winner Honored

12:30-2:00
Luncheon & Special Speaker
Sponsored by: Destination Maternity
Women of a Certain Age & Single
“Solo: A Celebration of Women on Their Own
Widows, Never Married and Divorced”
Kathleen Fitzgerald, Portrait Photographer & Author

1:45-2:05
The Allure of Video
“Understanding the Modern Family: Kids Aren’t Growing Up the Same These Days”
Melinda Cheng, Kids & Family Strategy Lead, YouTube/Google

2:05-2:25
Observing the World Before Us
“Decoding the Mom Mindset: Image-Based Insights Worth a Million Words”
Grady Edelstein, Head of Partnership Marketing, Tinybeans

2:25-2:45
New Research – Leverage Tech & Media to Help
“Technology: The New Mamas Little Helper”
Shari Cleary, SVP, Research, Buzzfeed

2:45-3:00
Compliance for Brand Success & Staying Power
“Who Does Mom Trust?”
Linnette Attai, Founder & President, PlayWell, LLC

3:00-3:30
Marketing to Moms & Families in China
Discussion Leader: Dawn Lerman, Ph.D., Professor & Executive Director, Center for Positive Marketing, Gabelli School of Business, Fordham University
Participants: Katrina McCarter, Founder & CEO, Marketing to Mums; Author, “The Mother of All Opportunities”;
Yi Xie, Founder, Yiswind Institute of Multicultural Education, China (via video)

3:30-4:00
Networking Break
Sponsored by: Incite

4:00-4:15
Love Starts Here
“Does Your Brand Cherish Her? Testing Your Brand”
Emily Spensieri, Co-Founder & Strategic Brand Architect

4:15-4:45
Generations – Where We Are & Where We’re Going
Gen Z and Tomorrow’s A-I-Powered Mom
Jola Burnett, VP Research, GfK Consumer Life

4:45-5:05
The Caregivers – Multigenerational & Mostly Women
“Stressed but Blessed”
Patty David, Director of Consumer Insights & Personal Fulfillment, AARP

5:05-5:30
“This Woman Means Business” Award Ceremony

5:30-7:00
Networking Reception Honoring
This Woman Means Business 2019 Award Winner
Ethel Percy Andrus
Founder of AARP
Sponsored by: The Center for Positive Marketing

 

Thursday, October 17

8:00-9:00
Registration & Networking Breakfast
Sponsored by: Healthline

9:00-9:15
Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

9:15-9:30
Setting the Stage Part 2
“Innovation Solutions at the Speed of Mom”
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
with
Kinley Lagrange, Account Director, WongDoody
and Director of Client Partnerships, The Motherboard

9:30-10:00
Day Two Keynote
“Winning Her Business: How to Transform the Customer Experience
for the World’s Most Powerful Consumers”
Bridget Brennan, CEO, Female Factor Corporation
Author, Why She Buys and Winning Her Business

10:00-10:15
Data Data Data
Beyond Proximity Marketing
Ariel Segal, Head of Insights, Foursquare

10:15-10:30

World’s Largest Retail gets Digital with Moms
“Need it. Text it. Get it. Astonishingly Fast.”
Dominique Essig, Chief Product Officer, Jetblack

10:30-11:00
Podcasts & Radio
“The Emotional Power of Audio”
Megan Lazovick, Vice President, Edison Research

Networking Break Ongoing
Sponsored by: Google & YouTube Kids

11:00-12:00
Media of the Moment Panel
The New World of Omnichannel Marketing:
Winning with Today’s High Screen Female Consumers
Opening Remarks & Session Moderator: Tina Daniels, Director of Agency Business Development, Google
Panelists: Ariel Segal, Foursquare; Dominique Essig, Jetblack; Megan Lazovick, Edison Research;
Erin Phraner, Video Producer, Creative Lifestyle Brands, Buzzfeed;
Olivia Basu, Industry Manager, Finance Service, Facebook

12:00-12:30
Diversity & Inclusion
“In Her Words: Black Women’s Perspectives on Life, Beauty and Advertising”
Pepper Miller, Author & Founder, The Pepper Miller Group
With
Mita Mallick, Head of Diversity & Cross-Cultural Marketing, Unilever North America

12:30-1:30
Closing Remarks & Luncheon
Sponsored by: AARP


  • 2019 M2Moms Attendee

    “To say that we thoroughly enjoyed the M2Moms Conference in NYC is an understatement. The content was incredibly thoughtful and the presenters were amazing. We are already looking forward to the next one. Thank you for putting on such a great event.”

  • 2019 M2Moms Attendee

    “Thank you again for the fantastic conference. I really appreciate its substantive value.” “Thank you again for the fantastic conference. I really appreciate its substantive value.”

  • 2019 M2Moms Attendee

    “What an amazing event!”

  • M2Moms Attendee & Speaker 2018

    “Thank you so much for including us in the M2Moms conference! We had a wonderful experience and enjoyed sharing our insights with a group of thoughtful marketers. Bravo on an amazing event!”

  • M2Moms® 2018 Attendee

    M2Moms® 2018 Attendee “Thank you for an informative, information packed and timely M2Moms Conference 2018! It was my first time attending and I am grateful for the time and dedication you and your team put in to such a worth-while event, so many take-aways - loved it!”

  • M2Moms® 2017 Attendee

    “What an incredible 2 days. Full of very valuable information!  Very impressive generation of business leaders, too. I was blown away. Many attendees told me how much they enjoy this conference. Clearly, you worked hard on creating this special way for those in the business to make connections and friendships. Thank you!”

  • M2Moms® 2016 Attendee

    ”Every single aspect of it was phenomenal“

  • M2Moms® 2015 Attendee

    ”It was a pleasure to be a part of M2Moms this year. An amazing group of professionals paying the right level of attention to this very important segment and helping marketers find new, relevant and compelling ways to connect with moms today. It was the perfect forum for us to share our recent Proprietary Mom Learning. Look forward to joining M2Moms again next year.“

  • M2Moms® 2015 Attendee

    “The 15 minutes presentations were energizing”

  • M2Moms® 2015 Attendee

    “The Sessions were insightful and made me think differently on how to connect to moms.”

  • M2Moms® 2014 Attendee

    “Content was useful; brand attendees were interesting; culture of conference was warm, inclusive, and informative.”

  • M2Moms® 2013 Attendee

    “I really enjoyed case study examples & speakers who shared facts on how to help measure ROI.”