2019 Schedule

Wednesday, October 16

8:00-9:00
Registration & Networking Breakfast
Sponsored by: Healthline

9:00-9:15
Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

9:15-9:40
8 Keys to Success to Build Mom Brands in the Decade Ahead
“The Mother of All Opportunities”
Katrina McCarter, Founder/CEO, Marketing to Mums,
Author of The Mother of All Opportunities
&
Best Speaker Award Winner @ M2Moms 2018!

9:40-10:00
Setting the Stage Part 1
“Tools to Keep up with an Ever-Changing Mom”
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
with
Kinley Lagrange, Account Director, WongDoody
and Director of Client Partnerships, The Motherboard

10:00-10:20
Getting Closer to Mom
“What Matters to Mom:
Identifying Micro-Insights that Inspire Her Preferences & Behavior”
Amy Henry, Founder/CEO, Flashlight Insights

10:30-11:00
Networking Break
Sponsored by: The Center for Positive Marketing

11:00-11:15
Health & Wellness
Well-being Through the Lens of Becoming a Mom
Dria de Bottom Barnes, GM/Head of Baby & Pregnancy, Healthline

11:15-11:45
Day One Keynote
“Reaching the Invaluable, but Too Often Invisible, Female Consumer”
J. Alison Bryant, SVP Research, AARP

11:45-12:00
The Importance of the First Two Years
“The First 1,000 Days: Nourishing America’s Future”
Blythe Thomas, Chief Strategy Officer, The First 1,000 Days

12:00-12:15
Moms after Maternity Leave
“Helping her Return! The Importance of Moms in the Workplace”
Lauren Brandt, Client Solutions Manager, Facebook; Founder, Facebook
SuperMoms; Co-Founder, The Returnity Project

12:15-12:30
Mom First Award
2019 Winner Honored

12:30-2:00
Luncheon & Special Speaker
Sponsored by: Destination Maternity
Women of a Certain Age & Single
“Solo: A Celebration of Women on Their Own
Widows, Never Married and Divorced”
Kathleen Fitzgerald, Portrait Photographer & Author

1:45-2:05
The Allure of Video
“Understanding the Modern Family: Kids Aren’t Growing Up the Same These Days”
Melinda Cheng, Kids & Family Strategy Lead, YouTube/Google

2:05-2:25
Observing the World Before Us
“Decoding the Mom Mindset: Image-Based Insights Worth a Million Words”
Grady Edelstein, Head of Partnership Marketing, Tinybeans

2:25-2:45
New Research – Leverage Tech & Media to Help
“Technology: The New Mamas Little Helper”
Shari Cleary, SVP, Research, Buzzfeed

2:45-3:00
Compliance for Brand Success & Staying Power
“Who Does Mom Trust?”
Linnette Attai, Founder & President, PlayWell, LLC

3:00-3:30
Marketing to Moms & Families in China
Discussion Leader: Dawn Lerman, Ph.D., Professor & Executive Director, Center for Positive Marketing, Gabelli School of Business, Fordham University
Participants: Katrina McCarter, Founder & CEO, Marketing to Mums; Author, “The Mother of All Opportunities”;
Yi Xie, Founder, Yiswind Institute of Multicultural Education, China (via video)

3:30-4:00
Networking Break
Sponsored by: Incite

4:00-4:15
Love Starts Here
“Does Your Brand Cherish Her? Testing Your Brand”
Emily Spensieri, Co-Founder & Strategic Brand Architect

4:15-4:45
Generations – Where We Are & Where We’re Going
Gen Z and Tomorrow’s A-I-Powered Mom
Jola Burnett, VP Research, GfK Consumer Life

4:45-5:05
The Caregivers – Multigenerational & Mostly Women
“Stressed but Blessed”
Patty David, Director of Consumer Insights & Personal Fulfillment, AARP

5:05-5:30
“This Woman Means Business” Award Ceremony

5:30-7:00
Networking Reception Honoring
This Woman Means Business 2019 Award Winner
Ethel Percy Andrus
Founder of AARP
Sponsored by: The Center for Positive Marketing

Thursday, October 17

8:00-9:00
Registration & Networking Breakfast
Sponsored by: Healthline

9:00-9:15
Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

9:15-9:30
Setting the Stage Part 2
“Innovation Solutions at the Speed of Mom”
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
with
Kinley Lagrange, Account Director, WongDoody
and Director of Client Partnerships, The Motherboard

9:30-10:00
Day Two Keynote
“Winning Her Business: How to Transform the Customer Experience
for the World’s Most Powerful Consumers”
Bridget Brennan, CEO, Female Factor Corporation
Author, Why She Buys and Winning Her Business

10:00-10:15
Data Data Data
Beyond Proximity Marketing
Ariel Segal, Head of Insights, Foursquare

10:15-10:30

World’s Largest Retail gets Digital with Moms
“Need it. Text it. Get it. Astonishingly Fast.”
Dominique Essig, Chief Product Officer, Jetblack

10:30-11:00
Podcasts & Radio
“The Emotional Power of Audio”
Megan Lazovick, Vice President, Edison Research

Networking Break Ongoing
Sponsored by: Google & YouTube Kids

11:00-12:00
Media of the Moment Panel
The New World of Omnichannel Marketing:
Winning with Today’s High Screen Female Consumers
Opening Remarks & Session Moderator: Tina Daniels, Director of Agency Business Development, Google
Panelists: Ariel Segal, Foursquare; Dominique Essig, Jetblack; Megan Lazovick, Edison Research;
Erin Phraner, Video Producer, Creative Lifestyle Brands, Buzzfeed;
Olivia Basu, Industry Manager, Finance Service, Facebook

12:00-12:30
Diversity & Inclusion
“In Her Words: Black Women’s Perspectives on Life, Beauty and Advertising”
Pepper Miller, Author & Founder, The Pepper Miller Group
With
Mita Mallick, Head of Diversity & Cross-Cultural Marketing, Unilever North America

12:30-1:30
Closing Remarks & Luncheon
Sponsored by: AARP