M2Moms® 2017 Attendee
“What an incredible 2 days. Full of very valuable information! Very impressive generation of business leaders, too. I was blown away. Many attendees told me how much they enjoy this conference. Clearly, you worked hard on creating this special way for those in the business to make connections and friendships. Thank you!”M2Moms® 2016 Attendee
”Every single aspect of it was phenomenal“M2Moms® 2015 Attendee
”It was a pleasure to be a part of M2Moms this year. An amazing group of professionals paying the right level of attention to this very important segment and helping marketers find new, relevant and compelling ways to connect with moms today. It was the perfect forum for us to share our recent Proprietary Mom Learning. Look forward to joining M2Moms again next year.“M2Moms® 2015 Attendee
“The 15 minutes presentations were energizing”M2Moms® 2015 Attendee
“The Sessions were insightful and made me think differently on how to connect to moms.”M2Moms® 2014 Attendee
“Content was useful; brand attendees were interesting; culture of conference was warm, inclusive, and informative.”M2Moms® 2013 Attendee
“I really enjoyed case study examples & speakers who shared facts on how to help measure ROI.”Search M2Moms®
(860) 724-2649 x13
nan@pme-events.com
2018 Schedule
Marketing to Moms 2018 Conference Schedule
M2Moms® is a two-day conference featuring general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
As of 06/20/2018
M2Moms® 2018 Preliminary Schedule
Check back for weekly updates.
Monday, October 1
M2Moms® – Pre-Conference
Mom Tech
2:00-4:30 p.m.
Topics:
Data • Programmatic • Video • Voice • AI
4:30-6:00 p.m.
M2Moms® Pre-Con Reception
Tuesday, October 2
M2Moms® – The Marketing to Moms Conference
7:30 – 8:30 a.m.
Registration & Networking Breakfast
WELCOME
Nan McCann, Co-Founder M2Moms®
President, PME Enterprises, LLC
☆ Setting the Stage Part 1 ☆
Mandy Arioto, President & CEO, MOPS International
2018 GUEST EMCEE
☆ New Research ☆
“The new mom on the block: How millennial parents approach trying and buying”
Katherine Cullen
Director of Industry & Consumer Insights
National Retail Federation
☆ Surprise & Delight Continues ☆
Amy Henry, SVP, Strategic Planning, Strottman International
☆ Family Dynamic ☆
When Kids Influence Moms
Networking Break
10:30 a.m. – 11:00 a.m.
☆ Panel ☆
“What Millennial Moms Want & How Brand Marketers Can Help”
Introduction & Moderator: Jola Burnett, VP, GfK Consumer Life (Roper® Reports)
Panelists: Chris Carlson, General Manager, Radiant & Famifi; Agata Clevenger, V.P. Business Development & Strategic Partnerships, Destination Maternity; Jim Fosina, Founder & CEO, Fosina Marketing Group
☆ Research ☆
Cross-Cultural Moms
☆ Case Study ☆
Better Together: A unique brand partnership that uncovered need & drove results.
Rachel Curry, Director of Marketing, Owned Channels, Volvo Car, USA
Agata Clevenger, V.P. Business Development & Strategic Partnerships, Destination Maternity
☆ Panel ☆
“Best Little Experiences Ever: Don’t Forget the Fun Factor!”
Moderator: Amy Henry, SVP, Strategic Planning, Strottman International
Panelists: Jeff Harry, VP Play-Well TEKnologies
Luncheon & Keynote Speaker
12:30 p.m.-2:00 p.m.
☆ Marketing Insights☆
☆ Family Now ☆
The Interconnectivity of Family Generations
☆ Surprise & Delight #1 ☆
☆ Media ☆
The Power of Local
Networking Break
3:30-4:00 p.m.
☆ Panel ☆
Mothers of Invention
The Birth of a Business after the Baby
Panelists: Celine Cohen, Co-Founder & CEO, Allette
☆ Essentials ☆
Health, Safety & Security
☆ Generations ☆
Gen Z Moms Vs. Millennial Moms
☆ Day One Closing Event ☆
Mom First Award Winner
2018 Winner Honored
Day ONE Networking Reception!
5:00-7:00 p.m.
Marketing to Moms Reception
Wednesday, October 3
M2Moms® – The Marketing to Moms Conference
Registration & Networking Breakfast
7:30 – 8:30 a.m.
Exhibits & Networking Breakfast
WELCOME DAY 2
Nan McCann, Co-Founder M2Moms®
President, PME Enterprises, LLC
☆ Setting the Stage – Part 2 ☆
Mandy Arioto, President & CEO, MOPS International
2018 GUEST EMCEE
☆ Promotion ☆
Keeping it Fun & Effective
☆ Case Study ☆
Partnering with a Non-Profit
☆ Marketing Insights ☆
The Value of a Brand Reputation
Networking Break
10:30-11:00 a.m.
☆ Surprise & Delight #2 ☆
☆ Presentation & Discussion ☆
Being a Mom in the Era of TMI
Katrina McCarter, CEO & Founder, Marketing to Mums, Australia
☆ Creative ☆
What Moves Mom
☆ Case Study ☆
Success by Design
☆ One Mom’s Story ☆
How circumstances led her here
Round Table Luncheon
12:30-2:00 p.m.
Full Circle Award Ceremony
Keynote
3:00-3:30 p.m.
M2Moms® to M2W® Transition Reception
☆ M2W® – The Marketing to Women Conference ☆
3:30-5:30 p.m.
☆ M2W® Kickoff Keynote & Program ☆
5:50-7:30 p.m.
