M2Moms® 2016 Attendee
”Every single aspect of it was phenomenal“M2Moms® 2015 Attendee
”It was a pleasure to be a part of M2Moms this year. An amazing group of professionals paying the right level of attention to this very important segment and helping marketers find new, relevant and compelling ways to connect with moms today. It was the perfect forum for us to share our recent Proprietary Mom Learning. Look forward to joining M2Moms again next year.“M2Moms® 2015 Attendee
“The 15 minutes presentations were energizing”M2Moms® 2015 Attendee
“The Sessions were insightful and made me think differently on how to connect to moms.”M2Moms® 2014 Attendee
“Content was useful; brand attendees were interesting; culture of conference was warm, inclusive, and informative.”M2Moms® 2013 Attendee
“I really enjoyed case study examples & speakers who shared facts on how to help measure ROI.”Search M2Moms®
(860) 724-2649 x13
nan@pme-events.com
Schedule
Marketing to Moms 2017 Conference Schedule
M2Moms® is a two-day conference featuring general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
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Preliminary M2Moms® Topics/Schedule
Check back for updates to the 2017 schedule.
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DAY ONE
M2Moms® – The Marketing to Moms Conference
Tuesday, October 3, 2017
Roosevelt Hotel
45th & Madison Ave
NYC
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Schedule & Topics
Exhibits & Networking Breakfast
7:30 – 8:30 a.m.
Sessions:
☆ Surprise & Delight Strategy – Part 1 ☆
Amy Henry, SVP Strategic Planning, Strottman International
☆ The Human Truths of Motherhood ☆
Netta Gross, Marketing Manager, YouTube
☆ 6 Best Practices For Marketing to Moms ☆
Robbin Chaber Allen, VP Strategic Alliances, Mom365
☆ June Cleaver Is Dead ☆
Skyler Mattson, Managing Dir. & Pam Fujimoto, Executive Creative Dir., WongDoody
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Networking Break
10:30 a.m.
Sessions:
☆ Build Trust With Millennial Moms Panel ☆
Moderator: Jenn Shap, Agency Business Development Lead, Google
Panelists: Hansa Bhargava, M.D., Senior Medical Director, WebMD; Hillary Murdock, Group Planning Director, VML; Grady Edelstein Head of Brand Partnerships, Tinybeans; Melinda Cheng, Executive Director Media, Toys “R” Us
☆ Uplifting High-Stress Moms ☆
Jola Burnett, Senior Vice President, GfK Consumer Life (Roper® Reports)
☆ Mom Blogger Insights Purchasing Habits Panel ☆
Moderated By: Jessica Egerton, Director of Brand Development, Cooper Tire & Rubber Company
Panelists: Valerie Gray, Owner/Editor/Publisher, Mom Knows It All; Jennifer Auer, Editor & Publisher, Jersey Family Fun, LLC
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Networking Lunch
Keynote Speaker: Emma Johnson, Author, The Kickass Single Mom
12:30 p.m.
Sessions:
☆ Mom Blogger Insights Moms of Teen Drivers ☆
Moderated By: April Rai, Interim Executive Director National Organization for Youth Safety
Panelists: Nicole Feliciano, CEO, Momtrends Media; Megan James, Communications Manager, Cooper Tire & Rubber Company; Amanda Rodriguez, Author, Dudemom.com
☆ Gen Z Moms ☆
Lauren Fitzgerald, Managing Director, The Mom Complex and
Christina Hoff, Associate Director for Global Insights, Johnson & Johnson
☆ Moms Drive Travel & Tourism ☆
Katrina McCarter, Founder & CEO, Marketing to Mums and
Author of Marketing To Mums: How to sell more to Australia’s most powerful consumer
☆ Purse Power – Rewarding Brands ☆
Donna Miller, Founder, Purse Power
☆ Moms Communication Codes ☆
Katarzyna “Kasia” Pawlikowska, Co-Founder, Garden of Words
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Networking Break
3:15 p.m.
Sessions:
☆ Female “Tribes” ☆
John Zogby, Founder & Senior Partner, John Zogby Strategies
☆ Case Study ☆
☆ Case Study ☆
☆ California Baby Mom First Award ☆
Jessica Iclisoy, Founder & CEO, California Baby®
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Day ONE Networking Reception!
5:30 p.m.
In Honor of California Baby Founder Jessica Iclisoy
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DAY TWO
M2Moms® – The Marketing to Moms Conference
Wednesday, October 4, 2017
Roosevelt Hotel
45th & Madison Ave
NYC
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Schedule & Topics
7:30 – 8:30 a.m.
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Exhibits & Networking Breakfast
Sessions:
☆ Surprise & Delight Strategy – Part 2 ☆
Amy Henry, SVP Strategic Planning, Strottman International
☆ Creativity & Data & Storytelling ☆
Sadie Thoma, Head of Creative Agency Partnerships, Google
Kristin Naiman, Senior Vice President-Brand Creative, Kate Spade New York
☆ Moms Path To Purchase Beauty, Fashion, Lifestyle ☆
Conor Begley, Co-Founder & President, Tribe Dynamics
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Networking Break
10:00 a.m.
Sessions:
☆ Moms Communities Online & In-Person ☆
Moderator: Tracy Chapman, Director of Strategic Planning, Terri & Sandy;
Panelists: Mary Beth Weil, Director of Global Marketing, Music Together Worldwide;
Eric Cohen, CMO & Co-Founder, Macaroni Kid; Kerry Lyons, Senior Vice President, Sales & Marketing, House Party;
Mari Sanchez, Senior Planner, Paco Collective
☆ View From The B-Suite ☆
Discussion Leader: Michal Clements, Founder & CEO, Insight to Action, LLC
and Dawn Lerman, Ph.D., Associate Dean for Graduate Studies, Fordham University, Gabelli School of Business
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☆ Celebrating Children: A Conversation with Anne Geddes ☆
Anne Geddes, Photographer, Best-Selling Author & Philanthropist with
with Zanny Oltman, President, FHillside & Knox LLC
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Closing Luncheon
12:15 p.m.
Luncheon Keynote
2017 “This Woman Means Business! Award Winner:
Frances Hesselbein, President & CEO,
The Frances Hesselbein Leadership Institute
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