M2Moms Speakers
- Mandy Arioto
- Enna Allen
- Lauren Brandt
- Bridget Brennan
- Jola Burnett
- Jonathon Canter
- Celine Cohen
- Susie Coulter
- Kathleen Cullen
- Rachel Curry
- Tina Daniels
- Patty David
- Nichole Davies
- Dominique Essig
- Pam Fujimoto
- Nicole Feliciano
- Jim Fosina
- Sheila Soldivillo Gilbert
- Jeff Harry
- Amy Henry
- Jennifer Kendra
- Ross Kimbel
- Kinley Lagrange
- Dawn Lerman, Ph.D.
- Simone Lindus
- Skyler Mattson
- Katrina McCarter
- Catherine Merritt
- Cooper Munroe
- Elesha Nelson
- Zanny Oltman
- Michelle Poris, Ph.D.
- Amy Przywara
- Meg Resnikoff
- Agata Reyes
- Katie Szczepaniak Rice
- Andrea Scalzo Yi
- Ariel Segal
- Paul Siefken
- Jacqueline Tatelman
- Anjali Varma
- Elle Walker
- Kurt Workman
- Randi Zinn
Previous Speakers/Sessions
(860) 724-2649 x13
nan@pme-events.com
Sessions
Updated Session Descriptions Coming Soon!SESSION DESCRIPTIONS
Where Wonder Meets Worry:
Understanding this Intersection where Today’s Mom Lives
Amy Henry
President
Amy Henry Insights
At last year’s M2Moms®, Amy Henry spoke about the power of Surprise and Delight as strategy in a world where so much is knowable (Google it, Ask Siri, Ask Alexa!). This year, Amy will explore what Surprise and Delight looks like in a moment in time when many kids and families feel vulnerable from unprecedented levels of stress and kids and families re-orient themselves in the face of massive cultural change. How can brands and organizations project the trust and stability that moms seek, while continuing to inspire and engage them through innovation and new ideas? Amy will share examples from a broad range of fields and industries, from non-profit and the public sector to iconic brands and cutting-edge technologies. Expect to have your marketing vision adjusted and to be inspired in the process!
The New Moms On The Block: How Millennial Parents Approach Trying And Buying
Katherine Cullen
Director of Retail & Consumer Insights
National Retail Federation Research
Nearly two decades after the first millennial turned 18, this generation is embracing a new role: parenthood. Today, millennials lead more than half of households with children and are an important part of the $1 trillion that U.S. families spend annually on their kids. And these millennial moms and dads are setting new rules when it comes to how they want to shop, spend and engage with brands.
New research from the National Retail Federation examines what makes these millennial parents different from parents of other generations. Join Katherine Cullen, Director of Industry and Consumer Insights at the National Retail Federation, as she discusses the findings from the study and what this means for retailers and brands today.
The Mother of All Opportunities
Katrina McCarter
Founder/CEO
Marketing To Mums
Mothers are the powerhouse of the global economy. They’re responsible for 80 percent of consumer spending. However, there are key mum segments that are being overlooked and it’s costing brands valuable sales and profit. Plus, new technology and multiple cultural forces are changing the marketing-to-mums landscape. How do we prepare to take our brands forward!
In this presentation, Katrina McCarter gives an overview of those critical mum segments and then shares 7 key marketing to mums success factors to build brands over the next ten years – Rise of the Sharing Economy, Importance of Understanding Mums Moments, Growth of Femtech, Micro Niching, Role of Voice, Experiential Marketing, and Purpose. Brands who are able to tap into these 7 areas will win over the coming decade.
Fast track your brand and gain a competitive advantage in your category by gaining critical insights in these overlooked, and in some cases new and frequently untapped market opportunities.
Katrina, a conference favorite, was voted 2018 winner of the “Take the Cake” best speaker award. This year she launches her new book, The Mother of All Opportunities, on the 2019 M2Moms® stage.
The New Reality of Grandparenting
Patty David
Director of Consumer Insights
AARP
There are 70 million grandparents in the US today- many play a special role in the lives of their families. The days of gray-haired grannies in rocking chairs passing out hard candy are gone. Today’s grandparents are dynamic. Many are tech savvy, still in the workforce, providing financial support to adult children and grandchildren, and are grandparenting from a distance. This presentation reflects these changes and many other new realities of modern grandparenting.
Decoding High Stressed Moms: How Brands Can Make a Difference
Jola Burnett
Vice President
GfK Consumer Life (formerly Roper Reports)
With all of the time-saving gadgets and apps we have at our disposal, today’s moms should be at the beach sipping a frozen drink most of the week. Yet, it seems moms are busier and even more stressed than the generations that came before. Today, 60% of moms are Millennials. They are key decision makers behind many household purchases and offer immense opportunities for brands. They come with a new set of values, aspirations, needs, wants, and parenting styles. In this session, you will learn about the latest insights about what Millennial moms want and need, followed by a panel of experts. You will learn what innovation means to moms, and how brands can reach out to make a difference. You will also get a sneak peek at moms of the future.
What Millennial Moms Want & How Brand Marketers Can Help
Agata Reyes
V.P. Strategic Partnerships
Destination Maternity
PANELIST
In addition to all the day-to-day, here-and-now things that might keep her awake at night, Mom’s wish list for her family is on-going and more complex. It often takes a long view and aims higher for everyone including herself! It may include goals for: work/life balance…health…safety…security…educational achievement…making memories together…friendship… community engagement…financial stability…cultural enrichment…moral, ethical and spiritual well-being…me-time…relaxation…and love.
So, it’s natural that Mom will try to surround herself with people and organizations that seem to align with those aspirations. Can brands help? How? Is there a role they can play as Millennial moms navigate in this challenging, complex and daunting world?
How do we as businesses or marketers help moms and families fulfill their best hopes and dreams and achieve the goals and values to which they aspire? How do we become a place to turn, a name to trust, a brand that can make a difference in their lives? A place where maybe moms can relax a little, with ‘me’ time and just let their hair down?!! In this session we will meet a few marketers who succeed in business by doing just that!
Best Little Experiences Ever: Don’t Forget the Fun Factor!
Jeff Harry
Enna Allen
VP
Simon Property Group
Panelist
Although 72% of all moms work, many of today’s moms are a powerful new breed of stay-at-homes. In addition to running their families, they are launching new businesses. Their reasons are many…work flexibility, more fulfillment, and financial necessity. Plus, they have an idea.
Frequently these ideas get started in their roles as mothers. They see a need in their own family and proceed to fill it. Then they take that idea out into the world, and a business is born.
It is not easy. One study from the Kauffman Foundation called “Labor After Labor” chronicles how hard entrepreneurship can be for moms. Despite that, many are succeeding and inspire us all!
This panel showcases some of these successful mom makers and market shakers. We’ll learn how they got started and what they are doing to build business. Let’s listen for insights we can apply to our own brands.
Mothers of Invention: The Birth of a Business after the Baby
Celine Cohen
Randi Zinn
Although 72% of all moms work, many of today’s moms are a powerful new breed of stay-at-homes. In addition to running their families, they are launching new businesses. Their reasons are many…work flexibility, more fulfillment, and financial necessity. Plus, they have an idea.
Frequently these ideas get started in their roles as mothers. They see a need in their own family and proceed to fill it. Then they take that idea out into the world, and a business is born.
It is not easy. One study from the Kauffman Foundation called “Labor After Labor” chronicles how hard entrepreneurship can be for moms. Despite that, many are succeeding and inspire us all!
This panel showcases some successful mom makers and market shakers. We’ll learn how they got started and what they are doing to build business. Let’s listen for insights we can apply to our own brands.
Last year, Amy Henry spoke to us about the value of “surprise & delight” in marketing campaigns, not just for kids but for parents too. When Mom and her family are having the best day ever, is your brand a part of those experiences?
We’ve asked Amy to lead this panel of brand marketers who understand the value of creating experiences that can have lasting positive impact on everyone involved.
As you listen, ask yourself how more family fun can enliven your marketing to mom’s efforts. Perhaps it’s time to be an instigator of smiles, hugs and laughter in your next campaign. Think experience! Mom may love you for it!
Better Together: A Unique Brand Partnership That Uncovered Need & Drove Results
Agata Reyes
V.P. Strategic Partnerships
Destination Maternity
Director of Owned Channel MarketingHaving a baby is considered a major life stage event that creates unique marketing opportunities as well as affects brand loyalties, perceptions and needs (both physical and emotional).
In this case study you will learn how two seemingly unlikely brand partners – one in fashion and the other in an auto industry, worked together to successfully reach new moms.
Do You Move at the Speed of Mom?
June Cleaver Is Dead Presents an Agile Insight Practice to keep up with Modern Moms
Skyler Mattson
Co-Founder
Wong Doody
Kinley Lagrange
Director of Client Partnerships, June Cleaver is Dead
Wong Doody
How can brands move at the speed of mom? How can marketing and customer experience leaders design experiences, products, solutions, and content that is built for Moms?
Get Moms to help.
Big data is a powerful tool, but moms are too complex to be captured by an algorithm. Traditional research can be slow, inactionable, and costly. June Cleaver Is Dead will demonstrate how an agile insight practice gets to the “why” that Big Data misses by leveraging Thick Data; qualitative insights with a human touch. We’ll demonstrate how an agile insight practice can flex and inform the entire process of innovation, ideation, testing, learning, and scaling. One that addresses the emotional and functional needs of modern mom, amplifies and guides big data, and drives your business.
The Diversity of Motherhood
Ariel Segal
Head of Insights
Foursquare
No two mothers are alike—and in our personalization-first world, generalized media targeting and standard demographic descriptors of ‘moms’ don’t work anymore. Instead, motherhood should be viewed as a modifier, since moms have rich lives and diverse interests in addition to raising children. Today’s leading brands are using location technology to personally and seamlessly connect with moms across cultures on an individual basis, enhancing their lives and building true brand loyalty.
Beyond proximity targeting, savvy marketers leverage location to fit more intuitively into moms lives, segmenting specific audiences of moms based on life stage and lifestyle rather than age or ethnicity, and captivating them with moment-based messaging and contextually-relevant creative. In this comprehensive report, location technology platform Foursquare provides deep, data-driven insights that both support marketers’ suspicions and reveal unexpected tidbits about this important, nuanced audience.
How can Popsicles, Peanut Butter and Glitter Create Defining Customer Experiences?
Enna Allen
Vice President, Brand Management
Simon Property Group
Not all experiences are created equal. Some we remember and some we quickly forget.
Customer experience is the next battlefield for brands and those that get it right, will not only create long lasting customer relationships but will also earn competitive advantage over those that solely compete on product, price or promotion.
Many companies and brands model customer experience around a funnel, which assumes a clear beginning, middle and end. But today, this is far more complicated and customer wants and expect engagement on their terms at any time and across multiple touch points.
This presentation will look at the common denominators that shape meaningful experiences that drive brand loyalty and get people talking. Examples from a variety of industries will be shared.
- Learn why the top-rated hotel in Los Angeles isn’t the five-star luxury Four Seasons.
- Understand why a Reese’s Peanut Butter Cup that didn’t actually contain any Peanut Butter went viral for all the “right” reasons.
- Appreciate that some glitter and an envelope can slay the customer service game.
Forget Mascara, We’ve Got Babies!
Elle Walker
Co-Founder of What’s Up Moms Parenting Channel on YouTube
What’s Up Moms
Meg Resnikoff
Co-Founder of What’s Up Moms Parenting Channel on YouTube
What’s Up Moms
In a world where there were a million videos on how to apply mascara, why were there none on how to fly with a toddler? That’s the question that encouraged Elle Walker and Meg Resnikoff to launch What’s Up Moms. Now these two moms and entrepreneurs will return to the couch where it all started (this time not in spit-up-covered-sweats) to discuss how they’ve succeeded, with very little budget, in forging connections with millions of moms – even when large corporations with budgets to match have fallen short.
Setting the Stage on Day One!
The Evolution of Motherhood
Mandy Arioto
President & CEO
MOPS International, Inc.
In this funny and captivating talk, Mandy shares how understanding where we have been will give us insight into where we are going. Looking at the power of influence, and the latent power of networks, this talk will examine the science and sociological implications of why and how moms truly run the world.
Setting the Stage on Day Two!
The Surprising Message that Will Change the World
It is the last thing you would expect, but the single most effective strategy for creating positive change, and marketers will be at the forefront. In this talk Mandy will give insider tips on how to maximize the three most effective new communication techniques in order to gain consumer trust and revolutionize the marketplace. With a mix of neuroscience, historical data and captivating storytelling, this is a message that will transform everything you know about marketing.
Today’s Girls are Tomorrow’s Powerful Women
Jennifer Kendra
Senior Director, Cause Impact Partnerships & Employee Experience
Save the Children
Save the Children works to ensure every child grows up healthy, educated and safe. Yet, girls around the world still face discrimination for being born daughters and not sons, denied the opportunity to craft her own future and realize her full potential.
Jennifer Kendra, head of Cause Marketing at Save the Children, will share how they work to address girls’ needs and rights by partnering with key stakeholders. By providing girls, young women and mothers with the skills, resources and self-confidence they need to achieve their full potential and address gender norms and barriers, we can create lasting change and impact at scale for girls and the future of women around the world.
Examining how from global brands to startups, the companies that help reinvent parenthood for Millennials will be the ones that succeed
Catherine Merritt
Co-Founder
Spool Marketing and Communications
Through a shared vision of making parenting easier for the millions of millennials who are starting and growing families, hear how Kids II, a nearly 50-year-old company that owns brands such as Baby Einstein, and Be Curious Partners, a VC that invests solely in tech-enabled parenting startups, are finding new ways to reinvent parenting.
In this panel we will meet the marketing leader at Kids II, the co-founder and head of operations for Be Curious Partners, to discuss the candid challenges, pivots and evolutions they’ve experienced with the common goal of making parenthood a little easier through new, innovative and inventive ways.
While Kids II has an enviable pedigree, it’s the future that inspires their vision. We will learn a bit about how this is all coming to life from the perspective of a global brand and that of an investor in parenting startups. They will discuss how larger companies can bring nimble, more agile ways of operating into their own organizations. Perhaps you’ll want to take a page or two out of this playbook and breathe new life into your own portfolio of brands!
#TRENDING: Insider Insights from Smarty Pants’ 2018 Brand Love™ Study
Michelle Poris, Ph.D.
Vice President
Smarty Pants
Smarty Pants Quant Savant, Michelle Poris, Ph.D., will share hot-off-the-press results from the youth and family research consultancy’s 2018 BRAND LOVE™ study, including the top 50 brands parents love. Michelle will present key kid and family trends revealed by the annual brand equity tracking study that have a direct impact on the methods brands employ to communicate and engage with moms. Packed with captivating insights and engaging topics, this session is a must for any marketer (or even parent!) that aims to better understand the forces shaping the way in which moms and families today research, purchase and engage with brands.
This global company of industry-changing innovations for parents and families around the world has a portfolio of leading infant, baby and toddler brands and products serving customers in more than 72 countries.
While the company has an enviable pedigree, it’s the future that inspires their vision. Today we learn a bit about how this is all coming to life. And how larger companies can bring nimble, more agile ways of operating into their own organizations. Perhaps you’ll want to take a page or two out of this playbook and breathe new life into your own portfolio of brands!
Revitalizing an Historic Heritage Brand: Making it relevant to parents & families today!
Meryl Truffelman Macune
SVP of Global Marketing
Kids II
Innovation is at the core of Kids II. In this panel we will learn how a nearly 50-year old company with iconic brands such as Baby Einstein, has embraced innovation, and through collaboration with startups and access to a VC fund that specifically invests in parenting-solutions, is succeeding in pushing them forward to succeed with a whole new generation of millennial families.
In this panel we will meet some of the talented members of this revitalization team, and hear the candid challenges, pivots and evolutions they’ve experienced working together toward the common goal of making Kids II a successful enterprise in the 21st century.
This global company of industry-changing innovations for parents and families around the world has a portfolio of leading infant, baby and toddler brands and products serving customers in more than 72 countries.
While the company has an enviable pedigree, it’s the future that inspires their vision. Today we learn a bit about how this is all coming to life. And how larger companies can bring nimble, more agile ways of operating into their own organizations. Perhaps you’ll want to take a page or two out of this playbook and breathe new life into your own portfolio of brands!
From Bras to Booze: The Principles of Marketing to Mom
Elesha Nelson
Who would think that there are similarities in the marketing of bras and wine? Sure, both are uplifting. And, for moms, at times both may seem like absolute necessities. But even beyond that, believe it or not, both categories follow the same fundamental principles of marketing to moms.
Join Zanny Oltman, President of Hillside & Knox, as she talks with Ellesha Nelson, co-founder of Simple Wishes, the number-one selling hands-free nursing bra in the U.S., and Jonathan Canter, the co-founder of Dear Mom Wine, the only wine that has Mom in the title, to take you through the checklist of what every brand should use when marketing to moms.
A Conversation with Fred Rogers Productions
Cooper Munroe
CEO
The Motherhood, Inc.
During this 50th anniversary of Mister Rogers’ Neighborhood, the life and legacy of Fred Rogers are on many people’s minds. Paul Siefken, President & CEO of Fred Rogers Productions, sits down with Cooper Munroe, CEO of The Motherhood Inc., to talk about the company’s work today, its mission, and its commitment to children and families.
