See Schedule for 2018 Preliminary Sessions
Marketing to Mums
Mandy grew up in a home where every Saturday morning after eating breakfast together, her parents would look across the table and tell her and her brother, to “go outside and have an adventure and don’t come back until you do”. This means that she did a lot of really dumb stuff. It also means that from an early age she was challenged to see possibilities and live in unconventional ways.
An unstoppable force of hope, a teller of unbelievably true stories, an audacious risk taker and a trusted confidant, Mandy continues to have adventures and share the beauty and heartache that comes from living as a complicated human being. In a world telling us what we need, Mandy helps us figure out what we want, and then inspires us to do more of that.
Featured on MSN, FOX News, The Huffington Post, Buzzfeed, The New York Times, theknot.com, thenest.com, and many other media outlets, Mandy is an internationally sought-after commentator, speaker and writer. Her unique takes on nearly every subject make her both engaging and thought-provoking.
SVP, Strategic Planning
Amy strives to bring the freshest thinking on products and play to inform and inspire both her clients and colleagues. She heads up Strategic Planning at Strottman, a design and manufacturing company focused on bringing out the kid in everyone through creative, engaging, play-based experiences. Amy is a recognized youth expert and advocate, having spent her career understanding kids, families and play through applied research and consulting. She has collaborated with some of the most playful organizations on the planet, including Nickelodeon, Disney, Crayola, Scholastic, Kellogg and The Boy Scouts of America. Her previous posts included chief author and strategist for C+R Research’s YouthBeat service and partner at Insight Strategy Group. Amy earned her Ed.D. in Human Development and Psychology from Harvard’s Graduate School of Education, and is a Ph.D. candidate in Childhood Studies at Rutgers University.
SVP, Sales & Marketing
Kerry started her career as a traditional agency account gal managing clients including Kellogg’s, Unilever, Johnson & Johnson and British Airways before making the leap to Mindset Media, a digital start-up in 2007. Since joining House Party in 2011, Kerry has been a vocal proponent of the power of consumer advocacy, speaking at numerous industry events including Social Media Week, WOMMA, Digiday, and, of course, M2W® and M2Moms®. Kerry is a frequent contributor to the Huffington Post, TODAY Parents and Budget Travel in addition to having her own blog, LyonsDenMom.com.
Her Twitter profile sums it up best: “Marketer by day, writer by night, mom to 5 feisty tykes 24/7, including identical triplets. Always caffeinated, never bored. Avid runner; you’d run too!”
Marketing to Mums
Speaker & Round Table Host
Katrina is founder and CEO of Marketing to Mums, a marketing and research consultancy in Melbourne, Australia. She is a marketing strategist who specializes in understanding mothers as a powerful market sector, through experience and research.
Katrina is the author of best-selling book, Marketing to Mums, and is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships to increase sales and profits in selling to mums. An award-winning businesswoman and mother of three, Katrina is a sought after international speaker and a regular contributor to business media.
Skyler has been Managing Director of advertising agency WONGDOODY for the past 15 years. She has built her career cultivating relationships with clients across a range of categories, from consumer packaged goods to technology to entertainment. She oversees efforts for global brands including Amazon, Nike, and National University. Skyler is also cofounder of June Cleaver is Dead, and is making it her mission to support moms in the workplace and more authentically connect with them in marketing. She thrives in high-energy environments where you rarely sit down, which is a good thing, since her clients at home include three boys under the age of seven.
Executive Creative Director
Pam Fujimoto is Executive Creative Director of WONGDOODY LA, where she brings over 17 years of experience developing and launching creative solutions for diverse global brands. Since joining the agency three years ago, she started the Wongtern internship program, began the Women in Advertising scholarship, led a refresh of the agency identity, and launched several female empowerment initiatives, including #TheReal10 which aims to close the gender pay gap and #IPumpedHere, which encourages workplaces to provide better facilities for breast-pumping employees. Pam is also cofounder of the site JuneCleaverIsDead.com, which explores the intersection of marketing and motherhood, and aims to better understand the modern mom. She has been featured on The Drum’s Exceptional Women Out West, and has judged multiple advertising awards shows including the 2016 One Show. Pam’s awards include Cannes Lions, D&AD, One Show, Communications Arts Design Annual and Ad Annual. She is also the proud mother and co-wrangler of eight-year-old identical twin boys.
Nicole Feliciano is the CEO of Momtrends Media a million dollar brand that publishes two of nation’s top blogs for moms: Momtrends.com and TheShoppingMama.com.
Her company produces digital content as well as virtual and live events all geared to delight and engage modern moms. A former fashion executive, she embraces the changing social media landscape and always wonders, “What’s next?” She attended Vanderbilt University in Nashville, TN and currently resides in Brooklyn, NY with her husband and two girls. Mom Boss: Balancing Entrepreneurship, Kids & Success is Nicole’s first book, it provides a roadmap for startup success for women who have big ideas, but are struggling with how to fit it all in with family.
GfK Consumer Life (Roper® Reports)
In her current role, Jola consults with a variety of Fortune 500 clients, looking to understand consumers in the United States and abroad. Jola’s category expertise includes media & entertainment, advertising and PR, health, consumer packaged goods, personal care, beauty & fashion, food, retail, marketing, government, and non-profit.
Previously, Jola worked in GfK Qualitative division, where she was responsible for managing qualitative research projects and writing reports for numerous corporate and non-profit clients.
Jola is fluent in Polish and Russian and holds an MBA from Pace University (New York), with a dual major in Marketing and Finance; a BA in English and American Literature from the University of Wroclaw (Poland); and a BA in American Literature from the State University of New York.
Jola represented GfK Consumer Life (Roper Reports) at many conferences including the TMRE, The Media Insights Conference, the North American Shea Trade and the AMA Marketing Conference. Jola moderated a panel of experts at the Debunking Millennials Mediapost event in NYC. Jola is a columnist at MediaPost and an author of “Want To See What’s Next? Look To Future Moms” “Tapping the Passions of Food Allergy Moms,” “Retail Today and Tomorrow: Innovating in the Age of Disruption,” the “Global Mindset ahead of the Olympics,” “Power of Visual Influence” and “the Smart Approaches to Green Targeting” blogs.
Director of Global Marketing
Music Together Worldwide
Mary Beth is responsible for strategic planning and creative direction of marketing and communication initiatives for Music Together, an internationally recognized early childhood music and movement program for children from birth to age seven. Under her leadership, Music Together launched a comprehensive brand update in 2016. This included new partnerships aimed at reaching young parents, digital marketing and advertising, social media, content marketing, product packaging and merchandise design, and ecommerce. Her team is responsible for corporate branding and marketing as well as local marketing support for licensees in over 40 countries around the world.
Mary Beth’s background in entertainment marketing and advertising started at Grey Entertainment and Turner Broadcasting, which then led to launching her own creative and media agency, MKA. From there, Mary Beth joined Showtime Networks where she was responsible for strategy and business operations of Red Group, the in-house creative department. She is currently a Board Member of the New Jersey Children’s Alliance.
Global Marketing and Communications Manager
Music Together Worldwide
Julie Sansone has been crafting marketing strategies to reach new parents since 2006. At Music Together, an internationally recognized early childhood music and movement program for children from birth to age seven. She is responsible for digital and content strategy, including email marketing, social media, and the Music Together blog. Julie also oversees marketing training for the Music Together licensees who bring the program to more than 3000 communities around the world. Julie is personally committed to voluntarism and has served on the boards of various local nonprofit arts, civic, and community organizations.
Hillside & Knox LLC
For over a decade, Zanny Oltman oversaw all marketing partnerships for Destination Maternity Corp., the world’s largest maternity apparel retailer, including the brands A Pea in the Pod and Motherhood Maternity. Zanny was responsible for all marketing opportunities created for companies serving expectant mothers and new families. She led all data licensing initiatives, sampling programs, in-store signage campaigns, digital sponsorship, and in-store and online-subscription based programs. Tailored to each partner’s needs, these programs connected with Destination Maternity customers searching for the best products and services for them and their families.
Zanny launched Hillside & Knox LLC in August of 2016 and consults for companies contributing expertise on life-stage marketing and strategic partnerships. Zanny graduated from the Roy H. Park School of Communications at Ithaca College with a B.S. in Television Production and received an MBA with a major in Marketing from Drexel University. She lives in the Philadelphia area with her husband and three children.
Netta helps advertisers and agencies get the most out of YouTube by bringing together anthropology, data and creative storytelling. Her work takes her inside major US advertisers and ad agencies, helping them understand the audiences they care about through the lens of their behavior on YouTube. Previously at Google, she oversaw marketing programs for Google’s consumer facing products. Prior to Google, Netta spent three years in the Israeli Army as a Space Satellite Officer. Netta attended Tel Aviv University where she double-majored in psychology and economics.
Co-Founder & CEO
Prior to founding Allette, Celine worked for over a decade at some of the world’s most prestigious and creative advertising agencies on high profile clients. Several of her campaigns have won Cannes Gold Lyons and other industry awards. She also taught marketing and advertising at the London School of Marketing. As a lifelong fashion lover, the birth of her first child left her wondering why no one had invented cooler looking nursing clothes. With an entrepreneurial spirit and the right business partner, Allette was launched in 2016. The brand has already been featured in Fast Company, British Vogue, multiple renown blogs and has been picked up for distribution by Nordstrom. Celine lives in Park Slope, Brooklyn with her husband and two boys.